entertact

BACKGROUND

Please describe your company and position.

I am the Co-Founder and CEO of Atlas Agent

Describe what your company does in a single sentence.

Atlas Agent AI empowers top real estate agents by automating the complex coordination of real estate transactions, providing a secure platform for document management and ensuring transparency for seamless closings.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire entertact to accomplish?

• Design

SOLUTION

How did you find entertact?

Online Search

Why did you select entertact over others?

Pricing fit our budget

How many teammates from entertact were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Information Architecture: Entertact helped us define the structure and flow of information within the product, ensuring a clear and intuitive user experience.
• Wireframing: They created low-fidelity wireframes to map out the layout and functionality of screens and interactions.
• Prototyping: Entertact developed interactive prototypes in Figma, allowing us to test and refine the user flow and design elements.
• Visual Design: They created high-fidelity mockups, applying branding guidelines and visual style to ensure a cohesive and aesthetically pleasing design.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased User Engagement:

• Higher average time spent on the website/app: This indicates users are finding the content more engaging and are spending more time interacting with it.
• Increased session duration: Similar to above, longer session durations suggest users are exploring more of the website/app and find it enjoyable.
• Lower bounce rate: A lower bounce rate suggests users are finding the content relevant and are not immediately leaving after landing on a page.

Improved User Satisfaction:

• Higher customer satisfaction ratings: This could be through surveys, feedback forms, or reviews, indicating users are pleased with the overall experience.
• Reduced support tickets: A decrease in support tickets related to UI/UX issues indicates a smoother and more intuitive user experience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• entertact employed an Agile project management methodology, which allowed for flexibility and adaptability throughout the project. 
• They were proactive in their communication, providing regular updates and promptly responding to our queries. 
• They were also very responsive to our feedback, adjusting the design based on our suggestions and incorporating our input throughout the process. 

Overall, Entertact's project management approach contributed to a smooth and successful collaboration.

What was your primary form of communication with entertact?

Virtual Meeting

What did you find most impressive or unique about this company?

entertact's ability to seamlessly blend user-centered design principles with innovative visual elements impresses me. They were able to create a truly engaging user experience that not only met our functional needs but also exceeded our expectations in terms of visual appeal and overall polish.

Are there any areas for improvement or something entertact could have done differently?

While I was very satisfied with Entertact's overall work, I did notice that the initial design iterations lacked some of the key features we had discussed in the discovery phase. This led to a few rounds of revisions to incorporate those features. I believe that Entertact could benefit from a more detailed pre-design documentation phase to ensure that all essential requirements are fully understood and captured before the design process begins.