Electric Brand Consultants

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Offsetted. We’re a startup building a digital platform to monitor and compensate for the ecological footprints of companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Electric Brand Consultants?

We were trying to build the website ourselves, and it was pretty challenging.

SOLUTION

What was the scope of their involvement?

Electric Brand was responsible for brand development. They interviewed our co-founders about the core business and vision and researched the market for competitors and opportunities. Then, they built our website entirely from scratch, without documentation from us.

What is the team composition?

We had contact with five people from Electric Brand, including a designer, a copywriter, and their founders. They had more people working in the background, but we didn’t have contact with them.

How did you come to work with Electric Brand Consultants?

My friends recommended the agency, and I checked out their website and commercial offering. Electric Brand had a good reputation and many design awards. They recently won the Red Dot award and had a lot of commendations from big companies. Moreover, we liked their portfolio and approach.

What is the status of this engagement?

We started working with Electric Brand in April, and the project was completed in June 2021. We’re planning to launch the site in a couple of months.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Electric Brand did everything we required them to do, and we were pretty happy with the results. Overall, the new website looks much better than the page we have right now. We expect it’ll bring a lot of leads and conversions for us.

How did Electric Brand Consultants perform from a project management standpoint?

Project management was perfect. We communicated through Telegram, which was comfortable for our team. We had a group with all the people involved in the project, and they answered almost immediately, even on weekends. We never had an issue with communication.

What did you find most impressive about them?

They had a great portfolio for a boutique studio, and we also liked their pricing approach. Even if they didn’t have something on their price list, they were always willing to customize the project and happy to include it.

In summary, Electric Brand is one of the best agencies I’ve worked with. I’m looking forward to collaborating with them again.

Are there any areas they could improve?

It would be better if they could work for free, but I’m completely happy with the service.

Do you have any advice for future clients of theirs?

It’s important to engage often with the team. If the client briefs them about the business and has interviews with them, Electric Brand will perform much better. They’ll connect the dots between internal and external stakeholders, which is very valuable in the branding process.

Overall, clients shouldn’t just give them brand and technical requirements and then let everything go. It’s best to communicate and give them immediate feedback.

BACKGROUND

Introduce your business and what you do there.

I’m the creative director at a sustainable Russian fashion brand. We produce casual clothes and activewear mainly from sustainable and eco-friendly fabrics.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Electric Brand Consultants?

We launched our brand a year and a half ago, and we were looking for someone to create the visual language for our brand.

SOLUTION

What was the scope of their involvement?

They created our branding and brand guidelines, including a color scheme, logos, and different communication materials. We discussed our idea with them, and we provided some references and the meaning behind our business regarding our sustainability values. Based on all that information, they created the visual language for us.

What is the team composition?

There were three people involved in our project, including their creative director and a project manager.

How did you come to work with Electric Brand Consultants?

They were referred by a friend who worked with them.

What is the status of this engagement?

We worked together from December 2019–January 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our team is more than satisfied. We’re all extremely pleased with their work, and I would recommend them because they met all our demands. The resulting designs reflected the ideas we discussed, showing that they understood our core values and developed our concept perfectly. I think it’s tough to find someone who will understand you very well.

How did Electric Brand Consultants perform from a project management standpoint?

Communication with them was straightforward and quick. We spoke via WhatsApp and had conference calls together to discuss any issues — I’m more than satisfied with project management.

What did you find most impressive about them?

Our team appreciated their creativity. We liked all of the deliverables they produced and how they made it all work together. It was unique, not something I had seen before in the online space.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

Do you have any advice for potential customers?

I recommend working with Electric Brand Consultants. Have references and ideas ready for them and explain what you want to get. Their team can make suggestions, but if you want to get the best result, prepare your expectations for the project and help them understand what you want.

BACKGROUND

Introduce your business and what you do there.

I was the commercial director of the company, List Labs, and we provide medical services. You can come to one of the branches, get tested, or get a medical checkup. After that, you can receive your results in your email.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Electric Brand Consultants?

This company was a startup, and Electric Brand Consultants as a branding agency was in charge of developing a new brand, a new name, and a new design. Everything regarding visual language and design — Electric Brand Consultants did all that stuff for us.

SOLUTION

What was the scope of their involvement?

The main deliverable was a brand book of nearly 70 pages, where they showed us how we should use a new brand they had developed. It showed us how we can use an exact brand on notebooks, the internet, and social media, and it helped us with the right usage of the brand and logo. Apart from the brand, they also did web design and communication materials for us — they didn’t do the marketing, but the materials were guides for the marketing team.

As far as I remember, the project had three phases. First was research where they made an analysis of different medical companies on what their visual language is. The second phase is where they suggested three different types of brands. We chose one of them, and after that, they made the brand book based on our choice.

What is the team composition?

From their team, there were about five people. There was a project manager, two designers, one tester, and another person.

How did you come to work with Electric Brand Consultants?

When I was working at another company, I had the chance to work with them. I saw the deliverables of Electric Brand Consultants at another project — my former company was satisfied, so I recommended them to my colleagues.

What is the status of this engagement?

We started working together nearly two years ago, around July of 2019. The partnership ended around February 2020, but not due to the fact that we weren’t satisfied with the deliverables, it was because we currently don't need such services.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I don't know which kind of metrics I can share with you because it's impossible to measure. It wasn't some marketing performance, it was guidelines for our company on how we should use the brand.

Other than that, everybody from our team was satisfied because the quality was really good. Everybody liked the design they provided, so the feedback was very positive from our team.

How did Electric Brand Consultants perform from a project management standpoint?

They met the deadlines which we had agreed on. We didn’t use any project management tools, but we typically communicated through emails and WhatsApp — we had a WhatsApp group.

What did you find most impressive about them?

Most guys from the team are young, but they're very creative — they’re not like the common designs that we see from open sources. Creativity is the main thing that distinguishes them from other branding agencies I previously worked with.

Are there any areas they could improve?

No. Everybody was satisfied with the quality of the work and the team met the deadlines. For sure, if I need them, I will recommend them to my colleagues.

Any advice for potential customers?

I don't have any special advice. I can just recommend Electric Brand Consultants to any company that wants to develop a new brand or has some design tasks.

BACKGROUND

Please describe your company and your position there.

I am the ceo of the company Stera, a online plant webshop in Belgium.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Electric Brand Consultants, and what were your goals?

I hired Electric Agency to rebrand Stera. The goal was to make Stera a young and exciting plantshop for a young community.

SOLUTION

How did you select this vendor?

I have seen the vendor's work online and started a conversation about what the branding goals were for Stera, they completely understood what i wanted and i felt more then comfertable to give the job to Electric

Describe the scope of their work in detail, including any steps and the final deliverables.

To Start, they started a conversation with me about what my company stands for and what it want to achieve. Then they asked me to make a list with their requirements. Who are your competitors? Where are you located? Who is your costumer? What brandings do you like? ....

How many people from the vendor's team worked with you, and what were their positions?

I was in contact with Dimitrina, she did the communication with me and the team at Electric.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Not yet, but I'm sure because of their work that younger people will feel more attracted to Stera.

Describe their project management style, including communication tools and timeliness.

At any milestone they contacted me and explained everything very professional.

What did you find most impressive or unique about this company?

Their work and the communication!

Are there any areas for improvement or something they could have done differently?

Nope, for me everything was more than perfect

BACKGROUND

Please describe your company and your position there.

I'm an independent musician, producer, and DJ from France.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Electric Brand Consultants?

I've ordered a visual language and a concept from Electric Brand Consultance for the newly released album for its promotion in social media and using the design material for other media domains.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found this company through Behance.

Describe the project in detail and walk through the stages of the project.

I had an initial interview with a manager after I filled the brief form. After we had several validations from my side to be able to have a final release of the project.

How many resources from the vendor's team worked with you, and what were their positions?

I worked straight with the art director.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The materials that were created by the agency, were used for different streaming platforms and event promotions.

How effective was the workflow between your team and theirs?

Their team communicated efficiently. Art-director was fully integrated into the process and understood my requirements perfectly.

What did you find most impressive or unique about this company?

A great company with big ambitions and big clients. They have a really talented team I had an opportunity to work with.

Are there any areas for improvement or something they could have done differently?

None.