Dreamatic

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Nutricia

Describe what your company does in a single sentence.

We develop, produce and sell medical nutrition to people of all ages, that suffer from disease related malnutrition.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dreamatic to accomplish?

• Creative product launch campaign: product evolution from milky to juice base
• Break the mold of traditional medical marketing with vibrant & dynamic Coca-Cola inspired style
• Deliver globally appropriate concepts that are creative, compliant & adaptable for various channels and markets

SOLUTION

How did you find Dreamatic?

Knew them already, through previous projects and Nutricia Global.

Why did you select Dreamatic over others?

• Great culture fit
• Good value for cost

How many teammates from Dreamatic were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

DELIVERABLES – STEP 1​
4-5 creative visuals for the Nordic launch of new Jucy PLUS range – “model shoot” pack shots; look & feel as per visual direction​
Elements from the final and approved visuals to be delivered as open files (AI) and PNG, for further local materials development​
DELIVERABLES – STEP 2​
3 carousel add for paid promotion with 4-5 cards each – translated into 4 local languages (format for FB and LinkedIn)​
3 animated versions of the same carousels (1a, 2, 3) – translated into 4 local languages (format for FB and LinkedIn)​
Images/illustrations from the SOME assets delivered as open files (AI) and PNG, for local materials development​

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ultimately, we delivered on our sales targets, with very positive (qualitative) feedback from customers on the creative direction.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered timely. Using the Platform for materials review, works really well.

What was your primary form of communication with Dreamatic?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Two things:

• Their ability to translate our briefs into creative ideas that fully match what we expected was impressive.
• Delivering high quality output in speedy manner.

Are there any areas for improvement or something Dreamatic could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Managing Director of Your Nurse Australia

Describe what your company does in a single sentence.

• Your Nurse Australia was born out of the need to raise industry standards and improve the recruitment experience for healthcare professionals.
  Built on trust and cooperation, Your Nurse Australia finds and nurtures the best talent to fill flexible and fulfilling roles in the healthcare sector.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dreamatic to accomplish?

• Created full brand identity
• Social awareness
• Rebrand

SOLUTION

How did you find Dreamatic?

Neighbours in Manly

Why did you select Dreamatic over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Dreamatic were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Drematic played a transformative role in rebranding Your Nurse Australia, helping us evolve our original brand into a refreshed and vibrant identity that truly captures our mission and values. They took the time to understand our vision and objectives, conducting in-depth research to ensure that every aspect of the new brand aligned with our goals.

From the visual elements to our messaging, Drematic meticulously reimagined each component, infusing fresh colors, a modern logo, and a cohesive aesthetic that communicates professionalism, warmth, and trust. They refined our tone and voice to resonate more strongly with both our clients and candidates, making sure our brand reflects the support and dedication we bring to healthcare recruitment.

Their attention to detail and collaborative approach made the process seamless and enjoyable. Drematic was responsive, creative, and thorough, taking care to incorporate our feedback and ensuring the final outcome exceeded our expectations. We’re thrilled with the work Drematic has done and confident that our rebranded identity will strengthen our presence and impact in the industry.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The rebranding project with Drematic has yielded several measurable outcomes that clearly highlight its success and positive impact on Your Nurse Australia:
 1. Increased Candidate Engagement and Outreach: Since the rebrand, we’ve seen a significant uptick in inquiries and interest from healthcare professionals. This includes a noticeable increase in job applications and sign-ups from RNs, AINs, and other healthcare specialists who now find our brand more appealing and aligned with their values. Our enhanced, professional image has widened our reach, attracting a broader pool of skilled candidates.
 2. Higher Website Traffic and Longer Visit Duration: Analytics show a marked increase in website traffic post-rebrand, with more visitors staying on our site longer to explore available positions and company information. This indicates that the refreshed brand identity and user-friendly experience have resonated well with visitors, keeping them engaged and informed.
 3. Stronger Social Media Presence: The rebranding has also positively impacted our social media metrics, with improved engagement rates on posts, more shares, and an increase in followers. Our brand’s updated look and messaging are helping us connect with a larger audience on platforms where healthcare professionals spend time, boosting our online visibility and interaction levels.
 4. Improved Client Perception and Retention: Feedback from clients suggests they perceive us as a more polished and credible agency, which has strengthened client trust and loyalty. This has led to improved retention rates and even encouraged some clients to expand the scope of services they utilize with us, confident in our professional standards.
 5. Enhanced Conversion Rates for New Partnerships: With a more defined and appealing brand, our business development efforts are seeing higher conversion rates when approaching potential clients. The updated brand provides a strong first impression, helping us secure meetings and win over new clients who view us as a reputable and well-aligned recruitment partner for their staffing needs.

In summary, the rebrand by Drematic has expanded our professional reach and enhanced engagement across multiple channels, allowing us to connect with more healthcare professionals and solidify our presence in the industry. The project has been a resounding success, measurable through these concrete, positive shifts in outreach, engagement, and client relations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Drematic’s commitment to timely delivery and responsiveness was a standout aspect of their service. From the project’s outset, they outlined a clear timeline with realistic milestones and kept us informed at every step. This structured approach allowed them to deliver each phase of the rebrand—from concept development to final implementation—right on schedule. Their adherence to deadlines ensured we could plan and execute the launch of our new brand without any delays, seamlessly transitioning into our updated identity.

Beyond meeting deadlines, Drematic excelled in understanding and responding to our specific needs. They took the time to listen and understand our goals, always open to feedback and making adjustments to ensure we were fully satisfied with each aspect of the project. Whenever we had questions, ideas, or requested changes, their team was quick to respond and proactive in offering solutions. This high level of collaboration and flexibility made working with them a smooth, supportive process.

Their ability to balance timeliness with a client-centered approach gave us confidence and made the entire experience exceptionally positive.

What was your primary form of communication with Dreamatic?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Drematic was their combination of creativity, attention to detail, and genuine commitment to understanding our brand vision. They went far beyond the surface level, diving deep into our values, mission, and unique positioning within healthcare recruitment. This thorough understanding allowed them to craft a brand identity that genuinely reflects who we are and resonates with our audience.

Another standout quality was their proactive approach to innovation. Drematic didn’t just rebrand with standard solutions; they proposed fresh, forward-thinking ideas that gave us a unique edge in a competitive market. Their team introduced visual elements, messaging styles, and user experiences that aligned perfectly with our goals, while also differentiating us from other agencies. This unique blend of creative vision and strategic thinking showed their genuine dedication to our success.

Additionally, Dreamatic’s client-centric approach was exceptional. They treated our feedback as essential, incorporated every detail with precision, and were always available to guide us through the process. This level of responsiveness, combined with their imaginative approach, made them a truly unique and invaluable partner for our rebranding project.

Are there any areas for improvement or something Dreamatic could have done differently?

Given our experience with Drematic, it’s genuinely challenging to identify any areas for improvement, as they exceeded expectations in every aspect. Their attention to detail, responsiveness, creativity, and ability to meet deadlines made the rebranding process seamless and effective. They were proactive, receptive to our feedback, and dedicated to achieving our vision.

If there’s anything to consider for the future, perhaps Drematic could offer optional post-launch support packages or workshops on brand maintenance and consistency. However, this is less a critique and more an idea for added value. Overall, they were truly excellent, and we couldn’t be happier with their work.

BACKGROUND

Please describe your company and position.

I am the Former GM Operations of HT Retirement

Describe what your company does in a single sentence.

HT Retirement operates multiple retirement villages in New South Wales which provide housing for people over 55 years of age.   

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Dreamatic to accomplish?

• Marketing Strategy
• Manage digital marketing and generate leads
• Developing strong brand pressence for the company and individual businesses

SOLUTION

How did you find Dreamatic?

Referral

Why did you select Dreamatic over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Dreamatic were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Dreamatic was responsible for driving leads and managing engagement for each of our villages that are in project marketing phase.  Each stage being sold is in the range of $25-25 million in value.  Dreamatic drove strategy to advertising our villages (product) across multiple channels and designed and implmented an automated CRM process to assist our sales output.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Minimum 100+ leads generated monthly

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very good monthly reporting and responsive to requests to improve / realign marketing based on needs.  Dreamatic had very strong automated and thorough reporting and project management processes that enabled good analysis and strategic decision-making in regard to marketing effectiveness and cost management.

What was your primary form of communication with Dreamatic?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were very adaptive and had strong digital marketing knowledge and design expertise. Solid reporting on key metrics

Are there any areas for improvement or something Dreamatic could have done differently?

None.