DNA are business strategy and brand consultancy specialists. For over 15 years we’ve developed unique market positioning for our clients – building their brands and transforming their communications with creative design, research-led strategies.
Why are we different?
Briefing- We have an innovative process and method of creating your brief
Our team 'deep dive' to understand your business, market, customers & competition
Marketing Strategies are focused on your commercial goals
Brand Design elevates businesses to their unique position
Web Development style and content come together to create powerful websites that increase visitor traffic
Organic SEO and Social Content to increase market exposure
DNA bring these services together for clients - We believe in delivering tangible commercial results. We ask what you want to achieve and focus on the goal. The rewards are worth the effort, as our clients will testify to. This is why DNA have worked with many clients for over a decade and more, sometimes for a sustained period of years, other times when a specific project is called for, be that research or branding.
What matters to you?
Evaluating the facts, no legacy assumptions about your sector. You value individual expertise and being treated as a unique business. DNA are not limited by sector, borders or cultures. We care about working with you to impact your bottom line.
Why would you choose DNA?
Forget traditional consultancy, or your anticipated style of marketing agency. We stopped pitching over a decade ago because we’re not competing with a quick translation of your business in the hope we’re right. We work with business owners and their board to develop strategy that is robust, intelligently worked out, considered and with a clear implementation plan. We expect to sign your NDA and get on with the job, without barriers. Working with you for the long term, building trust and respect to achieve the end result you want to aim for.
Min project size
$5,000+
Hourly rate
$100 - $149 / hr
Employees
2 - 9
Locations
Harrogate, England
Year founded
Founded 2014
1 Locations
Harrogate , England
No have been added yet...
Pricing Snapshot
Min. project size
$5,000+
Avg. hourly rate
$100 - $149
/hr
Rating for cost
4.7
/5
What Clients Have Said
DNA IOT Ltd offers competitive pricing, with project costs ranging from £20,000 to £50,000. Clients appreciate the value for money, noting effective communication and timely delivery, making them a strong choice for businesses seeking quality consulting and web development services.
Clients generally reported no significant areas for improvement, indicating a high level of satisfaction with the services provided by DNA Business Engineering Ltd.
Significant Impact on Sales and SEO
One client reported a dramatic increase in sales and improved Google rankings after DNA Business Engineering Ltd developed a new website and provided SEO services, indicating their technical expertise and effectiveness.
Impressive Market Knowledge
Clients were impressed by DNA Business Engineering Ltd's deep market understanding and extensive industry contacts, which were leveraged effectively in various projects, including market analysis and supplier identification.
High Client Satisfaction
Across multiple reviews, clients expressed high satisfaction with DNA Business Engineering Ltd's deliverables, often noting that the company exceeded their expectations and provided excellent value for money.
Personalized Client Engagement
DNA Business Engineering Ltd is noted for their personable and communicative approach, with clients highlighting the personal touch from managing director Jonathan and other team members as a key differentiator.
Business Consulting & Market Research for Public University
Business ConsultingContent Writing ServicesMarket Research
$50,000 to $199,999
Oct. 2022 - Mar. 2023
4.5
Quality
4.5
Schedule
4.0
Cost
4.5
Willing to Refer
4.0
''DNA Business Engineering Ltd did a good job.''
Apr 18, 2023
Manager, Public University
Anonymous
Verified
Education
Huddersfield, England
1,001-5,000 Employees
Phone Interview
Verified
A public university has hired DNA Business Engineering Ltd to provide business consulting and market research. They worked on the client's technical support programs for SMEs and grants.
The client was happy with DNA Business Engineering Ltd's work, meeting their expectations. DNA Business Engineering Ltd delivered on time and used email and phone calls as communication tools. The client also praised their ability to understand the programs and support mechanisms.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m a manager at a public research university.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with DNA Business Engineering Ltd?
We needed help with business consulting and market research.
SOLUTION
What was the scope of their involvement?
We had two technical support programs for local SMEs and grants, and DNA Business Engineering Ltd helped us with the business consulting and market research for both projects.
What is the team composition?
I mainly work with Jonathan (Managing Director) throughout the process.
How did you come to work with DNA Business Engineering Ltd?
We put out tenders for these projects, and DNA Business Engineering Ltd won both.
How much have you invested with them?
We spent £50,000 (approximately $63,200 USD) with them.
What is the status of this engagement?
We worked together from October 2022–March 2023.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
DNA Business Engineering Ltd's work met our expectations.
How did DNA Business Engineering Ltd perform from a project management standpoint?
DNA Business Engineering Ltd delivered on time. Regarding communication, we used email and phone calls.
What did you find most impressive about them?
DNA Business Engineering Ltd understood the programs and the support mechanisms, which was important for us.
Are there any areas they could improve?
I didn't think there was anything they could improve on — DNA Business Engineering Ltd did a good job.
Do you have any advice for potential customers?
Be clear about your requirements.
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
4.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
4.0
NPS
Web Design & Development for Motor Vehicle Parts Company
Custom Software DevelopmentWeb DesignWeb Development
$10,000 to $49,999
Apr. 2022 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
''my sales have increased dramatically from what they used to be, and the site's only been active for one month.''
Sep 1, 2022
Managing Director, Vandalised
Thomas Robertshaw
Verified
Manufacturing
Halifax, England
11-50 Employees
Phone Interview
Verified
A motor vehicle parts company hired DNA Business Engineering Ltd to provide web development and design. They created a WordPress site and made a logo for it, among other tasks like SEO and hosting.
The client's Google rankings, sales, and revenue have increased thanks to DNA Business Engineering Ltd's work. They meet deadlines and stay within budget to ensure a solid project management experience. The team also praises their personable and proactive approach, which is key to the engagement's success.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I'm the managing director of a motor vehicle parts company. We sell materials to convert a van to a camper van.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with DNA Business Engineering Ltd?
I wanted to develop a new website to gain new customers and save on eBay fees to increase my profit from sales.
SOLUTION
What was the scope of their involvement?
We had an existing website, but it wasn't where I wanted it to be. I engaged DNA Business Engineering Ltd to develop a new website from scratch on WordPress, which took them 2–3 months to complete and publish. They also migrated everything to my existing domain and created a new logo for the site based on my requirements.
After that, they worked with us to fix any issues we encountered. They are also offering me one-year hosting. Now, I'm going back into business with them to help with my SEO.
What is the team composition?
My main point of contact is Jonathan (Managing Director), but we've worked with Dave (Web Developer), a photographer, and a logo designer.
How did you come to work with DNA Business Engineering Ltd?
Someone referred them to me.
How much have you invested with them?
We will spend £20,000 (approximately $23,000 USD) with them on the whole project.
What is the status of this engagement?
We started the engagement in April 2022, and it's still ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
I'm flying up Google faster than I ever expected; within the first three weeks, I went from page six to page two of Google. Also, my sales have increased dramatically from what they used to be, and the site's only been active for one month — I'm very happy with the results.
Also, before Jonathan released the new website, our sales looked at £2,000 (approximately $2,300 USD) monthly, and since this website has gone live, we've almost increased that amount by three times.
How did DNA Business Engineering Ltd perform from a project management standpoint?
They meet the deadlines and stay within the budget. Regarding communication, we use Zoom, text messages, and phone calls. Also, Jonathan comes out to my business to meet me in person.
What did you find most impressive about them?
Their personable, proactive, and communicative approach is their best attribute.
Are there any areas they could improve?
I don't think there's anything they can improve on — I've seen no issues with them.
Any advice for potential customers?
I highly recommend them; the benefits of investing in them outweigh the risk, and it's worth doing.
RATINGS
5.0
"5"
Quality
5.0
Service & Deliverables
"5"
Schedule
5.0
On time / deadlines
"5"
Cost
5.0
Value / within estimates
"5"
Willing to Refer
5.0
NPS
"5
Global Raw Materials Supplier Research for Steel Stockholder
Custom Software Development
Less than $10,000
May - July 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"DNA offered over 20 years experience working in our market sector."
Sep 3, 2021
Managing Director, High Peak Steels Ltd
Mark Thornley
Verified
Other industries
Glossop, England
11-50 Employees
Online Review
Verified
To create a shortlist of the best raw materials supplier, a steel stockholder tasked DNA Business Engineering to conduct global research. The team reported back on a weekly basis to provide feedback.
Thanks to DNA Business Engineering's work, promising relationships are being developed now by the client in countries like Russia, Mexico, and Turkey. They were very thorough with the initial specifications required. They established great communication with great feedback as the project went on.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the managing director of a steel stockholder of bright & black engineering steel bar
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire DNA Business Engineering Ltd, and what were your goals?
We employed the services of DNA Business Engineering to conduct a global research of best raw material suppliers for bright and black engineering steels. The goal was to identify a short list of suppliers which met our criteria with a view to establishing long term relationships for the supply of steel bars to the UK.
The reason for this was the diminishing limited supply of steel available to us in the UK and steel quotas being put our already established European routes of supply.
SOLUTION
How did you select this vendor and what were the deciding factors?
DNA offered over 20 years experience working in our market sector, they brought to the table a wide range of established contacts in many countries from previous projects they had worked on with consulates in many different locations.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We identified the countries we wanted to approach giving careful considerations to their record on human rights, environmental progression, and welfare for their workers. We then wanted them to find countries that supply material that closely matched the grade and quality we were looking for.
We gave them details of tonnage usage, size and specification and lead times we would require. They were asked to report back on a weekly basis to give us feedback and a final report which provided a list of validated suppliers, contacts, email and phone numbers.
How many people from the vendor's team worked with you, and what were their positions?
We had 2 senior partners working with us on this project because of the level of product knowledge required.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
I am aware that 52 requests were sent to various contacts across the world, we had a 50% response rate with 3 promising relationships being developed in Russia, Mexico, and Turkey
Describe their project management style, including communication tools and timeliness.
Initial in depth specifics were required to identify our needs and demands, they were very thorough, great communication, great feedback as the project went on.
What did you find most impressive or unique about this company?
The number of contacts they had world wide
Are there any areas for improvement or something they could have done differently?
nothing
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Web Dev & Branding for Virtual Merchandising Company
Branding
Less than $10,000
Aug. 2020 - Aug. 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They look at your business taking an analytical DNA approach, resulting in a well-engineered plan."
Sep 3, 2021
Managing Director, ConnectVM Limited
Stephen Armitage
Verified
Other industries
Wakefield, England
1-10 Employees
Online Review
Verified
A virtual merchandising company partnered with DNA Business Engineering Ltd for web development and branding services. They built a website and created an explainer video and packaging designs.
DNA Business Engineering Ltd completed the project but the client delayed the project launch due to the pandemic. The client was impressed by the team's can-do approach and positive attitude throughout the engagement.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Connect VM is very much about creating amazing interactive spaces that engage customers, allowing Brands to better Connect using the power of Virtual Merchandising. My role is to ensure we maximise the potential that merging traditional Point of Sale with IoT (Internet of Things) can bring to the market.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire DNA Business Engineering Ltd?
ConnectVM has developed a new product that it wishes to bring to the market. We hired DNA Business Engineering to develop a Brand Identity, create a Website with explainer video and produce branded packaging designs.
SOLUTION
How did you select this vendor and what were the deciding factors?
Deciding to use DNA was very much about finding a vendor that could take an objective and enquiring approach in looking at not just a product branding, but a more Strategic Overview of how the product should be positioned in the market and what the optimum routes to market should be. DNA is indeed very much about looking into the DNA of a project and taking an analytical approach of how best delivery results.
Describe the project in detail and walk through the stages of the project.
The project stated with a face to face meeting, where DNA took the time to listened intently to our aspirations and goals, without trying to jump into assumptions or lead us in an unconsidered direction. Only after time was spent by DNA to evaluate our needs, did they then progress to present range of options, all of which had merit.
It was then very much a personal choice of ours in selecting the direction we wished to have developed further. The whole team at DNA communicated well throughout the development process, and nothing seemed to be too much trouble. The whole process, from script writing, to final editing of an explainer video, was handled by the Team at DNA, including being invited into a 'live stream' of the video shoot, in order to be able to offer input through Covid restrictions.
How many resources from the vendor's team worked with you, and what were their positions?
We had full access to all the touch points within DNA and had the benefit of the full teams capabilities, which were all complimentary and add real value to the project.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Due to restrictions caused by the Pandemic, we have delayed the launch of the project until Q4 2021, but we know we are very much ready to face the challenge of a product launch thats to the Team at DNA.
How effective was the workflow between your team and theirs?
Given the restriction we have all had to cope with throughout the Pandemic, DNA have to be applauded for their continued positive attitude and can do approach.
What did you find most impressive or unique about this company?
DNA Business Engineering does exactly what it says on the tin. They look at your business taking an analytical DNA approach, resulting in a well-engineered plan.
Are there any areas for improvement or something they could have done differently?
...not really, even their meetings Coffee is Bean-to-Cup fresh !
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Business Services for Architectural Steel Fabricator
Business Consulting
Less than $10,000
Jan. - Mar. 2019
4.5
Quality
4.5
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"The training was extremely effective in galvanizing the team."
Dec 1, 2021
Commercial Director, Harrogate Steel
Richard Searle
Verified
Other industries
Leeds, England
11-50 Employees
Online Review
Verified
A structural and architectural steel fabricator collaborated with DNA Business Engineering Ltd for business services. The team helped with the company's objectives and strategies in order to grow the business.
DNA Business Engineering Ltd helped primary stakeholders to focus more on important business matters, pushing the business forward. They held several workshops for the staff, effectively motivating each person. Overall, they boasted a proven extensive understanding of business issues and challenges.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Structural and architectural steel fabricators. I am co-owner and Commercial Director
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire DNA Business Engineering Ltd?
At the time we were a very new company growing rapidly, and we needed assistance to help us focus on the overall objectives and strategy
SOLUTION
How did you select this firm and what were the deciding factors?
They contacted us via a cold call and they had worked with a similar business previously so understood the challenges we faced. Their track record in increasing turnover elsewhere carried a lot of weight along with the deep understanding of what we required
Describe the project in detail and walk through their service package.
DNA involved everyone in the business and pulled us all together with common goals. They came up with shared phrases and targets so as a team we could all work together
How many resources from the vendor's team worked with you, and what were their positions?
2 in total. Both senior staff
RESULTS & FEEDBACK
Can you share any outcomes from the engagement that demonstrate progress or success?
In particular it helped the owners / directors focus more on top level matters and drive the business forward.
How effective was the workflow between your team and theirs?
We had a number of workshops which included all staff. The training was extremely effective in galvanizing the team.
What did you find most impressive or unique about this company?
Their unique understanding of the challenges a small company needs to grow
Are there any areas for improvement or something they could have done differently?
No
RATINGS
4.5
Quality
4.5
Service & Deliverables
"Very good and innovative"
Schedule
5.0
On time / deadlines
"Very good"
Cost
4.5
Value / within estimates
"It seems expensive at the time but the rewards become apparent over time"
Willing to Refer
5.0
NPS
"We have already referred them to others
Market Research for Custom Signage Company
Market Research
$10,000 to $49,999
Jan. - July 2021
3.5
Quality
4.0
Schedule
4.0
Cost
4.0
Willing to Refer
4.0
"I was very impressed by their market understanding and depth of knowledge."
Oct 6, 2021
Managing Director, The Visual System and Sign Co LTD
Chris Hunter
Verified
Manufacturing
United Kingdom
1-10 Employees
Online Review
Verified
DNA Business Engineering Ltd was hired by a custom signage company to perform market analysis for one of their flagship products. After their research period, they produced a report and progress plan.
The report that DNA Business Engineering Ltd produced is currently informing the client's future actions. Their workflow was smooth throughout the project, and they showcased an exceptionally deep market knowledge when developing the report.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
The Visual System and Sign Company are designers and manufacturers of Visual Planning and Communication Systems. Chris Hunter ( Managing director )
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire DNA Business Engineering Ltd?
To look into an opportunity to sell our custom printed whiteboards into the general marketplace.
SOLUTION
How did you select this vendor?
A recommendation
Describe the scope of their work in detail.
To research into the market and opportunity size for a custom printed whiteboard product, culminating in a report and routes to market.
What was the team composition?
I led the combined team effort.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We are still processing the content and actionables from the report
How effective was the workflow between your team and theirs?
Good
What did you find most impressive about this company?
I was very impressed by their market understanding and depth of knowledge.
Is there any area for improvement or anything that could have been done differently?
no
RATINGS
3.5
Quality
4.0
Service & Deliverables
Schedule
4.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
4.0
NPS
Web Dev for Metal Recycling Company
Web Development
$10,000 to $49,999
Jan. 2020 - Jan. 2021
4.5
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"They are very efficient and had good communication all throughout."
Sep 3, 2021
Director, K A Anderson
Jim Anderson
Verified
Other industries
United Kingdom
11-50 Employees
Online Review
Verified
A metal recycling company hired DNA Business Engineering Ltd for web development services. They developed the website and established new target markets and contacts.
The client liked the new website, thanks to DNA Business Engineering Ltd. The client was impressed with the team's project delivery and efficiency during the engagement.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Metal Recycling - Director
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire DNA Business Engineering Ltd, and what were your goals?
Expand our Web Footprint, establish new markets & contacts.
SOLUTION
How did you select this vendor and what were the deciding factors?
Previous track record
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Deliver a website
How many people from the vendor's team worked with you, and what were their positions?
3
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
very good process form start to finish
Describe their project management style, including communication tools and timeliness.
Excellent
What did you find most impressive or unique about this company?
They are very efficient and had good communication all throughout.
Are there any areas for improvement or something they could have done differently?
No
RATINGS
4.5
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Website Development for Construction Company
Web Design
$10,000 to $49,999
Mar. - July 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Everything was excellent."
Aug 13, 2021
Partner, Michael Eyres Partnership LLP
Nigel Slack
Verified
Other industries
United Kingdom
1-10 Employees
Online Review
Verified
A construction company hired DNA Business Engineering Ltd for website development. The team was tasked with revamping the company’s outdated page together with brand identity within the provided materials.
DNA Business Engineering Ltd outstandingly completed the website and created a new brand identity, which pleased the client. The team went above and beyond at every stage of the process and perfectly coordinated tasks. Furthermore, what sets them apart was their personal touch in project management.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am a partner in the practice
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire DNA Business Engineering Ltd?
Our website had become outdated as it was about 10 years old along with our brand identity
SOLUTION
How did you select this vendor and what were the deciding factors?
We choose them because we had worked successfully with them before and they had previously done a good job. THe also offered good value for money
Describe the project in detail and walk through the stages of the project.
Deciding new website format Progressing with website and content based on design Organised and co-ordinated photos etc Brand identify including new logo. General helpful advise throughout
How many resources from the vendor's team worked with you, and what were their positions?
We worked mainly with the Managing Director Jonathan Rayfield. However also with Miranda Nelham who did the brand identity. Kelly Palmer Thompson and Dave Tillotson on the website development and Helen Rayfield mainly on website content.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
The project was an outstanding success we have a fantastic new site and we are very pleased with our new brand identity - see www.eyres.co.uk
How effective was the workflow between your team and theirs?
Everything was excellent - Jonathan goes above and beyond at every stage and co-ordinated things perfectly
What did you find most impressive or unique about this company?
They did a great job and we are all very pleased but I think it's the personal touch that Jonathan gives it that sets them apart.
Are there any areas for improvement or something they could have done differently?
No complaints - the biggest weakness on the project was us and we are all so busy!
RATINGS
5.0
"A really top class job - well done!"
Quality
5.0
Service & Deliverables
"Perfect! The whole project was a fantastic success both in terms of website and new brand identity"
Schedule
5.0
On time / deadlines
"All things to time and prompt"
Cost
5.0
Value / within estimates
"Good value for money and kept up to date if we changed anything"
Willing to Refer
5.0
NPS
"Can't fault them - can wholeheartedly recommend based on our experience.
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