DigitInk Marketing Agency

BACKGROUND

Please describe your company and your position there.

Karoll JSC is licenced investment intermediary based in Bulgaria which offers a full variety of brokerage and trading services to our clients. I am one of the companies CEOs and a member of BoD responsible for brokerage services in international finansial markets

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DigitInk?

We hired DigitInk so they can help our business grow via Digital Marketing.

What were your goals for this project?

The goals of the project are:

• Grow the social media presence of Karoll
• Optimize the website (UX and SEOwise)
• Generate new leads
• Convert leads into paying customers

SOLUTION

How did you select DigitInk?

We selected DigitInk since they managed to show a lot of expertise in the field (all expects of Digital Marketing).

Describe the scope of their work in detail.

DigitInk are taking care of:

• The creation and execution of an Integrated Digital Marketing Plan
• Creating and optimizing Facebook&Instagram Ads
• Creating and scheduling content plans for Facebook, Instagram and LinkedIn
• Creating and optimizing Google Ads
• SEO of the website
• Landing page creation and optimization
• Community management
• Email marketing

What was the team composition?

Their team (Daniel, Velizar and Lyubomira) are working closely with me and the other collegues of the department. We are using Slack in order to coordinate the work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes. They managed to increase the overall website traffic by 713%, by 652% the number of demo accounts opened, by 427% the number of real accounts opened and by 336% the organic traffic of the website.

How effective was the workflow between your team and theirs?

Communication with DigitInk is super easy and smooth. We don't feel like working with an agency, but more like with an internal digital marketing team.

What did you find most impressive about this company?

The thing that amazes us is the effort that they put into their craft. They are constantly looking for new ways to reach better results.

Are there any areas for improvement?

Overall, working with DigitInk has been great. The only thing that they could improve is their video creating skills. I believe a good video maker will help them a lot.

BACKGROUND

Please describe your company and your position there.

I am the Head of Finance at Hacker Paradise, the world's first remote work and travel community. We organize around the world trips for remote professionals.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DigitInk?

We hired DigitInk to take over the execution of our digital marketing strategy.

What were your goals for this project?

We wanted to develop a new digital marketing strategy and grow our sales at a healthy rate.

SOLUTION

How did you select this vendor?

Our CEO was looking for digital marketers to take on the job and had pres-elected several vendors. DigitInk stood out with good research our industry, understanding of our business and a very professional and convincing proposal to improve the performance of our digital marketing efforts

Describe the scope of their work in detail.

DigitInk is a full-service digital marketing agency. They ran our social media marketing, Google ads, search engine optimization, Bing ads, landing page creation, email marketing, analytics and reporting, and content creation.

They came up with an integrated digital marketing plan that included analysis of our current advertising strategies, competitive research, website performance analysis and the creation and execution of the digital marketing plan.

What was the team composition?

I've worked closely with the two founders of the firm, Velizar and Daniel, who are the main force of the firm. I am not sure how many more people are involved

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since beginning to work with DigitInk, they were able to increase the traffic to our website and grow our applications and sales. Their campaigns were received with good feedback from our target audience.

How effective was the workflow between your team and theirs?

The workflow with them has been great. They communicated directly with our Head of Marketing, always provided timely updates, reports and proactively raised issues and helped solve them. We communciated over Slack, Zoom and Email, but they always joined our annual team retreat to bond even more with the team, which was amazing extra service from them.

What did you find most impressive about this company?

They are super professional, hard-working and results-oriented. They get the hand of the business swiftly and quickly turn around underperforming channels with very well structured targeting, content and execution. They are detail-oriented and always willing to go the extra mile for their clients.

Are there any areas for improvement?

Nothing is ever perfect, but we were very satisfied with the results we achieved and the valuable business partner we got in the face of DigitInk.

BACKGROUND

Please describe your company and your position there.

Outpost is a coworking and Coliving network with properties across SEA.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DigitInk?

We were looking to build a marketing plan for our events, coworking spaces, and most importantly coliving (hotel) rooms.

What were your goals for this project?

The goal were to create a funnel where we would first raise brand awareness for a millennial-focused audience and push them through a well thought out funnel to push them through to a conversion stage.

SOLUTION

How did you select this vendor?

I had been consulting for a separate company when I was placed in a meeting with them and realized what a smart and dedicated agency they were so I hired them myself.

Describe the scope of their work in detail.

Create social media and google campaign funnel as well as provided reporting, optimizations, and creative modifications in order to yield the best possible results for the CPA.

What was the team composition?

2 people, one leading Social Media and the other SEA.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes, we received incredible CPA results selling rooms for $40 CPA with 5x ROI. Really nice results.

How effective was the workflow between your team and theirs?

Effective especially as we battled opposite time zones. Consistent of weekly meetings and constant instant messaging.

What did you find most impressive about this company?

Their willingness and ability to pivot as our company goals shifted as well (sometimes weekly)... frustrating for us but they handled it nicely and professionally.

Are there any areas for improvement?

I would love to see portions of their reports evolve into a more forward thinking model with stats that are not only being “asked” for but other ones that may jump out as being important that the client may not see right away.

BACKGROUND

Please describe your company and your position there.

I am a freelance photographer. I do portrait and landscape shots. Before working with DigitInk, I mainly acquired my clients through facebook groups and referrals.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DigitInk?

I hired DigitInk for mainly 2 things that they did great: website creation and digital marketing strategy creation and implementation.

What were your goals for this project?

The goals of the project was to have a fully working (and easy to administrate) website by the end of the year (2018) and later implement the digital marketing strategy from January 2019. After its implementation, we had a couple of goals: 15 projects/month and CPA lower than $80.

SOLUTION

How did you select this vendor?

I selected Digitink, because after the chat that I had with them, they managed to understand my needs and see what I really wanted to achieve. What is more, I really liked it when they explained how they work - how they onboard a client, how they communicate with him/her and how they report the results they have achieved.

Describe the scope of their work in detail.

First, they bought my domain, installed WordPress on it and then developed the fully functional website.

Meanwhile they were doing that, they created my Integrated Digital Marketing Plan, consisting of analysis of current business and digital data, competitor research (business model and digital marketing presence) and digital strategy and tactics for all the different channels.

Once we discussed the document and agreed up on it, the guys started implementing it giving me weekly and monthly reports.

What was the team composition?

I have worked with both of them - Daniel and Velizar.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In one month they built my website. In two months they managed to find me the first 20 projects using their strategy.

After that, they managed to keep up with the tempo and each month they delivered me the target projects.

They managed to keep the CPA below $80 with a ROAs of ranging from 7 to 15 during the different months.

How effective was the workflow between your team and theirs?

As I am a freelancer, the communication was just between me and them and it was pretty smooth.

What did you find most impressive about this company?

Their attitude towards the project and my business in general. They worked as if this was their business. Also, they managed to achieve all the goals we have set up previously.

Are there any areas for improvement?

During our project, I haven't found any areas for improvement. P.S. It would be cool if they speak a little bit of Italian :)

BACKGROUND

Please describe your company and your position there.

I am an independent influencer. I worked with brands from different industries including Samsung (Bulgaria), a few companies for food delivery, as well as one gym.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire DigitInk?

I hired DigitInk with only one reason, to help me with my Instagram and social media appearance. We focused our efforts in increasing the views and followers on my Instagram account. The biggest challenge that we faced was that my profile is not stricktly categorized as let's say "fitness" or "healthy food" or "bloger" my account is more like "life style of one young guy". That's why it was hard to find the right strategy and content that will keep the audience interested and in the same time stick together with my previous content. Thanks to the DigitInk team we've managed to find out a way to do it. We've executed multiple campaings, content creationg and marketing strategies and the results comes in.

What were your goals for this project?

The main goal was to attract more people to my profile, find out companies that will want to advertise thanks to my profile and monitized tha whole effort. The first result was on the table only 1 month after our collaboration.

SOLUTION

How did you select this vendor?

I looked for companies that are working following the best practisec for Digital Marketing. I choose DigitInk in between 5 others companies. I choose them because, they were the only one who provides me with plan for the whole period (not only promised words, they had a plan), the cost efficiency, the team spirit and the cultural fit between me and their team.

Describe the scope of their work in detail.

I've gained more than eight thousands completes in a four months. It was a huge increasment. Real followers, not bots, not fake accounts, etc. 8k real followers. They were directly involved into the responses to my followers, content creationg and my whole appearance into the social media.

What was the team composition?

The whole DigitInk team was engaged in my project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In the beginning I've got only 400 followers, thanks to the work they we've done I increased to almost 9k followers. I started collaborating with Samsung (Bulgaria) - they help me with equipment. I started collaborating with several food develiry companies, thanks to the adverts. for them I were able to cover all my digital marketing expenses. I started collaborating with one of the biggest local fitness centers. I've got free pass for me and friend of mine, free protein bar, and I start receiving a money for every people who sign up for membership thanks to my code.

How effective was the workflow between your team and theirs?

I can say that we work in a really good way. We've done multiple comapaings and we've never have a conflicts.

What did you find most impressive about this company?

How flexible, adaptive, open minded, young and motivated individuals they are. They can solve any problem with their out of the box thinking.

Are there any areas for improvement?

There are is always space for improvment, but for the time when we worked together, everything was great!

BACKGROUND

Please describe your company and position.

I am the Sales & Marketing Manager of DR Properties

Describe what your company does in a single sentence.

I am the marketing director for a large real estate developers in the Dominican Republic

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DigitInk Marketing Agency to accomplish?

• We brought in DigitInk because we needed more eyes on our listings.

SOLUTION

How did you find DigitInk Marketing Agency?

Referral

Why did you select DigitInk Marketing Agency over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from DigitInk Marketing Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

DigitInk handled everything about our Google Ads and social PPC—from setting up the whole ad account structure to doing in-depth keyword research. They worked with us to create catchy ad copy, tested different ads and banners, and helped us run promotions for newly listed houses and special deals. We had weekly check-ins, and they gave us easy-to-read reports with insights on which ads worked best. They also made landing pages for some of our listings and helped improve our call tracking setup so we could see where leads were coming from.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We started getting more calls and website forms from serious buyers—not just clicks. Our team noticed that more people mentioned they found us online after seeing our ads. One couple who recently bought a home in Cape Town said they clicked our ad while searching on their phone and liked how easy the site was. Our listings started getting more visits, and we even got calls from investors outside SA who were never in our reach before. It wasn’t just more traffic—it was the right kind of traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always on time and stayed very organized. We didn’t have to chase them for updates. When we asked for quick changes on a Friday before a big open house, they handled it right away. Even when we had last-minute property launches, they turned ads around fast. They explained things simply, which helped our team understand what was happening and why. Their team was kind and patient, even when we were busy and slow to reply.

What was your primary form of communication with DigitInk Marketing Agency?

Email or Messaging App

What did you find most impressive or unique about this company?

They really cared about our brand. It didn’t feel like just another agency trying to spend our ad money. They asked about our clients, our tone, and even helped us write better ad messages that felt like us. The way they combined data with creativity was something we hadn’t seen before. They also gave us real advice—not just doing what we asked, but what was actually going to work better. That honesty and care stood out a lot.

Are there any areas for improvement or something DigitInk Marketing Agency could have done differently?

Honestly, not much. Maybe at the beginning, the reports were a bit too tech-heavy for our team, but they fixed that right away once we said something. It would also be great if they had a mobile app or dashboard where we could track things ourselves on the go. But overall, they were super open to feedback and always worked to make things better for us.

BACKGROUND

Please describe your company and position.

I am the CEO of Denver Technology

Describe what your company does in a single sentence.

Denver Technology helps businesses optimise performance by leveraging innovative IT services, tailored consulting, and smart technology solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DigitInk Marketing Agency to accomplish?

• We wanted more people to know about what we do, trust our brand, and reach out for our IT services.

SOLUTION

How did you find DigitInk Marketing Agency?

Online Search

Why did you select DigitInk Marketing Agency over others?

• High ratings
• Good value for cost

How many teammates from DigitInk Marketing Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

DigitInk helped us plan and post on our social media. They made content calendars, wrote posts, designed cool images, and shared stories about our team and work. They also answered comments and checked how our posts were doing. Every month, they shared reports to show what worked best and what we could do better.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We started getting more likes, comments, and messages on our posts. More people visited our website, and some even asked about our services. A few new clients said they found us on social media. One new team member said our posts made them want to work with us. It really helped us get noticed.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were super organized and always on time. If we needed something quick, they got it done fast. They sent updates, asked for our thoughts, and listened to our ideas. It felt like they were part of our own team. They made things easy and clear, and we always knew what was happening next.

What was your primary form of communication with DigitInk Marketing Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What we liked most was how they made tech stuff sound easy and fun. They told our story in a way people could understand and enjoy. They were also really creative and had fresh ideas all the time. It didn’t feel like just marketing—it felt real and made people care about what we do.

Are there any areas for improvement or something DigitInk Marketing Agency could have done differently?

They did a great job, but one thing that could help is a simple place online where we can see all the posts and updates in one spot. It would make it easier for us to check things anytime without needing to ask. But overall, they were really helpful and easy to work with.

BACKGROUND

Please describe your company and position.

I am the Co-Founder and CEO of Pluto

Describe what your company does in a single sentence.

 Pluto is the finance workflow automation & spend management platform of choice for SMEs of all sizes in UAE. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DigitInk Marketing Agency to accomplish?
We required a new website along with a fundamental upgrade to our platform to enhance the effectiveness of our online marketing efforts. Since we operate in a highly specialized niche, it has been difficult to find a marketing agency with the right language and understanding to accurately convey the intricacies of our business.

SOLUTION

How did you find DigitInk Marketing Agency?

Clutch Site

Why did you select DigitInk Marketing Agency over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from DigitInk Marketing Agency were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

They handled the design of our new website. Since I’m not very technical, I can’t speak to the finer details, but we did provide them with the written content to include on the site.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They did an outstanding job—our website traffic has increased by 75% compared to last year. The sleek, professional design truly represents the quality of our company. 
As a high-tech business, we wanted a site that matched our level of sophistication, and they delivered. They also set up the backend to make it easy for me to manage updates on my own, without needing additional help. We were so pleased with their work that we brought them back to develop a new, targeted LinkedIn ad campaign for us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Daniel brought a highly detailed approach to project management, which we really valued—especially as a company developing a medical device that requires the utmost precision. His thoroughness aligned well with our own standards. I received weekly updates that clearly outlined our progress and how it aligned with our budget. Their transparency throughout the process was outstanding.

What was your primary form of communication with DigitInk Marketing Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I’d highlight their responsiveness. Just last week, I reached out to Daniel to adjust, and he implemented the change within two hours. He also didn’t charge me for it. Their ongoing support and responsiveness have made a difference; I get the sense that they care about our success.

Are there any areas for improvement or something DigitInk Marketing Agency could have done differently?

I’m thoroughly happy with my experience, so I have no suggestions for improvement.

BACKGROUND

Please describe your company and position.

I am the Senior Brand Executive of Keyfix

Describe what your company does in a single sentence.

Keyfix specialises in the development and provision of A1 fire rated Non-combustible Cavity solutions for external masonry façades on medium to high-rise buildings.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DigitInk Marketing Agency to accomplish?

• We engaged DigitInk Marketing Agency to refine our online advertising strategy, enhance brand visibility, and drive qualified leads through targeted Facebook and Instagram advertising.
• Our goal was to connect with architects, developers, and construction firms actively looking for compliant and innovative building solutions.

SOLUTION

How did you find DigitInk Marketing Agency?

Clutch Site

Why did you select DigitInk Marketing Agency over others?

Pricing fit our budget

How many teammates from DigitInk Marketing Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

DigitInk Marketing Agency developed and executed a targeted Facebook and Instagram ad strategy for Keyfix, focusing on brand awareness and lead generation. They conducted in-depth market research to identify our ideal audience and crafted compelling ad creatives, including visuals, copy, and videos. Their team optimized landing pages, tested multiple ad formats, and implemented retargeting strategies to maximize conversions. They continuously monitored performance, refining campaigns based on data-driven insights. Additionally, they provided detailed reports, ensuring transparency and informed decision-making. Their strategic approach not only improved engagement but also attracted high-quality leads, strengthening Keyfix’s position in the construction industry.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

DigitInk Marketing Agency’s campaign significantly enhanced Keyfix’s online presence and lead generation efforts. Our brand awareness grew as engagement on Facebook and Instagram increased, with more industry professionals interacting with our content. The ads drove a steady flow of high-quality leads, many of whom were architects, developers, and contractors actively seeking fire-rated cavity solutions.  

Website traffic saw a noticeable uptick, with a higher number of visitors exploring our product pages and submitting inquiries. The refined targeting and optimized landing pages led to improved conversion rates, ensuring that marketing efforts translated into tangible business opportunities. Their strategy delivered sustained growth and visibility.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

DigitInk Marketing Agency demonstrated excellent project management throughout the campaign. From the start, they outlined a clear timeline with well-defined milestones, ensuring transparency and accountability. They consistently met deadlines, delivering ad creatives, reports, and optimizations on time without any delays.  

Their communication was proactive and responsive—whenever we had questions or needed adjustments, they addressed them promptly. Regular check-ins and performance reviews kept us informed, and they adapted quickly based on real-time data. Their ability to listen, analyze, and refine strategies based on our feedback made collaboration seamless and highly effective, ensuring our goals were met efficiently.

What was your primary form of communication with DigitInk Marketing Agency?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about DigitInk Marketing Agency was their deep understanding of both digital marketing and the construction industry. Unlike other agencies that apply generic strategies, they tailored their approach specifically to Keyfix’s niche, ensuring our message resonated with the right audience.  

Their commitment to data-driven decision-making was impressive—they didn’t just run ads but continuously optimized them based on performance insights. Additionally, their creativity in ad design and messaging made complex technical products engaging and easy to understand. Their proactive communication and ability to adapt quickly set them apart, making them a truly strategic and reliable partner.

Are there any areas for improvement or something DigitInk Marketing Agency could have done differently?

DigitInk Marketing Agency delivered outstanding results, but one area for potential improvement could be expanding into more advanced automation for lead nurturing.