Digital Jockey Private Limited

BACKGROUND

Introduce your business and what you do there.

We provide AI and e-commerce solutions to brands as well as AR/VR and analytics software. We work with brands across the globe, with 30% of our business taking place in the international market. Recently, we were acquired by another company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Jockey?

We developed a solution for marketplaces and brands that creates catalogs, product descriptions, etc. using AI. Brands have a lot of products coming in every day, and it’s a challenge to write proper descriptions for each of those with everything detailed comprehensively. Our team also knew that AR/VR capabilities were missing from a lot of marketplaces. We created an engine with image recognition and text analysis capabilities.

SOLUTION

What was the scope of their involvement?

Digital Jockey helped us create a sales pitch that used specific keywords as well as cold-called and emailed potential customers. They’d call in either the first or second part of the day, depending on the kind of customer they were reaching out to.

What is the team composition?

We worked with Azhar (Director). Also, there were 3–4 people involved in the domestic market and two for the international market.

How much have you invested with them?

We paid 40,000–50,000 Indian rupees (approximately $500–$700 USD). The payment was divided into 2–3 parts.

What is the status of this engagement?

We worked with Digital Jockey from October 2019–January 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I wanted to understand how they were reaching out to customers so they gave us audio recordings for each call. Digital Jockey was very polite and spoke nicely to customers. Second, I looked at the frequency at which they reached out to customers. Digital Jockey implemented proper gap times between calls of the same prospect.

I also looked at how they handled rebuttals. There were multiple people who initially said they weren’t interested, but Digital Jockey made effective rebuttals by the second or third week.

At the end of the day, I looked at how many leads they generated. They called around 8,200 numbers in the domestic market, which got us 25–30 leads. Likewise, they did 100–120 calls in the US market, from which we got 10 leads. They called those customers almost every single day for a month, following up every alternate day. We almost got one customer at the end of the day, but we didn’t convert them due to the pandemic.

I’ve dealt with multiple people in the past, but none of them showed up to work with the honesty that Digital Jockey showed. Other companies would talk about contracts, how many calls they’d do, and how much reach-out they’d do. Digital Jockey did it out of the box. If they promised to do 100 calls per day, they’d sometimes call 200 times as well.

They were honest in that all recordings were sent to me at the end of the day. Their team was hardworking and patient in getting leads. Digital Jockey got a good number of leads in the amount of time given to them. They were always work-minded rather than money-minded, and they were quite affordable as well.

How did Digital Jockey perform from a project management standpoint?

They were very good with deadlines and did everything they promised. A couple of their people continued working despite having colds and fevers and even though I told them not to. They had very high performance and went beyond our expectations.

Azhar has very good sales experience and he knew exactly how to speak to a customer and at what time. He sent me reports with the attempts they’d made and the call setup.

What did you find most impressive about them?

Two of the best things I liked about Digital Jockey were their honesty along with their hard work.

Are there any areas they could improve?

The calling aspect was good, but emailing could’ve been improved. We focused mostly on cold calls, since talking to someone on the telephone is better than looking at clickthroughs.

Do you have any advice for future clients of theirs?

Anyone looking to work with Digital Jockey should be very clear about what they want and keep expectations real. They’re good at delivering, but the client also has to be clear about expectations.

We’re a startup, so there were multiple changes to our product each week. New features were coming in, and we tried to reach prospects as much as we could. Clients should make sure they’re tracking real numbers and they have KPI measurements for those.

BACKGROUND

Please describe your company and your position there.

Digital Jockey is a very effective marketing partner especially when you have large data. It is quite cost-effective and efficient. The digital team is very enthusiastic and provide timely feedback. We are very satisfied by their services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Jockey?

None

What were your goals for this project?

Filtering data to get positive prospects

SOLUTION

How did you select Digital Jockey?

Calling and Identifying customers

Describe the project in detail.

Earthing and Lightning Protection Prospects

What was the team composition?

3 Support Caller

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Out of 3000 Prospects we were able to get 297 positive customers

How effective was the workflow between your team and theirs?

The team was giving daily updates of the call and also feedback was given on google drive

What did you find most impressive about this company?

Timely communication and followup

Are there any areas for improvement?

Don't think so