Digital Authority Partners

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing at ClaimBuyout. We’re a post-accident solution; we buy damaged vehicles at pre-accident value. We partner with insurance providers who extend our services to their policyholders after an accident.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Authority Partners?

We launched our brand in January 2021, so we wanted to engage a creative partner we could trust to put our digital health first and teach us about ranking, authority scores, SEO, and purposeful content.

We had a decent website that met our needs as a startup, but as we evolved to bring on more insurance providers, we wanted to redevelop our site to make it more user-friendly and tech-forward.

SOLUTION

What was the scope of their involvement?

We had several meetings at the beginning of the project to go over our vision and what we expected from the partnership. Digital Authority Partners worked to understand our brand, conducted digital health reports, and delivered a plan of action. They initially provided us with three design options, and we provided feedback and selected our favorite. 

Digital Authority Partners has redesigned and reformulated our website to improve the UX and give us a more tech-forward feel. They made the site more user-friendly, informative, and compatible with mobile and desktop. They changed the site to have a black background and included elements of our branding throughout. They gave us creative ideas to improve the site and taught us about SEO and generating purposeful content. The new website will launch later this month.

Additionally, they’ve assisted us with copywriting and created white papers. They’ve also streamlined the resources we provide to insurance carriers and vehicle owners. They’ve included educational pages that outline what users can expect post-accident and how our process can work to help them quickly. We primarily use InVision, InDesign, and Google Docs to share content. We plan to engage their other services in the future.

What is the team composition?

We primarily work with Michael (President), Garrett (Content Manager), and Pranjal (Head of Product Management). Digital Authority Partners also has their own team of designers working behind the scenes. 

How did you come to work with Digital Authority Partners?

I was looking for a local SEO partner, and one of my colleagues recommended Digital Authority Partners, so I reached out. 

Michael and I actually had several conversations about ranking and SEO months before we even signed a contract to engage Digital Authority Partners. They focused on building a relationship with us and understanding our goals, which we admired, so we moved forward with the engagement. 

What is the status of this engagement?

We began working with Digital Authority Partners for a different project in December 2021, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I have a web development and design background, so I’ve been very direct about our goals and specifications, and Digital Authority Partners has done a stellar job with the website. We are a digital platform, so our site needs to be accessible and navigable for our insurance partners and individual vehicle owners. They did a good job breaking down how our service works to give consumers a solid understanding of our business. 

Our customer experience team is ecstatic because they feel like the website effectively and transparently shows users how we generate pre-accident value. Digital Authority Partners has made it easier for insurance partners to log in to our portal to view customer statuses easily. Users can now submit their information and get offers back within an hour when they visit our site. We have a 70% acceptance rate on our offers and purchased $30 million worth of damaged vehicles to date. 

Digital Authority Partners has helped us develop brand awareness and garner attention from insurance providers, which is a huge win. We’ve received overwhelmingly positive feedback, and our team is pleased with the content's quality and attention to detail. Digital Authority Partners has streamlined our educational resources, making them easier for vehicle owners to follow. 

How did Digital Authority Partners perform from a project management standpoint?

Digital Authority Partners has consistently delivered projects on time and under budget. We met regularly throughout the web redesign process to review progress and share documents. Our meetings are always efficient, and they’ve been happy to jump on ad-hoc calls when we have questions. I was excited when they delivered the site within our desired time frame.

Digital Authority Partners feels like an extension of our team, and we love their level of commitment to our project. They’ve become well-versed in our industry, which has been delightful to watch. We’ve built a very trusting partnership where we push each other to be better, resulting in a great final product that we’ll continue to collaborate on daily. 

We’ve also had the opportunity to get to know each other personally, and they’re easy to work with; they represent their company well.

What did you find most impressive about them?

I am most impressed with how invested the Digital Authority Partners team has been throughout our partnership. They want the best outcome for us, to the point where they were willing to learn about our industry and dive deep into the issues we’re trying to resolve concerning auto claims. 

Digital Authority Partners asked many questions and got up to speed quickly. They did their research and have played a key role in redeveloping our brand identity. We’ve had many conversations where they’ve listened to us, learned from us, and then guided us to make decisions that have helped us fill a gap in the market. 

Digital Authority Partners has significant expertise. They’ve watched our business evolve and have become a trusted authority to help us solve issues in the auto claims industry. They’re committed to our company and the long-term success of our partnership, which is really valuable. Instead of delivering a product, they continue to guide us and ensure we’re doing everything we’re supposed to in order to maximize our success. 

Are there any areas they could improve?

We’ve met our deadline, which we’re delighted with, but things can always move more quickly, so I’d say the only room for improvement would be with regard to response time. 

Do you have any advice for potential customers?

I advise going into the project with a solid understanding of your overall goals and what you’d like to achieve. It sounds simple, but you must start with a solid foundation so that Digital Authority Partners can deliver effective results and help your business succeed.

BACKGROUND

Introduce your business and what you do there.

I’m the director of strategy consulting at ComboApp Inc. We develop and promote mobile applications.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Authority Partners?

We hired them to help us promote the websites of our clients.

SOLUTION

What was the scope of their involvement?

Digital Authority Partners helps us with web promotion. They’ve put together a marketing plan for us, which mainly consists of SEO and content marketing efforts. During this process, they conduct keyword research, come up with web content around the selected keywords, and provide us with a keyword research report. There are also times when we provide the keywords to them instead. On rare occasions, we use their service for white labeling. 

Additionally, their team provides social media marketing services — they create social content and manage our channels to engage with customers. They’ve also helped us with developing written content and visuals, such as infographics and promotional banners.

What is the team composition?

I’ve personally interacted with seven people from their team, but my colleagues have also talked with other members. I’m mostly in touch with the ones who are leading the projects.

How did you come to work with Digital Authority Partners?

About six years ago, we had an employee that worked for us and then moved to work for them. We still kept in touch on a personal basis, and he eventually introduced us to their management team. We also decided to go with them based on the quality of their work.

How much have you invested with them?

We’ve spent over $500,000.

What is the status of this engagement?

We started working together in December 2015, and our engagement is still ongoing.
 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since working with Digital Authority Partners, our clients, including our company, have been very happy with the results. In fact, they’ve helped one of our fintech clients promote a new product — this project resulted in a 700% increase in organic traffic and a three-fold improvement in leads.

We’ve also never had any single misfire with them, unlike our previous providers. Whenever they get involved in any project, we completely trust them to deliver results.

How did Digital Authority Partners perform from a project management standpoint?

Their project management style is an A+. They’re very quick to respond to any kind of feedback, and it’s easy to reach out to them at any time of the day, even during weekends. We communicate via Slack, Asana,  email, phone, and in-person meetings.

What did you find most impressive about them?

We’re so impressed with how reliable they are and how much effort they put in to truly understand our clients’ businesses. What’s more, they’re very thorough in conducting a lot of research.

They also have a strong content team, consisting of more than 10 writers who can cover all sorts of topics across different industries.

Are there any areas they could improve?

No — we haven’t had any complaints about the quality of their work.

Do you have any advice for potential customers?

Trust them and listen to their recommendations.

BACKGROUND

Please describe your company and your position there.

I was the CMO of a boutique intellectual property law firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Authority Partners, and what were your goals?

Our company hired DAP to handle our website redesign.

SOLUTION

How did you select this vendor and what were the deciding factors?

They were referred to us by our PR agency that worked with them for their own redesign.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The scope involved a complete redesign, including content development.

How many people from the vendor's team worked with you, and what were their positions?

We worked with the president of the company, a head developer, and a few content developers. There were more folks behind the scenes but our main contacts were 3-4 people throughout the project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We unfortunately had to stop the project as a result of COVID and a merger, so we did not get to complete the website and launch it. However, the project was going well until we had to pause it.

Describe their project management style, including communication tools and timeliness.

There were decks and project plans. Communication tools involved virtual and in-person meetings and lengthy emails with questions for us.

What did you find most impressive or unique about this company?

I appreciated Michael’s involvement throughout the process. and willingness to 

Are there any areas for improvement or something they could have done differently?

More account management along the way. Communication was a bit challenging with the development team - they spoke a bit too technically and it was hard to understand what was needed from us at times.

BACKGROUND

Please describe your company and your position there.

I work for an engineering consulting firm with the goal of preserving and building upon our infrastructure for the past 15 years. We are a DBE firm that provides a progressive and thoughtful approach to planning, engineering, and surveying, always remaining aligned with our clients’ needs, to provide professional, quality, and timely engineering and consulting services. I am one of the equity partners in Quigg Engineering and I am in charge of business development and increasing the book of sale for the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Authority Partners, and what were your goals?

We were looking for a new website development company who can redesign our website and migrate it from a home-built content management system to a streamlined one. In particular, we were looking for a company that had previously worked with local and municipal governments since this is our primary audience. To us, it was both important to find a good development partner and also a marketing agency that can rewrite the copy on our website in a way that is in line with our government buyers. Digital Authority Partners was recommended by one of our government clients with whom they've done business before.

SOLUTION

How did you select this vendor and what were the deciding factors?

The deciding factors were: experience with government work, proficency with web development and B2B brand copywriting.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Website redesign and rebranding. We worked together with the DAP team from start to finish from wireframes to marketing copy, development and website launch.

How many people from the vendor's team worked with you, and what were their positions?

Project manager, product manager, senior designer, senior copywriter, content manager, head of development, Quality Assurance Manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The website was redesigned and launched on time and on budget. Our stakeholders were happy with this partnership and with the results.

Describe their project management style, including communication tools and timeliness.

The DAP team is very good at communicating dependencies and keeping us on schedule with the project.

What did you find most impressive or unique about this company?

They were very transparent, helpful, and professional. We know where we stood with them. They're also available on short notice and quickly addressed any concerns we had along the way.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I was the VP of Marketing for a specialty grocery company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Authority Partners, and what were your goals?

We had updated our website to include e-commerce but we not getting much in the way of organic search. We hired DAP to develop the strategy and to implement our local SEO program.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed at least 3 potential vendors. We found DAP to have the deepest understanding of how to develop local SEO strategy and the experience to implement it across all our locations. In addition, their pricing was very competitive.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They needed to research search terms for each of 70+ locations, build new location pages on the website, optimize the pages, build/optimize profiles in GMB, and then do on-going optimization to drive better results.

How many people from the vendor's team worked with you, and what were their positions?

I oversaw the project and only worked with 1 or 2 people at senior levels.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Huge increases in organic search, especially "...near me" searches, requests for directions, inclusion in the map pack on search results.

Describe their project management style, including communication tools and timeliness.

My team found DAP to be on-time and on-budget. They were really good at holding the internal team accountable for meeting deadlines and never missed their own deadlines.

What did you find most impressive or unique about this company?

I am really impressed with their flexibility and willingness to educate us on SEO.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I was the Director of E-Commerce and Digital for Sanctuary Clothing. It is an apparel company that has both a wholesale (sold in major retail outlets) and DTC presence.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Authority Partners, and what were your goals?

Digital Authority was brought on to strategize and execute our digital marketing efforts across all paid channels. They also oversee the SEO efforts. They later were contracted for CRO strategy/implementation.

SOLUTION

How did you select this vendor and what were the deciding factors?

Digital Authority was referred to us by a consultant that had previously worked with the agency. Michael Reddy and team presented a great strategy so we decided to go with them.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The Digital Authority team met with us to discuss current goals, roadblocks, and future business goals. They presented a deck that included areas of opportunity for both short-term and long-term solutions and improvements. During the onboarding process, we met weekly to review KPI's and discuss strategy. Once we were in a good place with processes and expectations, we met bi-weekly to review progress and discuss strategies for the next month. Digital Authority uses tools such as Data Studio, Google Analytics, and Feedonomics to offer us the best strategies based on current goals.

How many resources from the vendor's team worked with you, and what were their positions?

We work with an account manager, a channel manager (paid social, display/PPC), SEO manager, product manager, and senior data analysts

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Partnering with Digital Authority has allowed us to maintain conversion rates well above industry standards and helped to contribute 10-20% of additional revenue to our e-commerce business.

How effective was the workflow between your team and theirs?

The workflow is very efficient. Their team always puts together insightful presentations that include various options for us to explore/test in order to make decisions best for the business.

What did you find most impressive or unique about this company?

What I find most impressive about this company is their passion for success. From the account manager to the owners, the entire DAP team is truly dedicated to the success of their clients.

Are there any areas for improvement or something they could have done differently?

I am very pleased with the agency and wouldn't do anything differently.

BACKGROUND

Please describe your company and position.

 I am the Director, Global Demand Center of a software company 

Describe what your company does in a single sentence.

Critical Event Management software

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Authority Partners to accomplish?

• Digital marketing
• SEO

SOLUTION

How did you find Digital Authority Partners?

Referral

Why did you select Digital Authority Partners over others?

Referred to me

How many teammates from Digital Authority Partners were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Digital Authority Partners was our key partner to audit and strategically improve our marketing websites. They provided data-driven audits of performance versus competitors, and actionable recommendations to improve digital content, SEO, and navigation. They built templates for new digital content to improve engagement and user experience. Their expertise in digital marketing makes them a valued partner. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Presentations, data analysis in excel, new content templates in word

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They had great project managers, and leadership was heavily involved

What was your primary form of communication with Digital Authority Partners?

Virtual Meeting

What did you find most impressive or unique about this company?

They really are experts in digital marketing. They are my first call for any question or project

Are there any areas for improvement or something Digital Authority Partners could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Senior Program Manager of Hospital Excel

Describe what your company does in a single sentence.

Hospital Excel is a private hospital system

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Digital Authority Partners to accomplish?

• Create a new website
• Search Engine Optimization (SEO)

SOLUTION

How did you find Digital Authority Partners?

• Online Search
• Referral

Why did you select Digital Authority Partners over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Digital Authority Partners were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Digital Authority Partners worked with Hospital Excel to completely renovate our old website and prepare it for search engine optimization. They performed market research and provided a keyword optimization strategy based upon the hospital's goals and target markets, and made recommendations regarding the architectural structure of the new site, platform recommendations, landing pages, and other key components. 

Digital Authority Partners then worked with our internal design team to actually design the website, create content, and determine the optimum look and feel of the site. Once the website was ready to launch publicly, they then assisted technically with the launch. After the new site was displayed correctly on our public domain, Digital Authority Partners then optimized the public site in terms of user loading and rendering times.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Digital Authority Partners was able to completely overhaul our website. Our original site was inconsistent in terms of appearance and overall goals. 

In spite of some our internal difficulties coming up with a coherent strategy and content, Digital Authority Partners worked with us to step-by-step determine goals related to our target markets, establish a coherent structure for the site, move the old site from the Wix-based to a Wordpress-based platform in order to provide more tools and control over the site. 

Digital Authority Partners created many landing pages based on the SEO keyword strategy which was agreed upon. Not only did Digital Authority Partners help us basically create a working website from scratch and optimize it in terms of user experience, they also translated our website so that it could reach our intended users in both English and Spanish.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Digital Authority Partners consistently delivered the intended deliverables on time. They were always available for video conferences and phone calls, and when it was determined that a more direct communication link was necessary due to the difficulties working with our internal design team and Digital Authority Partner's development team, they even established a cross-team Slack channel to improve the communication process. 

At times the project experienced difficulties due to misunderstandings related to language barriers and cultural differences (our internal team speaks primarily Spanish and is based in Mexico, while Digital Authority Partners' team spoke English), they made every effort to make the process as smooth and responsive as possible.

What was your primary form of communication with Digital Authority Partners?

Virtual Meeting

What did you find most impressive or unique about this company?

Digital Authority Partners had a commanding knowledge of website development and SEO strategy. They established clear recommendations and provided ample evidence to support those recommendations. 

In addition, when it became clear that our internal team was unable to deliver some of the needed content in a timely manner, Digital Authority Partners was able to adjust to the changing scope requirements of our relationship effectively to make up for some of our deficiencies and still bring a completed website to fruition.

Are there any areas for improvement or something Digital Authority Partners could have done differently?

Digital Authority Partners performed extremely well, and we are very satisfied with the website which was created. One minor improvement would be to provide a monthly itemized breakdown of the services provided. 

The scope of the project changed significantly over its course, and although Digital Authority Partners was always willing and able to provide this information when requested, a more formal process for delivering the information (such as a itemized statement included with invoices) could be useful so that we could evaluate the constantly evolving scope and make adjustments more effectively.

BACKGROUND

Introduce your business and what you do there.

I'm a director of an early-stage startup; we're in the process of developing an app for healthcare providers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Digital Authority Partners?

We needed Digital Authority Partners to help us build a web and mobile app and provide marketing expertise.

SOLUTION

What was the scope of their involvement?

The app is still in the discovery phase, but Digital Authority Partners has submitted a bid and reviewed our low-fidelity prototype. They’ve asked questions, raised several points, and made valuable recommendations for how we should proceed with developing the app. 

We’ve also hired their fractional CMO, who we meet with weekly, to consult with us. We’ve been working on creating a realistic plan to market our app following its development. Moreover, he’s helped us create slides for our investor pitch deck and shared insights about the type of content potential investors are looking for. 

What is the team composition?

We’ve worked with Michael (President), Codrin (CMO), and other teammates from the business department. 

How did you come to work with Digital Authority Partners?

I’d read Digital Authority Partners' article about developing healthcare apps. It was really informative and well-written, so we wanted to explore the feasibility of developing our app with them. I reached out, and they responded promptly during the holidays, so I decided to move forward with the partnership. 

How much have you invested with them?

We’ve invested about $10,000.

What is the status of this engagement?

We started working together in December 2022, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Digital Authority Partners has been a valuable partner to us. As an early-stage startup entering the healthcare app market, they’ve helped us understand how it works. They’ve also shared information about how to reach our different audiences, which we appreciate. Their level of insight, experience, and guidance has been helpful. 

Although we only meet with the fractional CMO for one hour weekly, he always shares a wealth of knowledge and gives me a lot to think about and discuss with our board for the remainder of the week.

How did Digital Authority Partners perform from a project management standpoint?

Digital Authority Partners has managed the project effectively;  working with them has been seamless. Their billing process is straightforward, and we typically communicate via email. Everyone is very responsive, and they deliver work in a timely manner. We meet via video conference every week, and they fill the hour with resourceful information. Moreover, the team is always prepared to answer our many questions, which I appreciate because my learning curve is huge. 

What did you find most impressive about them?

I’ve appreciated Digital Authority Partners’ willingness to dive into each app development step to ensure we understand it. For example, they’ve taught me the importance of prioritizing the app’s UI and functionality. 

The team has also anticipated potential barriers in the market or roadblocks in adopting the app. Instead of burying our heads in the sand, we feel prepared to overcome those barriers because they’ve equipped us with the necessary expertise and market research to minimize issues.

If we had ample funds to dedicate towards development, I’d trust that Digital Authority Partners would execute a thorough process and do an incredible job. 

Are there any areas they could improve?

It would be beneficial to have direct communication with the graphic designer so there’s a clear vision of the final output. Sometimes, having an intermediary causes a disconnect.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a venture backed technology startup.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Digital Authority Partners, and what were your goals?

SEO is critical to our business. We needed help mapping out a plan to rank for our key "money" terms that would drive inquiries to our premium members. Our goal was to triple our organic traffic.

SOLUTION

How did you select this vendor and what were the deciding factors?

This company was referred to me by one of our mentors, MATH Ventures.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

First they learned about our business objectives and mapped out a plan to drive high intent traffic to our site. They educated us on the new algorithm and how to get the most from our content, tech and offsite SEO. They monitored on monthly basis and partnered with our tech team to ensure our platform was optimized.

How many people from the vendor's team worked with you, and what were their positions?

We worked with the CEO, an account manager and technical lead. We also worked with writers from time to time.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were very happy with their reports and strategic suggestions.

Describe their project management style, including communication tools and timeliness.

Weekly meetings, slack updates and emails.

What did you find most impressive or unique about this company?

Their CEO was incredibly knowledgeable and had great ideas.

Are there any areas for improvement or something they could have done differently?

There was some turnover but that is normal in the agency business.