DevOps Marketing

BACKGROUND

Introduce your business and what you do there.

I’m the CFO of Madeira Beauty, a beauty studio. We provide laser facial treatments, body care treatments, and other professional procedures for well-aging.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with DevOps Marketing?

We had specific objectives that required urgent attention from our marketing team. We needed to automate lead generation and improve interactions with new clients. Establishing ourselves on the island of Madeira was essential.Our studio is equipped with advanced devices that have undergone medical and clinical trials, and they are FDA certified. We offer complex and specialized procedures for body and facial rejuvenation, making it challenging to attract new clients.To address this, we need to educate potential clients beforehand by creating professional articles that explore the medical aspects of rejuvenation and health. We must also break down complex terms and processes into simple, accessible language using videos, short publications, and other content.By doing this, we increase our chances of attracting clients to our studio for treatments. The client gestation period is quite long, as is the path to making the first purchase. Consequently, we had to complete a significant list of vital tasks, and we continue to improve these tasks and mechanisms each month, always striving to outperform our competitors.

SOLUTION

What was the scope of their involvement?

DevOps Marketing has done a tremendous job of building our studio's online presence. They work on our imagery and positioning on Instagram, Facebook, and Google Business. Additionally, they set up all client communication templates, response templates, and processes for engaging with clients to generate new leads. They develop a clear marketing and communication strategy for our studio.We have trusted the DevOps Marketing team since 2022, and during this time, we have redesigned our website three times. The team has transformed it from a simple business card site into a powerful marketing tool that generates leads, offers a strong competitive advantage in the region, and contains a wealth of specialized, niche information that enhances client engagement.They have made our company more transparent; clients can access all company information, prices, and procedures. Detailed procedure descriptions were developed in collaboration with our studio's specialists, and the DevOps Marketing team also improves our articles and visual presence online.We maintain a monthly to-do list for improvements. While it’s not as extensive as it was in 2022, we are now focusing on targeted enhancements to our business.DevOps Marketing's work includes design development, the integration of various modules for business process automation, and diverse analytics services. SEO and local SEO are also implemented, along with the development of a content strategy for social media. The DevOps Marketing team creates graphic materials for both the website and social media, as well as the POS materials we use in our studio.

What is the team composition?

We work with 2–5 teammates from DevOps Marketing.

How did you come to work with DevOps Marketing?

DevOps Marketing was a recommendation from partners. The team had a great culture fit and was referred to me. Their company values aligned with ours, and the DevOps Marketing team delved deeply into the specifics of our business.

How much have you invested with them?

We’ve spent around $5,000 per month.

What is the status of this engagement?

We started working with DevOps Marketing in May 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We measure results by both the quantity and quality of leads. Before working with the DevOps Marketing team, we received many leads, but they had low average values, and many clients never reached the studio. We were essentially performing empty work—booking clients, answering calls and messages, only to lose them afterward.Over the three years we've worked with DevOps Marketing, they have significantly improved both the quality and quantity of our leads. As a result, we now have a completely different audience with a higher average value.At the beginning of 2022, we had approximately 20–30 leads per month for various procedures, with an average bill of €80–€130 (approximately $86–$140). In 2025, our average number of monthly leads remains similar at around 20–30. However, the percentage of leads that subsequently visit the studio and become regular clients is now approximately 80%. Average bills have also increased by up to 70%.

How did DevOps Marketing perform from a project management standpoint?

DevOps Marketing delivers on time, especially for business tasks or processes that directly impact customer success and their automation. These tasks have always been a priority and are completed on time, or even earlier when possible.However, there are always technical aspects that sometimes cannot be completed on schedule. Nevertheless, the DevOps Marketing team is and continues to be extremely diligent in meeting all deadlines.We communicate via virtual meetings, email, and messaging apps.

What did you find most impressive about them?

We're surprised by how deeply involved DevOps Marketing is in our business and how much knowledge they have of the processes they themselves have been working to improve. It's as if they are our partners or part of the core business team.We are also impressed by their willingness to propose implementing many digital solutions as beta tests to assess audience reactions and conversion rates. While this approach is quite risky, it also provides us with a strong competitive advantage in the region.

Are there any areas they could improve?

There’s nothing they need to improve; we’re fully satisfied with the result.