Datomni

BACKGROUND

Please describe your company and your position there.

Operative and Creative Director in the education company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Datomni?

We also asked Datomni for a high-level help with growth strategy, and then turning the strategy into a strong tracking plan. We also asked them to create a bulletproof MarTech stack that will prepare us for scale, streamline our operations and help get the most out of our customer data.

We sell mainly to B2B’s, which means that a proper tracking of the user activities and using data to the fullest is a must.

SOLUTION

How did you select this vendor and what were the deciding factors?

Their experience, which became obvious after first talking to them.

Describe the project in detail and walk through the stages of the project.

Datomni conceptualized and implemented low-level tracking tools such as GA4, Segment, as well as an entire marketing strategy stack, that helped us automate a lion’s share of our daily marketing operations and helped us get the most out of the customer data.

Their strategy was done in an omnichannel fashion, meaning they helped us understand which channel to use in order to address a specific part of the customer journey and funnel. Finally, Datomni helped us merge sales and marketing by implementing ActiveCampaign and plugging it Facebook Custom Audiences.

They also implemented a custom scoring engine, which helped us communicate with our customers in all stages of the customer journey.

How many resources from the vendor's team worked with you, and what were their positions?

3 people from the vendor team worked with us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We finally started getting the most out of the customer data, and created a strong growth strategy.

How effective was the workflow between your team and theirs?

It was smooth and productive.

What did you find most impressive or unique about this company?

They don’t just talk about using data for marketing, they actually do it. They also have a very impressive knowledge about analytics and building growth strategies.

Are there any areas for improvement or something they could have done differently?

They can be a bit more proactive when it comes to showing additional ways to speed up growth, because I’m sure they know it.

BACKGROUND

Please describe your company and your position there.

In 2019, I was the leader of the People & Culture team in an IT company, which, in addition to HR, was also responsible for marketing activities supported by Datomni.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Datomni?

Preparation of a lead campaign strategy for the R&D team.

What were your goals for this project?

Acquiring potential clients interested in implementing an AI project in Poland and abroad.

SOLUTION

How did you select Datomni?

We were looking for a small, boutique digital marketing company specializing in activities for the IT industry. We got to know Datomni thanks to the recommendation. They demonstrated extensive knowledge in the field of generating leads and building brand recognition based on high-quality content.

Describe the scope of their work in detail.

As an introduction to the project, we had a series of meetings aimed at getting to know each other's needs and expectations. On their basis, a lead generation strategy for one of our teams was created. Thanks to the Datomni guidelines, we have prepared an expert case study on the basis of which we started to source leads.

What was the team composition?

We worked mainly with the owner of Datomni. On our side, the project involved 4 people from the marketing, R&D, sales team and a collaborating graphic designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The part of the project that deserves recognition was the development of a digital marketing strategy for the R&D team, thanks to which we could respond to the real needs of potential customers. Over time, in a very difficult area, we started to acquire valuable leads.

How effective was the workflow between your team and theirs?

The cooperation was generally smooth. All agreed activities were carried out according to the plan.

What did you find most impressive about this company?

I really liked how Datomni willingly shared their extensive knowledge of digital marketing. As a result, as a company, we raised our competences in this area.

Are there any areas for improvement?

I think that if this knowledge and experience were to be combined with a bit more proactivity and pace of implementation, our cooperation would be even better.

BACKGROUND

Please describe your company and your position there.

I am a person responsible for portfolio management in a small cap private equity company. In this function I'm also leading some of the strategic and development efforts in 2 companies in cunsumer services space (kindergarten network and network of specialized beauty services provider).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Datomni?

Analyze both companies' digital strategy and efforts to create a robust ccustomer acquisition strategy and tools to analyze their performance in this area. That also involved choosing and implementing of new tools incl. CRM, tracking and analytics tools, as well as setting up and running some digitial marketing efforts.

What were your goals for this project?

• create a strategy and tools to monitor performance
• implement tools helping marketing department to get new leads and track acquisition and conversion
• get a large number of quality leads at reasonable price

SOLUTION

How did you select Datomni?

One of our associates met them at one of the conferences. She was impressed by their adapability to clients' business characteristics and needs. They gave us a pitch for one company and we decided to hire them for our specialized beautty services provider. While they did a good job in one company I've decided to hire them for the kindergarten network with broader scope of work.

Describe the project in detail.

For beauty services business:

• analyze the current actions and tools
• create dashboards and improve the toolset for marketing dept (tracking, analytics, landing pages, etc.)
• analyze the performance and recommend new actions and improvements
• lead some of the digital campaigns in google and FB For kindergarten network:
• create an ideal chart flow of communication with potential leads and design the process especially for our business
• analyze the current actions and tools
• choose and implement CRM system
• help with creating a new website design to get more leads
• create dashboards and improve the toolset for marketing dept (tracking, analytics, landing pages, etc.)
• analyze the performance and recommend new actions and improvements
• lead some of the digital campaigns in google and FB

What was the team composition?

Maciej as the Founder of Datomni was our main contact and he delegated task to other people or got our marketing people to cooperate with his specialized associates directly with specific tasks.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

For beauty services business:

• quickly adapted our tools to get new clients and track our performance
• increased the number of new leads while substantially reduced costs of online marketing (20-50% depending on the channel and season)
• dashboards saved 50% of time spend on internal& external reporting For kindergarten network:
• new process for online customer acquisition was set up quickly
• quickly adapted our tools to get new clients and track our performance
• CRM system implemented with trainings in 3 months from the start
• new website, landing pages and campaigns increased number of interested leads by at least 100%
• dashboards saved 50% of time spend on internal& external reporting
• increased the time spent on our webpage and customer satisfaction during the process

How effective was the workflow between your team and theirs?

Maciej from Datomni was easily accessible and good to cooperate always willing to help even if it was a bit outside the agreed scope of work. He also recommeneded other individuals who could help in areas outside of his expertise.

What did you find most impressive about this company?

They adapt quickly to our business needs because they know our economics, customer acquisition methods, and processes. They are working with you so that you achieve the success rather than make you spend the most of your budget.

Are there any areas for improvement?

They need to expand scope of their offer so I could involve them or outsource even more to them.

BACKGROUND

Please describe your company and your position there.

MediaCom is a worldwide marketing agency, in this company as E-commerce Growth Manager I'm responsible for providing growth in the area of E-commerce and Performance Marketing for our clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Datomni?

Consulting in the domain of creating marketing and analytics dashboards in Google Data Studio tool.

What were your goals for this project?

Providing comprehensive materials regarding dashboards in Google Data Studio.

SOLUTION

How did you select Datomni?

I participated in several projects with Datomni before joining Mediacom, my current company. From my experience Datomni is one of the few agencies in Poland that provides truly data-driven marketing solutions.

Describe the project in detail.

The project aimed to create set of materials and dashboards in Google Data Studio that I would further show in the company for the educational purposes. The goal was to educated marketers on how to create marketing dashboards for the clients and partners.

What was the team composition?

The project was lead by the founder of Datomni, my first and only point of contact during the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Project success was measured by the survey that was shared with the marketers. The survey indicated that the materials were highly successful (4.5/5 rate) and useful for the staff.

How effective was the workflow between your team and theirs?

Simple but effective mail contact with sharing files and giving feedback to provided materials.

What did you find most impressive about this company?

I know Datomni from the inside and the best part of this organization is that they are experts in the specific field of data-driven marketing. Their offer is highly specialized which actually stands outs from the crowdy marketing industry.

Are there any areas for improvement?

Didn't spot any. The cooperation was rather smooth.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of Unali. We are a social commerce platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Datomni, and what were your goals?

We are looking for ways to boost our content using paid social media.

SOLUTION

How did you select this vendor and what were the deciding factors?

They were among the few to be a pure player in the space (vs a generalist digital agency).

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First we went through a discovery phase. Then the team made its recommendation. We then discussed implementation and next steps.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with one of the founders

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Not at this stage

How effective was the workflow between your team and theirs?

Very effective.

What did you find most impressive or unique about this company?

Strong ability to quickly understand what we were looking for and think about it creatively.

Are there any areas for improvement or something they could have done differently?

They are very good.