DAS Audience Development

BACKGROUND

Please describe your company and your position there.

I'm the Co-Owner of Scotts Flowers NYC- we are a full service e-commerce and retail florist in the heart of midtown Manhattan. We've been in business since 1947 and service the entire tri-state area with premium floral arrangements and plants.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Made By DAS?

• Email Automation & Design
• Full funnel audience development
• E-Commerce Site Design & Build
• Landing Page Design & Build

SOLUTION

How did you select this vendor?

Through thorough Shopify agency investigation; we interviewed 4-5 companies before going with a new Shopify website. After meeting with the DAS team, we were blown away by their proposal and belief they had in our team to grow our brand and business.

Describe the scope of their work in detail.

We tasked their team to build us a state of the art, brand new website along with building a marketing platform specifically for our business that would put us head and shoulders above the rest of our competition. It's fair to say, they've achieved all of these goals and more for us.

What was the team composition?

Their entire team has been involved with our team since the beginning; Constant communication between the owner, the developers and the marketing side of the team. The relationship has grown significantly over the years. We have great conversations about current initiatives and future projects and how to tackle them.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

• Maintained a 3x ROAS average over a two-year period across Google Search & Display, Facebook/Instagram, AdRoll, and TikTok advertising;
• Built Klaviyo automation system and associated pop-ups, design weekly promotional campaigns;
• Designed and built best-in-class Shopify website with custom holiday-specific landing pages.

How effective was the workflow between your team and theirs?

• Fantastic communication between both teams.
• Weekly calls and meetings to go over current tasks and status on progress.
• Keep a spreadsheet to see what goals we are focusing on and what's in the pipeline for the upcoming weeks/months.

What did you find most impressive about this company?

Their willingness to share and expand on our vision. They believe in us, and we believe in them. If I'm not satisfied with a result, I can approach their team with my concern and I get quick responses with solutions. It's an open and honest working relationship.

Is there any area for improvement or anything that could have been done differently?

Not particularly. Been pleased with their work for the 2+ years we have been working with them!

BACKGROUND

Please describe your company and your position there.

I am the Head of Growth for Glamnetic, an omnichannel beauty brand. We sell magnetic eyelashes, magnetic eyeliner, press-on nails, and other innovative beauty supplies. I oversee Acquisition, Retention, Web, and Amazon.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire [MADE BY] DAS?

DAS took over web strategy and development for us, and also worked closely with us on audience strategy, development, and general marketing strategy.

SOLUTION

How did you select this vendor?

I'd previously worked with DAS in my prior role, and was extremely happy with their work.

Describe the scope of their work in detail.

DAS started by completing an audit of our site, then meeting with our team and reviewing our backlog of projects, bugs, and general forward-facing goals. We worked with them to develop a roadmap over the next 6 months and to prioritize and set timelines for all tasks. Individual tasks would generally involved aligning on a concept, reviewing an initial design, tweaking if necessary, reviewing preview links post development, tweaking if necessary, launching, and then optimizing over time.

What was the team composition?

I worked closely with:

• Amlan, founder of the firm
• Eric, lead developer
• Rosemary, senior designer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our conversion rate has improved substantially this year through our work with DAS, and we've been able to quickly implement a number of improvements and changes such as new homepage modules, PDP adjustments, implementation of software and ongoing A/B testing, and beyond.

How effective was the workflow between your team and theirs?

Extremely effective - we communicate with their team constantly over Slack and have bi-weekly calls as needed. We tracked hours in Google Sheets and managed projects through Asana.

What did you find most impressive about this company?

Amlan and team are extremely creative and bring a wealth of experience and knowledge to the table. On top of that, they're extremely innovative and constantly thinking outside the box to come up with solutions tailored to your brand vs. just general eCommerce "best practice."

Is there any area for improvement or anything that could have been done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the VP Operations and eCommerce of J Queen New York

Describe what your company does in a single sentence.

Bedding and Home Textiles

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire DAS Audience Development to accomplish?

• Create digital advertising plan and deploy spend accordingly
• Create and send email/sms for campaigns and flows
• Grow subscriber lists
• Conversion Rate Optimization

SOLUTION

How did you find DAS Audience Development?

Referral

Why did you select DAS Audience Development over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from DAS Audience Development were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

triple monthly ad spend while maintaining a MER of around 14%. 

create about 10 campaigns per month and increase automated flows. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

sales per month increaesd and email list has nearly doubled

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes, we have bi-weekly meetings where specific projects and goals are discussed. always very responsive.

What was your primary form of communication with DAS Audience Development?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team's ability to adapt to our aesthetic is impressive. also, the continuity with the team.

Are there any areas for improvement or something DAS Audience Development could have done differently?

they could have been more aggresive in their opinions about updating certain parts of our site. even though this is not what they were hired for necessarily, we respect their opinion as experts in the industry and want all aspects of the sales funnel to be cohesive.