Marketing Link

BACKGROUND

Please describe your company and your position there.

Hi, I’m CEO & owner – Sunbee Sunbee — website and mobile app development, UI/UX, web design, SEO. Creative and positive ideas. We have been making websites since 2003 (until 2018 Aiken Web) Some of our work: Vodafone, EU4Business, Delicia, Volkswagen, Toyota, Eximbank, Honda and others.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Marketing Link, and what were your goals?

Before Sunbee I used to be co-ower in Aiken Web, since end 2018 we separated business, so I had to find digital marketing services company for promoting my new Sunbee website and mobile app development services. We started from scratch, with new name, new Ad accounts.

My ex partner was responsible for looking for clients, so after dividing this became my duty. I googled a couple companies and found Marketing Link. They commercial propose was better, specially created for us, with our traffic, with analyzing our competitors, so ML team won)

SOLUTION

How did you select this vendor and what were the deciding factors?

The deciding factor were proposes, quick answer, presence in Google Ads. I was looking outsourcer for Google Ads services, so the point was that company should have Google Ads for their own website. Some other vendors did copy-pasted PDFs, and just 2 companies did individual proposes. The other one lost, because they tried to say to optimistic promises, but it could be real, because in our sphere is very high CPC.

Marketing Link didn’t put any promises about exact figures of scaling (we have 0, and Mykola answered why 0 isn't good data for planning), they said that they do their work and had detailed explanation what Google Ads Management included. Their transparency and individualized approach won us over.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The main service which we cooperate is Google Ads. Also for couple regions we have Bing Ads, but quantity of leads for our services much less comparing to Google Ads.

When started they asked what the main services are, did suggestion for additional landing pages for improving page quality. Also, when we had to get quick new leads offered Facebook Ads and LinkedIn ads. In PPC also advised new things (Smart Campaigns, Performance Max campaigns). We have strict CAC and understandably LTV, so it is easy to calculate our ROI.

How many resources from the vendor's team worked with you, and what were their positions?

I communicated with account manager Anna and CEO Mykola via email. Additionally, worked PPC specialists, Paid Social specialists, designers, but I didn't directly communicate with them, and even didn't know their names, just saw in Instagram Stories

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We started from 0, so I didn't have figures for comparing. But, for example, in Google Ads for UA region CPL was $50, for France region $70, for US $95. Last time we focus in the USA and Canada market, here higher competition so, every mistake could cost a lot. But, Marketing Link are professionals, 95% leads from Google Ads are very relevant, and 18.5% of all Google Ads leads started buy our services.

Also time by time we're testing Facebook Asd, there are cheaper CPL, but worse % of clients who start cooperation (we work in middle-high segment).

How effective was the workflow between your team and theirs?

Management is perfect. They use Work Section, we also started to use it for our DEV services. Communication in email, and I also could book appointment in Calendly, so very convenient. I have phone number of Anna and Mykola but since last 5 years I didn't even call, email communication was enough and in time.

What did you find most impressive or unique about this company?

Individual approach was the most impressive. Before starting our partnership Marketing Link did great research, shown where and what we can get, shown how get leas our competitors, so it was very helpfully in the start. Because, in previous company my duty were PM, creative and positive ideas, working websites and apps. But here I had to add Marketing Director and Sales manager duty. But, Marketing Link report was easy to read, and they asked more strategy questions.

Are there any areas for improvement or something they could have done differently?

No, for our ask they fully answered expectations.

BACKGROUND

Please describe your company and position.

I am the designer/director of Shterno

Describe what your company does in a single sentence.

Shterno is a Ukrainian brand creating authentic, handmade jewelry that revives traditional Hutsul motifs and historical symbols to reveal the wearer's unique inner energy.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marketing Link to accomplish?

Our main goal was to scale our online sales and expand the brand's digital presence beyond organic reach. We hired Marketing Link to launch and manage comprehensive advertising campaigns across both Google and Meta platforms, aiming to attract new audiences interested in authentic Ukrainian heritage jewelry and drive measurable revenue growth through diversified traffic sources.

SOLUTION

How did you find Marketing Link?

advertising

Why did you select Marketing Link over others?

Referred to me

How many teammates from Marketing Link were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Marketing Link was responsible for building and managing a comprehensive paid media strategy to drive traffic and sales for our online store. The project involved a dual-channel approach: launching Google Ads to capture search intent and deploying Meta Ads (Facebook & Instagram) to leverage visual storytelling for our jewelry. The team handled everything from technical account setup and pixel tracking to audience research, ad creative strategy, and ongoing bid management. They also conducted A/B testing across platforms to identify the most cost-effective channels for our niche products.

Key Deliverables:

• Google Ads Management: Setup and optimization of Search and Shopping campaigns to increase brand visibility and test market demand.
• Meta Ads Strategy: Creation of targeted campaigns on Instagram and Facebook focusing on visual appeal and audience interests in handmade/cultural goods, which proved highly effective for engagement.
• Audience Segmentation: Detailed research to identify ideal customer profiles interested in authentic Ukrainian heritage and unique jewelry designs.
• Performance Reporting: Regular reports providing transparent data on spend, conversions, and ROAS to guide future marketing decisions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project clarified our digital growth strategy and highlighted the power of visual marketing for our brand. Key outcomes included:

High ROI on Social Media: The Meta Ads campaigns performed exceptionally well, achieving a Return on Ad Spend (ROAS) of approximately 360% (generating ~$603 in sales from ~$166 in spend). This validated that our audience responds best to visual storytelling on Instagram and Facebook.
Significant Brand Awareness: Through Google Ads, we successfully drove massive visibility, generating nearly 40,000 interactions. This played a crucial role in introducing our new brand to a wider audience and testing market demand.
Strategic Clarity: The data collected allowed us to identify social media as our primary sales driver, enabling us to optimize our future budget allocation for maximum profitability.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The workflow was very smooth and personal. They didn't just act as an external agency but felt like a real extension of our team. Communication was excellent—they were always quick to respond to my messages and took the time to explain the data in simple terms, which I really appreciated.

What was your primary form of communication with Marketing Link?

Email or Messaging App

What did you find most impressive or unique about this company?

They delivered all reports and updates on time, but what stood out most was their flexibility. When we saw that one channel was performing better than the other, they were proactive in suggesting changes to help us get better results. They genuinely cared about the brand's success and listened to my feedback throughout the process.

Are there any areas for improvement or something Marketing Link could have done differently?

I can’t name it now. .

BACKGROUND

Introduce your business and what you do there.

I’m the e-commerce manager of VITESS LTD, a distributor of professional cleaning products for HoReCa, cleaning companies, and commercial laundries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Marketing Link?

We needed help strengthening our online presence in the retail sector, increasing website traffic, and improving conversion rates. We also needed help developing and managing targeted digital campaigns, enhancing our brand visibility, and creating effective promotional strategies to boost online sales.

SOLUTION

What was the scope of their involvement?

Marketing Link handles our overall digital marketing strategy, focusing on brand positioning, content planning, and coordination of marketing activities. The main deliverables include a comprehensive digital marketing strategy, detailed content plans, brand messaging guidelines, campaign briefs, and regular performance reports to track progress and optimize efforts.

What is the team composition?

We don’t know how many teammates from Marketing Link are assigned to our project.

How did you come to work with Marketing Link?

We got acquainted with Marketing Link during an industry exhibition, where we had the opportunity to explore their services, discuss potential cooperation, and see how their approach aligned with our needs. We chose Marketing Link because of their deep understanding of our industry, personalized approach, and the clear strategy they offered from the very beginning. Compared to other options, they demonstrated more flexibility, expertise, and genuine interest in helping us grow.

What is the status of this engagement?

We started working with Marketing Link in June 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When we started working with Marketing Link in June 2024, our ROAS was 63%. By March 2025, we achieved an impressive 11.6x growth in ROAS, equivalent to a 1,065% increase. Additionally, from June 2024 to April 2025, we successfully reduced the cost of each lead by 87%, significantly improving our advertising efficiency. During this period, our average monthly ROAS remained stable at 1,205%, highlighting the consistent success of our marketing efforts.

These results significantly exceeded our initial expectations. We aimed for a modest improvement in ROAS and a slight reduction in lead costs. However, the actual outcomes surpassed our goals by a substantial margin, demonstrating the effectiveness of our partnership with Marketing Link.

How did Marketing Link perform from a project management standpoint?

Marketing Link has demonstrated strong project management capabilities, consistently delivering projects on time and maintaining clear communication throughout the collaboration. We primarily communicate with Marketing Link via Telegram.

What did you find most impressive about them?

Marketing Link’s strategic approach, technical precision, and transparent communication are impressive. They effectively balance data-driven decision-making with creative thinking, ensuring campaigns are both optimized and aligned with our brand's messaging. Their team demonstrates a deep understanding of platform policies and user behavior, which is crucial for achieving our goals.

BACKGROUND

Please describe your company and position.

I am the Administrator of Ventanas Vital PVC SL

Describe what your company does in a single sentence.

PVC window manufacturing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marketing Link to accomplish?

• Greater brand recognition
• Increased conversion rates on online channels
• Reduced cost of a lead

SOLUTION

How did you find Marketing Link?

Online Search

Why did you select Marketing Link over others?

Good value for cost

How many teammates from Marketing Link were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had never done paid advertising before, so everything was new for us. The Marketing Link team set everything up from scratch and guided us through the process step by step.

At the beginning, our cost per lead was quite high, but after a few months of optimization it dropped by more than 30%. We also noticed that our return on ad spend improved by over 40%, which gave us the confidence to scale the budget further. The campaigns became more stable and predictable, which was very important for our business.

What I really appreciated is that they explained things in simple terms and gave us clear dashboards, so I could easily see the progress. Communication was smooth, and I always felt the team was focused on delivering results.

Overall, I’m very satisfied with the collaboration. Marketing Link turned paid ads into a profitable channel for us, and I’d definitely recommend them.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our company is ranked first in Google search results.
Sales increased by 45%
Lead price decreased by 60%

Thanks to their efforts, paid advertising has become a cost-effective source of new, consistent clients for us. They are true professionals in the advertising world. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was clear, structured, and professional from the start. The team established a realistic timeline and completed each step as planned. The items were delivered on time, which was crucial for meeting our own internal deadlines.

What we valued most was their adaptability: they understood our specific needs from the outset and adjusted their approach when necessary, without sacrificing efficiency. Communication was constant and fluid, giving us peace of mind throughout the process.

What was your primary form of communication with Marketing Link?

Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about this company was its ability to turn something completely new to the client—paid advertising—into a profitable and predictable channel. That's not easy, especially when you're starting from scratch.

Are there any areas for improvement or something Marketing Link could have done differently?

I am very satisfied with the collaboration with Marketing Link. 

BACKGROUND

Please describe your company and position.

I am the CEO of DODAY

Describe what your company does in a single sentence.

B2B leadgeneration

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marketing Link to accomplish?

• Increase leads from SEO and Google Ads
• organic traffic

SOLUTION

How did you find Marketing Link?

Referral

Why did you select Marketing Link over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Marketing Link were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We’ve been working with Marketing Link since early 2024 on SEO and PPC. From the start, their team felt like part of our own — easy to communicate with, fast to respond, and always bringing fresh ideas to the table. In a first year, our organic traffic grew by 121%, paid campaigns delivered a ROAS of +765%, and our cost per lead dropped by 48%. It’s rare to find a partner so proactive and focused on results. Highly recommend them if you’re serious about growing your business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our organic traffic grew by 121%, paid campaigns delivered a ROAS of +765%, and our cost per lead dropped by 48%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was well-organized and responsive. They delivered all key items on time

What was your primary form of communication with Marketing Link?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Results

Are there any areas for improvement or something Marketing Link could have done differently?

The collaboration has been very smooth.

BACKGROUND

Please describe your company and position.

I am an executive at Beauty life

Describe what your company does in a single sentence.

A beaty center, our main services are cosmetology and nails

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marketing Link to accomplish?

• An audit of our traffic channels
• Google Ads managment

SOLUTION

How did you find Marketing Link?

Online Search

Why did you select Marketing Link over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit

How many teammates from Marketing Link were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have been working with the Marketing Link since January 2025 to improve our online presence and increase customer acquisition for our beauty salon. The scope of work included Google Ads management and SEO optimization.

Key deliverables:

Setup and ongoing optimization of Google Ads campaigns, focused on local search and services promotion

Weekly performance reporting and monthly strategic calls

On-page SEO improvements and creation of localized blog content

Since the beginning of our collaboration, we have seen strong improvements like:

ROAS increased from 2.3x to 5.8x on paid campaigns

Monthly inbound calls grew by 70%

Walk-in visits to the salon increased by 55%

Organic website traffic improved by 35%

The agency delivered clear communication, consistent results, and data-backed strategy adjustments. We're very happy with the partnership.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

ROAS increased from 2.3x to 5.8x on paid campaigns

Monthly inbound calls grew by 70%

Walk-in visits to the salon increased by 55%

Organic website traffic improved by 35%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management is excellent. We have a dedicated account manager who always responds quickly and proactively. Whenever needed, we can schedule a call or meeting without delays. They consistently deliver reports on time and often go beyond the original scope to help us grow.

What was your primary form of communication with Marketing Link?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The people I think. The people who cares about you, and not just about the money you pay. 

Are there any areas for improvement or something Marketing Link could have done differently?

Hard question, for now everything is fine. 

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Liashov Tech

Describe what your company does in a single sentence.

Liashov Tech is an online IT education company offering practical, career-focused training programs designed to equip learners with in-demand technology skills.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marketing Link to accomplish?

• Generate Qualified Leads: Attract and convert a higher number of prospective students interested in our IT courses, ensuring they align with our target audience demographics and interests.
• Optimize Advertising ROI: Improve the efficiency of our advertising spend by reducing the cost per acquisition and maximizing the return on investment through strategic ad placements and performance monitoring.
• Enhance Brand Awareness: Increase our online visibility and establish Liashov Tech as a recognized provider of quality IT education through targeted digital marketing campaigns.

SOLUTION

How did you find Marketing Link?

Online Search

Why did you select Marketing Link over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Marketing Link were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Collaborating with Marketing Link has been a transformative experience for our business. We engaged their team to enhance our online presence and drive lead generation, and the results have been exceptional.

Their expertise in SEO and PPC strategies led to a significant increase in our website traffic and a notable improvement in lead quality. The team's approach was data-driven and tailored to our specific industry needs, which made a substantial difference in our campaign outcomes.

Communication with Marketing Link was seamless. They provided regular updates, insightful reports, and were always responsive to our queries. Their transparency and commitment to our goals fostered a strong sense of trust and collaboration.

While they focus primarily on digital marketing and do not offer web development services, their recommendations for optimizing our website's performance were invaluable. These insights contributed to an enhanced user experience and better conversion 

I highly recommend Marketing Link to any organization seeking a dedicated and results-oriented digital marketing partner. Their professionalism, strategic acumen, and customer-centric approach set them apart in the industry

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We observed a 50% reduction in cost per lead and a significant increase in qualified student inquiries following Marketing Link's optimized digital marketing strategies.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Marketing Link's project management was exemplary; they consistently met deadlines, maintained clear and transparent communication, and were highly responsive to our evolving needs.

What was your primary form of communication with Marketing Link?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about Marketing Link was their unwavering commitment to transparency and delivering measurable results; their data-driven approach and clear communication made the entire process seamless and effective.

Are there any areas for improvement or something Marketing Link could have done differently?

I am fully satisfied with Marketing Link's services; they consistently met our expectations, and I have no suggestions for improvement.

BACKGROUND

Please describe your company and position.

I am the Owner of CTG Management LLC

Describe what your company does in a single sentence.

Digital Marketers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marketing Link to accomplish?

• SEO
• PPC

SOLUTION

How did you find Marketing Link?

Online Search

Why did you select Marketing Link over others?

High ratings

How many teammates from Marketing Link were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Assessing client accounts on the back end to get an extra pair of eyes on new hires SEO and PPC work.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

My clients SEO reports reflected growth, as well as their PPC reports. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Mykola and his team work quickly and efficiently.

What was your primary form of communication with Marketing Link?

Virtual Meeting

What did you find most impressive or unique about this company?

I quickly knew I was going with Mykola after he blew me away. His knowledge of SEO, PPC, and overall digital marketing impressed me greatly, and I am grateful for the work he did. 

Are there any areas for improvement or something Marketing Link could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CEO of ReVerb

Describe what your company does in a single sentence.

We're a digital marketing agency 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marketing Link to accomplish?

• PPC Marketing

SOLUTION

How did you find Marketing Link?

• Online Search
• Referral

Why did you select Marketing Link over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Marketing Link were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed a reliable partner to subcontract our PPC marketing to as well as someone who could do PPC marketing for some of our internal projects

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were able to refer out clients to them such that they had their PPC needs taken care of. We also have started white labeling their PPC services as our own.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They took the order via email typically but we coordinated on Telegram 

What was your primary form of communication with Marketing Link?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They take on challenges and deliver results.

Are there any areas for improvement or something Marketing Link could have done differently?

Just need to expand more with the white labeling I think

BACKGROUND

Please describe your company and position.

I am the Founder of WearableSoft

Describe what your company does in a single sentence.

Credible is a speech coaching app.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Marketing Link to accomplish?

• Set up Google Ads campaigns
• Manage and optimize Google Ads
• Check all data integrations between accounts

SOLUTION

How did you find Marketing Link?

Upwork

Why did you select Marketing Link over others?

Highly knowledgable

Describe the scope of work in detail. Please include a summary of key deliverables.

Setting up, managing and optimizing the Google ads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A lower cost per install of the app.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Every time I have a question or concern, they reply with a thoroughly researched response.

What was your primary form of communication with Marketing Link?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

He takes the time to teach as well as his deep knowledge of the data.

Are there any areas for improvement or something Marketing Link could have done differently?

no