COSEOM

BACKGROUND

Please describe your company and position.

I am the Head of Marketing Operations of a wellbeing company

Describe what your company does in a single sentence.

The company partners with organisations—working alongside leaders, teams, and individuals—to embed human‑first wellbeing into everyday work life using their “Four Elements” (Eat, Sweat, Think, Connect) framework, supported by tailored programs, coaching, resources, and technology.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire COSEOM to accomplish?

• Increased Website Traffic
• SEO strategy support
• Lead Generation

SOLUTION

How did you find COSEOM?

• Referral
• Colleague used before

Why did you select COSEOM over others?

• Referred to me
• Previous experience

How many teammates from COSEOM were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Project Objective
Increase the volume and quality of qualified leads through targeted digital marketing campaigns, supported by strategic SEO content and website optimisation.

 
1. LinkedIn Lead Generation Campaigns
Goal: Deliver highly targeted leads aligned with ideal client profiles.

Deliverables:

Define audience segments (job titles, industries, regions).
Help develop compelling outreach messages (connection, follow-up, nurture).
Set up and manage LinkedIn outreach campaigns using automation tools (where applicable).
Weekly reporting on connection rates, reply rates, and lead quality.
Monthly performance review and campaign optimisation.

2. Google Search Ads (PPC)
Goal: Drive high-intent traffic to landing pages with measurable conversion outcomes.

Deliverables:

Keyword research aligned to buyer intent
Campaign setup (Search, possibly Display or Retargeting)
Landing page collaboration with in-house web team
Ad copywriting support and split-testing
Conversion tracking setup (form fills, demo requests, etc.)
Ongoing campaign optimisation

3. Website SEO Content & On-Page Optimisation
Goal: Increase organic visibility and improve relevance and clarity of web content.

Deliverables:

SEO audit of current site (technical and content-focused)
Keyword strategy mapped to buyer journey
SEO-optimised copywriting for key service pages and blogs
Meta tag and schema markup optimisation
UX/content suggestions for clarity and engagement
Monthly SEO performance tracking and iteration plan

4. Strategic Digital Consulting & Reporting
Goal: Provide clear, data-led guidance to integrate marketing performance into business decision-making.

Deliverables:

Weekly calls to align priorities and interpret campaign data
Cross-channel analytics dashboard setup (Google Analytics, Search Console, LinkedIn, etc.)
Quarterly growth reviews and recommendations
Ad hoc strategic input on campaign ideas, testing, and market shifts

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Lead Generation (LinkedIn Google Search)

• Over 600+ new qualified leads generated over 9-months
• Reduction in manual outbound workload through automation.
• Respectful low Cost per Lead (CPL) by industry standards.
• Dramatically increased website traffic.
• Targeted keywords moved into improved positions on Google.
  
  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Coseom’s project management was consistently reliable and professional.
They delivered every element — from campaign setup to content delivery — on or ahead of schedule, which gave us confidence and allowed our internal team to plan effectively.

Communication was clear and proactive. We received regular weekly calls to review reporting dashboards providing real-time clarity on lead sources, driving smarter spend decisions.

They were quick to respond to questions, even when priorities shifted, and made us feel genuinely supported throughout the project.

What was your primary form of communication with COSEOM?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to adapt to our changing needs without compromising quality or momentum — whether it was updating messaging mid-campaign or adjusting SEO targets based on real-time data. We never felt like we were chasing them — they stayed one step ahead.

Are there any areas for improvement or something COSEOM could have done differently?

While our overall experience with COSEOM was excellent, one area for potential improvement would be a slightly more structured onboarding process for team members unfamiliar with the tools or reporting dashboards. A short walkthrough or quick-start guide could have helped our team engage faster with the insights being shared.

That said, once we flagged this, they were quick to clarify and walk us through the setup — which reflects their responsiveness and client-first approach. It’s a small tweak that could make a great experience even smoother, especially for larger teams.

BACKGROUND

Please describe your company and position.

I am the Content Strategy Manager of an information technology company 

Describe what your company does in a single sentence.

We maintain continuous security and compliance for full visibility, protection, and enforcement of security and compliance measures in the public cloud

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire COSEOM to accomplish?

• SEO - Increase organic traffic to the website

SOLUTION

How did you find COSEOM?

Referral

Why did you select COSEOM over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from COSEOM were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Comprehensive internal site structure that included domains, sitemaps, categories, and landing pages. To boost search engine visibility, we focused on technical SEO, optimizing website, ensuring mobile-friendliness, and delivering tailored keyword proposals for each page.

Additionally, the vendor developed an onsite optimization guide that outlined effective keyword usage and content ideas, along with recommendations for H1, H2, H3 tags, meta tags, titles, descriptions, anchor texts, and keyword density. Lastly, the vendor helped us assess landing page optimization potentials and conducted a thorough link profile analysis to enhance the site performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Organic traffic increase and keyword ranking improvement 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The vendor was extremely knowledgeable, respectful, and timely in their work.  They provided excellent communication throughout the entire project and were always open to feedback and making adjustments. The end result was beyond our expectations and we are extremely satisfied with their services. This vendor truly stood out for their expertise in the field, as well as their professionalism and efficiency.

From the beginning, they took the time to fully understand our needs and goals, allowing them to deliver a tailored solution that met all of our requirements. Their level of respect towards our ideas and opinions was refreshing, as it created an environment where collaboration was encouraged. We felt like partners rather than just clients, which made the whole process more enjoyable. 

What was your primary form of communication with COSEOM?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I found that the vendor was able to pivot when necessary or with our business initiatives and provide recommendations accordingly.  They were able to adapt to our changing needs and provided valuable insights on improving our processes. The team was also great at communicating and always kept us informed of any updates or changes. We appreciated their dedication to meeting our goals and the level of professionalism they exhibited throughout the project.

Another aspect that impressed me was the vendor's ability to think creatively and offer innovative solutions. They were not afraid to think outside of the box and come up with unique ideas that helped improve our business strategy, such as the use of AI and utilization of social media to attempt to increase conversions within our site.

Are there any areas for improvement or something COSEOM could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Senior Manager, Digital Marketing of a legal software company.

Describe what your company does in a single sentence.

Enterprise LegalTech software.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire COSEOM to accomplish?

• SEO optimization
• Paid media campaign execution
• MarTech and Website relaunch

SOLUTION

How did you find COSEOM?

Referral

Why did you select COSEOM over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from COSEOM were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

COSEOM helped support our ongoing SEO strategy across several websites, supported a website relaunch and rebrand, executed and managed budget for our PPC campaigns, and supported some onsite translation from English to German and vice versa. The agency also gave invaluable feedback during a major automation platform transition, and gave ad hoc digital strategy recommendations as needed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

COSEOM was key in driving down our CPA over 800% in some cases, brining the company the lost CPC and CPL rates across multiple channels we'd ever had. Additionally, we successfully saw an 200% increase in traffic and a consistently improving organic CTR due to increased SEO performance across both US and international sites across several iterations of content and across multiple domains.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was always delivered on time or before deadline. Never a later delivery. Always available via Slack or email with responses often coming within 30 minutes.

What was your primary form of communication with COSEOM?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

COSEOM is able to provide extremely cost-effective PPC and SEO management services, driving traffic at very low cost while remaining extremely knowledgable and professional at all times. Would highly recommend their services to any business.

Are there any areas for improvement or something COSEOM could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am a Manager of Alludo

Describe what your company does in a single sentence.

Alludo is the company behind brands you know and love. We have a 35+ year legacy of empowering knowledge workers with graphics, virtualization, and productivity solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire COSEOM to accomplish?

• LinkedIn advertising

SOLUTION

How did you find COSEOM?

Other

Why did you select COSEOM over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from COSEOM were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

COSEOM managed various LinkedIn campaigns for multiple products. They were incredibly helpful in advising on the initial set-up of the campaigns and optimizing them for maximum effectiveness. They also provided valuable insights that helped inform strategic decisions about content development.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

One example of measurable outcomes demonstrating progress or success is the significantly lowered cost per lead achieved for key segments.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

COSEOM delivers items on time and proactively advises on optimization.

What was your primary form of communication with COSEOM?

Virtual Meeting

What did you find most impressive or unique about this company?

COSEOM was highly professional, hands-on, and direct in their approach. They communicated proactively and always kept us informed. I appreciated David's attention to detail and his willingness to go above and beyond to ensure that the campaigns were set-up/optimized successfully. I highly recommend COSEOM to anyone looking for a reliable and trustworthy agency. Overall, it was a pleasure working with them, and I look forward to working with them again in the future.

Are there any areas for improvement or something COSEOM could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Deepfactor

Describe what your company does in a single sentence.

We provide a next-generation application security platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire COSEOM to accomplish?

• Generate qualified leads via SEO and SEM

SOLUTION

How did you find COSEOM?

Referral

Why did you select COSEOM over others?

Referred to me

How many teammates from COSEOM were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Coseom was tasked with driving very targeted leads for sales follow up and marketing nurture via paid LinkedIn and Adwords. The agency was also tasked with increasing inbound traffic to our site via SEO and keyword/content optimization. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Coseom was to deliver extremely efficient inbounds, keep our cost/conversion low, and always monitor for changes and suggesting improvements. With keyword optimation, we were also able to see our results improve for our desired keywords. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always delivered on time and were very organized. They were very willing to jump in and help on projects/provide information that were a bit tangential to our main projects. 

What was your primary form of communication with COSEOM?

Virtual Meeting

What did you find most impressive or unique about this company?

They were very easy to work with and had a pretty deep technical background overall, which was extremely helpful in figuring out our targeting, especially on LinkedIn. 

Are there any areas for improvement or something COSEOM could have done differently?

I don't really have anything to add here. 

BACKGROUND

Please describe your company and position.

I am the Principal of DG3 Solutions

Describe what your company does in a single sentence.

Go to Market strategy, demand generation and marketing operations consulting for B2B tech companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire COSEOM to accomplish?

• Lead Generation
• Awareness

SOLUTION

How did you find COSEOM?

Worked with previously at another company

Why did you select COSEOM over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from COSEOM were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop and execute digital advertising strategies and plan designed for lead acquisition:

• Implement plan based on budget requirements
• Research, scope and recommend applicable audiences (companies / personas / roles / titles)
• Consultant on digital ad and landing page development
• Generate leads (content downloads)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in impressions, clicks, leads across target market(s)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Projects delivered on time with checklist of items. Very open collaborative partnership.

What was your primary form of communication with COSEOM?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Personal feel of account management. They were always looking for ways to improve outcomes.

Are there any areas for improvement or something COSEOM could have done differently?

Not really. Although different, global time zone there was never an issue with timing, delivery, communication.