Coretus Technologies

BACKGROUND

Please describe your company and position.

I am the CEO & Co-Founder

Describe what your company does in a single sentence.

Provides AI-powered risk detection and prevention tools that help businesses identify, assess, and stop threats before they cause damage.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coretus Technologies to accomplish?

• Improve Detection Accuracy: Reduce false positives by at least 25% and increase true positive threat detection rates, especially for novel, zero-day attack patterns.
• Enhance Model Scalability: Our existing infrastructure struggled with processing the ever-increasing volume of real-time data from our clients. We needed a new architecture that could scale seamlessly.
• Decrease Latency: Achieve sub-100 millisecond inference times for our core threat assessment models to provide real-time protection for our customers.
• Develop a Proactive Threat Intelligence: Move from a reactive model to a more predictive one, capable of identifying emerging threat vectors before they are widely exploited.

SOLUTION

How did you find Coretus Technologies?

Online Search

Why did you select Coretus Technologies over others?

• High ratings
• Good value for cost

How many teammates from Coretus Technologies were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Coretus Technologies undertook a deep, end-to-end audit of our AI stack and delivered a comprehensive solution. The scope included: Comprehensive AI Audit & Strategy: They began with a full assessment of our existing data pipelines, model architectures, and training datasets, providing a strategic roadmap for improvement. Data Pipeline Optimization: They re-engineered our data ingestion and preprocessing pipeline using Apache Kafka and Apache Spark, enabling real-time feature engineering and handling a 300% increase in data throughput. Advanced Model Development & Retraining: This was the core of the project. They developed and implemented a new ensemble model architecture, combining a fine-tuned Transformer network for analyzing behavioral sequences with a Graph Neural Network (GNN) to map relationships between seemingly unrelated security events. MLOps Infrastructure: They built a robust MLOps pipeline on Kubernetes, automating model training, versioning, testing, and deployment. This allowed us to safely roll out and roll back model updates. Real-Time Inference Engine: They delivered a high-performance, containerized inference engine that integrated seamlessly with our existing API, slashing our response times. Predictive Threat Dashboard: A custom internal dashboard was developed that visualizes threat clusters and predicts emerging risks using the new model's outputs, giving our analysts a significant advantage. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results fundamentally strengthened our product's market position:

42% Reduction in False Positives: This was a game-changer for our clients, drastically reducing alert fatigue for their security teams and increasing trust in our platform.

15% Increase in True Positive Detection: Our ability to identify genuine, sophisticated threats saw a significant jump, directly enhancing our clients' security posture.

Sub-80ms Average Inference Time: They far exceeded our latency target, enabling true real-time threat prevention that our customers can rely on.

A 5x Increase in Data Processing Capacity: The new scalable infrastructure future-proofed our platform, allowing us to onboard large enterprise clients without performance degradation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They used a clear, milestone-driven approach with bi-weekly sprint reviews and transparent risk registers.

• Timeliness: Coretus Technologies delivered all major milestones on or before schedule. The project was completed within the original 6-month timeframe, a rarity for complex AI initiatives.
• Responsiveness: They were not just contractors; they were integrated team members. When we discovered a new, novel attack vector mid-project, they immediately pivoted a sprint to incorporate this data into the model retraining cycle, demonstrating incredible agility and commitment to our shared success.

What was your primary form of communication with Coretus Technologies?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their profound, foundational knowledge of both AI theory and production-grade engineering was the most remarkable feature.  While many consultants are capable of creating a precise model in a lab, Coretus Technologies creates models that are accurate, scalable, and maintainable in a real-world, hostile setting.  Our team is able to make better decisions because of their ability to communicate intricate model behaviors and architectural trade-offs in business terms.

Are there any areas for improvement or something Coretus Technologies could have done differently?

Given how successful the engagement was, this is a challenging question.  If I were to make one helpful recommendation, it would be to include even more thorough documentation in the early stages of knowledge transmission.  Even though the final documentation was great, our internal team's onboarding process may have been sped up if we had had access to somewhat more detailed, intermediate architecture diagrams sooner.  This was a small detail in an overall excellent execution, though, and they were quite quick to respond to our requests for information.

BACKGROUND

Please describe your company and position.

I am the Founder and CEO

Describe what your company does in a single sentence.

A marketing automation platform designed to make advanced marketing tools simple, affordable, and user-friendly for SMEs, helping businesses manage campaigns, track leads, and optimize performance.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coretus Technologies to accomplish?

• Our main challenge was translating complex marketing automation workflows into a mobile-friendly experience without compromising functionality. We needed an app that allowed users to manage campaigns, track leads, and generate reports seamlessly without the typical clunky interfaces we’d seen in other enterprise solutions. Speed, reliability, and a user-friendly design were essential.

SOLUTION

How did you find Coretus Technologies?

Online Search

Why did you select Coretus Technologies over others?

• Great culture fit
• Good value for cost

How many teammates from Coretus Technologies were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Coretus approached the project with remarkable clarity and structure. The scope included: Mobile App Development: Native app development for both iOS and Android platforms. UI/UX Design: Simplifying the complex workflows into an intuitive mobile interface. Integration: Seamless connection with our existing web platform, ensuring data consistency across devices. Testing & Optimization: Iterative testing for performance, responsiveness, and user experience. The team provided weekly progress updates and included us in key decision points. They created interactive prototypes early on, allowing our marketing team to experience the app and provide feedback, which Coretus quickly implemented. They also designed a notification system to alert users about campaigns, leads, and analytics in real time—a feature that has since become indispensable for our clients.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The outcomes of this collaboration have been remarkable:

Enhanced Accessibility: Our clients can now manage campaigns, monitor leads, and generate insights entirely from their mobile devices.

User Adoption: Early feedback from beta users highlighted the simplicity and clarity of the app, making it approachable even for users unfamiliar with marketing automation tools.

Timely Delivery: Coretus adhered to timelines rigorously. Despite the complexity of integrating real-time analytics and notifications, they delivered every milestone punctually.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was seamless. They were responsive to our questions, proactive in identifying potential issues, transparent about challenges, and they always suggest practical solutions.

What was your primary form of communication with Coretus Technologies?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was Coretus’s ability to take our abstract ideas and turn them into a tangible, elegant solution. They didn’t just build an app they enhanced the way our clients interact with us.

Are there any areas for improvement or something Coretus Technologies could have done differently?

While the collaboration was highly effective, we felt that incorporating a dedicated session for training our internal team on the app’s advanced features earlier in the project could have further accelerated internal adoption.

BACKGROUND

Please describe your company and position.

I am the CEO

Describe what your company does in a single sentence.

Coretus Technologies distinguished itself as a development partner by merging deep technical expertise with a rare, empathetic understanding of our brand's creative soul, building a commerce platform that functions as a seamless and powerful extension of our identity.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coretus Technologies to accomplish?

• Brand Embodiment: To create an e-commerce site that was less of a "store" and more of an interactive brand journey. We wanted a user's scroll, click, and hover to feel intentional and beautiful, mirroring the philosophy we preach.
• Seamless Digital Product Fulfillment: To architect a system where purchasing a digital product, like our "SEO Toolkit," would be a magical, instant experience. The process from payment to download needed to be flawless and feel premium.
• Scalable Merchandising: To build a platform that could handle our eclectic range of offerings—from high-end, limited-edition artist collaboration posters to everyday branded apparel—with a merchandising system that was both powerful for our team and intuitive for our customers.

SOLUTION

How did you find Coretus Technologies?

Online Search

Why did you select Coretus Technologies over others?

• High ratings
• Good value for cost

How many teammates from Coretus Technologies were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Coretus Technologies delivered a custom-built, headless e-commerce solution that was a work of art in functionality. The scope was extensive and meticulously planned: A Bespoke Front-End Experience: They built a stunning, responsive front-end using a modern framework that allowed for the complex animations and interactive elements we designed. This included a "Canvas" feature on product pages where users could dynamically change the background to see how our art prints would look in different virtual settings. Automated Digital Delivery Gateway: They developed a secure, automated system for digital products. Upon purchase, customers instantly gain access to a personalized, brand-aligned download portal with a license certificate, creating a sense of value and exclusivity. Advanced Product Filtering & Storytelling: They implemented a powerful filtering system that allowed customers to shop not just by product type, but by "collection" and "inspiration," weaving a narrative around our merchandise. CMS & Inventory Integration: A fully custom admin panel was built, giving our non-technical staff the ability to manage complex inventory, create flash sales, and write long-form editorial content to accompany product launches. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new site has become our single most effective new business and talent acquisition tool. We have seen a substantial increase in the average order value, particularly for our high-margin art prints and digital toolkits. The most telling success metric is the feedback we receive; we consistently have clients and job applicants mention the experience of browsing our store as a key reason they reached out. The platform handled the launch of our "Chicago Design Week" limited collection without a single glitch, processing a surge of orders that would have crippled our old system. The number of customer service tickets related to digital download issues has dropped to nearly zero.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was a masterclass in collaboration. We worked with a dedicated Coretus project lead who facilitated weekly "creative sync" meetings that were as much about brand philosophy as they were about task completion. There was one pivotal moment during user testing when we realized our beautifully complex add-to-cart animation was causing confusion for a subset of users. Instead of defending their code, the Coretus team scheduled an emergency whiteboarding session. Within 48 hours, they had prototyped three alternative, more accessible micro-interactions for us to choose from. They delivered the final, refined solution ahead of the revised schedule. They don't just meet deadlines; they respect our creative process and problem-solve with us in real-time.

What was your primary form of communication with Coretus Technologies?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They didn't see our ambitious design specs as obstacles; they saw them as creative challenges to be solved. I was personally blown away when, during a technical review, their lead developer paused the meeting to point out a subtle typographic alignment issue on a mockup that even our junior designer had missed. He explained, "If this is about embodying your brand, the kerning on this headline isn't right." The fact that a backend engineer was advocating for pixel-perfect typography demonstrated a level of holistic investment we have never experienced with a technology partner. They became true comrades in our mission.

Are there any areas for improvement or something Coretus Technologies could have done differently?

Not at all

BACKGROUND

Introduce your business and what you do there.

I'm the founder and CEO of EAT, an AI-powered meal planner, recipe finder, restaurant guide, and health assistant application.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Coretus Technologies?

We needed support to develop a fast, market-ready MVP of our AI-powered meal planner and health assistant on iOS.

SOLUTION

What was the scope of their involvement?

Coretus Technologies provided end-to-end design and development for our iOS app. The team was responsible for the following tasks:
- Discovery and architecture: business goals, user journeys, data model, and scalable cloud setup with CI/CD
- UX/UI: brand-aligned Figma designs, design system, and responsive layouts
- Catalog and search: product taxonomy, variants/attributes, filters, AI-assisted search, and recommendations
- Cart and checkout: guest/login flows, address book, coupons, gift cards, taxes, shipping rates, and order confirmations
- Payments: Stripe/PayPal with Apple/Google Pay, SCA/3-D Secure, refunds/partial refunds; PCI handled via hosted fields/tokens
- Subscriptions and promotions: memberships, bundles, scheduled deliveries, discount rules, and upsell/cross-sell
- Order and inventory management: statuses, cancellations/returns (RMA), stock sync, and low-stock alerts
- CMS and content: landing pages, product storytelling, FAQs, and SEO best practices (meta, schema, sitemaps)
- Notifications: email/SMS/push for cart recovery, shipping updates, and lifecycle events
- Analytics and observability: event tracking for funnel/retention, dashboards, crash/error monitoring
- Security and compliance: role-based access, audit logs, GDPR-ready privacy controls

Coretus Technologies delivered Figma files and design systems, backend and frontend source code (100% code/IP ownership), infrastructure-as-code and pipelines, API/SDK docs, admin playbooks (catalog, pricing, promotions), test suites, and release notes for production launch and app store submissions.

Coretus Technologies built an AI engine for personalized meal plans and recipe recommendations based on goals, preferences, allergies, and macros. The team delivered a clean 'Recipe Box' experience (save/import recipes, tagging, search) plus a weekly planner, smart grocery list, and reminders. The team also implemented accurate nutrition calculations and goal tracking with a simple onboarding flow.

Coretus Technologies launched a freemium model with subscriptions (in-app purchases), with analytics and event tracking for activation, retention, and paywall performance. The team ensured a secure, scalable backend, a performant app (crash-free and responsive), and App Store submission support. The team provided 100% code/IP ownership, documentation, and a clear roadmap for version 2 (Android and future integrations).

What is the team composition?

We worked with six teammates from Coretus Technologies.

How did you come to work with Coretus Technologies?

We found Coretus Technologies through an online search. Their portfolio and expertise immediately stood out, and after a detailed discussion, we decided they were the right fit for building our application.

Coretus Technologies stood out for two reasons: real AI depth and speed to value. The team showed a clear plan to power EAT with AI—LLM-driven personalization, recipe recommendations, and a sensible MLOps path with security and data privacy baked in. Coretus Technologies is also committed to a four-week MVP with weekly demos, realistic milestones, and 100% code/IP ownership. Their proposal was the most rigorous, and their communication was the fastest, so choosing them over others was straightforward.

What is the status of this engagement?

We worked together from July 2024 –June 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In the first 60–90 days post-launch, we saw clear wins across speed, quality, adoption, and revenue:

• MVP shipped to TestFlight in four weeks and went live on the App Store in week six, hitting all milestones on time
• 99.6% crash-free sessions (Firebase Crashlytics) and median app launch time ~1.2 seconds; p95 <2.5 seconds
• 61% activation rate (completed onboarding + first meal plan), with 28% 30-day retention; DAU/MAU ~19% (GA4)
• Engagement: 72% of active users use the weekly planner; recipe saves per user up 38%; 42% export grocery lists weekly
• Monetization: 11.3% trial-start rate and 5.1% paywall-to-paid conversion in the first 30 days (App Store Connect)
• After an AI-tuning update (version 1.1), plan adherence improved 22%, and LTV projections rose ~18%

We defined success upfront and instrumented GA4 (events/corts), Firebase Crashlytics (quality/performance), and App Store Connect (subs/revenue).

For activation, we measured the rate of users who completed onboarding and created their first meal plan within seven days of installing the app. Secondary signals were the first grocery list exported or three recipe saves in seven days.

For retention, we measured the 1, 7, and 30-day retention rates. For stickiness, we measured the DAU/MAU ratio for the last 30 days.

For engagement, we measured the percentage of weekly active users using the weekly planner, exporting grocery lists, and saving recipes. We also measured the median sessions per user per week, median session length, recipe saves per active user, and plans created per week. As a proxy for outcomes, we measured the plan adherence rate, which is the number of planned meals marked completed divided by the total planned meals. For AI quality, we measured the recommendation acceptance rate, overrides per plan, and time to the first AI plan.

For quality and performance, we measured crash-free sessions, ANR rate (Crashlytics), cold-start, and p95 screen render times (Firebase Performance).

For monetization, we measured the trial start rate and trial-to-paid conversion rate. We also monitored the refund rate and churn (App Store Connect).

All metrics were shown on GA4 dashboards with weekly cort cuts and a 30-day rolling view so we could see activation improvements and retention/engagement lift after each release.

How did Coretus Technologies perform from a project management standpoint?

Coretus Technologies ran the project with tight, transparent Agile execution and delivered exactly on time. We had a clear roadmap, weekly sprints with demo calls, and a shared ClickUp/Jira board for milestones and dependencies. Communication was proactive — Slack updates daily, quick decisions, and written release notes for every build. The team hit every date: MVP to TestFlight in four weeks and public App Store launch in week six, with zero schedule slippage. Change requests were handled through impact notes, so scope stayed controlled without surprises. Overall, the team had disciplined project management, fast responses, and on-time delivery.

What did you find most impressive about them?

Two things stood out above everything else: Coretus Technologies' real AI depth and their founder-level product ownership. The team didn't just add AI; they designed an LLM-driven personalization engine, set up a sensible MLOps path, and baked privacy/security into every decision.

Equally impressive was the speed with predictability — an investor-ready MVP in four weeks with weekly demos, zero schedule slip, and 100% code/IP ownership. Coretus Technologies behaved like co-founders, not vendors: they challenged our assumptions, translated goals into measurable KPIs (activation, retention, LTV), instrumented analytics from day one, and iterated quickly based on data. Handoffs were clean (docs, infra-as-code, test suites), communication was proactive, and the UI/UX quality matched the engineering. That combination of AI expertise, product thinking, and on-time execution was what made them unique.

Are there any areas they could improve?

The project exceeded expectations. If I had to suggest something, I'd start Android parity a sprint or two earlier to avoid a platform gap, schedule a couple more mid-sprint usability tests to catch small UX polish sooner, and provide even more step-by-step runbooks (admin, monitoring, experiment setup). These are nice-to-haves only — the delivery quality and results were excellent.