Colla studio

BACKGROUND

Please describe your company and position.

I am the Co-founder & CMO of Sailsquare Srl - SB

Describe what your company does in a single sentence.

Sailsquare is Europe’s leading marketplace for sailing holidays. Based on a sharing economy model, the platform connects local skippers from across the globe with travellers wishing to experience an authentic holiday at sea. In 2023, more than 3,000 providers delivered over 7,000 sailing trips in each of the world’s seas.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Colla studio to accomplish?

• New UX/UI of the sailsquare.com marketplace

SOLUTION

How did you find Colla studio?

• Referral
• I know the founders personally

Why did you select Colla studio over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Colla studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Colla studio was responsible for developing the UX/UI of the new marketplace sailsquare.com released at the end of 2023.

Focus areas:

• new design system
• interface design of the main areas of the site including:
  • experience pages (sailing vacations)
  • hp
  • personal areas, internal marketplace messaging
  • etc

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new markeplace has only been released a few months ago, which is why it is still too early to show significant improvements over the legacy platform. Key business KPIs and web metrics, however, indicate major improvements for the time being.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication with the project manager and the rest of the team was always fast and effective. The delivery of the various project outputs was in line with the planned schedule.

What was your primary form of communication with Colla studio?

In-Person Meeting

What did you find most impressive or unique about this company?

• Listening skills
• Design skills
• Excellent interpersonal skills 
• Internal and external workflows

Are there any areas for improvement or something Colla studio could have done differently?

Nothing significant, keep up the good work

BACKGROUND

Please describe your company and position.

I am the Head of Growth of Geologie

Describe what your company does in a single sentence.

We make simple and effective derm-grade skin, hair and body care.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Colla studio to accomplish?

• Develop experiential marketing e-sports competition
• Design performance driven UX for account portal
• Design performance driven UX for product detail pages

SOLUTION

How did you find Colla studio?

• Referral
• Other

Why did you select Colla studio over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Colla studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• The Contractor agrees to perform a redesign of the e-commerce experience working on: catalog product page, product detail page, account page and subscription management.
• The Contractor will develop all the wireframes and the design required to develop the solution. Full specifications and descriptions are in a separate document attached to this Agreement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in conversion rates on CLP and PDP pages.
• Increase in average order value of subscription customers leveraging rewards program in account portal.
• Decreased subscription cancellation rates

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, everything was delivered in a timely manner. Feedback was efficient and revisions were done well where desired.

What was your primary form of communication with Colla studio?

Virtual Meeting

What did you find most impressive or unique about this company?

The creative vision applied to our personal brand elements while still considering data-driven approach to our goals.

Are there any areas for improvement or something Colla studio could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the CEO of NAKED Optics

Describe what your company does in a single sentence.

NAKED Optics is a young, dedicated winter and bike sports enthusiastic team, which has specialized in the development and direct sale of high-quality and trendy eyewear at reasonable prices.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Colla studio to accomplish?

• Increase the cart value
• Increase CR
• Manage bundles
• Complete redesign

SOLUTION

How did you find Colla studio?

• Online Search
• Referral

Why did you select Colla studio over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Colla studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The goal of the project was a complete redesign of our Shopify store with the focus on improving conversion rate, mobile usability and user experience (especially on the product pages). The budget for the entire project was approx. 20k euros.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Average cart value increased due to bundles design on PDP
• Increased CR from 1.6% to 2.6% (approx. 62% increase)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Design and UX process was very good. Communication mostly via virtual meetings and Slack channel. During development, the open items were not fully transparent at first, but later a Jira board was established for a better project tracking on both sides.

What was your primary form of communication with Colla studio?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We really enjoyed the design approach of Colla studio and the way the first concepts were presented. They did deep research and had a lot of great ideas to improve our product presentation online. We also enjoyed the small size of the team and the direct communication with them.

Are there any areas for improvement or something Colla studio could have done differently?

The development part (which was optional) was not very transparent at first, but later they introduced a project management platform (Jira) which helped a lot.