Coast Digital

BACKGROUND

Please describe your company and position.

I am the Online Sales of Pro-Lite International

Describe what your company does in a single sentence.

Design and manufacture surfing accessories.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coast Digital to accomplish?

• Increase online sales revenue
• Grow brand awareness

SOLUTION

How did you find Coast Digital?

Referral

Why did you select Coast Digital over others?

Referred to me

How many teammates from Coast Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Utilizing our provided marketing assets to maximize profit to spend ratio across search and social media advertising accounts. They deliver weekly analytics reports and video breakdowns explaining what is working/helping grow the account so we know what to focus on and areas to improve conversion.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have only been working with them for about 4 months, however our overall advertising spend has increased as well as total revenue from the campaigns so we have seen growth in conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, we are always informed on what is going on within the account and they let us know what to provide on our end to help performance. Responses to questions are usually returned within 24 hours or less via email.

What was your primary form of communication with Coast Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Easy to get a hold of account managers and they provide consistent feedback/analysis. They understand the market. We are in better than most large agencies.

Are there any areas for improvement or something Coast Digital could have done differently?

We would need a little more time and data to fully know this. Currently would not change anything since we are providing marketing assets and they are providing feedback on that.

BACKGROUND

Please describe your company and position.

I am the Sr. Growth Marketing Manager of a technical apparel company

Describe what your company does in a single sentence.

Our company makes technical apparel for Snowboarding, Skiing, & Adventure

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coast Digital to accomplish?

• Increase ad efficiency
• Creative testing

SOLUTION

How did you find Coast Digital?

Referral

Why did you select Coast Digital over others?

Referred to me

How many teammates from Coast Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Coast manages our Paid Media across Google & Meta while providing us weekly insights, via a loom video, on where we can increase efficiency to acquire new customers. Additionally, they're responsible for creative iterations to ensure we're continuously testing to find best performing ads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We're seeing decreases in CPAs since on boarding with COAST.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

COAST and Nolan are very timely with email communication as well as getting new ads live on tight turnaround times which is something I haven't experienced before. Thank you! Additionally, the team is collaborative and has our needs as the priority.

What was your primary form of communication with Coast Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Traditionally, most agencies purely look at the numbers to make decisions. Coast takes into consideration the actual creative and it's effectiveness to drive engagement. When first onboarding, we were presented with a document detail which types of ads, hooks, video lengths have been most effective. From there we adjust ad strategy to cater towards what we know our audience responds well to.

Are there any areas for improvement or something Coast Digital could have done differently?

COAST and our team have had productive discussions on where we can support them more and where we need more support. Signs of a good relationship.

BACKGROUND

Introduce your business and what you do there.

I’m the co-owner, co-founder, and CEO of Olive My Pickle. We make fermented products like pickles, sauerkraut, kimchi, olives, and pickle juice and sell them online.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Coast Digital?

Our challenge was to be as efficient as possible with our online marketing, specifically purchasing ads on Facebook and Google. We were looking for an agency to help us do that and hired Coast Digital.

SOLUTION

What was the scope of their involvement?

Coast Digital provides us with digital marketing services. They handle media buying for us on Facebook and Google. First, we had a discovery phone call, and Coast Digital provided an in-depth audit of our digital marketing platform to see how things were performing. They made several recommendations about improving our platforms and gave us a list of services they could offer us.

Currently, we have a monthly engagement with Coast Digital. They focus on the creative media required for online ads and are involved from A to Z. The team creates the content themselves based on their strategy. They write scripts, hire actors for the ads, and oversee their production. Then, they place and manage the ad campaigns. 

What is the team composition?

We have an account manager and a team of 4–5 core teammates from Coast Digital who have their eyes on our project. 

How did you come to work with Coast Digital?

A growth representative from Coast Digital reached out to us through a cold email. I get about 20 daily emails from companies soliciting us, so I don’t read them all. However, Coast Digital’s email was perfectly timed because we had a need for their services at the time. We set up a call, and I was really impressed with how Coast Digital was represented. 

How much have you invested with them?

Coast Digital is on retainer; we pay them $8,000 monthly for their service. 

What is the status of this engagement?

We started working with them in November 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our ad performance has significantly improved. Coast Digital has reduced our budget, and the metrics are better than before. Therefore, we’re spending less money for better results. Overall, everything is heading in the right direction and continues to improve. 

Coast Digital gets smarter as they go because they use a data-driven approach. Moreover, they emphasize the creative process as much as the campaign, which is rare because most clients provide the content to their agencies. Since Coast Digital is involved in the creative process, they do a better job of managing the ads and the media they buy. 

How did Coast Digital perform from a project management standpoint?

Everything with project management has been on track. The team provides high-quality thoughtful communication and fast responses through Zoom calls. Whenever I have questions, Coast Digital answers them really quickly with sensitivity and care. 

Last month, I had some questions about when to expect certain deliverables. Coast Digital responded quickly and has now updated their dashboards to improve transparency and clarity around deliverables. 

We use Loom to screen record and share information. With this tool, we can speak directly to teammates and share videos back and forth. 

What did you find most impressive about them?

My favorite thing about Coast Digital is that I no longer have to be the smartest person in the room regarding media buying. Finding experts is hard, and since we hired Coast Digital, I finally feel I’m in good hands. 

Coast Digital has an extremely high-quality team, including the leadership. Everyone on their team is smart, seasoned, and experienced, so they provide a premium service. Although they’re not cheap, we get a high-quality product with excellent communication. Coast Digital has a lot of respect for our business growth and budget; they take really good care of us. 

Are there any areas they could improve?

I don’t have any constructive criticism for Coast Digital at this point.

Do you have any advice for potential customers?

I recommend Coast Digital and advise you to take a phone call, get an audit, and ask questions to challenge the team.

BACKGROUND

Please describe your company and your position there.

I'm the growth marketing and eCommerce director at Parks Project, a national park outdoor apparel and gear brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coast Digital, and what were your goals?

We were looking to diversify the makers of our performance marketing creative with the goal of unlocking an x-factor whilst maintaining our brand voice and the characteristics of our high LTV customer profile.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was referred to Coast Digital and ended up going with them as I saw the potential upside in:

• The team's rather deep understanding of performance creative
• Fair pricing
• Passion

Describe the video(s) and the process in detail, including the project steps and all stages of production.

I gave them a box of product, filled them in on the brand mission and goals of the creative, and they just ran with it.

Who did you work with and what was the feedback process like?

I agreed to review the initial concepts from the one day shoot in the desert and I was honestly very impressed with the direction they went and the energy captured of our brand they were able to capture on their first ever day of shooting with us. From this point on, I entrusted them to bring the initial concepts to life which they did.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video shorts produced were some of our stronger pieces to-date.

Describe their project management style, including communication tools and timeliness.

Alignment. They really did ensure we both understood the target market and how to motivate them.

What did you find most impressive or unique about this company?

Their creative department is small, but mighty. For that, they have my respect.

Are there any areas for improvement or something they could have done differently?

Not that comes to mind!

BACKGROUND

Please describe your company and your position there.

I work for a merch company that services artists and bands. I'm the eComm Manager so own everything that has to do with the bands webstore.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coast Digital, and what were your goals?

We hired Coast for merch unboxing videos. Our goal was to showcase merch inside box sets we created.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected Coast because of previous merch videos they did. Super professional, just what we were looking for.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

One of the videos was a stop-motion video that revealed the merch that was inside the box. The other was an animated video showing what was inside. Both of them were insane good. We jumped on a call at the beginning of each explaining the project. Then Coast came back with ideas to get approved. Once approved they created a video and sent it to us for notes. We only had one round of notes and then it was done! The guys were super quick and super easy to work with.

Who did you work with and what was the feedback process like?

Worked with Scott and Chris. When they got feedback they understood and addressed very quickly!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

These projects were a huge success! The artists loved them and posted them on their official social channels.

Describe their project management style, including communication tools and timeliness.

Communication was super easy with these guys. Mainly through email and text which worked great for us. They gave us a clear timeline of when we'd see the other revisions and were on time for every one.

What did you find most impressive or unique about this company?

I thought the guys were sooo easy to work with and super creative. They completely came in with their own ideas, both videos were so different even though they were essentially doing the same thing. They just got it!

Are there any areas for improvement or something they could have done differently?

Nope, they were great

BACKGROUND

Please describe your company and your position there.

I manage our sales and marketing team. We offer a suite of software products in the e-commerce and last mile delivery industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coast Digital, and what were your goals?

We wanted to re launch our paid marketing and coast digital played a pivotal role in strategizing campaigns and working closely with our team to ensure we were successfully targeting the right audience.

SOLUTION

How did you select this vendor and what were the deciding factors?

They were referred over to us and after interviewing quite a few marketing firms, Coast Digital’s innovative approach really impressed us, alongside their passion of wanting to collaborate and see success in our campaign launch.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We were basically starting from scratch with our re launch so Coast Digital was involved with every step of the process, from analyzing target audiences and keywords, advising on content, researching competitors and effectively showcasing what areas were most successful for our company.

How many people from the vendor's team worked with you, and what were their positions?

We worked with a Director of Paid Media and an SEM specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After launching our campaign, we saw an immediate increase in lead conversions, which were also quality leads. Our CPC decreased month to month as we started to narrow in on what audiences were most relevant. Most importantly, we felt confident we were spending our marketing budget in an efficient way that brought in traffic, while not overspending in areas that weren’t needed.

Describe their project management style, including communication tools and timeliness.

Their team did a great job of providing weekly / monthly reports and giving us organized breakdowns of our spend. The weekly meetings were very informative and I enjoyed the collaborative conversations we would have on what we need to address and their team was very diligent with note taking.

What did you find most impressive or unique about this company?

What I found most impressive and honestly unique was the level of dedication they provided. Coast Digital was always excited for our success. They learned quickly who our target audiences were and provided valuable feedback MoM as we analyzed the reports.

Are there any areas for improvement or something they could have done differently?

We were very satisfied with our experience with Coast Digital. Helping a software company with multiple product lines launch numerous campaigns and reinvent their marketing strategy is no easy task and their team continued to make our life easier.

BACKGROUND

Please describe your company and your position there.

I am the Chief Operating Officer at Barstool Sports. Barstool is a media/podcast network that specializes in sports, pop-culture and comedy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coast Digital, and what were your goals?

Before the Coast Digital team, Barstool's ad spend was simply inefficient and unprofitable and had gone through the hands of multiple employees and agencies. This was driven from the complexity of our business which at surface level appears to be a singular 'Barstool Sports' brand. But when you dig deeper we are 90+ sub-brands. All with a unique voice and audience. Spending and optimizing for the core brand without consideration for the sub-brands was a completely non-viable approach.

The Coast team recognized the issue, saw the opportunity, rolled up their sleeves and took a bespoke approach to managing ad spend for our core brand and sub-brands in a way that fully maximized the pre-built organic audiences we have on social and subsequently convert to purchase merch or events. I am a big time recommender of Coast and would be more than happy to chat with anyone considering them as an agency.

SOLUTION

How did you select this vendor and what were the deciding factors?

Most agencies were unwilling to commit the time and effort required to successfully manage and optimize what effectively is 90+ micro-strategies. The Coast team convinced me they would put in the time and effort, and they have done exactly that for 3 +years.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Coast started with an audit of our paid marketing accounts. Then they presented a plan to segment and optimize the Facebook and Google Ads Account. Their strategies resulted in an increased ROAS almost immediately. More recently, Coast has started to produce impressive creative for Facebook and TikTok Ads to combat the rising CPMs and harder targeting due to iOS14. Their creative team is quick and impressive.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager, a few growth specialists and their creative director.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Their Facebook strategy increased Barstool's Facebook ROAS to over 400% in the first 12 months managing the account. Their Google strategy increased Barstool's Google ROAS to over 545% in the first 12 months managing the account.

How effective was the workflow between your team and theirs?

The workflow has been very good. We have bi-weekly meetings with the Coast team. They also send weekly and monthly reports for all the spend and creative that they manage.

What did you find most impressive or unique about this company?

Their ability to think outside the box for Barstool has been key. Barstool is a unique eCommerce store and running the paid strategy is time consuming, and always changing. Their dynamic and quick approach has been perfect for us.

Are there any areas for improvement or something they could have done differently?

I wish they offered creative earlier than 2022 but now their creative team is a huge part of our success on social.

UPDATED REVIEW

This review was published on August 10, 2022.

COO, Old Row, DBA Barstool Sports Inc.

Social Networking

201-500 Employees

Confidential

Confidential

Jan 2020 - Ongoing

Project summary

Coast Digital manages a lifestyle brand's paid social media ads. This includes Facebook, Google, and more.

Feedback summary

Thanks to Coast Digital, the client's ROAS has constantly been getting $300, especially during peak months. The team is always available when needed, and their effectiveness impresses the client.

BACKGROUND

Please describe your company and your position there.

We are a social media wrapped DTC company. I am the founder and COO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coast Digital?

Facebook, Google, other ad spend

SOLUTION

How did you select this vendor and what were the deciding factors?

Existing relationship

Describe the project in detail and walk through the stages of the project.

They run all of our paid ads.

How many resources from the vendor's team worked with you, and what were their positions?

We have started to use more of their ad creative for video and still images.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

ROAS constantly over 300, ability to scale spending up during peak months successfully.

How effective was the workflow between your team and theirs?

They are very easy to reach even during evenings and weekends.

What did you find most impressive or unique about this company?

Ease of use, reachability.

Are there any areas for improvement or something they could have done differently?

Probably more/faster ad assets, which they have made more hires recently to achieve this.

RATINGS

Overall rating: 4.5

Quality: 4

Cost: 4

Schedule:4.5

Willing to refer: 4

BACKGROUND

Please describe your company and position.

I am the Social Media Manager of Vitamasques

Describe what your company does in a single sentence.

Skincare brand

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coast Digital to accomplish?

• Awareness to brand / products
• Drive Traffic to website

SOLUTION

How did you find Coast Digital?

• Online Search

Why did you select Coast Digital over others?

• Great culture fit
• Good value for cost

How many teammates from Coast Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Coast Team is taking care of the advertising on social media for Vitamasques, managing assets and performance with weekly reports including investments x results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Social metrics as views on our assets.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ryan is extremely responsive and quick to attend to all of our demands. Always up to report and explain every campaign as well.

What was your primary form of communication with Coast Digital?

• Virtual Meeting

What did you find most impressive or unique about this company?

the team commitment

Are there any areas for improvement or something Coast Digital could have done differently?

no

BACKGROUND

Please describe your company and position.

 I am an Account Manager of a consumer products company 

Describe what your company does in a single sentence.

Our company manufactures and distributes health and beauty products geared toward the mass consumer market. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coast Digital to accomplish?

• Use digital advertising to drive consumers to retail stores to purchase our new products.

SOLUTION

How did you find Coast Digital?

Referral

Why did you select Coast Digital over others?

• Company values aligned
• Amazing work and great team

How many teammates from Coast Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Coast Digital provides our company with asset creation, ad and creative testing, and analytics for our brand on Facebook, Instagram, and TikTok. They deliver weekly analytics with detailed summaries and explain how the consumer reacts to the advertising campaigns in place.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Rising impressions, Meta/TikTok analytics, cost per conversion, CTR.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Coast Digital does an amazing job with delivering creative, data, and assets on time and complete. The team carefully listens to all of our feedback for each project we work on. Any time we request a meeting or have any questions, they respond in a very timely manner.

What was your primary form of communication with Coast Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Each team member takes time to explain the different aspects of each project being worked on so our company understands each step of the way. They provide information in a timely manner and are such a pleasure to work with. The creative assets are professional and they do their research on the brand and category.

Are there any areas for improvement or something Coast Digital could have done differently?

No, Coast Digital is great at listening to feedback and making revisions to any project. The team works to make sure each deliverable meets the goal of the project.

BACKGROUND

Please describe your company and your position there.

I'm a freelance growth marketer and work independently.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coast Digital?

One of my clients needed help developing new ad creative for the holiday season.

SOLUTION

How did you select this vendor and what were the deciding factors?

They were recommended to me from a mutual friend. I thought their experience and previous work was strong.

Describe the project in detail and walk through the stages of the project.

We had a few meetings so I could introduce them to the brand and product I needed help with. We worked together to create content briefs that we shared with the client. Once approved, the Coast team got to work with my oversight on strategic direction.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager and the creative director.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

ROAS nearly doubled year over year and our ad engagement improved to over a 2% CTR when implementing the new ad creative.

How effective was the workflow between your team and theirs?

Very effective. Constant communication via Slack and through meetings, as requested.

What did you find most impressive or unique about this company?

Quality of their work, commitment to deadlines and ability to iterate.

Are there any areas for improvement or something they could have done differently?

No, I was very impressed overall!