Climbing Trees

BACKGROUND

Introduce your business and what you do there.

I am the Head of Business Development for a Drone Detection Solutions company. We provide clients around the world with market-leading technology that detects and mitigates against unauthorized drones from entering restricted airspace.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Climbing Trees?

After a successful launch of our new website, we hired Climbing Trees to implement SEO content onto our site.

SOLUTION

What was the scope of their involvement?

The project started with keyword research which identified our potential customers online habits and the terms they might search for on Google. The results from this would then lay the foundations for the SEO on our website.

What is the team composition?

We work with around three members of the team.

How did you come to work with Climbing Trees?

Our Chief Commercial Officer had previously used Climbing Trees in the past and recommended using them for SEO.

How much have you invested with them?

We’ve probably spent about £3,500 GBP to date (approximately $4,800 USD).

What is the status of this engagement?

Initial communications began in December 2020 for the work to be carried out in the first half of 2021. There are plans to begin new projects with Climbing Trees before the end of the year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The website only went live a month ago so it is too soon to get any substantial analysis on how well the SEO is working.

How did Climbing Trees perform from a project management standpoint?

The team performed extremely well on the project. The work was always delivered on time and of high quality.

What did you find most impressive about them?

I was very impressed by their knowledge, hard work and their eagerness to get the project finished to a high standard. They offer great help, not only on SEO but on other aspects of marketing -  it's nice to have a company working with us that knows what they're doing.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

The team is great at helping and is very knowledgeable so ask as many questions as possible and if you don't understand something then get them to go into more detail.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager of a consumer electronics company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Climbing Trees, and what were your goals?

We wanted to improve traffic and conversion for our webshop along with greater overall visibility for promotions we run

SOLUTION

How did you select Climbing Trees and what were the deciding factors?

We had been using a larger outfit with a European base but were unsatisfied with the service levels in the UK. Through contacts and local research we took Climbing Trees on a trial basis and were so impressed, we can continued with them since. They have focused knowledgeable and proactive team.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our primary focus is improving our search ads performance with later addition of affiliate programme management to complement this activity

How many people from the Climbing Trees team worked with you, and what were their positions?

Director and two SEA specialists

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Focusing on this area has more than doubled the web shop turnover. It is not just the direct SEA management but the two way continuous discussion on how we structure, time and run promotions along with a general ability to get to the critical factors that have made the relationship so effective.

Describe their project management style, including communication tools and timeliness.

Communication as needed rather than for the sake of it. Very responsive and proactive.

What did you find most impressive or unique about this company?

Their passion in the workflow has been impressive.

Are there any areas for improvement or something they could have done differently?

From our perspective, no.

BACKGROUND

Introduce your business and what you do there.

I’m Head of Communications and Customer Service at Eureka!, an educational charity. We operate two visitor attractions for families with children and young adults, fostering play-based education and discovery: Eureka! The National Children's Museum in West Yorkshire, and Eureka! Science + Discovery in Merseyside.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Climbing Trees?

We needed help with SEO and Google Ads.

SOLUTION

What was the scope of their involvement?

Initially, Climbing Trees worked on specific SEO projects, which then segued into ongoing management of our Google Ads Grants. The team has managed all our Google Ads campaigns to maximize our spending.

What is the team composition?

We’ve worked with 2–5 teammates from Climbing Trees.

How did you come to work with Climbing Trees?

Our web agency recommended Climbing Trees. We chose them over other options because they had high ratings, a great culture fit, good value for the cost, and came very highly recommended. Moreover, their company values aligned with ours, and they took the time to understand the challenges we were facing.

What is the status of this engagement?

We started working with Climbing Trees in September 2019, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Climbing Trees has optimised our Google Ads spending, delivering significantly increased conversions. We have fantastic two-way communication with them and consider them an extension of our team! The team works to maximize our Google Ads spend, as well as ad hoc consultancy on other specific SEO projects.

How did Climbing Trees perform from a project management standpoint?

Climbing Trees delivers on time and is organised and efficient. Our account manager is very on the ball! We communicate primarily via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Our account manager is knowledgeable, reassuring, and demystifies the complex setup for us. She does her homework to understand our needs, and we lean on her expertise constantly. Overall, we know we can trust Climbing Trees.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

BACKGROUND

Please describe your company and position.

I am the VP Marketing and Analytics of ACCO Brands

Describe what your company does in a single sentence.

Produces Office Products and Consumer Goods under brands Leitz, Rexel, Kensington, Nobo, Derwent, Rapid, PowerA, Esselte, Franken and GBC.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Climbing Trees to accomplish?

• Run Online / Performance campaigns across 15 markets

SOLUTION

How did you find Climbing Trees?

Other

Why did you select Climbing Trees over others?

Great culture fit, Good value for cost, Company values aligned

What was your primary form of communication with Climbing Trees?

Virtual Meeting

Describe the scope of work in detail. Please include a summary of key deliverables.

Planing and running online advertising campaign with several objectives at different level of funnel (i.e. awareness - consideration - conversion). Campaign was running across 15 different European markets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Impressions
• CTR
• CPC
• SoS

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was managed very well. Fast, efficient, transparent, good listening skills, quick response and adjustments.

What did you find most impressive or unique about this company?

Good understanding of our needs, ability to quickly adjust and ability to manage campaign across many different markets / languages.

Are there any areas for improvement or something Climbing Trees could have done differently?

There was nothing they needed to improve on.

BACKGROUND

Please describe your company and your position there.

I am the Director of a Garden Furniture Company. We import and sell luxury garden furniture through online sales. We also have a showroom west of Cambridge.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Climbing Trees, and what were your goals?

Climbing Trees are in charge of our fulll SEO services.

SOLUTION

How did you select this vendor and what were the deciding factors?

Climbing Trees were given to us as a recommendation.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Climbing Trees give a total package including key word research, Facebook ADs, Google Shopping ads and blogs.

How many people from the vendor's team worked with you, and what were their positions?

We have two member from the Climbing Trees team. We have bi-weekly meetings to discuss performance and ways of improving site traffic.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Online traffic has steadily grown over the years. We also have many visitors to our showroom who have seen us through online searches.

Describe their project management style, including communication tools and timeliness.

We have bi-weekly meetings where we review and look forward to the upcoming weeks. In between these meetings, the two members from Climbing Trees are avaiilabe by phone or email. Any query is answered immediately with any action request dealt with quickly.

What did you find most impressive or unique about this company?

Climbing Trees' open, honest approach is impressive. Tasks get done and their eagerness to increase sales for the comapny is invaluable. They are a joy to deal with and nothing is too much trouble.

Are there any areas for improvement or something they could have done differently?

No improvement I can think of

BACKGROUND

Please describe your company and your position there.

I was the Digital Marketing Manager for an international events agency and organiser.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Climbing Trees, and what were your goals?

We were launching a new product in the UK and Middle East and wanted to use Google Ads and LinkedIn ads to get our message out quickly to a highly specific and targeted audience. It was a new audience for us, and a complicated project with lots of variables.

SOLUTION

How did you select this vendor and what were the deciding factors?

I have worked with Climbing Trees in a previous role (a landscaping supplies organization) and they absolutely smashed it. They delivered well above our expected results and truly demonstrated their knowledge, so I reached back out to them when I moved into my new role. Deciding factors:

• Clearly experts at what they do
• Dedicated
• Focused on delivering results
• Friendly and consultative
• Transparent and open

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

1. Performed competitor analysis
2. Performed audience analysis on LinkedIn
3. Suggested optimal budget split between the two channels based on research
4. In-depth keyword research and analysis
5. Setting up of ad campaigns
6. High-level targeting
7. Clear, concise project plan and proposal
8. Continuous reporting and adjusting to optimize results

How many people from the vendor's team worked with you, and what were their positions?

Their team is highly responsive. We had a core account manager, and this was occasionally supported by two other colleagues and their Director as necessary.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The team worked incredibly hard to deliver results and we could see they pulled out all the stops to do so. We learned a lot about how Google Ads and LinkedIn Ads fit in with our targets and goals. Very consultative, responsive, and hardworking!

Describe their project management style, including communication tools and timeliness.

We had full visibility at all times. Timelines were clear, communication was frequent. It felt more like a partnership than simply an external supplier delivering a service.

What did you find most impressive or unique about this company?

Their knowledge and honesty. I have had a bad experience with PPC/SEO companies before who tried to blag their way through and weren't thorough in their reporting, so I often didn't know what was actually happening and had to really dig to get the answers wanted. Climbing Trees could not be more opposite. They are willing to prove their value, are completely transparent and are great fun to work with.

Are there any areas for improvement or something they could have done differently?

Not that I can think of!