ChicExecs

BACKGROUND

Please describe your company and position.

I am the Media Director of Altered State Productions

Describe what your company does in a single sentence.

Altered State Productions helps provide business and brands with Marketing Solutions and Services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ChicExecs to accomplish?

• Build Brand Awareness for a Startup Company
• Build SEO Referral Domains based on Market Goals
• Outreach for Earned Media Opportunities

SOLUTION

How did you find ChicExecs?

• Referral

Why did you select ChicExecs over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

What was the size of ChicExecs’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ChicExecs is a PR Partner, not just another contracted agency. The team was responsible for building earned media opportunities with news and blogs, as well as increasing brand awareness in domain authority. The key deliverables included were:

• Analysis of the client's current earned media opportunities and brand awareness in domain authority,
• Identification of potential media outlets and blogs for targeted outreach,
• Development of a tailored pitch strategy and messaging for outreach,
• Execution of outreach to targeted media outlets and blogs,
• Management of media relations and follow-up,
• Monitoring of media coverage and reporting of results,
• Provision of recommendations for future outreach and media engagement strategies

ChicExecs worked closely with us to ensure that all deliverables were met to the satisfaction of the client and provided regular updates and progress reports throughout the partnership.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Online readership: 337M 20 Pieces of Coverage
• Increase in domain authority by ten points and they helped improve the client's domain authority through an increase in backlinks and positive media coverage.
• Earned media placements: The outreach to targeted media outlets and blogs resulted in over 10 earned media placements such as Cosmopolitan, Living Cozy, Furniture Today and more!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team managed the project above and beyond our expectations. Leah and Sarah were always available and had an open communication that allowed us to feel like they were just as committed as we were. Monthly reports with clear analytics and news placements were sent monthly.

We also had weekly meetings that allowed us to touch base and bring all the materials that were needed to pitch that month. A clear goal was set monthly such as sales events or product focused placements and we hit the goal in more angles than one. Superb project management.

What was your primary form of communication with ChicExecs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was very weary at first since my last relationship with a Public Relations agency did not go so well. They've really shown me that PR is strategic in conjunction with affiliate marketing. They were super well versed with affiliate providers such as Impact and ShareASale. One big thing I really find valuable was their patience. As a scaling company, it’s a great value that goes a long way. I also keep forgetting that they are an all women agency, which still blows my mind.

Are there any areas for improvement or something ChicExecs could have done differently?

They could have found us sooner :)