Charlesworth Group

BACKGROUND

Please describe your company and position.

I am the SEO Head of Enago

Describe what your company does in a single sentence.

Enago is a trusted name in author services for the global research community. Since 2005, we have worked with researchers in more than 125 countries, improving the communication of their research and helping them achieve successful publication.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Charlesworth Group to accomplish?

• We wanted to improve our presence in the China market

SOLUTION

How did you find Charlesworth Group?

• Online Search
• Clutch Site

Why did you select Charlesworth Group over others?

• High ratings
• Pricing fit our budget

How many teammates from Charlesworth Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope included end to end management from strategy creation, content creating and publishing the content

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first six months, Enago saw a significant increase in WeChat followers and engagement, alongside a steady rise in qualified leads from Baidu campaigns. Our brand visibility within the Chinese academic community also improved considerably.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Charlesworth maintained a highly organized and timely workflow. Reports and campaign materials were delivered as scheduled, and the team was very responsive to any feedback or new requests.

What was your primary form of communication with Charlesworth Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were most impressed by their expertise in navigating China’s digital landscape and their ability to tailor marketing strategies for academic audiences effectively.

Are there any areas for improvement or something Charlesworth Group could have done differently?

The collaboration was very successful overall. We would have appreciated more localized creative experimentation for WeChat content to further engage specific research segments, but the results were strong nonetheless.

BACKGROUND

Please describe your company and position.

I am the Business Associate of Crimson Interactive Japan

Describe what your company does in a single sentence.

Crimson Japan, a translation agency, has been providing translation-focused services for over 15 years, supporting client companies in their linguistic endeavors to enter overseas markets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Charlesworth Group to accomplish?

• We partnered with Charlesworth Group to strengthen Crimson Japan’s digital marketing presence in Japan, with a specific focus on LINE marketing and other social media (SNS) platforms. Our goal was to increase brand awareness, engagement, and lead generation among Japanese businesses seeking translation and localization services.

SOLUTION

How did you find Charlesworth Group?

Online Search

Why did you select Charlesworth Group over others?

Pricing fit our budget

How many teammates from Charlesworth Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project scope covered:

Setting up and managing LINE official account campaigns to reach and engage local business audiences.

Developing SNS strategies across platforms such as Facebook and Instagram to boost visibility and brand engagement.

Creating and optimizing ad creatives, promotional messages, and targeting segments.

Providing monthly performance insights and recommendations for continuous improvement.

Key deliverables included campaign reports, creative assets, LINE content calendars, and engagement analytics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in LINE followers and engagement, along with higher inquiries from Japanese businesses through social platforms. Overall, our brand recognition in Japan’s translation service market improved significantly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Charlesworth’s project management was excellent. They maintained a clear schedule, provided timely updates, and were proactive in suggesting optimization strategies.

What was your primary form of communication with Charlesworth Group?

Virtual Meeting

What did you find most impressive or unique about this company?

We were impressed by their expertise in localized marketing strategies and their ability to blend global digital marketing insights with Japanese social media behavior.

Are there any areas for improvement or something Charlesworth Group could have done differently?

Overall, we were very satisfied. Slightly more creative testing for LINE campaign visuals could have helped explore new engagement opportunities.

BACKGROUND

Please describe your company and position.

I am the Sales Manager of a grammar and language AI tool company.

Describe what your company does in a single sentence.

We offer an online grammar checker and language correction AI tool

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Charlesworth Group to accomplish?

• We wanted to increase our product's visibility and user signups through digital ads. Our main goal was to reach more researchers and professionals who could benefit from our AI writing and grammar tool. Charlesworth seemed like a good fit because of their experience in promoting academic tech brands.

SOLUTION

How did you find Charlesworth Group?

Ads

Why did you select Charlesworth Group over others?

They met all our requirements and they were the first one to reply back to us.

Describe the scope of work in detail. Please include a summary of key deliverables.

Charlesworth helped us set up and manage our Google Search, Display, and LinkedIn ad campaigns from scratch. They created ad copies, designed creatives, and handled all the targeting and keyword planning. The team regularly tracked campaign performance and made changes to improve results based on CTR, CPC, and conversions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first six months, we saw a 35% increase in website traffic from targeted regions and a notable rise in free trial signups. Campaign CTRs and conversions improved steadily through ongoing optimization.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. The team consistently delivered campaign materials and reports on time and was highly responsive to feedback or last-minute changes.

What was your primary form of communication with Charlesworth Group?

Virtual Meeting

What did you find most impressive or unique about this company?

Their understanding of the academic and tech market really stood out. They knew how to position our product for the right audience and were always clear and responsive in communication.

Are there any areas for improvement or something Charlesworth Group could have done differently?

At times, we felt more A/B testing on ad creatives could have been implemented to explore alternative messaging angles, but overall, the results were very strong.

BACKGROUND

Please describe your company and position.

I am the Deputy Manager of Voxtab

Describe what your company does in a single sentence.

We provide transcription, voiceover, captioning, and subtitling services for people, businesses, and institutions worldwide. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Charlesworth Group to accomplish?

• We wanted to improve Voxtab’s visibility on Google and attract more organic traffic from around the world. The goal was to get better keyword rankings and bring in more qualified leads for our transcription, voiceover, and subtitling services.

SOLUTION

How did you find Charlesworth Group?

LinkedIn search

Why did you select Charlesworth Group over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost

How many teammates from Charlesworth Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Charlesworth started by doing a detailed audit of our website to identify what could be improved technically and structurally. They optimized our main service pages, developed a solid keyword strategy for international markets, and gave us clear content recommendations to help our pages rank better.

They also handled monthly performance tracking and reports, keeping us updated on what was working and what needed tweaking. The main deliverables included keyword mapping, metadata optimization, audit reports, and regular link-building updates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

By the end of the project, we saw around a 40% jump in organic traffic and better rankings for several key terms.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was well-structured and proactive. 

What was your primary form of communication with Charlesworth Group?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were most impressed by their strategic approach and deep understanding of SEO for service-oriented businesses. They combined data insights with practical recommendations that directly improved our website performance.

Are there any areas for improvement or something Charlesworth Group could have done differently?

Overall, the collaboration was very positive. 

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Ulatus

Describe what your company does in a single sentence.

Ulatus, is a translation and localisation company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Charlesworth Group to accomplish?

• Increase Leads From Korea
• Improve Brand Awareness in Korea

SOLUTION

How did you find Charlesworth Group?

Online Search

Why did you select Charlesworth Group over others?

Pricing fit our budget

How many teammates from Charlesworth Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Charlesworth created the localisation strategy for Ulatus and helped us to set up the Google search ads. They worked on the keyword research, ad copy creation and reporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a rise in the number of leads from Korea and our bounce rates on our landing pages also improved because of the localised Korean website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. The team consistently delivered campaign materials and reports on time and was highly responsive to feedback or last-minute changes.

I have no complaints. Their communication was on point and shared all the details and reports on time.

What was your primary form of communication with Charlesworth Group?

Email or Messaging App

What did you find most impressive or unique about this company?

Experience with the Korea market, and they were the first company to respond to my query

Are there any areas for improvement or something Charlesworth Group could have done differently?

Nothing at this point