CDM Media Group

BACKGROUND

Please describe your company and position.

I am the VP Marketing Operations of New Path Digital

Describe what your company does in a single sentence.

We partner with growth-minded organizations to build and execute data-driven digital marketing strategies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CDM Media Group to accomplish?

• Ensure content is produced at scale while aligning with established SEO and AEO standards
• Maintain a collaborative partnership that supports ongoing optimization and refinement
• Strengthen organic search performance and AI-assisted discoverability for client content

SOLUTION

How did you find CDM Media Group?

Referral

Why did you select CDM Media Group over others?

Referred to me

How many teammates from CDM Media Group were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work focused on providing ongoing content support aligned with our broader SEO and AEO strategies. The vendor supports the development of written content used across various client-facing digital marketing initiatives, working within established guidelines, brand standards, and strategic direction provided by our team.
Their work is designed to support search visibility, answer-readiness, and consistency at scale, while allowing our internal team to maintain strategic oversight, optimization, and quality control.

Key deliverables included:

• Search-aligned written content to support organic visibility and AI-assisted discoverability
• Content drafts developed to align with defined topics, structure, and intent
• Revisions and refinements based on feedback to ensure quality and alignment
• Ongoing collaboration and communication to support evolving needs and priorities
   

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project contributed to improved consistency and scale of search-aligned content across client initiatives. As a result, we’ve seen stronger coverage of priority topics, improved alignment with SEO and AEO standards, and more efficient content production without sacrificing quality.
From a performance standpoint, the work has supported positive trends in organic visibility and engagement metrics on pages where the content has been deployed, while also improving our team’s ability to maintain answer-ready content across multiple brands.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was handled efficiently and professionally throughout the engagement. Deliverables were consistently provided on time, and communication was clear and dependable.

The team was responsive to feedback and evolving needs, making adjustments as required and maintaining alignment with priorities. Overall, the process was well-organized and easy to work within, which made the partnership smooth and reliable.

What was your primary form of communication with CDM Media Group?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their consistency and reliability. They’re able to support work at scale while staying aligned with direction and standards, which is not something every vendor can do well. They’re responsive, easy to work with, and take feedback seriously — all of which makes them a dependable long-term partner.

Are there any areas for improvement or something CDM Media Group could have done differently?

No areas for improvement stood out. Communication and responsiveness were strong throughout the engagement.