Caissa

BACKGROUND

Please describe your company and position.

I am the CEO of SAMBA

Describe what your company does in a single sentence.

We are a strategic B2B communication agency that helps industrial and mid-sized companies grow through brand positioning, demand generation, and AI-driven marketing strategies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Caissa to accomplish?

• Improve cost efficiency and lead quality across Google Ads and Meta Ads campaigns.
• Develop and execute a structured paid media strategy including campaign planning, optimization, and landing page alignment.
• Generate high-quality leads aligned with our client’s commercial objectives.

SOLUTION

How did you find Caissa?

Referral

Why did you select Caissa over others?

• Great culture fit
• Company values aligned

How many teammates from Caissa were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Caissa led the full paid media strategy, with a strong focus on generating high-quality leads aligned with commercial objectives.

Their scope of work included strategic planning, campaign architecture design, budget allocation, and ongoing optimization across Google Ads and Meta Ads. They were responsible for audience definition, keyword strategy, ad structure, testing frameworks, and performance analysis.

Additionally, they worked closely on landing page alignment to improve conversion rates, ensuring that messaging, targeting, and user experience were fully integrated. Continuous data analysis, A/B testing, and performance optimization were key deliverables throughout the engagement.

Their role went beyond execution; they provided strategic oversight and performance leadership to ensure sustainable and measurable results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Beyond the quantitative results, what truly stood out was the process. Caissa planned and executed the paid media strategy in a structured and disciplined way, building a solid foundation from the beginning.

Over time, they continuously optimized and refined the campaigns, making them more efficient and aligned with commercial objectives. As a result, lead quality consistently improved, and performance became more stable and predictable.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Caissa managed the project with a high level of professionalism and commitment. They were organized, proactive, and highly responsive throughout the engagement.

Deliverables were consistently provided on time, and communication was clear and structured. They demonstrated strong ownership of the strategy, quickly addressing feedback and adapting when adjustments were needed.
Their level of involvement and attention to detail gave us confidence at every stage of the process.

What was your primary form of communication with Caissa?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were consistently present, attentive, and proactive throughout the engagement. 
Beyond managing campaigns, they actively looked for ways to improve performance, proposing clear implementations and optimizations aimed at improving metrics and achieving commercial objectives.

Are there any areas for improvement or something Caissa could have done differently?

We did not experience any significant issues during the collaboration. We felt very comfortable working with them and consistently well supported throughout the project.

Their responsiveness, clarity, and commitment made the process efficient and collaborative.

BACKGROUND

Please describe your company and position.

I am the CEO of PYM Diesel

Describe what your company does in a single sentence.

PyM Diesel is a specialized workshop focused on the repair of diesel injectors and pumps, high-precision, high-value components used in trucks, machinery, and industrial vehicles. We needed a digital presence that would reflect our level of technical expertise and help us reach new clients beyond our local area in Patagonia, Argentina.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Caissa to accomplish?

• Acquire new clients
• increase our overall revenue
• improve our return on investment from pay-per-click advertising

SOLUTION

How did you find Caissa?

Referral

Why did you select Caissa over others?

Good value for cost

How many teammates from Caissa were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Caissa Digital manages our complete Google Ads strategy, from campaign architecture and keyword research to ongoing optimization and performance reporting. Key deliverables include monthly campaign management, audience segmentation, bid strategy optimization, and detailed performance reports. They also provide strategic guidance that goes beyond pure advertising, helping us make better business decisions based on data.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since working with Caissa, we have seen consistent growth in new client acquisition including a 5x increase in new clients within the first 6 months. Our revenue has increased steadily over the years, and our cost per acquisition has gone down as the campaigns became more refined. After 5+ years of collaboration, the results continue to improve which is the best proof of a successful partnership.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Caissa delivers everything on time, every time. Their response time is outstanding, whenever we need something, they're on it immediately. Working with them doesn't feel like working with an external agency; they feel like a true part of our team.

What was your primary form of communication with Caissa?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out the most is their boutique approach and the incredible level of service they deliver for the price they charge. You get the attention and dedication of a highly specialized team at a cost that makes complete sense for a growing business. That combination is very hard to find.

Are there any areas for improvement or something Caissa could have done differently?

No