Brian White Design

BACKGROUND

Introduce your business and what you do there.

I’m the marketing and PR director at Pratt Regional Medical Center, a rural hospital in South Central Kansas. We specialize in orthopedics and surgery.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brian White Design?

I needed assistance from a designer who knew what they were doing and could create assets for me.

SOLUTION

What was the scope of their involvement?

Brian White Design has created over two dozen assets for me, including business cards, brochures, print ads, and social media ads. They’ve also assisted me with website security and maintenance. Our website was created by a larger marketing firm, but Brian White Design has helped me maintain and keep it secure.

For the pamphlets and other materials, Brian White Design has created the entire design, color scheme, and layout, using Adobe Illustrator for graphic design. I’ve given them an idea that we received from a larger marketing firm that created a brand for us. Brian White Design has brought those concepts to life in pieces that I use all the time.

What is the team composition?

I’ve worked with two people from Brian White Design, including a graphic designer and a website security specialist.

How did you come to work with Brian White Design?

I found Brian White Design through a Google search. I was looking for small design businesses in Kansas and came across Brian White Design’s website. I looked at the examples they provided and felt they would be a good match, so I reached out to them. After our first conversation, I knew they would be my choice.

How much have you invested with them?

We’ve spent over $20,000.

What is the status of this engagement?

We have been working together since October 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Those I report to are very satisfied with the materials I’ve been able to present and produce for the hospital and our affiliates.

How did Brian White Design perform from a project management standpoint?

Brian White Design has a great way of communicating and sharing drafts back and forth. They’re happy to produce something that everyone is happy with. They’re very patient and good at what they do. We work and share things back and forth on Trello, which has been a great space to collaborate.

We also use Google Drive and email to communicate. When we want to have a face-to-face meeting, we usually use Microsoft Teams.

What did you find most impressive about them?

I’m impressed with Brian White Design’s availability, accessibility, expertise, and experience.

Are there any areas they could improve?

I’m very satisfied with what they’re doing and producing. They’re always open to feedback, so I don’t see any barriers.

Do you have any advice for potential customers?

If a potential client is going to work with Brian White Design, I hope they have room to take care of their because they stay very busy with the services they provide.

BACKGROUND

Introduce your business and what you do there.

I’m the senior software developer at an art museum.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brian White Design?

Brian White Design provided us with UX design and consulting services.

SOLUTION

What was the scope of their involvement?

We consulted Brian (UI, Branding & Logo Designer) for our website’s navigation design and sitemap. We’d already established user personas and conducted a bunch of user tests, so we gave the data to him. From there, he created a design system for our public marketing website and created several wireframes for us along with a series of components we could reuse. 

What is the team composition?

We mainly worked with Brian.

How did you come to work with Brian White Design?

He worked with another company that did some contract work with us. In other words, we found him through word of mouth. He had the experience of working with museums, so we decided he’d be a good match for our project. 

How much have you invested with them?

The initial bid was $15,000, but our final investment was around $20,000. For context, the project consisted of four sprints costing $1,000 each. 

What is the status of this engagement?

The project lasted from September 2023–February 2024. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

After Brian finished his work, a lot of people commented on how clean the designs were. It was a good refresh for our website; we updated a lot of technical things on it and improved the overall UX. We did additional user tests, and users ended up navigating the site much easier. Overall, our entire team was pleased with Brian’s work.

How did Brian White Design perform from a project management standpoint?

Brian was great at communicating. He gave us regular updates halfway through each sprint. Once a particular sprint was finished, he communicated with our designers and marketing team to ensure that he stayed on track. For tools, we primarily used Microsoft Teams, emails, and phone calls. Brian designed everything through Figma. 

What did you find most impressive about them?

Our overall experience with Brian was great. 

Are there any areas they could improve?

Brian had some family problems at one point and had to work a bit over time during one of the last sprints. To be fair, he was communicative about that and gave us one additional sprint session. We were able to subtract the excess hours there, and he became more diligent in time-tracking after that. 

Do you have any advice for potential customers?

Having clear communication is important. Brian is great at asking and responding to questions, so ensure you communicate with him and outline your requirements.

For instance, we gave Brian a lot of examples of what we were looking for, and that gave him a visual representation of what we wanted. This way, he was able to translate our requirements into designs while incorporating our branding, his knowledge, and other data into the final outputs. 

BACKGROUND

Introduce your business and what you do there.

I’m a marketing manager for a Canada-wide moving company with over 200 employees.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brian White Design?

We were searching for a UX designer to help launch our new website.

SOLUTION

What was the scope of their involvement?

Brian White Design provided us with a component layout regarding the design and structure of the new website. He gave us the foundation for the design we needed to develop, including the color scheme, basic components of the design, and the UI/UX.

Initially, we provided him with a 15-page PDF containing our current user personas and what worked for us. Brian White Design based the design on our previous research, and we were in charge of development.

What is the team composition?

We worked directly with Brian (User Interface, Branding & Logo Designer)

How did you come to work with Brian White Design?

I found them on Clutch and went by the reviews.

How much have you invested with them?

We spent about $10,000.

What is the status of this engagement?

We worked with him from May–August 2013.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The site hasn’t been launched, so we can’t provide any success metrics. However, we were satisfied. Brian White Design did an excellent job. Although it was a bit pricey, we got what we paid for.

How did Brian White Design perform from a project management standpoint?

Brian was good at setting expectations and meeting them. He was always done by the date he promised. Overall, he managed client expectations in terms of incidents.

We mainly communicated via email. Additionally, we set up a Slack channel to talk back and forth.

What did you find most impressive about them?

Communication was excellent. Brian’s greatest features were his honesty and openness.

Are there any areas they could improve?

No, I wouldn’t do anything differently. We made the right decisions.

Do you have any advice for potential customers?

The budget is one thing to keep in mind. Brian White Design does fantastic work, but you must have a fairly large budget to get the most out of them.

BACKGROUND

Please describe your company and position.

I am the President of First Responder Chaplain Association

Describe what your company does in a single sentence.

We provide culturally competent Chaplains for First Responder organizations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brian White Design to accomplish?

• To create and produce effective branding for our unique organization
• Additional design work to adapt our brand to various projects

SOLUTION

How did you find Brian White Design?

• Referral
• Other

Why did you select Brian White Design over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Brian White Design were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Brian was able to asses our organizational goals, our marketing target, with incredible accuracy and speed. He was easy to work with, he applied effective listening skills, maintained flexibility in his approach, without over-steering us to our desired destination. 

He had a gift for 'visualizing' our goals and dreams, then bring them to life. He is extraordinarily gifted in this area, yet he makes the 'journey of discovery' a pleasure. What Brian produce exceeded all our expectations, and his logo design and branding elements is often praised nationally for its excellence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Brian's logo/design work frequently elicits compliments wherever our organization goes, both locally and nationally. The positive responses are from the first responders, citizens, supporters, and chaplaincy peers - which comprises our circle of influence. 

The First Responder Chaplaincy Association now appears in the top 5 of browser searches and many times is at the very top of the search. (Search for first responder chaplains.) This of course has to do with the quality of services we are committed to providing, but also the quality of Brian's work is value added at all times.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Brian is a good communicator AND listener. Both are crucial to the end product. His relationship style is easy going but also very professional. I feel most comfortable working with someone with this combination of personal attributes. When Brian would give us a production timeline, he was almost always on time or ahead of his projections.

What was your primary form of communication with Brian White Design?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive part of the company is - Brian himself. As has already been described, Brian is someone you can trust to give you top value for your money. The team had my repeat business and was my top referral for anyone else looking for quality design work.

Are there any areas for improvement or something Brian White Design could have done differently?

Not in my experience or estimation.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and executive director of The Dalton House, a lighthouse for families and children who have experienced trauma, grief, and loss. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brian White Design?

We needed someone to help us with web development.

SOLUTION

What was the scope of their involvement?

At the start of the project, we discussed our needs, mission, and vision with Brian (User Interface, Branding & Logo Designer). He then sent us two extensive documents that asked pointed questions to help him get to the heart of our organization and optimize his deliverables. It took us days to complete those documents because we wanted to provide insightful answers. 

Brian used that information to create our website from scratch. During the design phase, he picked eye-catching colors for the site. He also added quotes from those who are aware of our organization to the site. The development aspect of the project was done using WordPress and SightGround. He then incorporated live statistics into the site, which we didn't think of doing ourselves. 

On the site, users can find links, resources, and other information related to programming at our organization. There is also outside information about trauma, grief, and loss. Users can also utilize the support groups that Brian White Design built into the site.

Currently, Brian White Design maintains and hosts the site.

What is the team composition?

I worked directly with Brian. 

How much have you invested with them?

We spent $5,000–$10,000 with them.

What is the status of this engagement?

We worked with Brian White Design from October 2022–January 2023. 

How did you come to work with Brian White Design?

A good friend of mine referred them to me. I saw their video portfolio, and it drew me in. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The site launched several days ago, and we've had an overwhelmingly positive response to the new site. Brian White Design took our vision, goals, and mission and created the most beautiful website we could've asked for.

My experience lived up to everything the video portfolio that influenced my decision to hire Brian promised. Every specific request was fulfilled. The creative touches that Brian added to the site were extremely meaningful to our team.

How did the company perform from a project management standpoint?

I worked directly with Brian, who was extremely responsive — we communicated through phone calls, email, and text messages. Everything was delivered on time and to perfection. 

Even though we started the project in October 2022, we didn't deliver the necessary materials to Brian until January 2023. However, he was still able to turn around the project in just 2–3 weeks. 

What did you find most impressive about them?

The way Brian used our answers to the specific questions he posed about our organization, along with his artistic ability, to deliver something perfect for us, was unique. Not all web designers go that in-depth. We'd had discussions about this project with two web designers previously, and neither took the time, nor showed interest in, getting to know our brand. 

Since the site's launch, we've referred several others to Brian White Design.  

Are there any areas they could improve?

I can't think of anything negative about this experience. 

Do you have any advice for future clients of theirs?

Customers need to know that once they provide Brian with the materials he needs, he can turn around a project in about three weeks. Also, customers should take their time when answering the documents Brian provides to better understand the customer's vision. 

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Maverick Disc Golf LLC. We’re a brick-and-mortar store, an online retailer, and a tournament promoter.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brian White Design?

We hired them to work on our branding. 

SOLUTION

What was the scope of their involvement?

We asked Brian (UI, Brand & Logo Designer) to work on our company’s branding. He also created our logo and continues to design several promotional assets for our events and tournaments, such as t-shirts, flyers, and other print materials.

What is the team composition?

I only work with Brian.

How did you come to work with Brian White Design?

I met Brian through a social organization.

What is the status of this engagement?

We started working with Brian in February 2015, and it’s still an ongoing partnership.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Some of Brian’s designs are home runs, and some of them are not in the eyes of our customers. Nevertheless, I really like his work, which is why I continue to hire him to do stuff for me.

How did Brian White Design perform from a project management standpoint?

We typically communicate with Brian via email and text messages.

What did you find most impressive about them?

Brian impresses me with his creativity.  From all of the designers we utilize, his work is very crisp, intelligent, creative and highly liked.

Are there any areas they could improve on?

No, I’m pleased with Brian’s work.

Do you have any advice for potential customers?

Both parties, the client and the creator, need to set clear expectations from the beginning.

BACKGROUND

Please describe your company and your position there.

I am the owner

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brian White Design, and what were your goals?

I hired Brian to develop the branding for my company.

SOLUTION

How did you select this vendor?

Our kids go to school together. I wanted to use someone local. It didn’t take long after looking at his work to know it was a great fit.

Describe the scope of their work in detail, including any steps and the final deliverables.

Brian sent a questionnaire that helped him pinpoint the goals and style of the branding. Next we moved onto rough sketches. Once we had the direction of the design, he really tightened up details and color choices. Through a series of final drafts we arrived at the finished product

How many people from the vendor's team worked with you, and what were their positions?

I worked solely with Brian

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The results speak for themselves. I am very happy how it turned out. I have received many compliments on the design.

Describe their project management style, including communication tools and timeliness.

Brian wanted an overall timeline from me first. The timing was perfect with his schedule. He sets timelines for himself, as well as the client, to keep the project moving forward. Communication via phone helped convey the true viewpoint/essence that was needed.

What did you find most impressive or unique about this company?

First and foremost, Brian is a great human being. Second, if you are around him enough, you see how he involves design, creativity, and art in everything he does. His portfolio is impressive.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

Principal of professional services company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brian White Design, and what were your goals?

Logo design and complementary color palette

SOLUTION

How did you select this vendor?

Found multiple designers through Clutch.co and interviewed them.

Describe the scope of their work in detail, including any steps and the final deliverables.

Had a call to determine if we were compatible. I determined BWD was the design company I wanted to work with. Provided BWD with a 50% deposit. Had another call with BWD to discuss needs in more detail. BWD provided 20-30 rough logo concepts to help weed out what I liked and didn't. With that feedback, BWD revised a few of the concepts in round 1 and provided some new concepts in round 2. We met again to discuss the direction of the project, what was working and what wasn't, and the next steps.

BWD provided a round 3 with new designs and tweaks to existing designs and included colors to fully see the vision. I selected a logo and color from the round 3 options. In the final round, BWD made small changes to the logo design chosen and colors. The final package included a simple branding document with logo and color standards, logo in JPG in multiple sizes, and logo in vector.

How many people from the vendor's team worked with you, and what were their positions?

1, Founder

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This new professional services company has simple brand guidelines to follow, which is one less thing to think about when standing up a new business.

Describe their project management style, including communication tools and timeliness.

The timeline was estimated to be 4-6 weeks and BWD delivered against this timeline. The project was managed with phone calls and emails.

What did you find most impressive or unique about this company?

They worked hard to deliver the project on time, even after a few unforeseen external challenges.

Are there any areas for improvement or something they could have done differently?

I would have preferred to be shown fewer logo designs, having BWD present only the best handful with support for why those designs work the best for my brand.

BACKGROUND

Introduce your business and what you do there.

I’m the senior marketing manager at IAC - Industrial Accessories Company, an engineering construction and original equipment manufacturer of industrial air pollution and dust control products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brian White Design?

We needed someone to build an updated version of our website. The one we had was very good, but its technology was outdated, and the structure of our company had evolved. We were now doing more business in other industries that our current website didn’t showcase.

SOLUTION

What was the scope of their involvement?

Brian White Design built a completely new website for us from scratch, using WordPress and Elementor as the technology stack. They also set up the hosting with SiteGround. We have HubSpot as our CRM system, so they had to connect the entire site to HubSpot’s services as well.

The HubSpot integration included linking the main site with three subdomains I had so that I would be able to work from HubSpot and have total visibility of my sites. Now, if a known user visits our website, HubSpot lets me know which pages they visit. Additionally, Brian White Design created forms on HubSpot, so new users can fill out the forms and become new contacts for us.

Brian White Design also helped us with our SEO, which included doing keyword research, setting up our Google Analytics, and making off-page fixes to optimize the site’s speed. Their team also worked with us on our content. I provided them with a lot of the copy and imagery, and they also did some copywriting on their own.

In addition to the main website, Brian White Design also helped us create a smaller website, for which they were in charge of the entire graphic design, which included developing its entire look and feel. They used Figma to map both sites.

What is the team composition?

I worked directly with Brian (UI, Branding & Logo Designer), who had three more people working for him on the project, including an SEO and PPC specialist, a PHP developer, and a content creator.

How did you come to work with Brian White Design?

I found them through a website dedicated to promoting the work of independent Kansas City graphic and web designers.

How much have you invested with them?

We spent $60,000–$70,000.

What is the status of this engagement?

I started working with them in October 2020, and we launched the new website in May 2021. Although they’ve finished the site, they’re available for maintenance and updates as needed.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our business development team has greatly enjoyed the HubSpot integration because it has made their jobs much easier. Now, we’re seeing more quote requests coming to the website.

As far as metrics go, our old site used to get around 7,000 visitors per month, but given our company’s evolution, it was bringing in a lot of bad traffic because it was targeted towards unfitting keywords. Now, we’re getting around 7,000 visitors per month again, but with an entirely new set of targeted pages and keywords, meaning that we now have more highly qualified traffic; it’s worth its weight in gold. Our leads are now much more relevant, ultimately increasing our revenue.

Additionally, thanks to our new website design, customers now trust us as a well-established company, making us a good fit for their projects. This has helped us sign new contracts worth millions of dollars.

How did Brian White Design perform from a project management standpoint?

Brian White Design did an excellent job managing the project. Although we had a lot of hiccups on our end, they were patient and kind, and Brian kept gently pushing the project through. We used Figma, Trello, and Google Sheets to manage the project. Additionally, we used Google Drive to share copy content and artwork.

What did you find most impressive about them?

One of Brian White Design’s most impressive assets was their flexibility. When we were looking for a provider to redesign our site, we wanted to find a company willing to keep our current site up and running while developing a new one. No other companies wanted to touch the maintenance aspect of an old site, but Brian was willing to work with me at the level I needed, helping me fix some parts of our old site until we could launch the new one; that flexibility won them the business.

Are there any areas they could improve?

Brian is great at handling things on his own, so he doesn’t always say when he doesn’t know something. Therefore, I can only advise him to avoid hiding the fact that he brings other independent contractors to the project for support as much as he tries to do. He’s very resourceful and a great designer.

Do you have any advice for potential customers?

Come in with a solid idea of your goals and objectives, and Brian White Design will work great within that framework.