Break Media

BACKGROUND

Please describe your company and your position there.

We are a pharmaceutical company where in Apac, our key business growth comes from consumer healthcare portfolio. I am the global MM for our medicated scalp care brand within our porfolio of products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Break Media?

To relaunch our medicated scalp care brand in Apac, with focus on our lead OTC markets , through 360 brand comm campagins. Break Media supports us on media strategy, buying and implementation across the region.

SOLUTION

How did you select this vendor?

Through word of mouth and thereafter a pitch process.

Describe the scope of their work in detail.

Break media does category and consumer scoping by each market, to derive a consumer relevant media activation plan that best supports our branded content to drive awareness and consideration in our key markets. They continuously monitor and optimise for performance marketing to help us achieve business and brand comm targets with high efficiency in budget.

What was the team composition?

Both co-founders are the brain of the agency, supported by in-market local teammates and creative partners who helped to provide finishing touches/ adaptation to master assets.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've seen double digit sell out growth in markets we have activated the campaigns in , as well as high video completion rates which was a key KPI in this awareness campaign across the region.

How effective was the workflow between your team and theirs?

We started having weekly meetings 4-6 weeks prior to campaign live to ensure finer details are discussed, aligned and covered off.

What did you find most impressive about this company?

Lean and agile. They were respectful and willing to give their best shot despite our modest budget. With business growth, our spend with them grows too.

Is there any area for improvement or anything that could have been done differently?

To pro-actively review campaign execution details / preparation with clients in the weeks leading up to campaign launch. As with all brand/ media activation, strategy is key but execution excellence is everything.

BACKGROUND

Please describe your company and your position there.

I am the Co-owner and Creative Director of the sustainable footwear brand, Indosole.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Break Media, and what were your goals?

Selling to retailers in 26 countries we lacked a proper online presence. We needed to find an agency that could help up navigate and strategize the new world for us.

SOLUTION

How did you select this vendor and what were the deciding factors?

We really liked the team. Charlie and Ben had real-world experience and we fully trusted their approach.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

• Brainstorm Concept
• Strategize Concept
• Execute Concept
• Weekly follow-up calls
• Weekly reporting
• Repeat

How many resources from the vendor's team worked with you, and what were their positions?

We worked very closely with both Ben and Charlie! They were great!

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Growth in Sales and a better understanding of doing business online across all platforms.

How effective was the workflow between your team and theirs?

It was seamless.

What did you find most impressive or unique about this company?

They made our team feel like we were part of the family with having all the knowledge to get the job done.

Are there any areas for improvement or something they could have done differently?

Not one, Break is GREAT!