Brandography

BACKGROUND

Please describe your company and position.

I am the CEO of Heavyglare Eyewear

Describe what your company does in a single sentence.

Heavyglare Eyewear is a division of Sunray Optical Inc. We were established in 1999 in the United States. Here at Heavyglare, we have been selling eyewear online for over twenty years.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brandography to accomplish?

• Act as a liaison with Shopify

SOLUTION

How did you find Brandography?

Event

Why did you select Brandography over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Brandography were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

For about two years, I had been accepting ShopPay on my Shopify store without any issues. Suddenly, an algorithmic bot decided that we no longer qualified for ShopPay, and despite my efforts, I couldn't get anyone at Shopify to listen to my concerns. This penalty cost us an additional 1% on all our sales, directly impacting our bottom line.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thanks to Brandographys expertise and connections with Shopify, we no longer have to pay the extra 1%, which has been a significant relief. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

This was not a project that had a defined timeline. We needed to get intouch with someone who could help us with our compliance issue. There was no defined path on how to make this happen. Brandography was able to get intouch with Shopify and argue on our behalf to get them to understand that we were unjustly scrutinized and they were able to correct the penalty. 

What was your primary form of communication with Brandography?

Email or Messaging App

What did you find most impressive or unique about this company?

They are a local company and and understood my situation. They were confident that they could help us get our issue resolved.

Are there any areas for improvement or something Brandography could have done differently?

No, everything takes time and they were dilligent in getting our site rectified. 

BACKGROUND

Please describe your company and position.

I am the Operations Manager of BARF World, Inc.

Describe what your company does in a single sentence.

Our company name has a unique meaning behind it. B.A.R.F stands for biologically appropriate raw food and we will always strive to provide the best quality raw pet food on the market.  The founders are Robert Mueller, Lillian Noon, and Dr. Ian Billinghurst with the mission to convert the population of dogs and cats to a complete and balanced raw meat diet that will improve the animals quality of life. 

We have seen amazing results from feeding this way which has helped shape the basis for our success in making a commercially prepared raw food diet. Our goal is to provide exceptional service, offer a top quality product to a market we care about and be the leading resource for new and existing raw feeders. 

BARF World® has you and your pets' needs covered so you never have to worry about searching for ingredients, whether or not the home-made diets have been prepared properly, and no more wasting valuable time in diet preparation. 

We are all about providing a diet that is as close to nature’s best formulation as you can get. There’s no heat in our processing and as a result we preserve the live enzymes necessary for more complete digestion and absorption. This is nature’s way to heal from within the body.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brandography to accomplish?

• SEO
• Digital Marketing
• Online web development

SOLUTION

How did you find Brandography?

Online Search

Why did you select Brandography over others?

• High ratings
• Great culture fit

How many teammates from Brandography were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Website Design & Development ROM :

• Website Design
• Website Development
• eCommerce Merchandising
• Development Operations
• Foundational SEO &
• Technical Implementation
• On-Page Content Optimization

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Frequent meetings and status updates were key in keeping our communication and development progress on track.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. Meetings and follow-up questions or observations were discussed over virtual meetings and emails. This allowed our team to express concerns or any questions we had with open dialogue with the Brandography team. Checklists and meeting points were sent along with follow-up recap emails to keep everyone on track.

What was your primary form of communication with Brandography?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Brandography's response time and organization to meet our special business rules and needs were impressive.

Are there any areas for improvement or something Brandography could have done differently?

No

BACKGROUND

Please describe your company and your position there.

President at The Reserve at Greenwood Hills. We are a resort-inspired master planned, luxury community that offers spacious 1-to-2-bedroom apartment homes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brandography?

We initially hired Brandography to redo our website based on a new target demographic.

What were your goals for this project?

To put our best foot forward with the demographic we were going after - and of course win new business.

SOLUTION

How did you select Brandography?

I've worked with them on other businesses and they've been a great partner. Smart, efficient and get the job done right.

Describe the scope of their work in detail.

We had a kickoff meeting to determine how to best go after our new demography. We had them rebrand our Community and create verbiage and content around that, do research on our new target market and designate keywords, SEO optimize the website with the new information, and update the photography.

We also had them create a social media calendar.

What was the team composition?

We worked closely with the CEO and our Account Manager who worked with their content, development and marketing teams.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've seen our business increase - lots of new interest - new tours, new people attending social mixer, and new closed rental agreements. We've also seen more traffic driven to the website, and just more chatter online and in person in the community.

How effective was the workflow between your team and theirs?

Super effective - they ask the right questions the first time, get the work done and follow up to make sure everything is done correctly.

What did you find most impressive about this company?

Just the ease of the process and great results. It's refreshing to work with a company that understands what you need, sets up a plan, gets it done and it works.

Are there any areas for improvement?

Not that I can think of!

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Foreverence. We make individually designed, custom cremation urns.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Brandography?

We hired Brandography for all of our direct-to-consumer marketing services.

SOLUTION

What was the scope of their involvement?

They provide digital marketing services. Their team is responsible for all of our SEO and Google Ads placements, along with our web hosting. We’re looking to expand the scope of work to include things around social media, affiliate partnerships, Amazon placement, YouTube marketing, and things of that nature.

What is the team composition?

I work with Jason (CEO) and 2–3 people different project managers. 

How did you come to work with Brandography?

I met their CEO at a function and we got to talking about some of the services we need versus what they provide. It made sense for us to make the move over to their business.

How much have you invested with them?

We’ve spent in the range of $50,000–$200,000. 

What is the status of this engagement?

We’ve been working together since around January 2018 and our engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The primary drive for us is lead volume and lead quality, and we look at those metrics very closely at our monthly meetings. When things are trending up, we focus on how to maximize it and if they’re trending down, we discuss a plan to move forward.

How did Brandography perform from a project management standpoint?

The communication has been good, along with project management. 

What did you find most impressive about them?

They’re very responsive. There are many elements of these projects that require work from both sides. They do a nice job pulling those elements together and being collaborative. 

Are there any areas they could improve?

I’d encourage some improvement in executing on all of the good ideas that their team brings to us. There is never a shortage of good ideas and sometimes we need help with the roadmap to execute on those ideas. There’s nothing else I can think of; they do a pretty good job. 

Do you have any advice for potential customers?

I’d make this recommendation for anyone working with a marketing service provider: establish your own key metrics instead of just taking the ones provided to you. Sometimes, those are not going to be ones that drive the economic engine of the business. You have to figure out what those things are and hold them accountable to your own metrics.

BACKGROUND

Please describe your company and position.

I am the CMO of STAR Exhibits

Describe what your company does in a single sentence.

STAR is an experiential marketing agency creating in-person brand activations for businesses of all sizes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brandography to accomplish?

• Revamp existing website onto a new platform
• Tell our story online
• Create multiple opportunities for conversion onsite

SOLUTION

How did you find Brandography?

• Online Search
• Referral

Why did you select Brandography over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from Brandography were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We launched an updated website for one of the brands we own on the Shopify platform, this included planning, SEO, wireframes, design, development, testing, and launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

On-time and on-budget launch and fully functional and beautiful website that works to create demand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was organized and excellent, and always responsive.

What was your primary form of communication with Brandography?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to technically deliver an excellent proejct while also being easy and fun and reliable to work with all the time.

Are there any areas for improvement or something Brandography could have done differently?

Nothing I can think of.

BACKGROUND

Please describe your company and position.

I am the Co-owner of Caswell Accounting

Describe what your company does in a single sentence.

Accounting, Advisory and Bookkeeping services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brandography to accomplish?

• Strategy

SOLUTION

How did you find Brandography?

Referral

Why did you select Brandography over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from Brandography were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Strategic Roadmap

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Profitability

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Amazing leadership. 

What was your primary form of communication with Brandography?

Virtual Meeting

What did you find most impressive or unique about this company?

Brandography had an impressive focus on deliverables.

Are there any areas for improvement or something Brandography could have done differently?

none