Brand Force 5 is an award-winning New Jersey branding and design agency specializing in brand identity, logo design, graphic design, packaging design, and creative services for businesses that want to stand apart.
We believe great brands aren't simply designed. They're built with F.O.R.C.E.
Our proprietary F.O.R.C.E. process guides every project: Focused, Ownable, Relevant, Continuous, and Evocative. It helps us create distinctive brand identities and visual systems that are strategically grounded, memorable, and built to last.
From naming and logo design to complete brand identity systems, packaging, print collateral, advertising, and web design, Brand Force 5 combines strategic thinking with award-winning creative execution. We work closely with startups, established businesses, and organizations that value original ideas and direct access to senior-level creative talent.
Our work has been recognized by GDUSA, the NJ Ad Club, and other industry organizations across branding, logo design, packaging, and B2B creative.
Whether we're launching a new brand, repositioning an existing one, or developing the creative materials that bring it to life, our goal is always the same: create work that's distinctive, relevant, and impossible to ignore.
Brand Force 5 offers competitive pricing, often under $10,000 for branding projects, providing good value for the cost. Clients praised their responsiveness, timely delivery, and high-quality work, indicating a strong return on investment for branding and design services.
Brand Force 5's creativity and strategic thinking are highlighted as strengths. They not only create visually appealing designs but also ensure that the branding effectively communicates the client's message and stands out in the market.
Personalized and Attentive Service
Brand Force 5 is noted for their personalized approach and attention to detail. They take the time to understand client needs, ask relevant questions, and incorporate feedback, making clients feel valued and understood.
Value for Money
Clients appreciate the good value for money offered by Brand Force 5. Their pricing aligns with client budgets while still delivering high-quality services, making them an attractive option for businesses.
No Areas for Improvement Noted
Across multiple reviews, clients express satisfaction with Brand Force 5's services, noting no significant areas for improvement. This suggests a consistently high level of service delivery.
Effective Communication Channels
Brand Force 5 effectively utilizes various communication channels, including in-person meetings, virtual meetings, and messaging apps, to keep clients informed and engaged throughout the project.
Logo, Brand Name & Web Page for Construction Company
BrandingLogoWeb Design
$10,000 to $49,999
Feb. 2019 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
“Everything was delivered in a swift and timely manner.”
Jan 26, 2024
COO & Owner, KR Mechanical, LLC
Kerry Mowlam
Verified
Other industries
Jacksonville, Florida
51-200 Employees
Online Review
Verified
Brand Force 5 has created the logo of a commercial construction company. The team has also provided the client with a brand name and a web page.
The client is pleased with Brand Force 5’s work, which meets their expectations. The team meets all deadlines and works closely with the client. They communicate efficiently with the client and provide timely updates. Their personal touch and ability to work independently have been remarkable.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the COO / Owner of KR Mechanical, LLC
Describe what your company does in a single sentence.
we are a mechanical commercial construction company
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Brand Force 5 to accomplish?
Provide a Brand Name that is easily recognizable
Get a cool logo
SOLUTION
How did you find Brand Force 5?
Referral
Why did you select Brand Force 5 over others?
Great culture fit
Good value for cost
Referred to me
Company values aligned
How many teammates from Brand Force 5 were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We work with the owners to provide a relative logo, web page for our construction industry. Brand Force 5 provided all that and more will working closely with the owners to present solutions to our needs.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Making all deadlines and time frames presented
Communication was the primary key along the way, as we were always well-informed
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Everything was delivered in a swift and timely manner. The updates were constant and very informative
What was your primary form of communication with Brand Force 5?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
The personal touch plus the ability to work with minimal input from the owners. But still providing exactly what we were looking for
Are there any areas for improvement or something Brand Force 5 could have done differently?
They should have a branch here in Florida...
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Logo & Website Design for Writing & Editing Services Company
BrandingLogoWeb Design
Less than $10,000
Dec. 2022 - Jan. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
Jan 25, 2024
Executive, Gallo, Ink.
Anonymous
Verified
Advertising & marketing
Rutherford, New Jersey
1-10 Employees
Online Review
Verified
Brand Force 5 designed a writing and editing company's logo and website. The team also provided follow-up.
Brand Force 5 delivered a fantastic and original logo. The team was hands-on, professional, and courteous. Brand Force 5 delivered work on time and was constantly available for the client's request via in-person meetings.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am an executive at Gallo, Ink.
Describe what your company does in a single sentence.
Writing and editing service
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Brand Force 5 to accomplish?
Web site
SOLUTION
How did you find Brand Force 5?
Referral
Why did you select Brand Force 5 over others?
High ratings
Good value for cost
Referred to me
Company values aligned
How many teammates from Brand Force 5 were assigned to this project?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
Logo design, Web site creation and follow-up
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Fantastic, original logo
Describe their project management. Did they deliver items on time? How did they respond to your needs?
On time, professional, courteous, thorough
What was your primary form of communication with Brand Force 5?
In-Person Meeting
What did you find most impressive or unique about this company?
The CEO, Michael, was hands-on and completely available to me.
Are there any areas for improvement or something Brand Force 5 could have done differently?
No
RATINGS
5.0
"Extremely pleased on every level"
Quality
5.0
Service & Deliverables
"Exceptional"
Schedule
5.0
On time / deadlines
"Exceptional"
Cost
5.0
Value / within estimates
"A great value!"
Willing to Refer
5.0
NPS
Logo, Vendor Banner & Signage for Business Services Company
“They delivered on time and responded well to all of our concerns.”
Jan 24, 2024
Founder, beSure
David Faccone
Verified
Business services
Wallington, New Jersey
1-10 Employees
Online Review
Verified
A business services company hired Brand Force 5 to design their logo and vendor banner. The team also created business cards and retractable signages for the client.
Brand Force 5 delivered all required items and met the client’s expectations. The team met timeline requirements and was responsive to the client’s concerns from start to finish. Moreover, they guided the client on using their logo for future applications. Overall, the engagement was a success.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Founder of beSure
Describe what your company does in a single sentence.
We provide support for small business owners and sales professionals to help their business grow.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Brand Force 5 to accomplish?
Logo design
Vendor banner
SOLUTION
How did you find Brand Force 5?
Referral
Why did you select Brand Force 5 over others?
Close to my geographic location
Pricing fit our budget
Referred to me
Describe the scope of work in detail. Please include a summary of key deliverables.
Brand Force5 was hired to create a logo for our new business as well as business cards and a retractable sign for use at meetings. One of their designers met with us at our office and outlined a timeline that was reasonable, and delivered on that timeline throughout the project. Start to finish everything took about two weeks, even though we budgeted a full month for the project internally.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Our logo, business cards, and signage were all well received.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They delivered on time and responded well to all of our concerns throughout.
What was your primary form of communication with Brand Force 5?
In-Person Meeting
What did you find most impressive or unique about this company?
They educated us to consider future applications of our logo which would not have been a consideration without their guidance.
Are there any areas for improvement or something Brand Force 5 could have done differently?
No
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 11-13 of
13 Reviews
Brand Identity Package
Need a logo for your new business or product? Looking to refresh or rebrand an existing logo? In order for your branding to be effective it needs to communicate who you are, what you do, and do it with FORCE, or - in a Focused, Ownable, Relevant, Continuous and Evocative way.
Small
Good for small and local businesses
$2,500
/total
Logo Design
Number of Concepts: 3
Number of Revisions: 2
Business Card Design
Brand Font Family & Font Files
10
day
delivery
Medium
Better for small to medium businesses
$5,000
/total
Logo Design
Number of Concepts: 5
Number of Revisions: 3
Business Card Design
Visual Design Guide
14
day
delivery
Large
Best for medium to large businesses
$7,500
/total
Logo Design
Number of Concepts: 5
Number of Revisions: 4
Business Card Design
Visual Design Guide
21
day
delivery
Features
Small
$2,500
/total
Medium
$5,000
/total
Large
$7,500
/total
Logo Design
Number of Concepts
3
5
5
Number of Revisions
2
3
4
Business Card Design
Visual Design Guide
–
Letterhead Design
–
Color Palette
–
Brand Font Family & Font Files
Presentation Template
–
–
Brand Icons and Illustrations
–
Stationary Design
–
Social Media Banner Design
Website Design
–
–
Small
$2,500
/total
Logo Design
Number of Concepts
3
Number of Revisions
2
Business Card Design
Visual Design Guide
–
Letterhead Design
–
Color Palette
–
Brand Font Family & Font Files
Presentation Template
–
Brand Icons and Illustrations
–
Stationary Design
–
Social Media Banner Design
Website Design
–
Medium
$5,000
/total
Logo Design
Number of Concepts
5
Number of Revisions
3
Business Card Design
Visual Design Guide
Letterhead Design
Color Palette
Brand Font Family & Font Files
Presentation Template
–
Brand Icons and Illustrations
Stationary Design
Social Media Banner Design
Website Design
–
Large
$7,500
/total
Logo Design
Number of Concepts
5
Number of Revisions
4
Business Card Design
Visual Design Guide
Letterhead Design
Color Palette
Brand Font Family & Font Files
Presentation Template
Brand Icons and Illustrations
Stationary Design
Social Media Banner Design
Website Design
Our Story
Brand Force 5 is a boutique creative agency built on the belief that powerful brands are created when strong ideas meet exceptional design. Founded by Michael Maloney, the agency brings decades of experience crafting bold visual identities and compelling brand systems that help businesses stand out with clarity and confidence. Brand Force 5’s work has been recognized by respected industry organizations including GDUSA, the Davey Awards, the Communicator Awards, and the Ad Club.
What Sets Us Apart
Award Winning Creative
Our work has been recognized and published in GDUSA and honored by the Davey Awards, the Communicator Awards, and the NJ Ad Club. These distinctions reflect a consistent standard of creative excellence, strong visual thinking, and design that delivers real impact for our clients.
Founder Led Creative Direction
Every project is personally guided by our founder and Chief Creative Officer, ensuring hands on creative leadership, clear artistic vision, and thoughtful execution from concept through final delivery, without layers of disconnected decision making.
Big Brand Experience for Growing Businesses
We bring the same creative standards, visual craft, and strategic thinking used on global brands to small and mid sized businesses. Through award winning design, we help clients gain recognition, generate publicity, and increase visibility by creating impactful work that earns meaningful exposure.
Premier Verified means Clutch independently confirmed Brand Force 5 is a legally registered business, has had its financial risk status checked (Creditsafe: Moderate Risk), and is backed by 10 verified client reviews averaging 5.0 stars.
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