The Brand Amp

BACKGROUND

Please describe your company and position.

I am a department director at KT Tape

Describe what your company does in a single sentence.

We sell the world's leading kinesiology tape products for pain relief and support.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Brand Amp to accomplish?

• Paid Digital Media
• SEO
• CRO

SOLUTION

How did you find The Brand Amp?

Referral

Why did you select The Brand Amp over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from The Brand Amp were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We used Brand Amp for a full digital marketing & paid media relationship, to which we bolted on SEO and CRO services for our Shopify based website.  Key deliverables include Google, Meta, Tiktok digital advertising strategy, content, and execution, as well as full scope of SEO and CRO on our site. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw great results from our paid ads across google, youtube, meta, and tiktok.  We also were very pleased with results from the SEO work which resulted in considerably improvement in organic traffic sessions as well as the quality & relevance of that traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Brand Amp was very proficient at project management, they nail the timelines on our big projects and still bring in the additional value through small items & tweaks to campaigns on the side.  One of the items we liked best was the insight & followup post-A/B testing - we were able to apply those learnings & implications beyond strictly our paid media scope to other parts of our marketing mix.

What was your primary form of communication with The Brand Amp?

Virtual Meeting

What did you find most impressive or unique about this company?

We used Brand Amp for both PR and Digital Media.  They were excellent at working cohesively across these 2 scopes, consistently finding ways to add value & reinforce the efforts happening in other parts of the agency relationship.

Are there any areas for improvement or something The Brand Amp could have done differently?

Brand Amp's quality is very high.  I think their pricing is fair for the quality delivered, but they are not going to be the cheapest agency you find out there.