Bottle

BACKGROUND

Please describe your company and position.

 I am the Marketing Director of a retail company 

Describe what your company does in a single sentence.

Health and beauty retailer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bottle to accomplish?

to produce a suite of marketing videos

SOLUTION

How did you find Bottle?

Referral

Why did you select Bottle over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Bottle were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Bottle partnered with us to produce a suite of marketing videos to support nationwide digital, social, and in-store campaigns. The goal was to elevate our’ brand storytelling, highlight key product ranges, and create versatile, high-quality content that could be deployed across multiple platforms and audience segments. Bottle managed the full production lifecycle from concept development to delivery of a complete set of polished video assets.

Scope of Work

Discovery & Pre-Production

• Collaborated with our’ marketing team to define campaign goals, brand requirements, and content strategy.
• Developed creative concepts, moodboards, scripts, and storyboards for all video formats.
• Coordinated talent casting, studio and retail locations, shooting schedules, and full production logistics.

Production

• Delivered a multi-day shoot capturing hero footage, product close-ups, lifestyle sequences, and on-camera demonstrations.
• Filmed in both retail environments and studio setups to showcase skincare, cosmetics, and wellness products.
• Managed all on-site direction, cinematography, lighting, audio, and crew operations.

Post-Production

• Edited all videos with cut-downs for multiple placements and social platforms.
• Designed custom motion graphics aligned with our’ brand guidelines.
• Delivered professional VO, audio mixing, music licensing, and beauty-grade colour grading.
• Completed multiple rounds of revisions and coordinated with our’ brand and compliance teams.

Key Deliverables

• 1× hero brand video (60–90s)
• 3× product-focused videos (30–60s)
• 3× how-to/demonstration videos (30–45s)
• 2× testimonial videos (45–60s)
• Full set of cut-downs in 16:9, 1:1, and 9:16 formats
• Accessible versions with subtitles/text-on-screen
• B-roll library and all production documentation (scripts, storyboards, style guides)

Outcome

Bottle delivered a cohesive suite of premium marketing videos that we deployed across social media, digital advertising, and in-store screens. The assets improved brand consistency, strengthened campaign impact, and provided us with a versatile library of content for ongoing use.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased social engagement by 42% and tripled view-through rates.
• Lowered paid social cost-per-view by 28% and increased average watch time by 35%.
• Drove a 16% lift in CTR to product pages and 12–18% growth in add-to-basket actions for featured products.
• Reduced future content production effort by 40% through delivery of a reusable video asset library

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Bottle demonstrated strong, highly organised project management throughout the entire engagement. They established a clear production timeline from the outset and consistently delivered all milestones on or ahead of schedule  including scripts, storyboards, shoot days, and final edited assets. Their communication was proactive and transparent, with regular check-ins, progress updates, and a centralised channel for approvals and feedback.

They were highly responsive to our needs, adapting quickly whenever priorities shifted or new requirements emerged. Whether it was adjusting creative elements, turning around revisions, or accommodating additional content requests, Bottle approached every change with flexibility and a solution-oriented mindset. Their ability to manage multiple deliverables, coordinate talent and locations, and navigate internal brand approvals made the process smooth and stress-free.

Overall, Bottle’s project management was efficient, communicative, and dependable  ensuring the entire video suite was delivered on time, on brief, and to a high standard

What was your primary form of communication with Bottle?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Bottle was their combination of creative excellence and operational reliability. It’s rare to find a production company that brings such a high level of storytelling, visual polish, and brand understanding while also being incredibly organised and easy to work with.

Their attention to detail from the way they planned each shoot to how they refined every cut and graphic was exceptional. They also demonstrated a deep understanding of retail and beauty marketing, which helped them create content that was not only visually compelling but strategically aligned to our goals.

Another standout quality was their flexibility and problem-solving mindset. Any time a change came up whether due to internal approvals, product updates, or shifting campaign needs Bottle handled it calmly and quickly, always offering solutions rather than obstacles.

Above all, their team brought a level of collaboration, enthusiasm, and professionalism that made the entire process enjoyable. They felt like an extension of our internal team, not just an external supplier.

Are there any areas for improvement or something Bottle could have done differently?

none