Bleunix Digital

BACKGROUND

Please describe your company and position.

I am the CEO of Lisk

Describe what your company does in a single sentence.

Lisk is a Web3 infrastructure project that provides a fast, scalable, and Ethereum-secured Layer 2 network designed to make blockchain accessible for developers and end users globally.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bleunix Digital to accomplish?

• We partnered with Bleunix Digital to enhance our brand visibility and engagement within the global Web3 ecosystem. As a Layer 2 (L2) network built on Ethereum and focused on real-world asset integration, our objective was to educate developers, investors, and emerging market innovators about Lisk’s ecosystem through targeted campaigns and an improved user interface. The partnership aimed to drive more qualified traffic to our platform, increase conversions on developer sign-ups, and ensure our design system reflected the technical sophistication and accessibility that define Lisk.

SOLUTION

How did you find Bleunix Digital?

Online Search

Why did you select Bleunix Digital over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Bleunix Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The collaboration between Lisk and Bleunix Digital focused on two major pillars, Pay Per Click Advertising (PPC) and UX/UI Design Enhancement structured into multiple project phases to maximize reach and usability across our ecosystem. 1. Audience Research and Campaign Strategy Bleunix Digital began with an in-depth discovery phase to understand our target audience blockchain developers, Web3 startups, and innovators across Asia, and Latin America. Conducted detailed audience segmentation based on geography, industry role, and Web3 engagement levels. Analyzed competitor PPC activity across networks like Polygon, Optimism, and Arbitrum to uncover high-performing keyword clusters. Developed a cross-channel campaign strategy focusing on Google Ads, Twitter (X), and LinkedIn tailored to attract developers, investors, and tech enthusiasts. Crafted value-driven ad copies emphasizing scalability, security, and real-world utility of the Lisk network. Set up automated performance tracking dashboards, allowing our internal marketing team to monitor campaign ROI in real time. 2. PPC Campaign Setup & Optimization Once strategy approval was complete, Bleunix Digital executed full-funnel PPC campaigns across multiple platforms. Designed and launched search and display ads targeting keywords such as “Ethereum Layer 2 solutions,” “build on Lisk,” and “Web3 developer tools.” Developed ad creatives and visuals aligned with Lisk’s brand tone and blockchain aesthetic. Implemented retargeting campaigns for users who engaged with our developer documentation but did not complete registration. Integrated conversion tracking pixels across our main site, documentation hub, and community pages to gather actionable behavioral data. Conducted ongoing A/B testing for ad formats, CTAs, and headlines to continuously improve CTR and CPA metrics. Optimized bidding strategies weekly, prioritizing high-intent segments and lowering cost per conversion by over 25% within the first month. 3. UX/UI Design Revamp Parallel to the ad campaigns, Bleunix Digital led a comprehensive redesign of key sections of the Lisk website and developer portal. Conducted a UX audit of our onboarding flow, identifying friction points in user registration, token staking, and documentation access. Redesigned the developer dashboard interface, incorporating intuitive navigation, a dark mode toggle, and better integration of Lisk SDK tutorials. Created interactive UI elements that visually explained the technical structure of our Layer 2 and how it connects to Ethereum for enhanced security. Improved mobile responsiveness and accessibility standards to ensure inclusivity across all device types and regions. Designed onboarding walkthrough animations to simplify complex blockchain processes for new users and non-technical audiences. Integrated a component-based design system in Figma, allowing our internal team to easily scale future updates. 4. Analytics, Testing, and Iteration Post-launch, Bleunix Digital provided continuous optimization and analytics management. Set up Google Tag Manager and GA4 dashboards to measure ad engagement and user flow across touchpoints. Deployed heatmaps and scroll-depth tracking to analyze how users interacted with newly designed pages. Conducted usability testing sessions with developers from key target regions to validate improvements. Iterated on high-traffic pages based on feedback, improving conversion completion rates by over 40%. Delivered a monthly performance report combining PPC metrics, UX findings, and growth recommendations. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Achieved a 112% increase in traffic from high-intent Web3 developer segments
• Reduced bounce rates on the main landing page by 47% after UX redesign.
• Improved PPC click-through rate (CTR) from 2.1% to 5.8% within the first two optimization cycles.
• Generated a 35% uplift in developer sign-ups through retargeting and funnel refinement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Throughout the engagement, the Bleunix Digital team maintained transparency through weekly progress syncs, ad performance dashboards, and shared Figma files for UI review. Their proactive approach ensured rapid iteration and alignment between our internal development team and their creative department.

What was your primary form of communication with Bleunix Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were particularly impressed by Bleunix Digital’s ability to merge technical understanding with creative execution. They not only grasped the complexity of blockchain ecosystems but also translated that into accessible designs and campaigns that spoke directly to our audience’s needs.

Are there any areas for improvement or something Bleunix Digital could have done differently?

Initial ad approval timelines on some networks took slightly longer due to blockchain-related compliance filters, but Bleunix Digital managed the delays professionally and ensured all campaigns went live without quality compromise.

BACKGROUND

Please describe your company and position.

I am the Former Chief AI Officer of Acolar AI

Describe what your company does in a single sentence.

we guide businesses through both AI-driven transformation and the cultural shifts needed to make it work

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bleunix Digital to accomplish?

• We partnered with Bleunix Digital to enhance our digital presence and strengthen our brand’s visibility in the AI transformation space. The main goal was to create a modern, high-performing website and boost our online reach through effective Search Engine Optimization (SEO) and Branding strategies that reflect Acolar AI’s mission of building AI-ready cultures and empowering business transformation.

SOLUTION

How did you find Bleunix Digital?

Online Search

Why did you select Bleunix Digital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Bleunix Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The collaboration covered every major aspect of our online identity, from brand positioning to technical execution. The Bleunix Digital team delivered: Website Design & Development: Built a fast, responsive, and user-centric website tailored to communicate our AI-driven services clearly. The site structure emphasized user experience, content hierarchy, and conversion paths for key offerings such as AI Readiness Assessments, Strategy Sprints, and CXO Workshops. Search Engine Optimization (SEO): Conducted comprehensive keyword research and implemented full on-page optimization. They improved metadata, structured data, and page performance while creating a detailed SEO roadmap to improve our visibility on search engines for AI and digital transformation-related terms. Branding Enhancement: Updated our visual identity to align with our values of innovation and human-centric AI. This included refining our logo usage, color palette, and typography system while ensuring consistent application across digital platforms. Performance Tracking: Integrated analytics tools to measure user engagement, lead generation, and keyword performance, allowing us to track the direct impact of SEO and branding efforts. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our organic traffic grew by over 60% within a few months of launch.

The new website attracted more qualified leads, especially from enterprise clients interested in AI strategy and transformation services.

Improved search visibility and engagement metrics, with a noticeable reduction in bounce rate and higher session duration.

The refreshed brand identity helped strengthen our professional credibility in the technology and AI consulting industry.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Bleunix Digital team was highly organized and proactive. They maintained clear communication through virtual meetings and shared progress reports at every stage. Tasks were completed on schedule, and whenever adjustments were needed, they were quick to respond and implement solutions without delay.

What was your primary form of communication with Bleunix Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed by Bleunix Digital’s ability to combine creative vision with technical precision. Their deep understanding of both branding and SEO strategy helped us bridge the gap between AI innovation and digital visibility. They genuinely cared about our brand’s message and ensured every element, from content tone to design, reflected our purpose.

Are there any areas for improvement or something Bleunix Digital could have done differently?

Minor delays occurred during the review phase of design revisions, but the team handled them gracefully and ensured we stayed on track. Overall, it was a smooth and professional experience that exceeded our expectations.

BACKGROUND

Please describe your company and position.

I am the President of M&G Packaging

Describe what your company does in a single sentence.

We’re a national packaging company supplying mostly to the airline industry. We also manufacture biodegradable plastics.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bleunix Digital to accomplish?

• We partnered with Bleunix Digital to refresh our brand identity and strengthen our online advertising strategy. After six decades of serving the global air freight community, we wanted to modernize our visual presence and connect more effectively with both existing partners and new customers through digital channels. Our goals included improving brand perception, generating high-quality leads from logistics and airline sectors, and increasing online visibility through performance-driven PPC campaigns.

SOLUTION

How did you find Bleunix Digital?

Online Search

Why did you select Bleunix Digital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Bleunix Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The partnership between M&G Packaging and Bleunix Digital was structured around a dual approach redefining our brand identity and building a targeted Pay Per Click campaign strategy that highlighted our global presence and long-standing reputation in packaging and shipping supplies. 

1. Brand Discovery & Identity Redesign Bleunix Digital began by helping us understand how our long heritage could translate into a modern brand that still reflected trust and reliability. Conducted brand perception research to assess how our company was currently viewed by clients and partners in the freight and logistics sector. Defined updated brand positioning and tone of voice, aligning it with our global operations and commitment to compliance, efficiency, and safety. Refreshed our logo, typography, and color palette, giving our visuals a more professional yet contemporary appeal. Designed a new brand style guide to ensure consistency across all platforms, from product catalogs to digital media. Created marketing materials and corporate assets, including digital brochures, product one-pagers, and banner templates for trade events. Revamped our social media imagery and ad creatives, ensuring that our legacy brand could resonate with modern digital audiences. 

2. PPC Campaign Development & Management Following the branding refresh, Bleunix Digital launched a comprehensive PPC strategy to reach buyers, freight companies, and airlines searching for high-quality packaging solutions. Performed keyword research and segmentation, identifying commercial search terms like “air cargo packaging,” “TSA screening supplies,” and “freight packaging solutions.” Created Google Ads campaigns targeting both domestic and international markets, including segmented ad groups for Airlines, Freight Forwarders, and Couriers. Developed geo-targeted campaigns to support our warehouse locations worldwide, ensuring leads were distributed to the right regions. Crafted compelling ad copy emphasizing reliability, regulatory compliance, and our six decades of industry expertise. Designed and optimized landing pages with clear calls-to-action and product details to increase conversion rates. Implemented conversion tracking and performance dashboards to measure ad efficiency, cost-per-lead, and ROI. Conducted ongoing A/B testing on headlines, CTAs, and landing page structures to refine campaign performance. 

3. Performance Optimization & Reporting Bleunix Digital maintained a strong focus on analytics throughout the engagement. Integrated Google Analytics 4 and Tag Manager to track user behavior and campaign outcomes. Generated monthly performance reports detailing impressions, CTR, conversion rates, and cost-per-click metrics. Adjusted ad targeting and bidding strategies to reduce cost per acquisition by 22% within two months. Provided recommendations for remarketing to re-engage previous visitors and drive return conversions. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased qualified lead volume by 55% within the first 60 days.

Reduced average cost-per-click (CPC) by 28% through optimization and audience refinement.

Improved landing page conversion rate from 1.8% to 4.6%.

Enhanced overall brand engagement across digital platforms following the visual rebrand rollout.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Bleunix Digital team communicated consistently through biweekly check-ins and provided real-time insights through their analytics dashboard. Their ability to collaborate with our internal marketing department ensured all changes aligned with our broader company strategy and regulatory standards.

What was your primary form of communication with Bleunix Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were particularly impressed by how Bleunix Digital balanced creativity with performance. Their team understood the technical side of our industry while creating a brand and ad presence that truly captured who we are, professional, trusted, and forward-looking.

Are there any areas for improvement or something Bleunix Digital could have done differently?

The initial onboarding phase took slightly longer due to brand asset consolidation across multiple warehouse locations, but Bleunix Digital managed the transition smoothly and efficiently once the project began.

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Badge Six

Describe what your company does in a single sentence.

Badge 6 is building an integrated ecosystem of AI-powered software modules designed to support law enforcement agencies with their operations and management. From accreditation and policy writing to internal investigations, training, and more, our platform is tailored to help departments streamline their workflows, ensure compliance, and operate more effectively.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bleunix Digital to accomplish?

• Our main objectives were to increase qualified leads through targeted Pay Per Click (PPC) campaigns, strengthen our Search Engine Optimization (SEO) foundation, and improve the UX/UI design of our digital platforms to ensure an intuitive experience for agencies using our solutions.

SOLUTION

How did you find Bleunix Digital?

Online Search

Why did you select Bleunix Digital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Bleunix Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The collaboration with Bleunix Digital was executed in multiple phases, with a clear focus on driving measurable growth while ensuring every digital touchpoint reflected our professionalism and innovation. 1. UX/UI Design Revamp Bleunix Digital began by conducting a complete UX audit of our website and product interface to identify usability gaps and content flow challenges. Developed a new user interface layout centered on clarity, accessibility, and conversion optimization. Created custom design prototypes for our module pages, Accreditation, Policy Library, Assessor, and upcoming Policy Writer, to ensure consistent branding and intuitive navigation. Enhanced visual hierarchy with updated typography, color schemes, and iconography aligned with our law enforcement audience. Conducted user behavior analysis through heatmaps and A/B testing to refine design decisions before full deployment. Improved mobile responsiveness and interaction elements to ensure seamless user experiences across devices. 2. Search Engine Optimization (SEO) Implementation To help Badge 6 reach decision-makers within the public safety and law enforcement sectors, Bleunix Digital implemented a deep, data-driven SEO strategy. Performed comprehensive keyword research focusing on high-intent search terms such as “law enforcement accreditation software,” “police compliance platform,” and “digital policy management.” Optimized all on-page elements, including metadata, headers, alt text, and schema markup, to improve indexing and keyword visibility. Built a content strategy framework that includes SEO-optimized blog topics related to compliance automation, digital recordkeeping, and AI in policing. Enhanced site structure and internal linking to support crawl efficiency and authority distribution. Delivered a detailed monthly analytics report tracking keyword growth, impressions, and backlink acquisition progress. 3. Pay Per Click (PPC) Campaign Management Bleunix Digital launched a series of targeted paid campaigns to reach law enforcement agencies actively seeking accreditation solutions. Developed custom ad copy and visuals focused on the efficiency, compliance, and time-saving benefits of our modules. Managed campaigns across Google Ads and LinkedIn, optimizing for CPC, CTR, and lead conversions. Set up detailed conversion tracking dashboards using GA4 and Google Tag Manager to measure performance at every stage of the buyer journey. Implemented A/B testing for landing pages to identify which messaging and layouts produced the highest engagement and conversion rates. Adjusted targeting dynamically based on campaign analytics, ensuring maximum ROI and lead quality. 4. Reporting & Continuous Optimization After launch, Bleunix Digital maintained consistent collaboration with our team to review campaign performance and apply data-driven improvements. Provided weekly performance summaries and recommendations to improve ad efficiency and organic reach. Conducted ongoing keyword performance monitoring and technical SEO audits to ensure sustained ranking improvements. Offered post-launch UX reviews to refine interface interactions and streamline user onboarding experiences. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased qualified lead generation by 65% within the first three months of campaign execution.

Achieved top 5 ranking positions for multiple law enforcement and accreditation-related keywords.

Reduced cost-per-lead (CPL) by 28% through optimized PPC management and retargeting strategies.

Enhanced user satisfaction and engagement with redesigned product and landing pages.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Bleunix Digital team was exceptionally organized and proactive throughout the engagement. We maintained a structured workflow with weekly review meetings, shared project dashboards, and transparent milestone tracking. Their responsiveness to feedback and technical agility made collaboration smooth and efficient, even with multiple campaigns running concurrently.

What was your primary form of communication with Bleunix Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were particularly impressed by Bleunix Digital’s ability to balance creativity with analytical precision. Their deep understanding of both performance marketing and UX principles helped us achieve tangible business results while improving the customer experience for law enforcement professionals. The team’s problem-solving mindset and attention to detail stood out in every phase of the project.

Are there any areas for improvement or something Bleunix Digital could have done differently?

There were a few initial delays in ad approval cycles due to platform verification, but Bleunix Digital handled these efficiently and ensured campaigns stayed on schedule. Overall, their professionalism, clarity in communication, and technical execution exceeded our expectations.

BACKGROUND

Please describe your company and position.

I am the CTO of XR TRAINING

Describe what your company does in a single sentence.

we're committed to transforming the landscape of extended reality (XR) learning

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bleunix Digital to accomplish?

• We partnered with Bleunix Digital to improve how we present and promote our immersive XR learning solutions across digital channels. Our key objectives were to revamp our online platform for better performance and design, while building stronger awareness and engagement through Social Media Marketing and UX/UI Design strategies that resonate with both our defense and enterprise audiences.

SOLUTION

How did you find Bleunix Digital?

Online Search

Why did you select Bleunix Digital over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Bleunix Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our collaboration with Bleunix Digital was extensive, covering the full spectrum of design, development, and digital marketing activities needed to elevate our brand’s online presence and audience engagement. The project was executed in several structured phases to ensure clarity, consistency, and measurable outcomes. 1. Website Redesign & Development Bleunix Digital started by conducting a complete audit of our existing website, evaluating technical performance, design consistency, and user journey effectiveness. Based on this analysis, they proposed a new architecture that emphasized clarity, speed, and user engagement. They built a fully responsive and mobile-friendly platform with clean navigation pathways designed to guide visitors through our XR learning solutions, from concept to deployment. Integrated custom content sections to highlight case studies, training modules, and defense industry applications, allowing potential clients to understand our expertise quickly. Enhanced page load times and technical SEO performance, ensuring the site adhered to Google’s Core Web Vitals. Established a secure backend system with CMS flexibility, allowing our internal team to easily update content, add new projects, and publish news or event updates without external assistance. Implemented an analytics and tracking system through Google Tag Manager and GA4, giving us precise data on user behavior, engagement rates, and form submissions. 2. UX/UI Design Enhancement The team from Bleunix Digital carried out in-depth research on how users, particularly those in defense and enterprise training sectors, interact with technical content. Created detailed user personas and wireframes to guide the layout decisions, ensuring that each page served a clear purpose. Designed interactive prototypes for key user flows, including “Request a Demo,” “Explore Solutions,” and “Contact Us,” making it easier for potential partners to connect with us. Introduced a modern visual hierarchy supported by strong typography, consistent iconography, and an adaptive color palette inspired by our XR-driven innovation. Focused on accessibility compliance (WCAG 2.1), ensuring the interface was usable for all audiences, including those working with specialized XR systems. 3. Social Media Marketing & Brand Communication Bleunix Digital developed a robust strategy to align our brand’s digital storytelling with our marketing objectives. Designed monthly content calendars with curated posts that showcased project highlights, behind-the-scenes development insights, and XR success stories. Produced high-quality social creatives and motion graphics that brought our XR solutions to life visually. Executed audience-targeted campaigns across LinkedIn, Twitter (X), and niche industry networks, reaching professionals and organizations within defense and technology sectors. Managed paid ad experiments to test engagement rates and optimize budget allocation for maximum visibility. Set up social analytics dashboards, combining insights from Meta Business Suite and LinkedIn Analytics to evaluate campaign reach, conversions, and interaction quality. 4. Integration & Ongoing Optimization After the website and campaigns went live, Bleunix Digital provided continuous monitoring and optimization to ensure sustained growth. Conducted monthly performance reviews to adjust SEO keywords, ad targeting, and content direction. Delivered detailed reports tracking organic reach, traffic growth, and social engagement metrics. Provided training sessions for our internal team on how to interpret analytics data, update web pages, and schedule social media posts autonomously. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Online visibility and engagement increased significantly, with more inbound inquiries from defense and enterprise clients.

The new website reduced bounce rate by over 40% and improved navigation flow based on user session analytics.

Social media impressions grew by 70%, driven by more consistent branding and storytelling.

The modernized interface strengthened brand perception and professionalism.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Throughout the process, the Bleunix Digital team maintained excellent communication. We had consistent virtual meetings, progress updates, and detailed milestone reports. They were transparent about timelines, responsive to feedback, and quick to adjust whenever changes were needed.

What was your primary form of communication with Bleunix Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed by Bleunix Digital’s ability to merge creative design thinking with data-driven execution. Their understanding of technical industries like ours made collaboration seamless. The combination of strong aesthetics, practical UX strategy, and well-structured digital marketing gave our brand the edge it needed.

Are there any areas for improvement or something Bleunix Digital could have done differently?

Minor revisions were required during the early content alignment phase, but the team handled feedback promptly and effectively. Overall, it was a highly productive and professional engagement that delivered real results.