BIG FISH PR provides public relations services for innovative enterprise and consumer brands and companies. A top PR firm in 2026, BIG FISH is an award-winning PR agency that helps its clients redefine industries through thoughtful storytelling and strategic earned media PR campaigns. By integrating traditional PR with corporate communications and digital media relations, BIG FISH PR captures greater mindshare and market share for consumer and enterprise clients. BIG FISH PR's has consumer PR and enterprise PR practices with a focus on consumer electronics, tech, lifestyle brands, enterprise brands, security, safety, robotics, AI, and consumer goods, among others. BIG FISH manages U.S. national tech PR, lifestyle PR, enterprise PR, and consumer PR programs for clients based in the U.S., Europe, and APAC. BIG FISH PR is a top PR agency in the USA, and earned media coverage is BIG FISH PR's core specialty. Top brands, including airlines, lifestyle, and technology brands, trust BIG FISH to manage their PR. As one of the best PR firms in 2026, BIG FISH PR also understands that earned media goes far beyond short-term headlines. In today's landscape, placements in top-tier outlets, trusted reviews, and trade publications build the digital footprint that fuels discoverability in generative AI and GEO search like ChatGPT, Gemini, Copilot, and Claude.
BIG FISH PR services include the following: Earned Media Relations PR Strategy + Planning Corporate Narratives and Storytelling Messaging and Positioning Press Releases Company and Product Launches Generative AI Earned Media Results Product Reviews Gift Guides Media Training Press Tours + Desksides Thought Leadership and Speaking Programs Awards and Industry Recognition Brand Positioning Executive + C-Suite Visibility IPO Communications Reputation + Crisis Management
BIG FISH PR offers competitive pricing, typically ranging from $3,000 to $250,000 based on project scope and client size. Clients appreciate the value for cost, highlighting strong performance in media outreach and project management, often exceeding expectations.
The leadership at BIG FISH PR is often highlighted as impressive, with clients noting the team's engagement and motivation, making them feel like an extension of the client’s team.
Limited Thought Leadership Services
Some clients noted that BIG FISH PR focuses more on media outreach rather than providing regular thought leadership placement services, which may not suit all organizations' needs.
Strong Creative Approach
BIG FISH PR is praised for their creative storytelling and compelling imagery, which helps elevate brand visibility. They consistently push clients to think outside the box, making them a valuable partner for media outreach.
Successful Brand Awareness Initiatives
BIG FISH PR has been successful in increasing brand awareness for various clients, with measurable outcomes such as increased media mentions, website traffic, and share of voice in the market.
Excellent Project Management
BIG FISH PR is recognized for their strong project management skills, delivering projects on time and being highly responsive to client needs, ensuring a seamless workflow and meeting deadlines effectively.
Effective Media Coverage
Clients commend BIG FISH PR for securing high-value media coverage, including placements in top-tier publications like The Wall Street Journal and The New York Times, significantly boosting brand awareness.
BIG FISH PR provides PR services for a university. The team highlights the client's most prolific innovators and develops a proactive media engagement approach.
BIG FISH PR has helped the client gain media mentions. The team is highly responsive and delivers work on time. They communicate via virtual meetings. Their leadership was impressive.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Vice Provost for Innovation of Tufts University
Describe what your company does in a single sentence.
We are a major university.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire BIG FISH PR to accomplish?
Bring attention to our most prolific innovators
Develop a proactive media engagement approach
SOLUTION
How did you find BIG FISH PR?
Referral
Why did you select BIG FISH PR over others?
Great culture fit
Company values aligned
How many teammates from BIG FISH PR were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Big Fish supported six of our University's most prolific innovators by connecting them with media and drawing attention to their work at the national level. The key deliverables were media engagement.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Media mentions
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Yes. And very responsive.
What was your primary form of communication with BIG FISH PR?
Virtual Meeting
What did you find most impressive or unique about this company?
Their leadership is impressive.
Are there any areas for improvement or something BIG FISH PR could have done differently?
Nope
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
PR Services for Smart Water Cooler Brand
Public Relations
$50,000 to $199,999
Aug. 2022 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They're responsive and extremely good at managing our PR deliverables, which were always ahead of schedule or on time."
Mar 2, 2023
Associate Director, Bevi
Anonymous
Verified
Other industries
Boston, Massachusetts
51-200 Employees
Online Review
Verified
BIGfish PR provides PR services to help a smart water cooler brand increase their brand awareness. They generate content and coverage for the client.
BIGfish PR has secured over 2 placements in major media outlets per quarter, more than five press briefings per month, and a 50% SoV versus their competitors. Their team understands the client's brand and goals, enabling them to provide fresh and creative ideas. They also deliver outputs on time.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am an Assoc Director at Bevi
Describe what your company does in a single sentence.
Bevi is a smart water cooler that offers still, sparkling, and enhanced water on-demand, without the waste.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire BIGfish PR to accomplish?
Solidify Bevi’s position in the smart water cooler space
Boost expansion into new verticals
Generate content and coverage to drive brand awareness
SOLUTION
How did you find BIGfish PR?
Online Search
Clutch Site
Why did you select BIGfish PR over others?
High ratings
Close to my geographic location
Great culture fit
What was the size of BIGfish PR’s team?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Increase awareness of Bevi as the leading smart water cooler for office and commercial spaces.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
2+ placements in major media outlets per quarter
5+ press briefings per month
Achieve 50% Share of Voice (SoV) v competition
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They're responsive and extremely good at managing our PR deliverables, which were always ahead of schedule or on time.
What was your primary form of communication with BIGfish PR?
Virtual Meeting
Email
Messaging App
What did you find most impressive or unique about this company?
BIGFish really took the time to understand our business and our goals. They are an extension of our team and always coming up with fresh creative ideas on their own.
Are there any areas for improvement or something {provider_name} could have done differently?
Nothing I can think of! We love working with them
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 21-22 of
22 Reviews
Our Story
BIG FISH began by accident when founder David Richard, fresh from building a global telecom provider that pioneered voice-over-data calling tech, started advising startups with their PR and marketing. Inspired by the novel Big Fish, he built an agency rooted in bold storytelling. Today, BIG FISH PR is a top PR firm that delivers great press coverage and generative AI results for enterprise and consumer brands like Amazon, Ring, and Formlabs.
Meet the Team
David RichardCEO
As CEO and founder of BIG FISH PR, David is responsible for guiding the agency’s overall business operations, growth, and success. He founded BIG FISH PR in 1999, and built it into the PR agency of excellence it is today.
What Sets Us Apart
Earned Media as the Engine of Discovery
BIG FISH PR builds its strategies around earned media as the primary driver of visibility, not a supporting tactic. The agency focuses on securing high-authority coverage that influences how brands are discovered across search engines, AI platforms, and editorial ecosystems.
Big Agency Outcomes, Boutique Agency Service
Clients benefit from senior-level expertise without the layers and inefficiencies common at larger firms. BIG FISH PR operates with a hands-on model where experienced strategists lead the work directly, enabling faster decision-making, sharper storytelling, and more responsive campaign execution.
Integrated Visibility Across SEO, AEO, and GEO
Rather than treating PR, SEO, AEO, and GEO as separate silos, BIG FISH PR unifies them through an earned media lens. Every placement is designed to extend beyond a single moment of coverage and contribute to long-term discoverability. This integrated approach ensures that media wins continue to driv
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