The Best Copywriter

BACKGROUND

Please describe your company and your position there.

I am the Content Strategist at a digital solutions company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Best Copywriter?

We hired The Best Copywriter for content development. We have over 50 offices in India - most of them stationed in Bangalore and Pune. However, we needed a small team from Ahmedabad who can help us execute an in-house project. That’s when we turned to The Best Copywriter.

What were your goals for this project?

We are in the process of creating a few web pages for services that are tailored to users based in Gujarat. And that’s why we were looking for a local team to suffice our requirements. The goal was to develop content for 25 new web pages (main and sub-pages combined). The content needed to be error-free and SEO-friendly.

SOLUTION

How did you select The Best Copywriter?

We were in direct contact with several agencies based in Ahmedabad, Baroda, and Gandhinagar. We gave comprehensive assessments to all of them and selected one based on their scores. However, that wasn’t the only criteria. A few other metrics that mattered to us included their portfolio, price, experience, and services.

We didn’t want to hire generalists who provided all the services - be it content marketing or web development. We were precisely looking for someone who is specialized as far as content marketing is concerned. That’s exactly where the best copywriter stood out. They only provide content marketing.

Describe the scope of their work in detail.

We dictated the whole project scope - and how things would be executed. The best copywriter and their team adopted our methodology quickly. We initially lent them a few web pages to get an idea of their expertise and working pattern.

We found quite a few inconsistencies while we were just starting out. But their team is agile and realigned things pretty quickly. Their work also improved over time. Once we were satisfied with the initial pages - we gave them work at scale.

What was the team composition?

Abhi (content strategist), Rahul (copywriter), and Mansi (SEO strategist) were our main touchpoints.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are still in the process of screening the web pages. So it's too soon to dictate the results. However, I can say that the content they have created is flawless and very well written. Couldn't have been any better.

How effective was the workflow between your team and theirs?

We had a few issues initially while we were just starting out. But over the time, we both got used to it.

What did you find most impressive about this company?

Their responsiveness and knowledge. They quickly respond to our queries and have a thorough knowledge of content marketing.

Are there any areas for improvement?

Three: - Team is very small. - The communication tools they use are less efficient - Delivery times.

BACKGROUND

Please describe your company and your position there.

I am the digital marketing strategist at Infor - a multi-national enterprise software company, headquartered in New York City, United States.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Best Copywriter?

We hired the best copywriter as a supplement to our marketing team. We needed compelling content for our site and blog.

What were your goals for this project?

The goal was to attract new prospects through strategic content marketing campaigns. We also wanted to improve our rankings on various SERPs like Google and Bing.

SOLUTION

How did you select The Best Copywriter?

Our human resource team shared with us a list of 10-15 agencies - from which we interviewed only 5. Best Copywriter was one of them. They checked all our preferences:

• Reliable
• Credible
• Affordable

Describe the scope of their work in detail.

We briefed the best copywriter team about our requirements, decided on the deadlines, and outsourced the work. In the first phase, we only asked for a few web pages, and blogs to test the waters.

Gradually, we started outsourcing more content to them - whitepapers, case studies, in short - everything that we needed as a company. (Our project is still ongoing)

What was the team composition?

We were in touch with the content head, and the copywriters. Some times, we did had calls with the SEO strategist to understand how the content would align with the search engine results.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The best copy writer team has been consistently helping us create stellar content for our site and blog. We're very happy with their work

How effective was the workflow between your team and theirs?

It was seamless. We're satisfied with the workflow. We mainly managed the projects through JIRA - the tool we use at work. They quickly adapted to the software and our project management style.

What did you find most impressive about this company?

They are highly knowledgeable and experts in the industry. They execute things quickly and get results.

Are there any areas for improvement?

Not any.

BACKGROUND

Please describe your company and your position there.

I work as a Head of Marketing at Ultimate Software. We're an American company developing and selling robust HR solutions to leading tech giants world-wide.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Best Copywriter?

We hired the best copywriter for creating and streamlining our web content. While we did had an in-house content team - we were falling short of resources and needed help of an external agency. That's why we hired The Best Copywriter.

What were your goals for this project?

Our goal was to strategize our existing web content and create fresh content as we're soon planning to launch our new website. From the best copywriter, we expected unique, SEO-friendly, and engaging content that can inform, guide, and convert our audience.

SOLUTION

How did you select The Best Copywriter?

We greatly relied on clutch for our selections. Because we were tight on the budget, we decided to choose India for outsourcing the project. We took help of the leader's matrix of clutch for picking up candidate agencies. We screened the top 5 agencies (the best copywriter was one of them). From all the agencies, we found the best copywriter's value proposition reasonable. That's why we selected them.

Describe the scope of their work in detail.

We started the work with a brief discovery session hosted by the best copywriter team. They understood what exactly we were expecting from them. We wanted blogs, web pages, case studies, and content for social media. Once they knew what exactly we needed, they started the work - and delivered the content well before the prescribed deadline. We're still closely working with the best copywriter. Today, they are just like an in-house team for us.

What was the team composition?

We were mainly in touch with the content head, Abhi. He helped us through the entire process.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

• Their work is exceptionally meticulous and creative.
• They never missed a single deadline since we started working with them.
• Our traffic has been hiked significantly since we have started working with them.
• Our rankings boosted, engagement increased, conversion rates have improved.

How effective was the workflow between your team and theirs?

The workflow was quite simple - everytime we needed something, we'd contact Abhi and then forget about it. Because we knew once we have informed him - he will take care of it.

What did you find most impressive about this company?

• They know what they do
• They understand their client and their requirements.
• They strictly adhere to deadlines
• They are highly motivated and creative

Are there any areas for improvement?

I think their team size is very limited. It'd be great to see them expand themselves.

BACKGROUND

Please describe your company and your position there.

I work as a Business Development Manager at a IT company based in Pune.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Best Copywriter?

We were looking for data-driven content marketing services, as well as best practices for pitching and placing content.

What were your goals for this project?

We wanted to create more engaging content to increase our conversions. We also aimed to drive traffic from third-party sources and secure coverage and links from authoritative sources.

SOLUTION

How did you select The Best Copywriter?

We selected The Best Copywriter through the reference of my friend and their previous client.

Describe the scope of their work in detail.

The very first step was to propose the solution post understanding the requirement and doing the requisite groundwork and research. The next step we followed was a sample task, which they completed at par with our expectations and then the final scope was executed. We needed them to create content for our company’s website and a few other offline marketing materials.

What was the team composition?

Our main POC was Abhi - head of content at The Best Copywriter.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw a sudden boost in our web traffic due to the new content implementation. Apart from that, we also saw our rankings had gotten better. We are still closely working with The Best Copywriter and we look forward to more amazing results.

How effective was the workflow between your team and theirs?

It was great - as such I don’t have any complaints there.

What did you find most impressive about this company?

Their communication flow is the best thing about them. All mails are answered within two hours' time.

Are there any areas for improvement?

More flexibility in pricing.

BACKGROUND

Please describe your company and your position there.

I work as a VP of Marketing at India's largest public speaking platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Best Copywriter?

We hired The Best Copywriter for revamping our web content.

What were your goals for this project?

We wanted the copy to be persuasive and engaging. Apart from that, we also wanted the content to be SEO-friendly.

SOLUTION

How did you select The Best Copywriter?

Our team searched for content marketing agencies specializing in SEO for blogs and websites. The Best Copywriter seemed to do all the things we needed from research, content creation, design, link building, and analysis of our on-site experience.

Describe the scope of their work in detail.

The Best Copywriter sought to understand our company's focus and created a content marketing strategy based around our key themes along with other opportunities they felt we could be competitive on. We then regrouped as a team and went through each opportunity to assess viability.

Once we finalized our priorities, they put together detailed briefs and created our web content accordingly. In other areas, I have asked The Best Copywriter to review landing pages and site structure to provide actionable feedback (copy, page structure, internal linking) to improve the SEO of these pages.

What was the team composition?

I was mainly in touch with Abhi who heads the content department at The Best Copywriter.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We managed to increase the engagement rate and conversions to a great extent. The content and SEO by The Best Copywriter did play a significant role here.

How effective was the workflow between your team and theirs?

It was well-defined. Whenever we needed anything, we only need to let Abhi know about it and he would take care of it.

What did you find most impressive about this company?

The knowledge and expertise Abhi carries are truly commendable. We’re extremely pleased with his professionalism and responsiveness.

Are there any areas for improvement?

I think The Best Copywriter should increase their team size.

BACKGROUND

Please describe your company and your position there.

I work as a technical head at Be U Salons — India’s smartest salon chain delivering premier services across the nation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Best Copywriter?

We hired the best copywriter for creating our web content.

What were your goals for this project?

We wanted our content to shine through our website and engage our ideal prospects.

SOLUTION

How did you select The Best Copywriter?

We selected the best copywriter through intensive research over the internet. We initially were in touch with three companies — two from India and one from the US. We conducted interviews, checked their portfolios, and reviews on various platforms like clutch, goodfirms, and Google. Through all the factors, the best copywriter — stood out.

Describe the scope of their work in detail.

We mainly needed web content for our site. Our old content was outdated and barely engaged any users. The first step of the project was a discovery call with the best copywriter and his team. We mainly shared our requirements in that call. Then, we conducted a strategy call where we discussed how we will take things further. Later on, the best copywriter delivered things as we needed. We shared our feedback and he improvised the deliverables accordingly.

What was the team composition?

We were mainly in touch with the CEO himself.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We managed to increase our traffic significantly and boosted our rankings on google. The best copywriter was very generous with revisions and addressed our concerns meticulously.

How effective was the workflow between your team and theirs?

It was simple as our main POC was the CEO himself. Any time we needed something, we used to ping him through skype.

What did you find most impressive about this company?

He is very knowledgeable and created content as per our needs. They are always accessible and are able to respond promptly.

Are there any areas for improvement?

Nothing.

BACKGROUND

Please describe your company and your position there.

I’m the Digital Marketing Executive at a Full-Service Software Development Agency with hands-on expertise in Blockchain, Artificial Intelligence, DevOps & IoT.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bestcopywriter.in?

I hired Bestcopywriter.in to create me a complete strategy for content marketing. Many of my own clients find me via word of mouth, and I really wanted to increase my reach and scale my presence online. Bestcopywriter.in stood out because of the strong focus on creativity and automation - two things which are important to my own business!

What were your goals for this project?

Content marketing is a huge topic and it can feel totally overwhelming if you don't know where to start. My goal was to create "more content," but I didn't even know what goals I should be setting for myself. I just knew that I needed an expert to help.

SOLUTION

How did you select Bestcopywriter.in?

I connected with Abhi, the owner of bestcopywriter.in, through a Twitter conversation! I was intrigued by his insights and I ended up doing some research and finding out about bestcopywriter.in. He offered me a free consultation, and that led me to the decision to partner with him for content marketing.

Describe the scope of their work in detail.

I work closely with Abhi in setting the strategy of the content about once a month. After that monthly cadence, he completes the work and I rarely even have edits for him. However, if I do need something, have questions, or ask for edits, he is very responsive.

What was the team composition?

I was mainly in touch with Abhi - he was the main touchpoint for me.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I've made a huge amount of progress on my content library. The project is ongoing, but I've already have a good collection of content pieces. Thanks to bestcopywriter.in, I had a crystal clear understanding of the purpose of the content pieces they delivered, as well as which keywords I should be highlighting. I even had a rough outline to follow - which transformed the writing process from confusion to clarity.

How effective was the workflow between your team and theirs?

Very effective. They are always responsive. Our collaboration has been very successful so far.

What did you find most impressive about this company?

I was impressed by how knowledgeable the content writers were (or appeared in the content) on the subject matter they were discussing (in this case, IT services).

Are there any areas for improvement?

I’d have appreciated if they provided more services like digital marketing, and social media strategy.

BACKGROUND

Please describe your company and your position there.

I work as a business development executive at a metal trading firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Best Copywriter?

We hired the best copywriter for creating engaging content for our website.

What were your goals for this project?

The goals were to attract our potential buyers organically through strategic content marketing initiatives.

SOLUTION

How did you select The Best Copywriter?

They were recommended to us by a leading marketing expert.

Describe the scope of their work in detail.

In our first call with them, we set clear deadlines and key milestones for content development. They then continued to deliver content consistently. We used to share our feedback and based on that they revised the content and re-submit it. The cycle would follow.

What was the team composition?

We were in touch with the CEO and a senior copywriter.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The blogs they create are engaging and very well-written. We rarely had to revise them.

How effective was the workflow between your team and theirs?

It was very effective. As such, we didn’t spot any inconsistencies.

What did you find most impressive about this company?

They are very professional. Delivered everything on time and consistently refined their approach as per our feedback.

Are there any areas for improvement?

Their content quality and industry expertise were noteworthy. They continuously guide us and help us in decision-making. We appreciate it.

BACKGROUND

Please describe your company and your position there.

I'm business development executive at Empty Cup.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Best Copywriter?

We wanted blogs - at scale for our website.

What were your goals for this project?

We needed content that was engaging, and persuasive for our web blog and social media.

SOLUTION

How did you select The Best Copywriter?

We were looking for writers who can provide great content at scale. I surfed through the internet - that’s where I found The Best Copywriter. I liked their portfolio and got on a call with Abhi - the content head. From the conversation, I felt they were right for us - so we hired them.

Describe the scope of their work in detail.

We explained to the best copywriter what kind of articles were needed. They then created blogs accordingly and delivered. 

What was the team composition?

We were only in contact with Abhi. He helped us throughout the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our blog attracted hundreds of new readers - thanks to the SEO-friendly content shared by the best copy writer.

How effective was the workflow between your team and theirs?

While it could have been better, but it was good. We managed it through communication apps like Skype, WhatsApp, and Trello. If we had any feedback, they would always take care of it.

What did you find most impressive about this company?

They work seamlessly with our team and respond to requests very quickly.

Are there any areas for improvement?

Can’t think of any.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a website that's the online home of my best-selling book.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Best Copywriter?

We hired them to write content for my website - product descriptions, and web page copy.

What were your goals for this project?

The goal was to create content in our native language while keeping its flair intact.

SOLUTION

How did you select The Best Copywriter?

They were recommended to us by a marketing expert in Ahmedabad

Describe the scope of their work in detail.

Firstly, I had a call with the CEO of the company and explained to him about my website, and what I required from them. He was very easy to talk to and friendly. I then gave them the work - which they submitted in a very short span of time.

What was the team composition?

I was in touch with the CEO, one dedicated copywriter, and an SEO expert.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The web pages they created were exactly how I wanted them to be. It was just great working with them. We're yet to see any measurable results.

How effective was the workflow between your team and theirs?

It was great. They are very friendly and get things done on time.

What did you find most impressive about this company?

I love the way I was being taken through the entire process. It never felt as if I have outsourced anything. I always think of them as a part of my own company.

Are there any areas for improvement?

Nothing.