Wir sind eine Google Ads Agentur und SEO Agentur, die sich auf datenbasierts Performance Marketing spezialisiert hat, um Onlineshops im DACH-Raum und darüber hinaus zum Erfolg zu führen. Mit einem klaren Fokus auf messbare Ergebnisse und einer proaktiven Arbeitsweise begleiten wir unsere Kunden auf dem Weg zu nachhaltigem Wachstum und maximaler Performance.
Unsere Expertise liegt in der präzisen Umsetzung von Google Ads Kampagnen, die den Umsatz steigern und die Rentabilität verbessern. Durch detailliertes Tracking, kontinuierliche Optimierung und ein tiefes Verständnis für die Customer Journey schaffen wir es, Marketingbudgets effizient einzusetzen und gleichzeitig die Reichweite zu maximieren.
Als erfahrene SEO Agentur unterstützen wir unsere Kunden dabei, deren organische Sichtbarkeit in den Suchmaschinen signifikant zu steigern. Ob Keyword-Strategie, technisches SEO oder Content-Marketing – unser Ansatz ist immer maßgeschneidert und auf die individuellen Ziele unserer Kunden abgestimmt.
Was uns besonders auszeichnet, ist unser Fokus auf Transparenz und Partnerschaft. Wir arbeiten eng mit euch zusammen, um datengetriebene Entscheidungen zu treffen und eure Marketing-Performance auf das nächste Level zu heben. Unsere mehrfach ausgezeichneten Fallstudien sprechen für sich und sind ein Beweis für die Qualität unserer Arbeit.
Ob national oder international – wir helfen Onlineshops jeder Größe, ihre Ziele zu erreichen. Wenn Sie eine Google Ads Agentur oder SEO Agentur suchen, die Ergebnisse liefert, dann sind wir euer Partner. Lassen Sie uns gemeinsam die Grundlage für zukünftiges Wachstum schaffen.
Schlagworte: Google Ads Agentur, SEO Agentur, datenbasierte Strategien, Onlineshops, DACH-Raum, internationales Wachstum, organische Sichtbarkeit, Performance-Marketing.
"Their ability to react quickly while maintaining a strategic, results-focused approach set them apart."
Feb 4, 2025
Former Performance Marketing Manager, Lizza GmbH
Vladimir Mitić
Verified
eCommerce
Germany
11-50 Employees
Online Review
Verified
Bach & Gruber Holding Ltd. managed a food startup's Google Ads strategy. The team conducted an audit, optimized the client's landing page, A/B tested it, managed budgets, and provided reports.
Bach & Gruber Holding Ltd.'s efforts improved CTR, conversion rates, and ROI for the client. Moreover, the team delivered on time and was responsive, proactive, and transparent, ensuring a seamless workflow. Overall, their data-driven approach and efficiency led to the project's success.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the former Performance Marketing manager of Lizza GmbH
Describe what your company does in a single sentence.
Lizza GmbH
All you love in Low Carb
We are a dynamic start-up from near Frankfurt am Main and our heart beats for delicious food! Our approach is passionate about creating tasty alternatives to conventional high carb products such as pizza, pasta and bread. In this way, we combine a conscious diet with delicious taste.
Our journey began in 2016 with a successful appearance on "Die Höhle der Löwen". Today, we have over 50 employees who produce, communicate and distribute our flaxseed products with a lot of passion and humor.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Bach & Gruber Holding Ltd. to accomplish?
Increase Sales
New Customer Acquisition
Google Ads Performance
SOLUTION
How did you find Bach & Gruber Holding Ltd.?
Referral
Why did you select Bach & Gruber Holding Ltd. over others?
Pricing fit our budget
Great culture fit
Good value for cost
Referred to me
Company values aligned
How many teammates from Bach & Gruber Holding Ltd. were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Google Ads Services by Bach and Gruber
1. Account Setup and Audit
Conducted an in-depth audit of the existing Google Ads account (if applicable) to identify areas for improvement.
Set up a new Google Ads account (if required) with proper configuration, including billing, location targeting, and campaign structuring.
Defined key performance indicators (KPIs) to measure campaign success.
Conducted keyword research to identify high-potential search terms for targeting.
2. Campaign Strategy and Development
Developed a customized Google Ads strategy based on business objectives, target audience, and industry best practices.
Created structured campaigns, including Search, Display, Performance Max, or YouTube Ads, based on the marketing goals.
Designed and set up ad groups, selecting relevant keywords, match types, and negative keywords for better targeting.
Drafted compelling ad copy, ensuring compliance with Google Ads policies and best practices.
3. Landing Page and Conversion Optimization
Provided recommendations for landing page optimization to enhance conversion rates and user experience.
Implemented tracking mechanisms (Google Tag Manager, Google Analytics, and conversion tracking) to measure campaign performance accurately.
A/B tested different ad variations and landing pages to improve conversion rates.
4. Bidding and Budget Management
Set up an optimized bidding strategy, leveraging manual and automated bidding techniques to maximize return on ad spend (ROAS).
Managed daily, weekly, and monthly budgets to ensure cost-efficiency and scalability.
Allocated ad spend strategically across different campaigns based on performance data.
5. Performance Monitoring and Optimization
Regularly monitored campaign performance, including click-through rates (CTR), conversion rates, cost-per-click (CPC), and return on investment (ROI).
Conducted data-driven optimizations, such as adjusting keyword bids, pausing underperforming ads, and refining targeting settings.
Implemented audience targeting and retargeting strategies to enhance engagement and conversions.
Researched and applied new trends and Google Ads features to improve campaign effectiveness.
6. Reporting and Insights
Provided detailed monthly reports outlining key performance metrics, ad spend, and campaign insights.
Delivered actionable recommendations based on data analysis to enhance future campaign performance.
Conducted regular strategy calls or meetings to discuss progress, challenges, and upcoming adjustments.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Click-through rates (CTR), conversion rates, new customer acquisition cost, cost-per-click (CPC), and return on investment (ROI).
Describe their project management. Did they deliver items on time? How did they respond to your needs?
1. Timeliness and Delivery
Bach and Gruber demonstrated a structured approach to project management, ensuring that key deliverables were completed on time.
Campaign setup and optimizations were executed according to the agreed timeline, minimizing any delays in launching or improving performance.
Regular updates and milestone tracking ensured that deadlines for campaign adjustments, reporting, and strategy refinements were met consistently.
2. Responsiveness and Communication
The team was responsive to requests, addressing concerns and adjustments promptly.
They maintained clear and professional communication, whether through emails, calls, or scheduled meetings.
Urgent issues, such as budget adjustments or campaign tweaks, were handled efficiently, preventing disruptions in ad performance.
3. Adaptability to Business Needs
They actively listened to business goals and adjusted strategies accordingly to align with evolving needs.
Provided tailored recommendations and incorporated feedback into campaign adjustments to optimize performance.
Demonstrated flexibility in refining targeting strategies, budget allocation, and creative elements based on data-driven insights.
4. Reporting and Transparency
Delivered regular reports with clear insights into ad performance, costs, and areas for improvement.
Ensured transparency by explaining key metrics and campaign decisions, allowing for informed decision-making.
Addressed any concerns or questions regarding campaign performance and optimization in a timely manner.
What was your primary form of communication with Bach & Gruber Holding Ltd.?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Bach and Gruber stood out in several key areas that made their Google Ads services highly effective and reliable:
Fast Response Time 🚀
Their ability to quickly address requests, implement changes, and resolve any campaign issues was exceptional.
Whether it was adjusting budgets, tweaking ad copy, or optimizing keywords, their team responded with urgency and efficiency.
Urgent Implementation ⚡
They didn’t just plan strategies—they acted on them immediately.
When changes were needed, such as launching a new campaign or fixing a performance drop, they executed updates without unnecessary delays.
This proactive approach ensured that opportunities weren’t missed, and the campaigns remained competitive.
Data-Driven Strategy 📊
Their decision-making was rooted in data, allowing for more precise targeting, budget allocation, and campaign optimizations.
They continuously analyzed metrics like CTR, CPC, and conversion rates to refine their approach and maximize ROI.
Instead of relying on guesswork, they leveraged analytics to drive better results.
Bach and Gruber's combination of speed, efficiency, and data-backed decision-making made their Google Ads management highly effective. Their ability to react quickly while maintaining a strategic, results-focused approach set them apart from other providers.
Are there any areas for improvement or something Bach & Gruber Holding Ltd. could have done differently?
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