AXPIRA BV

BACKGROUND

Please describe your company and your position there.

Minds&More is a leading player in marketing & sales interim management & consultancy in Belgium. As operational director I work closely with AXPIRA who assists us with our Digital Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AXPIRA BV, and what were your goals?

We needed a professional who can take ownership of all aspects of marketing - digital marketing, marketing strategy, content planning, event management and managing our marketing platforms.

SOLUTION

How did you select this vendor and what were the deciding factors?

AXPIRA bring the necessary professionality & experience that we look for to coordinate this challenge and bring our internal marketing to the best-of-class level.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

AXPIRA was tasked with taking every aspect of our traditional and digital marketing to the highest level, from forming marketing strategy & budget management to the operational execution, follow up and monitoring. Key deliverables are the marketing strategy, the succesful rebrand launch, engagement events, social campaign management and more. AXPIRA helped set up marketing tools such as HubSpot, Netsuite.

How many resources from the vendor's team worked with you, and what were their positions?

We work mainly with the CEO, Pepijn De Cuyper, and with their content creators & social sellers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The ROI of our marketing budget investment was amazing. Lead Generation went up by 80% monthly, our talent pool was enriched and we grew overall as a company thanks to a new strong brand image.

How effective was the workflow between your team and theirs?

Very effective.

What did you find most impressive or unique about this company?

They provided end-to-end marketing support, and think out of the box and carry themselves in a professional & goal-oriented way.

Are there any areas for improvement or something they could have done differently?

We are very satisfied, no remarks.

BACKGROUND

Please describe your company and your position there.

I'm a Digital Marketing Consultant at TCP

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AXPIRA BV?

We needed AXPIRA to provide us with an updated Digital Strategy for our paid campaigns and SEO.

SOLUTION

How did you select this vendor and what were the deciding factors?

AXPIRA offers a competitive package. More than that, they are very professional with how they address our requirements.

Describe the project in detail and walk through the stages of the project.

AXPIRA audited our paid campaigns and our website's SEO. Before coming up with a proposal, we set a date for a workshop where we discussed our needs and expectations in detail. This allowed us to match our requirements with a feasible solution within our budget.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a Consultant and a Digital Strategist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our paid campaigns and SEO strategy significantly improved.

How effective was the workflow between your team and theirs?

We had several meetings, a workshop, and biweekly meeting to review our progress.

What did you find most impressive or unique about this company?

The Digital Strategist was extremely knowledgeable. They were able to simplify all the steps that we had to take to boost our paid ad campaigns.

Are there any areas for improvement or something they could have done differently?

NA