Ardos Performance Marketing

BACKGROUND

Please describe your company and position.

I am the Performance Marketing Manager of Plata Card

Describe what your company does in a single sentence.

We are a financial company that focuses on offering modern, accessible digital financial services such as credit cards, BNPL, and investment accounts. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ardos Performance Marketing to accomplish?

• Growth
• Profitability

SOLUTION

How did you find Ardos Performance Marketing?

Other

Why did you select Ardos Performance Marketing over others?

• Great culture fit
• Good value for cost

How many teammates from Ardos Performance Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The goal was to lead our performance campaigns for Google and contribute ideas to increase the number of cards issued month over month. Always with a data-driven approach, in which we track key metrics such as CPM, CPC, CAC, and NPV.

Key Deliverables:

• Media distribution for Google Ads (Search, P.Max, Demand Gen) 
• Ad creatives: Copy creation
• Data Analysis & Insights: Auction Insights, competitors' behaviour, P. Max analysis and key insights to refine campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw clear growth in our performance marketing campaigns month over month. We managed to significantly increase budgets while maintaining and improving results over time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We communicated directly at all times. Everything happened through Slack, and they were very proactive in addressing our needs.

What was your primary form of communication with Ardos Performance Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

Data-driven mindset, something that’s hard to find nowadays. Ardos excelled at providing in-depth knowledge and a strong understanding of our company’s needs and challenges.

Are there any areas for improvement or something Ardos Performance Marketing could have done differently?

Not really. We were in different time zones, which sometimes delayed the exchange of information between both parties, but I think we managed it in the best way possible.

BACKGROUND

Please describe your company and position.

I am the Managing Director of 360 Virtual Tours

Describe what your company does in a single sentence.

Creating immersive virtual tours across the UK and beyond, helping businesses bring their spaces to life with stunning visuals, interactive features, and a powerful online presence that captivates and converts.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ardos Performance Marketing to accomplish?

• PPC Campaign Setup and Optimisation

SOLUTION

How did you find Ardos Performance Marketing?

Other

Why did you select Ardos Performance Marketing over others?

• High ratings
• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

Creation of a new Adwords campaign, and optimising the campaign to reduce lost clicks and non-relevant clicks. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The campaign has successfully reduced our Google Ads spend while still delivering a steady flow of high-quality, targeted enquiries.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team worked quickly and took on board all our concerns from previous Adwords campaigns, delivering a professionally set up and well-targeted campaign. They reduced irrelevant clicks and made full use of Google’s latest best practices. Their responsiveness was excellent, and they went above and beyond the original scope of work – which was fantastic.

What was your primary form of communication with Ardos Performance Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

After our initial video call, it was clear the team really knew their stuff. We’ve previously spent a lot on Google Ads optimisation but never saw the returns we hoped for. This work has given us real peace of mind, with no pushy aftersales or pressure to commit to ongoing monthly fees. They even offered a follow-up review after a few months, which was a fantastic bonus.

Are there any areas for improvement or something Ardos Performance Marketing could have done differently?

Absolutely nothing – it was a great experience from start to finish.

BACKGROUND

Please describe your company and position.

I am the Team Lead - Performace of an advertising & marketing company 

Describe what your company does in a single sentence.

We build powerful connections between people and brands. Our team of experts helps businesses drive measurable results including increasing brand awareness, engagement and sales.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ardos Performance Marketing to accomplish?

• Build out our SEM offering

SOLUTION

How did you find Ardos Performance Marketing?

Online Search

Why did you select Ardos Performance Marketing over others?

• High ratings
• Company values aligned

How many teammates from Ardos Performance Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ardos was required to scope out SEM Marketing for us at our company. It was a new offering we wanted to include in our channel mix that we took to market. Ardos was responsible assisting our new business team to win more SEM by:

• Auditing SEM Builds
• Providing recommendations
• Putting together an SEM Strategy to take to clients (campaign builds, keyword strategies, budgets, CPC)

If successful, Ardos was then responsible for:

• Building the campaigns
• On-going campaign optimisations to achieve KPI

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ardos' hardwork in pre/post sales have allowed us to build our SEM offering and win multiple clients onshore. As a result, we've been able to build out an SEM team onshore and have upskilled all Performance Managers in the process on GoogleAds.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I can't fault the team at Ardos. Their service was fantastic, all items were delivered early and communication was great.

What was your primary form of communication with Ardos Performance Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

I was impressed with how easy it was to align with them from the get-go. Ardos were very quick to understand the needs of our business/clients and ensured the way they operated and communicated with us aligned with what we needed.

Are there any areas for improvement or something Ardos Performance Marketing could have done differently?

Not really. There were things such as timezone differences which sometimes made things difficult (such as urgent changes/optimisations) but that is something completely out of their hands.

BACKGROUND

Please describe your company and position.

I am the Director of Online Toys Australia

Describe what your company does in a single sentence.

We sell toys online 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ardos Performance Marketing to accomplish?

• Google ads consultation
• Google ads optimisation

SOLUTION

How did you find Ardos Performance Marketing?

Other

Why did you select Ardos Performance Marketing over others?

High ratings

How many teammates from Ardos Performance Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

I’ve had the pleasure of working with Karen to optimize my Google Ads campaigns, and the results have been outstanding. From day one, Karen took the time to understand my business goals and customized strategies that have significantly improved my ad performance.

What really stands out about Karen is his incredible availability and dedication. No matter when I need him, he's always there to provide expert guidance and quick solutions. Whether it's a last-minute campaign tweak or a detailed performance analysis, Karen consistently goes above and beyond to ensure everything runs smoothly.

Thanks to his expertise, my ads are performing consistant, and I now have a much clearer understanding of how to fine-tune them for even greater results. I can’t recommend Karen enough – if you want to take your Google Ads to the next level, he’s the person to call!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Google Ads ROAS from 9 to 13 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Karen’s project management has been exceptional. He consistently delivers everything on time, often ahead of schedule, which speaks to his professionalism and commitment to the success of my campaigns. He’s incredibly organized and proactive, always keeping me updated on progress and next steps.

Whenever I have a need or question, Karen responds quickly and thoroughly. His communication is clear and helpful, and he’s always willing to go the extra mile to ensure that my goals are met. I never feel like I'm left waiting, and he’s always available to offer guidance or make adjustments as needed.

What was your primary form of communication with Ardos Performance Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

He used a custom script to extract data from Pmax, as Google provides only minimal details. His responsiveness and attention to detail have made working with him a seamless experience.

Are there any areas for improvement or something Ardos Performance Marketing could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Head of Digital Department of Publicis Armenia

Describe what your company does in a single sentence.

We are Publicis Armenia, a full-cycle advertising marketing agency in Yerevan that specializes in developing communication strategies in business and implementing advertising campaigns that captivate, engage, and deliver unique brand experiences.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ardos Performance Marketing to accomplish?

• Strategy for SEM campaigns, management, reporting
• GA4 setup for a number of clients

SOLUTION

How did you find Ardos Performance Marketing?

Referral

Why did you select Ardos Performance Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Ardos Performance Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our agency partnered with Ardos Media to support the implementation of PPC campaigns for various local and international clients and to set up GA4, enhancing our clients' campaign tracking and optimization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We highly valued the professionalism of the Ardos Media team, as well as their quick time management and openness for extra support whenever we needed it (quick video explanations of a specific topic or technical metric). Ardos Media supported us in optimizing PPC campaigns specifically focused on lead generation for clients such as Samsung, Byblos Bank Armenia, Berlin Chemie, Vileda, and others. Additionally, their expertise in GA4 setup and ongoing management proved invaluable for precise tracking and campaign optimization for our clients. For anyone seeking a dedicated and knowledgeable performance marketing agency, we highly recommend Ardos for their commitment to client success and seamless execution across complex projects.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were quick in responding to our requests and were open to answer any of our questions, and connect to the calls with our clients.

What was your primary form of communication with Ardos Performance Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We truly appreciated Ardos Media's professionalism in their specific sector (SEM strategy/campaign management, GA4) as it was challenging for us to find a relevant company in our country. Plus, dedication to the project and time management skills.

Are there any areas for improvement or something Ardos Performance Marketing could have done differently?

Overall, we are pleased with Ardos Media's performance. Our only recommendation would be to receive more frequent updates on campaign optimizations, including minor insights that could be valuable for client discussions. 

BACKGROUND

Please describe your company and position.

I am the CMO of FullFlat

Describe what your company does in a single sentence.

At FullFlat we provide people in UAE with ready-made furniture packages to move into a fully furnished apartment in 3 days.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ardos Performance Marketing to accomplish?

• Google Ads Campaigns Implementation & Management
• Full Traffic Analytics
• Advanced Sales Funnels Creation

SOLUTION

How did you find Ardos Performance Marketing?

• Online Search
• Referral

Why did you select Ardos Performance Marketing over others?

• High ratings
• Company values aligned

How many teammates from Ardos Performance Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Ardos Performance Marketing did a full account creation, campaigns management & built clear website analytics for us. What we've got: 

1. A well-structured Google Ads account with organized campaigns and ad groups; 
2. Well-performing different types campaigns, working as excellent client converting funnel; 
3. Conversion driving ad copies and ad extensions built on the pain points of our audience; 
4. Automatic performance reports via Looker studio & GA with key metrics and insights; 
5. Core strategies implementation that leads to leading-edge campaign performance on the market.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Highest ranking in Google search in comparison with our competitors; 
2. Conversion number increase from Google ads; 
3. Lower CPC due to better ad copies engagement;

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Highly professional work & specialists. 
• Very responsive work attitude.

What was your primary form of communication with Ardos Performance Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

As a client we would like to highlight the outstanding attitude of the Ardos Performance Marketing company to all our ideas, suggestions & problems we've got or faced during our work. It's been such a pleasure to have a real business-caring partnership.

Are there any areas for improvement or something Ardos Performance Marketing could have done differently?

Nothing we could highlight.

BACKGROUND

Please describe your company and position.

I am the CEO of Sceyt

Describe what your company does in a single sentence.

We are a CPaaS startup focused on Chat API services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ardos Performance Marketing to accomplish?

• To generate high qualified leads and increase sales using PPC

SOLUTION

How did you find Ardos Performance Marketing?

Referral

Why did you select Ardos Performance Marketing over others?

• Close to my geographic location
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Ardos Performance Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The deliverable was to set up Google PPC, Display ads, YouTube ads, and retargeting campaigns for our chat API service. There has been throughout research on competitors, keywords, and setting strategies for different countries to run the campaigns effectively considering our budget.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After running the campaigns we received qualified leads and signups to our platform. Over time they improved the keywords to be very specific to our industry to target customers with a high buying intention.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they are very much responsive. Their communication is excellent. Weekly reports are provided with detailed information on the performance.

What was your primary form of communication with Ardos Performance Marketing?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their deep understanding of Google advertising in general. Also, they are open to any discussion, or brainstorming to better understand the market and our needs to improve the campaigns for maximum performance.

Are there any areas for improvement or something Ardos Performance Marketing could have done differently?

We are constantly discussing with them what can be improved. So far we have managed to test different strategies and I hope they can do more in that regard to suggest improved tactics to engage customers considering our budget.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Stem Cell Vet

Describe what your company does in a single sentence.

Veterinarian clinic treating dogs with arthritis.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ardos Performance Marketing to accomplish?

• Manage google and microsoft ads
• Increase number of leads
• Increase brand awareness

SOLUTION

How did you find Ardos Performance Marketing?

Upwork

Why did you select Ardos Performance Marketing over others?

• High ratings
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Generating leads for our business. Managing google ads and microscoft ads. Scaling our paid advertising.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Number of leads generated. Business growth and revenue generated. The Ardos team have successful grown our google ads account - they consistently generated quality leads at a good cost per acquisition in a very complex market. We are extremely happy with the work the team has done and it has directly helped us grow our business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Ardos team have consistently done exceptional work. They are highly professional and detailed in their work. Work was always delivered on time and they were quick to respond to any needs we had. Worth noting is that, they always go above and beyond what was expected and add enormous value to every project.

What was your primary form of communication with Ardos Performance Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The Ardos Performance Marketing team is a delight to work with. They provide quality work consistently. In addition to this, they have provided other business insights which has helped our business grow. They go above and beyond to help where they can. We have worked with them for a while now, and they are consistent in their work and always add value.

Are there any areas for improvement or something Ardos Performance Marketing could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Co-founder of the company

Describe what your company does in a single sentence.

Help businesses grow online through digital marketing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ardos Performance Marketing to accomplish?

• Get results from Google Ads

SOLUTION

How did you find Ardos Performance Marketing?

Upwork

Why did you select Ardos Performance Marketing over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• They understand the everchanging industry

How many teammates from Ardos Performance Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

There are a range of clients I work with and each of them have their own objectives. Over all clients there was always setup with Google ads campaigns and structures, and conversion tracking through google tag manager to ensure proper attribution and tracking. 

The objective is always to get relevant traffic within the budget and get more leads and sales that affect the bottom line. 

Deliverables: 

• Campaign Setup and Structure 
• Keyword research and strategy session 
• Ad copy creation 
• Weekly reporting 
• Ongoing optimisations to the campaigns that are running

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Direct Sales 
• More phone calls 
• More relevant traffic to the site 
• More enquiries and leads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always deliver on time, and have a scheduled timeframe and set expectations when they deliver reports or updates. We use Slack (as I requested this for my own ease of use) and they are super prompt with their updates. 

They also have a standard onboaring/questionnaire to ensure each project is delivered to the same high standard.

What was your primary form of communication with Ardos Performance Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their transparency about what can be achieved and their human approach. There are lots of people who have skills on the "internet" but you need someone you can trust and that suits your needs as well. It's easy to talk to them, it's easy to plan, and more importantly they deliver results.

Are there any areas for improvement or something Ardos Performance Marketing could have done differently?

No, I am super happy with how the way things are!

BACKGROUND

Please describe your company and position.

I am the Director of a fitness equipment retailer

Describe what your company does in a single sentence.

Online retailer of home strength training equipment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ardos Performance Marketing to accomplish?

• Set up and manage our Google advertising
• Provide a positive ROI.
• Increase awareness of our brand via Google advertising.

SOLUTION

How did you find Ardos Performance Marketing?

Referral

Why did you select Ardos Performance Marketing over others?

• Pricing fit our budget
• Referred to me

How many teammates from Ardos Performance Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Set up and manage all aspects of our Google PPC marketing, providing a weekly update report and be available for email communication throughout the week where required.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Positive ROI on ad spend

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Extremely efficient and timely actions. They demonstrate clear and regular communication and are very happy to assist with questions and queries.

What was your primary form of communication with Ardos Performance Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

Positive continual results.

Are there any areas for improvement or something Ardos Performance Marketing could have done differently?

None.