Apples & Oranges Analytics and Marketing

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Willow End of Life Education and Planning. Our main product is intellectual property that we license to other individuals in the end-of-life industry, allowing them to facilitate scripted workshops and to use our materials in practice. We work in Vancouver, B.C., but our clients are worldwide.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Apples & Oranges?

We hired Apples & Oranges for digital marketing.

SOLUTION

What was the scope of their involvement?

At the beginning of our partnership, Apples & Oranges redesigned and developed our website in WordPress; they recently redeveloped it on Kajabi. In both cases theyThey've made sure to integrated oura blog and online shop. They also developed a knowledge base on Bubble, which we're also planning to move to Kajabi.

Currently, Apples & Oranges is in charge of our digital marketing. They were instrumental in helping us with online adds, campaigns, and sales funnels. They're beefing up our SEO; I provide content for Apples & Oranges to add to the platform. We primarily use Facebook, Instagram, Twitter, and LinkedIn for our digital marketing. Their team also works to develop sales funnels with us. 

What is the team composition?

We work with two teammates from Apples & Oranges, including Micahel (Co-Director). 

How did you come to work with Apples & Oranges?

I put out a listing online that I was looking for a digital marketing specialist and found them. Micahel was just starting his company, so we became his first steady client. 

How much have you invested with them?

We invest around $2,500 CAD (approximately $2,000 USD) a month with Apples & Oranges. 

What is the status of this engagement?

We started working together in February 2019, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We have around 4,500 individuals on our email lists, and when we first started, we had almost none. Our sales have also increased. We've grown a lot since starting with Apples & Oranges, although growth can be challenging to measure. We'd be lost without their work; our online presence is better because of their efforts. Apples & Oranges' team has helped us establish sales funnels that I never had the time to create before. 

Micahel is an amazing troubleshooter; he ensures all our programs work together. The automations his team has created are brilliant. Anytime we need something new, Michael will conduct research and identify solutions that fit our needs.  

How did Apples & Oranges perform from a project management standpoint?

Since we pay Apples & Oranges a retainer fee, I can't speak to their budgeting abilities. We meet weekly on Zoom, which motivates their team to deliver. In the past, we've used Airtable and HeyOrca for social media collaboration. Outside of that, we utilize Google Drive to collaborate. 

What did you find most impressive about them?

I haven't really engaged with Apples & Oranges' competition, so I don't have anything to compare them to. However, their values are great — they're socially responsible and invest in diversity and inclusion. Michael is very resourceful, smart, and attentive and responsive to our needs. 

Are there any areas they could improve?

I wish Apples & Oranges had a designer on their team.

Do you have any advice for potential customers?

I'd advise customers to establish clear, open communication with Apples & Oranges; it's vital to clearly plan the project and meet regularly. 

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a food production enterprise based in Vancouver.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Apples & Oranges Analytics and Marketing?

We were looking to extend our reach through social media.

SOLUTION

What was the scope of their involvement?

Apples & Oranges Analytics and Marketing is our primary SEO and digital marketing partner, and they also provide us with PPC and social media management.

Apart from that, they develop content for our website and newsletter.

What is the team composition?

I work with the two co-founders and a content writer.

How did you come to work with Apples & Oranges Analytics and Marketing?

We met them through a referral.

How much have you invested with them?

We’ve invested about $55,000 so far.

What is the status of this engagement?

Our ongoing partnership started in June 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since partnering with Apples & Oranges Analytics and Marketing, we’ve seen a significant improvement in our ranking and position on Google Search. We’ve also seen an improvement in the responses and interactions to our email newsletters and social media platforms.

How did Apples & Oranges Analytics and Marketing perform from a project management standpoint?

They perform well from a project management standpoint and we typically communicate through Skype and Zoom.

What did you find most impressive about them?

We’re impressed with their responsiveness and communication skills.

Are there any areas they could improve?

I can’t think of anything they need to improve on at the moment.

Do you have any advice for potential customers?

I would advise investing a lot of time understanding Apples & Oranges Analytics and Marketing so you can better understand yourself and what voice your brand should incorporate.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at Sixzero Design, a design agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Apples & Oranges Analytics and Marketing?

We needed help to set up our SEO to increase its online presence.

SOLUTION

What was the scope of their involvement?

Apples & Oranges helped us audit our website and made suggestions based on their insight to improve our site from an SEO perspective. Also, they helped us put things into action through their detail and technical approach, including changing the site’s font size, adding images, and other stuff that would appear in Google search results.

What is the team composition?

We worked with Michael (Co-Director).

How did you come to work with Apples & Oranges Analytics and Marketing?

They were referred to us by a partner.

How much have you invested in them?

We spent around $1,000 with them.

What is the status of this engagement?

We worked together from June–July 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We doubled our impressions and click rates since we started working with them.

How did Apples & Oranges Analytics and Marketing perform from a project management standpoint?

Project management was straightforward; they provided back and forth communication through email.

What did you find most impressive about them?

The technicality and depth of their audit were great. Also, the actionability of their team was good; they gave us a very detailed and easy-to-implement list of things we could do to have a real impact.

Are there any areas they could improve?

I don't think there's anything they can improve on — it was a simple engagement, and they delivered what they promised.

BACKGROUND

Please describe your company and position.

I am the Owner/Head Coach of Sweatworking Collective

Describe what your company does in a single sentence.

Sweatworking Collective is a women's strength training company that connects people through movement and fosters growth both inside and outside the gym

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apples & Oranges Analytics and Marketing to accomplish?

• Create a website that ensures customers get a feel of who we are as a company

SOLUTION

How did you find Apples & Oranges Analytics and Marketing?

Referral

Why did you select Apples & Oranges Analytics and Marketing over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Apples & Oranges Analytics and Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Website creation 
• Customer Pathway from finding us on google to booking their first session
• Copywriting for website and servces 
• SEO 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Completion of tasks by their deadlines 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Items were delivered in a timely fashion 

Responses were typically received with 24 hours 

Extra meetings were easily scheduled when needed 

The entire team was extremely friendly, very professional, and accessible. 

What was your primary form of communication with Apples & Oranges Analytics and Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The collaborative approach to the project. 

Are there any areas for improvement or something Apples & Oranges Analytics and Marketing could have done differently?

N.A

BACKGROUND

Please describe your company and position.

I am an executive of Shorba Bone Broth

Describe what your company does in a single sentence.

Shorba Bone Broth manufactures and offers frozen collagen-rich chicken and beef broths 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apples & Oranges Analytics and Marketing to accomplish?

• Run paid digital ad campaigns
• Overhaul website for SEO optimisation and better data collection
• Run social media and email marketing campaigns

SOLUTION

How did you find Apples & Oranges Analytics and Marketing?

Referral

Why did you select Apples & Oranges Analytics and Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Apples & Oranges Analytics and Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Social media "reels" 4xmonth 
Email newsletter 2x month 

Blog writing 1x month

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Content engagement, views, email newsletter open rates and click-throughs 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive and someone from the team emailed always communicated if the there were any changes. We met biweekly virtually with most of the team. They almost always completed deliverables in a timely manner

What was your primary form of communication with Apples & Oranges Analytics and Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed by Apples & Oranges Analytics and Marketing's team members' range of skills.

Are there any areas for improvement or something Apples & Oranges Analytics and Marketing could have done differently?

Perhaps they could have had more of a finger on the pulse in terms of online trends 

BACKGROUND

Please describe your company and position.

I am the Founder / CEO of Make Nice Company

Describe what your company does in a single sentence.

Make Nice Company aims to reduce the world’s consumption of single-use plastic waste with an ultra-concentrated plastic-free Solid Dish Soap that replaces up to 3 bottles of traditional dish soap.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apples & Oranges Analytics and Marketing to accomplish?

Increase our D2C orders and customer awareness

SOLUTION

How did you find Apples & Oranges Analytics and Marketing?

Reached out via email

Why did you select Apples & Oranges Analytics and Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Apples & Oranges Analytics and Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creating ads for Facebook/Instagram and Google. Data and marketing management. Creative creation for ads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ad created throughout the month for testing. Monthly calls to check in and review results. Ability to add additional ad efforts and any point.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great communication with every step. Timely responses to questions and support on all fronts.

What was your primary form of communication with Apples & Oranges Analytics and Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'm able to trust the abilities of all their team members fully!

Are there any areas for improvement or something Apples & Oranges Analytics and Marketing could have done differently?

Provide reminders for things they need between the monthly calls. Otherwise, they've been amazing!

BACKGROUND

Please describe your company and position.

I am the CEO of Aruna Revolution

Describe what your company does in a single sentence.

We make compostable menstrual pads that are better for the body and the planet

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apples & Oranges Analytics and Marketing to accomplish?

• Improve SEO
• Develop Website
• Begin social media presense

SOLUTION

How did you find Apples & Oranges Analytics and Marketing?

Referral

Why did you select Apples & Oranges Analytics and Marketing over others?

• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Apples & Oranges Analytics and Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of work included:

• developing our website
• adding in blog posts
• improving SEO
• adding in content to our social media
• creating newsletters
• helping develop our shopping platform

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The growth of our waitlist on the website, and the traffic to our website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, project were delivered on time and were also very responsive to changes requested

What was your primary form of communication with Apples & Oranges Analytics and Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed by the quality of the work, the alignment of values, and the shared passion for having an impact on the planet. They were very easy to work with, and they provided us with both education and helped us implement our vision.

Are there any areas for improvement or something Apples & Oranges Analytics and Marketing could have done differently?

No - they were fantastic

BACKGROUND

Please describe your company and position.

I am the General Secretary of Meadowvale Islamic Centre

Describe what your company does in a single sentence.

We are a registered charity

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apples & Oranges Analytics and Marketing to accomplish?

• Fundraising
• Raising Awareness

SOLUTION

How did you find Apples & Oranges Analytics and Marketing?

Referral

Why did you select Apples & Oranges Analytics and Marketing over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Apples & Oranges Analytics and Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A&O updated our website and optimized our Google placement. They ran ads on social media platforms to help with donations. They created video content for ads on social media.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We feel the campaign was a success, as we received a high volume of responses from online donations

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were on time and always professional. They were always available to answer questions and prodiced content that fit our organozations needs. They did last minute changes that were requested by our organization to make sure we were happy with the content being shown to the public.

What was your primary form of communication with Apples & Oranges Analytics and Marketing?

• Email
• Messaging App

What did you find most impressive or unique about this company?

The level of professionalism was impressive,also they cared about our project and made sure the content was what we wanted.

Are there any areas for improvement or something Apples & Oranges Analytics and Marketing could have done differently?

no, they were great in their work for us.

BACKGROUND

Please describe your company and your position there.

I am the owner of a small business that provides in home physiotherapy and in home kinesiology services in the Greater Vancouver area. Most of our clients are seniors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Apples & Oranges Analytics and Marketing?

To advise on SEO and update/run Google AdWords campaigns.

SOLUTION

How did you select this vendor and what were the deciding factors?

Michael provided a free consultation. Their consultation report was detailed and explained clearly using layman's terms.

Describe the project in detail and walk through the stages of the project.

Free consult, report and recommendations provided. Google Ad word campaigns created, tested and revised repeatedly. Monthly summary report or email.

How many resources from the vendor's team worked with you, and what were their positions?

Just him and another contractor representing her own firm

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Updated our Google Ad words campaigns. Found ones that are most effective and determined in which cities they are the most effective.

How effective was the workflow between your team and theirs?

Good

What did you find most impressive or unique about this company?

Layman’s terms used. Repeatedly testing and retesting

Are there any areas for improvement or something they could have done differently?

Nothing I can think of

BACKGROUND

Please describe your company and your position there.

I am the sales and marketing director for Eco Planet cleaning and building maintenance. We service residential and commercial properties with general janitorial, concierge services, exterior pressure washing and much more

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Apples & Oranges Analytics and Marketing?

We were looking to grow our company and expand on a larger scale. We wanted to achieve a social media presence and were not equipped in house to do so. We wanted to hire Apples and Oranges to run our marketing and social media in efforts to reach a larger demographic across the lower mainland.

SOLUTION

How did you select this vendor?

We found them on Linkedin and connected that way

Describe the scope of their work in detail.

After a few initial meetings trying to understand our business they came up with a marketing/ social media plan to help us grow up our business

What was the team composition?

We worked with a number of their team members in different areas, their directors as well as social media specialists

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We gained a larger following on our social media platforms due to their scheduled and organized posts.

How effective was the workflow between your team and theirs?

We had weekly meetings and spoke frequently throughout the week.

What did you find most impressive about this company?

They made an effort to understand our business so they could better serve us and meet our expectations. We thoroughly enjoyed working with them and their hard work to help grow our company. They made regular photo shoots to help with imagery for our website, social media and more

Is there any area for improvement or anything that could have been done differently?

Further brainstorming to see how we could gain more business. They definitely worked hard to understand us but maybe we could have worked together longer by understanding the success of our developers. Most of our business was word of mouth, reference or past relationships.