Apex Digital Agency Pty Ltd

BACKGROUND

Introduce your business and what you do there.

I’m the director of a healthcare company. We offer a comprehensive range of services, including chemistry, hematology, histopathology, microbiology, molecular biology, and specialized procedures like platelet apheresis.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Apex Digital Agency Pty Ltd?

We hired Apex Digital Agency Pty Ltd to handle our full digital presence. Our main goals were to build a professional website and establish our branding. We also needed to streamline patient communication through WhatsApp automation and increase our local visibility using Google Ads.

SOLUTION

What was the scope of their involvement?

Apex Digital Agency Pty Ltd has handled everything from design to execution. They started by refreshing our branding and building a new website. Once those were established, they implemented a WhatsApp automation system to improve our patient experience and launched Google Ads to help us offer our services.

Specifically, they began by refreshing our branding, including our content. For the website build, they developed a responsive site with key features like a test section, home sampling booking, patient portal, and a patient report download section.

What is the team composition?

We’ve worked with 2–5 teammates from Apex Digital Agency Pty Ltd.

How did you come to work with Apex Digital Agency Pty Ltd?

We found them through an online search. We chose them over other options because they had high ratings, a great culture fit, good value for cost, and referred to me. Additionally, our company values aligned.

How much have you invested with them?

We’ve spent between $50,000 and $199,999.

What is the status of this engagement?

We started working with them in August 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The project has delivered measurable success, particularly in efficiency and acquisition. The WhatsApp automation has been impactful, speeding up patient report delivery. User engagement has been better with all the details already on the website. Most importantly, the targeted Google Ads campaigns have resulted in a noticeable increase in patient inquiries and local foot traffic, leading to a strong positive return on investment (ROI) for the lab.

Specifically, the targeted Google Ads campaigns have resulted in a significant increase in qualified patient inquiries (up 2% month-over-month) and local foot traffic. The WhatsApp automation has led to an estimated 70% faster report delivery compared to the previous manual process and an estimated 45% increase in our patient satisfaction scores due to the instant, 24/7 service.

How did Apex Digital Agency Pty Ltd perform from a project management standpoint?

Their project management has been excellent. They’re highly professional, transparent, and always communicate proactively. They use efficient tools for sharing progress and receiving feedback, which keeps the project moving smoothly.

Crucially, they’ve delivered the core website and the WhatsApp automation system right on the agreed-upon deadline, and their ongoing services continue to be punctual. They communicate via virtual meetings, emails, and messages.

What did you find most impressive about them?

What impresses me most is how quickly they grasped the concept of our business. They haven’t just built a standard website; they understand exactly what a diagnostic lab needs — from secure report delivery to fast patient communication. That knowledge has led them to suggest the WhatsApp automation, which has been a total game-changer for our efficiency and patient experience.

Are there any areas they could improve?

The work has been great overall. The only small thing is figuring out the start. Since we have the website, branding, and automation all at once, setting up the order of work has taken a little back-and-forth at the beginning. However, once we’ve agreed on the plan, everything else has gone perfectly.

BACKGROUND

Introduce your business and what you do there.

I'm the director of Harbour Pest Control, a pest control company. We deliver safe, effective, and sustainable pest control solutions that protect families, businesses, and the environment while ensuring complete customer satisfaction and long-term results.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Apex Digital Agency Pty Ltd?

We hired Apex Digital Agency Pty Ltd to help us strengthen our online presence and generate consistent, high-quality leads. Our main objectives were to develop a modern, conversion-focused website and run targeted Google Ads campaigns that would increase inquiries for both our residential and commercial pest control services. Their role was to improve our visibility, streamline our digital marketing, and ultimately drive more bookings through effective online strategies.

SOLUTION

What was the scope of their involvement?

Apex Digital Agency Pty Ltd has managed the full digital overhaul for our pest control business. Their scope includes designing and developing a new, mobile-responsive website optimized for conversions, setting up our service pages, and creating a streamlined quote request flow. They also handle our Google Ads setup, including keyword research, campaign structuring, ad copy, and ongoing optimization. The main deliverables are the complete website build, Google Ads launch, tracking implementation, and continuous performance management to improve lead volume and quality.

What is the team composition?

We work with 2–5 teammates from Apex Digital Agency Pty Ltd.

How did you come to work with Apex Digital Agency Pty Ltd?

We found them through an online search. We chose them over other options because they had high ratings, their pricing fit our budget, they offered good value for the cost, they were referred to me, and their company values aligned with ours.

How much have you invested with them?

We've spent less than $10,000.

What is the status of this engagement?

We started working with them in September 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen clear and measurable improvements after engaging Apex Digital Agency Pty Ltd. Our website traffic has increased significantly, lead quality has improved, and our Google Ads campaigns have begun generating consistent conversions at a much lower cost per lead. Overall visibility, inquiry volume, and online presence have all strengthened noticeably within the first few weeks.

How did Apex Digital Agency Pty Ltd perform from a project management standpoint?

They deliver on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

What impresses me most about working with Apex Digital Agency Pty Ltd is their strategic approach combined with creativity. They take the time to understand our goals and deliver solutions that are both innovative and results-driven. Their professionalism, clear communication, and ability to consistently meet deadlines make the collaboration seamless and highly effective.

Are there any areas they could improve?

Overall, our experience with Apex Digital Agency Pty Ltd has been excellent. If there's one area for improvement, it would be to provide even more proactive updates on progress at certain stages of the project. That said, their responsiveness and willingness to address any questions or concerns quickly make up for it, and the final results exceed our expectations.