AmpliSell

BACKGROUND

Please describe your company and position.

I am the Owner/ CEO of The Fidget Game

Describe what your company does in a single sentence.

Create educational board games for kids!

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AmpliSell to accomplish?

• Increase ROAS
• Increase Sales

SOLUTION

How did you find AmpliSell?

Referral

Why did you select AmpliSell over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from AmpliSell were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Amazon PPC Optimization, Creation, and management that helps sellers maximize their advertising efforts on the platform. The service includes various components such as optimization, creation, and management of pay-per-click (PPC) campaigns. - 
• Optimization: The service focuses on improving the performance and efficiency of existing PPC campaigns. This involves analyzing data, identifying keywords and product targets that yield the best results, and making adjustments to optimize ad spend and increase conversions. 
• Creation: The service also assists in setting up new PPC campaigns. This includes keyword research, ad creation, and setting appropriate bid amounts to ensure maximum visibility and reach for the seller's products. 
• Management: Amazon PPC Optimization, Creation, & Management offers ongoing management of the PPC campaigns. This involves monitoring the performance, adjusting bids, adding new keywords, and optimizing the campaigns to align with the seller's goals. 
• The service also provides regular reporting and insights to track the progress and make informed decisions. Overall, they aim to help sellers drive more traffic to their products, increase visibility, and improve sales on the Amazon platform through effective PPC advertising strategies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project yielded tangible outcomes that clearly showcased progress and success. First and foremost, the project resulted in a significant increase in sales by 30%. This substantial growth in sales can be directly attributed to the efforts and strategies implemented during the project. Additionally, the project experienced the largest month ever in terms of sales during the first month of incorporating Amplisell. 

This notable achievement validates the effectiveness and impact of their involvement in the project. Moreover, the Return on Advertising Spend (ROAS) exhibited a considerable increase as a result of the project. This measurement is crucial in determining the effectiveness of marketing and advertising efforts, and the marked improvement indicates a positive return on the investment made. 

Furthermore, despite facing intensified competition, the project managed to defend its position as Amazon's choice for various keywords. Maintaining this status highlights the project's ability to successfully navigate the competitive landscape and ensures continued visibility and prominence in relevant search results. 

These measurable outcomes clearly demonstrate progress and success by showcasing substantial sales growth, record-breaking performance, improved advertising efficiency, and maintaining a competitive edge.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, I received weekly updates and bi weekly meetings to review progress.

What was your primary form of communication with AmpliSell?

Virtual Meeting

What did you find most impressive or unique about this company?

I found their dedication to providing excellent customer service and support to be impressive. They demonstrated a genuine interest in understanding and learning about my products, which showed their commitment to helping me succeed. Their communication was exceptional, keeping me updated regularly on the progress and making themselves readily available to address any questions or concerns I had. 

The promptness of their responses further highlighted their commitment to their customers. Overall, their level of care, attention to detail, and quick learning made them stand out as a unique company in my experience.

Are there any areas for improvement or something AmpliSell could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for an online business that sells small appliances and home goods. We sell through our own website and different channels, including Amazon.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AmpliSell?

We used to manage our Amazon advertising in-house and decided to work with an outside vendor to free that position from our team. 

SOLUTION

What was the scope of their involvement?

AmpliSell manages all our PPC marketing campaigns on Amazon, including product marketing, display, and banner advertising. AmpliSell has also built and launched our Amazon listings. AmpliSell creates our marketing assets and the majority of our branded content.

What is the team composition?

I mainly work with three teammates from AmpliSell. Brandy (Lead Brand Manager) manages our PPC campaigns and keeps the rest of the team on track. We also work with Julie (Content Manager), who creates our content, and a teammate who runs our inventory.

How did you come to work with AmpliSell?

I wasn’t working on the account when our company hired AmpliSell. Our company’s CEO talked with AmpliSell about their services and liked their ability to oversee our Amazon advertising. We also liked that they have experts on their team who could work on different tasks, including marketing and running compliance. 

How much have you invested with them?

We’ve spent around $120,000 with AmpliSell.

What is the status of this engagement?

We started working with AmpliSell around two years ago. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Julie really understands our directions and translates them into the content she creates. For instance, we’ve launched a pet line, and she has started to incorporate pets into the content. Julie has been able to run with the direction of where we want our brand to go. 

From the advertising side, Brady creates amazing and helpful reports where we can see our revenue per SKU per sale.

How did AmpliSell perform from a project management standpoint?

AmpliSell’s project management is great. The team quickly catches up on the ads or products that Amazon removes and requests the information we need to fill in compliance reports. Before working with AmpliSell, we would take up to a month to realize our ad had been removed, and we didn’t know how to navigate that process. We communicate with AmpliSell through email and biweekly calls. 

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I’d like to highlight Brady’s work. He goes above and beyond and consistently provides us with reports using Amazon’s information. These reports have helped our company understand where we’re at regarding revenue. Brady’s PPC marketing skills are unmatched by anything I’ve seen before. He does an excellent job at managing a high ROAS and quickly recognizes when things are going in the wrong direction, correcting work quickly.

I also enjoy Julie’s work; she creates great content and is very receptive to feedback and changes. She’s a pleasure to work with overall. 

What did you find most impressive about them?

I haven’t worked with other service providers before, but I don’t even want to try working with another provider, which speaks volumes about AmpliSell’s work. The team has made my transition to my position really easy.

Are there any areas they could improve?

I can’t think of anything drastic for AmpliSell to improve. Early on, some things about compliance fell through the cracks, but we talked with AmpliSell about our expectations and the compliance issues we noticed that had gone unattended. The team was really receptive and understanding, and the situation was corrected. We haven’t seen any repeat problems since then. 

Do you have any advice for potential customers?

I recommend potential clients stay on top of communication because AmpliSell is a really good communicator. I recommend clients keep communication lines open and ensure they are on the same page as AmpliSell since they provide good weekly reports.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Animalhouse Fitness

Describe what your company does in a single sentence.

We develop innovative fitness equipment

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire eSpark to accomplish?

• Help launch our Amazon account
• Manage our Amazon ads

SOLUTION

How did you find eSpark?

• Online Search
• Referral

Why did you select eSpark over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from eSpark were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We have run an ecommerce site 100% on Shopify in the past and were looking to launch on Amazon for the first time. We were seeking assistance in managing the new platform as well as creating, launching, and managing our Amazon ads strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were able to scale Amazon to six figures per month with a very efficient ad spend budget

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was done on time and even emergency situations were handled extremely quickly. Josh (Co-Founder) was willing to go outside the scope of work to help with the little things we were struggling with.

What was your primary form of communication with eSpark?

Virtual Meeting

What did you find most impressive or unique about this company?

Overall, our company was looking to test Amazon as a channel. Josh at eSpark helped us scaled this channel extremely quickly and we were able to analyze the results together. The absolute MOST impressive thing about using eSpark is that they effectively helped us figure out that Amazon was not a net positive channel for us and that we eventually pulled our listing from Amazon.

I don't know how you could trust an agency for keeping your best interests in mind than one that helps you leave a platform and therefore be unable to keep using them. That is the highest form of trust for us!

Are there any areas for improvement or something eSpark could have done differently?

None, I wish there was an eSpark for everything else we used an agency for

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Prolux

Describe what your company does in a single sentence.

Small cleaning appliances on an ecommerce platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire eSpark to accomplish?

• Scale
• Manage Amazon Ad load
• Managing account health and compliance

SOLUTION

How did you find eSpark?

Referral

Why did you select eSpark over others?

• Pricing fit our budget
• Referred to me

How many teammates from eSpark were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Creating and managing PPC ads. 
• Providing feedback and insight weekly on ad performance on a weekly basis. 
• Provide branded content creation. 
• Copy creation. 
• Managing account health and notifying us of any account problems prior to major company disruption.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We have received money back from Amazon from the hard work that ESpark has out into retrieving funds loss by Amazon not receiving/losing items.
•  Maintaining and many times creating positive growth in our ROAS goals.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have been very responsive and we have had nearly no issues with timeliness and results of assigned work.

What was your primary form of communication with eSpark?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Our account reps (Brady) communication and willingness to be available and get things any task done in a timely manner. They have a very impressive knowledge base and a positive and passionate nature that was a great fit for this company to work with.

Are there any areas for improvement or something eSpark could have done differently?

We have had minimal issues in regards to performance.

BACKGROUND

Please describe your company and position.

I am an executive at Elgin

Describe what your company does in a single sentence.

Elgin designs and manufactures worktech wearable devices that enhance and protect workers and tradesmen.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire eSpark to accomplish?

• Help resolve some Amazon FBA issues
• Determine best practices for launching a new product
• Further engage our Amazon customers

SOLUTION

How did you find eSpark?

• Met at a conference

Why did you select eSpark over others?

• Great culture fit
• Company values aligned

How many teammates from eSpark were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Competitor Analysis: We will examine your top competitors to understand their strategies and identify opportunities to outperform them in terms of pricing, product offering, and marketing initiatives. 
• Content Analysis: We will evaluate your product listings for their title, bullet points, product descriptions, and images to ensure they are optimized for both Amazon's algorithm and customer conversion. 
• Advertising Performance Review: We will assess your current advertising campaigns to identify areas of improvement, optimize ad spend, and increase return on ad spend (ROAS). 
• Roadmap to Success: We will share the actions we recommend on your account to take advantage of the opportunity, along with a timeline of when you can expect them to be completed by eSpark.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Key points to address in our Amazon strategy: 

• Actionable data that provide confidence in our decisions 
• List of detailed action items to further our reach and brand 
• Clear expectations of what to expect in further engagements

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were exactly on time and seriously over delivered! Very rare to see in companies like these these days. Very responsive and generous with their time to answer all of the plethora of questions that we had for them.

What was your primary form of communication with eSpark?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were very impressed by their delivery of their scope of work on time and vastly exceeding our expectations. They should charge a lot more for what they do because of the immense value it brings. This may sound over-enthusiastic but they have been one of our favorite business engagements that we have made in years. We will absolutely be working with them as long as they will tolerate us and look very much forward to accomplishing great things in the future together!

Are there any areas for improvement or something eSpark could have done differently?

They set expectations pretty clearly for what we would see from their services, they probably should raise their prices but we are hesitant to tell them that!

BACKGROUND

Please describe your company and your position there.

I'm the Co-Founder of a hobby/craft DTC e-commerce store.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire eSpark?

We hired eSpark to help us build and manage our Amazon listings. Our main channel is on our DTC ecommerce site, so we wanted to build out an Amazon presence as well for our product.

SOLUTION

How did you select this vendor?

We read a highly detailed case study Josh wrote on creating Amazon product listings in a private network we're in. He also comes highly recommended from multiple people we know in our network.

Describe the scope of their work in detail.

eSpark came in and built out our Amazon presence. They started with revamping our product listings and building out our A+ content. There is a great designer on the team that made our listing beautiful and informative. We had some amazing infographics made and great product descriptions.

What was the team composition?

We had one main point of contact which was our account rep, but also on the team was a supply chain analyst, a designer, and customer service team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We grew our Amazon sales over 10x after working with eSpark. This was largely driven by having a team that has scaled brands before and know what to do.

How effective was the workflow between your team and theirs?

Weekly meetings kept us in the loop, and everyone is super fast to respond with any issues that come up.

What did you find most impressive about this company?

eSpark sincerely cared about their clients. The team checks in regularly and makes sure that we are achieving our goals together.

Is there any area for improvement or anything that could have been done differently?

Our main regret was we probably should've started working with eSpark earlier.

BACKGROUND

Please describe your company and your position there.

I am an executive at an automotive company. We own and operated multiple aftermarket automotive brands.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire eSpark, and what were your goals?

We had recently acquired DC Sports and were in the process of transferring their existing Amazon selling relationship from 1p to 3p. We hired eSpark to consult and support us in this transition.

SOLUTION

How did you select this vendor and what were the deciding factors?

The vendor was selected after discussions with multiple peer groups who had also had positive experiences with eSpark. We originally went with another provider and did not find their experience and capability to be where we needed it to be.

The team at eSpark brought the right level of expertise to help us solve some challenging issues during the transition.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Our weekly (and eventually bi-weekly) meetings kept projects on track. We really focused on returning sales volume to before the transaction sales levels. We had a number of special projects focused on A+ content creation, inventory management, and advertising optimization.

How many people from the vendor's team worked with you, and what were their positions?

Our primary contact was Brady. He was excellent as both a problem solver as well as a liaison to the other team members at eSpark.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have currently achieved about 80% of our target goals. Our primary issue in moving the account from 1p to 3p is that Amazon retains a backlog of inventory that they are continuing to sell. Once Amazon sells through their inventory, we fully expect that our setup will achieve 100%+ of our target goals.

Describe their project management style, including communication tools and timeliness.

As mentioned before, we had weekly team meetings to review goals and tactical projects. The eSpark team had created monthly dashboards of financial targets that we would review to track progress against goals.

What did you find most impressive or unique about this company?

Honestly their attitude coupled with their depth of knowledge. Brady was exceptional at working with us to understand our needs and help craft a solution.

Are there any areas for improvement or something they could have done differently?

Our experience was completely positive.

BACKGROUND

Introduce your business and what you do there.

I'm an executive at a pet treat shop; we sell pet treats retail and online.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with eSpark?

We hired them to manage and expand our Amazon presence and sales.

SOLUTION

What was the scope of their involvement?

I initially brought eSpark on to try different experimental and advertising techniques on Amazon, which I didn't have time to do. They also went through my campaigns and gave suggestions, then started managing them completely.

Eventually, they took over the day-to-day management of the campaigns, and I only gave them the goals and parameters we were looking for.

What is the team composition?

I worked directly with only one member of their team.

How did you come to work with eSpark?

I met them at a trade show.

How much have you invested with them?

We spent around $30,000 with them; it was a fixed $2,000 payment a month plus a percentage of sales.

What is the status of this engagement?

We worked together from July 2021–July 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

eSpark helped us grow the campaign well and did what I asked — I had them in a pretty good place before I handed over the keys, but they kept the growth rate up and did it smartly, which freed up my time.

The sales also grew by 30%–40% over last year.

How did eSpark perform from a project management standpoint?

I trusted them enough to hand over the day-to-day management of the campaigns, and they were good at working within the parameters I set and keeping everything efficient while maintaining growth.

Also, I never needed to give them a deadline because they'd do it when I asked.

Regarding communication, I had weekly meetings with the project manager. They generally made a weekly report they would send and were very responsive to any questions I had.

What did you find most impressive about them?

I appreciated my direct communication line with the project manager — I didn't have to go through a third-party person.

Are there any areas they could improve?

Having the management be a little bit more involved would've been good.

Any advice for potential customers?

Have a very well-defined idea of what your goals are. Also, have short- and longer-term goals established in your mind, the timelines, and the parameters.

BACKGROUND

Please describe your company and your position there.

I am the Director of Brand Management for Nice Brands. Our company innovates, markets, and operates various eCommerce businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire eSpark, and what were your goals?

We hired eSpark to wholly manage our various seller central accounts and lead our paid advertising strategy. Our goal was to develop a strategy that would have us reach our order number goals while optimizing our TACOS and aCOS to control spending.

SOLUTION

How did you select eSpark and what were the deciding factors?

We were referred to eSpark by a well-trusted group of eCommerce professionals. After a few meetings with their leadership, we knew they would be a great fit for us.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Onboarding took only a few short meetings before eSpark was able to drive our accounts. eSpark immediately dug in and optimized our listings and ad campaigns. The positive results were immediate.

How many resources from the eSpark team worked with you, and what were their positions?

We work with a dedicated Brand Manager who is fantastic at what he does.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Honestly, eSpark is one of the best vendors we have ever worked with. We really wanted to find a company that could integrate with us and feel like a division of our team. eSpark consistently meets or exceeds their goals.

How effective was the workflow between your team and theirs?

Workflow has been fantastic. Out the gate, we set up bi-weekly meetings and monthly reporting to track progress.

What did you find most impressive or unique about this company?

Not only are they a 1-stop shop for all things Amazon but they go above and beyond to understand our business goals. Again, they've integrated seamlessly with our team and truly feel like a division of our company.

Are there any areas for improvement or something they could have done differently?

Not really...

BACKGROUND

Please describe your company and position.

I am the CEO of Stormy Kromer

Describe what your company does in a single sentence.

We are a cut and sew contract manufacturer and the home of the Stormy Kromer brand. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AmpliSell to accomplish?

• Transition our brand from selling via wholesale partners on Amazon to us selling directly

SOLUTION

How did you find AmpliSell?

Via peer group

Why did you select AmpliSell over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from AmpliSell were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Complete launch of our spring 2025 product collection on Amazon including:

• Content and Listings
• Advertising Strategy
• Logistics for both FBA and FBM
• Inventory and Forecasting Strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Launched ahead of schedule with very few hiccups. Sales already exceeding expectations. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our bi-weekly meetings are essential to staying on track and their email communication and response is impeccable. 

What was your primary form of communication with AmpliSell?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Over the years, we've been disappointed by many outside marketing/advertising and similar agencies. It is so nice to have someone actually exceed our expectations. That sentiment is echoed by my entire team. They do what they say they will do, respond quickly, and are willing to flex to meet the uniqueness of our company and products. 

Are there any areas for improvement or something AmpliSell could have done differently?

N/a