Americano

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Drifter Spirits & Rare Character

Describe what your company does in a single sentence.

Build brands in the beverage alcohol space including Rare Character Whiskey, Paladar Tequila, Drifter Craft Cocktails and more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Americano to accomplish?

• From the ground up brand build.
• Custom and unique bottle and package.
• Customized single barrel project.

SOLUTION

How did you find Americano?

Referral

Why did you select Americano over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Americano were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rare Character:
The scope of work included the branding of Rare Character and all brands within the Rare Character family, packaging design, dry goods sourcing, marketing and sales collateral. Key deliverables included (but not limited to): logo, typography, brand colors, label design that is TTB compliant and print-ready, website design, sell sheets, shelf talkers, shipper box design, label design systems, and more.

Paladar:
The scope of work included the branding, packaging, and collateral for Paladar Tequila. Key deliverables included (but not limited to): logo, typography, brand colors, label design that is TTB compliant and print-ready, bottle component design & production execution, website design, sell sheets, shipper box design, label design systems, event table designs, and more.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Rare Character: The Americano team helped bring the creative vision for the Rare Character branding to life and developed the creative process for our single barrels. They've been a great asset throughout the creative side of sourcing high-quality dry goods like caps and labels, ensuring we have the best price for the quality we seek.

Paladar: The Americano team understood our creative brief for Paladar's family story and the marketing strategy behind it, as shown by the unique proposed bottle design. Instead of just proposing a bottle design and leaving us to figure out how to execute it, they went the extra mile to figure out the production line process to ensure the design came to life exactly how they saw it without compromising the quality or the integrity of the brand story.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Generally very reliable and good at feedback 

What was your primary form of communication with Americano?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Ability to adapt to the unique model that our concept generated with the single barrel series

Are there any areas for improvement or something Americano could have done differently?

Nope

BACKGROUND

Please describe your company and position.

I am a Department Manager of Rare Character Whiskey

Describe what your company does in a single sentence.

Independent bottlers of American Whiskey

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Americano to accomplish?

• Help with all of our design needs
• Project management

SOLUTION

How did you find Americano?

Referral

Why did you select Americano over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Americano were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Americano is working with us at Rare Character on a comprehensive branding and design project. The scope of work includes developing a visual identity that aligns with our brand values and messaging. Key deliverables consist of logo design, packaging, promotional materials, and digital assets for use on social media and websites. Additionally, they are creating mockups and collaborating closely with us to make revisions based on our feedback throughout the process.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Americano has provided us with countless deliverables over the last few years, as well as reporting, creative problem solving, and more. It's impossible to quanitify the impact they've had on our brand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Americano’s project management has been exceptional. They consistently deliver items on time, often ahead of schedule, and always keep us informed throughout the process. Their responsiveness to our needs has been outstanding—whether it's making adjustments or accommodating last-minute requests, they handle everything with professionalism and efficiency. They truly go above and beyond to ensure that each phase of the project runs smoothly, making them a reliable and proactive partner.

What was your primary form of communication with Americano?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Americano is their perfect balance of professionalism, creativity, and ease of collaboration. They bring a high level of creativity to every project, presenting fresh ideas that push the boundaries while staying aligned with our brand vision. Their professionalism shines through in their clear communication, timely deliveries, and attention to detail. On top of that, they’re incredibly easy to work with—whether we need revisions or have questions, they handle everything with flexibility and a great attitude. It’s rare to find a team that’s both innovative and so seamlessly collaborative.

Are there any areas for improvement or something Americano could have done differently?

Nothing comes to mind

BACKGROUND

Please describe your company and position.

I am the Head of Engagement &  DEI of change.org

Describe what your company does in a single sentence.

The world's platform for change.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Americano to accomplish?

• Redesign careers page
• Reengineer the job board

SOLUTION

How did you find Americano?

Referral

Why did you select Americano over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Americano were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Careers page refresh - complete redesign

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our new careers page is exactly what we wanted and had all the design details, photo and video elements, job board features that we wanted.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always on time, clear with communication, and always one step ahead. 

What was your primary form of communication with Americano?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were so easy to work with, professional, and great listeners; they executed our vision flawlessly.

Are there any areas for improvement or something Americano could have done differently?

No - everything was great!

BACKGROUND

Please describe your company and position.

I am the President of Hayner Distilling

Describe what your company does in a single sentence.

Hayner Distilling sources and bottles premium whiskeys.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Americano to accomplish?

• Design a new whiskey label

SOLUTION

How did you find Americano?

Referral

Why did you select Americano over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Americano were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Americano was recommended and hired to deliver a new whiskey label to compliment and match the branding from our first two labels. The deliverable was a finished and print ready whiskey label which they delivered.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The outcome was a well designed whiskey label that perfectly matched our branding. Americano did not design our first two labels, but their label matched perfect and they will be hired for all future labels.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The entire team was responsive and able to meet at all our requested times

What was your primary form of communication with Americano?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Charlie and the team understood our vision for the new label and brought it to life offering several concepts to choose from. Most impressively, the incorporated all of our recommendations as we refined the label

Are there any areas for improvement or something Americano could have done differently?

I do not have any improvements or recommendations as the project went perfect.

BACKGROUND

Please describe your company and position.

I am the Founder of T Lam & Sons Spirits

Describe what your company does in a single sentence.

Whisky and spirits company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Americano to accomplish?

• Bottle label and design
• Website
• Research alternative market opportunities
• Branding Direction

SOLUTION

How did you find Americano?

Industry Conference

Why did you select Americano over others?

• Great culture fit
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

As a start up company, we had the opportunity to decide what direction to take our brand. A discussion on key deliverables were decided before continuing forward to ensure goals could be met in the outlined dates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Following the market research, branding direction was determined.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Team responded well to feedback and flexible with changes that sometimes were challenging. But they prevailed.

What was your primary form of communication with Americano?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Team is responsive and great to work with! A great cultural fit and an understanding of client's needs. If they needed more clarity, they were unafraid to ask for it because getting it right was important. Pivoting when things changed were also great as they were able to do so on a timely manner.

Are there any areas for improvement or something Americano could have done differently?

Their team is great. I could not be working with a better group of individuals who truly want your business to succeed.