Altitude Marketing

BACKGROUND

Please describe your company and position.

I am the Sales Manager of Universal Industrial Gases, LLC

Describe what your company does in a single sentence.

Supplier of industrial gases and equipment and services supporting the generation of industrial gases

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Altitude Marketing to accomplish?

• Define an identity and brand within our industry sector
• Increase brand awareness with users of industrial gases
• Generate leads to grow our company

SOLUTION

How did you find Altitude Marketing?

• Online Search
• Referral

Why did you select Altitude Marketing over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit

How many teammates from Altitude Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Key deliverables:

• Define an indenity for our company based on what we've done in the past, where we want to go, and how we do business and provide content (taglines, brand messages, etc.) that support that identity.
• Develop sales enablement documentation/literature
• Identify key industry players and trade organizations/shows they belong to and attend to get our sales team in front of more prospective customers
• Develop marketing campaigns and strategies to target relevant audiences
• Manage our LinkedIn account, developing regular posts aligned with our brand messaging
• Support our website development efforts, running SEO audits and suggesting improvements
• Driving us to define and measure progress, adjusting our plans as needed

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have seen an increase in leads, more website traffic, more LinkedIn impressions, and have followed through on attending and grading trade organization events supporting our business

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Altitude has delivered on all action items in a timely manner and has been extremely organized. As a small organization, our focus can be pulled away to ongoing projects and emerging opportunity but Atitude has driven us to stay on track.

What was your primary form of communication with Altitude Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

Extremely knowlagable personnel, many subject matter experts. Our relationship manager is fantastic, very organized, and professional. Altitude is also very patient. Digital marketing and advertisement is new to our company and we don't have the resources of very large corporations, but Altitude Marketing has maximized our value with what we've been able to do within our budget.  

Are there any areas for improvement or something Altitude Marketing could have done differently?

We are very pleased with Altitude's support and nothing comes to mind in terms of shortcomings or hindsight.

BACKGROUND

Please describe your company and position.

I am the VP of Sales, Marketing and Operations of a software company 

Describe what your company does in a single sentence.

Our company helps clients achieve sustained regulatory compliance, ensure product quality, and reduce costs through AI and automation. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Altitude Marketing to accomplish?

• Increase Conversions
• Increase Leads

SOLUTION

How did you find Altitude Marketing?

• Online Search
• Referral

Why did you select Altitude Marketing over others?

• High ratings
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed a marketing partner with life sciences experts who understood the market. Our goal was to launch one of our products and enhance brand visibility. Altitude has been instrumental in focusing our efforts on what truly matters. They provide ongoing strategic recommendations, implement website content updates, create impactful sales collateral, and offer valuable counsel on the content our team should prioritize. Their support has significantly strengthened our marketing efforts, and we look forward to continuing our partnership.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Partnering with Altitude has driven remarkable results. Our website sessions increased by over 35%, and new users grew by nearly 50%. Organic search visibility jumped by more than 75%, and we saw a significant increase in lead generation, particularly through paid media, which contributed over 300 qualified leads. Their strategic direction and content updates have not only enhanced our online presence but also boosted engagement, positioning us for continued success. We're excited to keep building on this momentum with Altitude.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Altitude’s project management has been reliable.  They’ve always been responsive to our feedback and needs, working diligently to ensure key deliverables were completed. They’ve maintained open communication throughout the project, which has helped keep everything on track and ensured our priorities were addressed. 

What was your primary form of communication with Altitude Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about Altitude was their understanding of the life sciences market and their ability to tailor their strategies to our specific industry needs. Their expertise allowed them to provide highly relevant recommendations and insights that we hadn’t considered. Additionally, their flexibility in adapting to our changing requirements and their willingness to collaborate closely with our team made them a valuable partner. 

Are there any areas for improvement or something Altitude Marketing could have done differently?

Our relationship with Altitude Marketing is great, since we've started with them, we've expanded the scope of services we engage Altitude. It would be great to see them continue to drive improvements to the quality and efficiency of deliverables as they become more aware of the work we do and our requirements.

BACKGROUND

Please describe your company and position.

I am the Sr. Account Executive of GDT

Describe what your company does in a single sentence.

Akkadian Labs develops innovative software solutions to streamline and automate unified communications management for businesses, supporting many Fortune 500 companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Altitude Marketing to accomplish?

• consolidation of our various outsourced marketing resources
• Have marketing play an integral role to lead generation in a much more prescriptive manner
• Assess and then change accordingly our website to garner more qualified traffic
• Provide useful analytics around how marketing is doing in support of moving opportunities from brand awareness to actual interest

SOLUTION

How did you find Altitude Marketing?

Referral

Why did you select Altitude Marketing over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Altitude Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had this marketing group do just about every aspect of marketing you would need a team to do - from web redesign, web optimitization, digital marketing, content writing, LinkedIN promotions, brand awareness, trade show work, KPI reporting on what is and isn't working.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

More qualified leads - that simple.  Whether effective trade show work, or digital marketing, or outbound reaches, we generated more leads during the time I worked with them

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent project management.  Excellent keeping us on track with time management and project management skills. They are very responsive and never miss a deliverable date.

What was your primary form of communication with Altitude Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Truly great people who care deeply about their effectiveness and the job they are doing for their clients.  Also, great marketing talent in general

Are there any areas for improvement or something Altitude Marketing could have done differently?

Nope.  honestly - I find them to be a 5 star company

BACKGROUND

Please describe your company and position.

I am the managing member of Skylands Family Support

Describe what your company does in a single sentence.

Skylands is a trusted and proven support coordination agency for New Jersey families. Our support coordinators form lifelong bonds with the families they serve and are dedicated to helping individuals with special needs choose and access the best services to thrive in the adult world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Altitude Marketing to accomplish?

• Increase our internet and social media prescence
• Assist us with branding

SOLUTION

How did you find Altitude Marketing?

personal introduction

Why did you select Altitude Marketing over others?

• High ratings
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Altitude Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Altitude has been our marketing partner since 2018, they have built our website, developed our messaging and increased our SEO significantly.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Altitude developed our rebranding; website and our social media prescence quickly, while guiding us through the entire process. The are an invested partner in our success. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at Altitude is great to work with, they respond to any of our requests in a timely manner and keep projects moving forward. 

What was your primary form of communication with Altitude Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We love working with Altitude Marketing; they are our marketing partner that truly cares about our success. 

Are there any areas for improvement or something Altitude Marketing could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Chief Marketing Officer, retired of Ben Franklin Technology Partners of Northeastern Pennsylvania

Describe what your company does in a single sentence.

The Ben Franklin Technology Partners is a state-funded economic development organization charged with creating and retaining highly paid, sustainable jobs through venture capital investments in early-stage technology firms and innovation investments in tech-based established manufacturers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Altitude Marketing to accomplish?

• Advance Ben Franklin's brand in service area through website production and enhancements and social media recommendations
• Advance the brands of Ben Franklin's tech-based client firms using a variety of marketing and public relations tools

SOLUTION

How did you find Altitude Marketing?

professional colleague of CEO

Why did you select Altitude Marketing over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Altitude Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ben Franklin was Altitude Marketing's first client, and we continued working with them through my retirement as CMO in March of 2023. Altitude was a valued strategic marketing partner both to our organization and to the many technology clients that we served. They created and delivered our website, instructed and advised us on social media strategies, supported our work in event marketing, and were a trusted resource to which we frequently referred our clients. 
Early-stage firms do not have the luxury of making a mistake in selecting a vendor, and we referred Altitude with complete confidence that they would learn quickly, provide cogent and actionable recommendations, and get the work done on time and on budget. Altitude is an expert and trustworthy partner for companies of all sizes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Many projects were completed with Altitude. All were finished to our complete satisfaction.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Altitude completed all projects on time and on budget, and were highly responsive to our needs and requests.

What was your primary form of communication with Altitude Marketing?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Altitude Marketing not only delivered marketing expertise and recommendations with excellence but was also genuinely delightful to work with. 

Are there any areas for improvement or something Altitude Marketing could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Ottimate

Describe what your company does in a single sentence.

Ottimate is AP automation AI that provides a smarter way for AP managers, approvers, controllers and CFOs to work through the entire invoice lifecycle.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Altitude Marketing to accomplish?

• Rebrand
• Messaging and positioning
• Market expansion

SOLUTION

How did you find Altitude Marketing?

Online Search

Why did you select Altitude Marketing over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Altitude Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We searched for (and found!) the best agency to help our company with a complete rebrand. The project included the following key deliverables (highlights, a TON of work went into this initiative): 

• Naming
• Logo, icons, and brand design
• Brand strategy 
• Audience testing 
• Value prop and message development 
• Value prop & message testing 
• Video creation 
• Content marketing 
• Website design 
• Marketing collateral design
• Rebrand launch

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I highly recommend Altitude Marketing to any organization looking for an outstanding agency to partner with on a rebranding project or any other marketing initiative. 

Our old brand served us well for the first ten years, but our customer base evolved along with our service offerings over time. We needed the perfect partner to help us select a new name and brand identity that powerfully represented our company's heart and audience. Altitude did just that. They devised hundreds of ideas, whittling those down to a handful of great options. 
Many of the names they presented were so good it was challenging to pick the right one. That's where audience testing came in and helped us know we found a new name and brand identity that will carry us into the future. 
Altitude delivered everything they promised and more. I can't tell you how much incredible feedback we've received since the rebrand. Employees, loyal customers, new customers, prospects, and strangers all love Ottimate and our mascot, Otti the Ottimator. We're also experiencing unprecedented growth in all areas of our business.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Altitude delivered everything they said they would and more. They hit all timelines and efficiently managed the many moving parts towards the rebrand launch date. They were also fantastic partners. I truly felt like they were an extension of the Ottimate marketing team. 

What was your primary form of communication with Altitude Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Creativity and speed. Altitude Marketing has some of the most creative people I've worked with in marketing. The team is also incredibly fast with their delivery. We threw some curveballs into the project from time to time and they weren't phased. 

Are there any areas for improvement or something Altitude Marketing could have done differently?

The only thing I would change on this project is partnering with Altitude more quickly than we did. We wasted a lot of time vetting other agencies. I wish we found and selected Altitude at the start of the project. 

BACKGROUND

Please describe your company and position.

I am the Marketing Specialist of Zef Scientific, Inc.

Describe what your company does in a single sentence.

ZefSci is an engineering company focused solely on providing multivendor LCMS maintenance and service and setting a new standard in analytical instrument repair.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Altitude Marketing to accomplish?

• Increase Brand Awareness
• Generate Quality Leads
• Expand Market Reach
• Enhance Customer Engagement

SOLUTION

How did you find Altitude Marketing?

Online Search

Why did you select Altitude Marketing over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Altitude Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Over the course of a year, Altitude Marketing Agency worked closely with our company to achieve growth and success through targeted marketing efforts. They conducted thorough research to understand our audience and competitors, then developed a strategic marketing plan aligned with our goals. Altitude Marketing was responsible for planning and executing various marketing campaigns across digital & traditional platforms to increase brand awareness, generate quality leads, and drive conversions. 

They created engaging content, managed advertising campaigns, and optimized our online presence. Throughout the year, the agency continuously monitored campaign performance, providing regular reports and insights to track progress and make informed decisions. They also assisted in brand-building activities and supported our overall marketing strategy. 

This partnership aimed to enhance our company's market presence, attract new customers, and ultimately contribute to sustainable growth and success over the next year.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Through our partnership with Altitude Marketing Agency, we achieved several measurable outcomes that signify progress and success. We observed increased brand awareness with more online conversations, website visits, and social media engagement. This led to a growing follower base across digital platforms. Moreover, our lead generation and conversion rates improved significantly, thanks to targeted marketing campaigns. 

We also witnessed enhanced online visibility and better search engine rankings. Altitude's efforts resulted in higher campaign performance metrics, including improved click-through and conversion rates, meeting or surpassing our goals. We experienced increased customer engagement and interaction on social media, as well as more participation in company events and webinars.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Altitude Marketing Agency, with Molly and Rachel as our dedicated marketing managers, demonstrated effective project management throughout our partnership. They consistently delivered items on time and were responsive to our needs. Their proactive approach and clear communication ensured that deadlines were met, and they addressed our requests promptly and efficiently. This allowed for smooth collaboration and successful execution of marketing initiatives.

What was your primary form of communication with Altitude Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

What I found most impressive and unique about Altitude Marketing Agency was their combination of professionalism and great sense of humor. They were not only easy to work with but also housed a team of highly talented individuals. This blend of qualities made our collaboration enjoyable and productive. Their professionalism ensured that projects were managed efficiently and delivered on time, while their sense of humor added a refreshing and positive dynamic to our interactions. 

Overall, working with such a talented and personable team made our marketing efforts both effective and enjoyable.

Are there any areas for improvement or something Altitude Marketing could have done differently?

If I had to suggest one thing for Altitude Marketing Agency it would be expanding their team to match their exceptional work! Having more hands-on deck could make their already great work even smoother and more dynamic. But overall, their current team did a fantastic job, and this suggestion is just a fun way to acknowledge their efforts.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Akkadian Labs

Describe what your company does in a single sentence.

Provisioning automation for unified communications

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Altitude Marketing to accomplish?

• Build awareness
• Generate leads

SOLUTION

How did you find Altitude Marketing?

• Referral
• Used them at a previous company

Why did you select Altitude Marketing over others?

• Great culture fit
• Good value for cost

How many teammates from Altitude Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Altitude acted as full service B2B marketing agency for Akkadian.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Filled the top of the funnel with qualified leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

A single account manager coordinated multiple experts to deliver results. Highly responsive. Always on time.

What was your primary form of communication with Altitude Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Everyone took the time to understand our value proposition, target audience, and brand.

Are there any areas for improvement or something Altitude Marketing could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Marketing Advertising/Manager Manager of Chemical Concepts

Describe what your company does in a single sentence.

We are a B2B adhesive distributor.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Altitude Marketing to accomplish?

• Help with Marketing initiatives
• Site Seo
• Brand Awareness
• Competitor analysis

SOLUTION

How did you find Altitude Marketing?

Online Search

Why did you select Altitude Marketing over others?

Company values aligned

How many teammates from Altitude Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They have helped us with many projects from branding to all facets of marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Overall success has accumulated to increased sales in all facets of markeitng endeavors.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

100% attentive to our needs and success.

What was your primary form of communication with Altitude Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

I'm impressed by Altitude Marketing's deliverability and ease of working with their team. Super professional and would recommend to all!

Are there any areas for improvement or something Altitude Marketing could have done differently?

None that we ever have faced