Alameda Internet Marketing

BACKGROUND

Please describe your company and your position there.

CAI International is a global shipping and transportation services company. As the Manager of Marketing and Communications, I oversee all of our marketing projects from creation to completion.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Alameda Internet Marketing?

We needed to fully understand Google Ads so that we could get the best return for our investment. We needed to create landing pages and set up the Google Ads infrastructure which we found to be a complicated process.

What were your goals for this project?

Our goals were to initiate Google Ad campaigns, monitor them, adjust as needed with the ultimate goal of driving in new leads and increasing market share.

SOLUTION

How did you select this vendor?

I researched a number of agencies and individuals that worked in the Google Ads space. After interviewing 5 companies, AIM was exactly what we were looking for. Our relationship started off exceptionally well and we have been working with Ross and his team ever since.

Describe the scope of their work in detail.

The scope included doing a full assessment of the business segments that we were targeting. Then we had to develop the ads and keywords that we felt would give us the best click-through rate. We also hired AIM to build our landing pages. The setup process needed to be thorough.

After we launched, that's when the bulk of the work took place. Monitoring and adjusting keywords is a process that also requires keen insight and diligence. Determining the appropriate budget for each segment was also a huge factor in our success.

What was the team composition?

We always had one point of contact and that worked extremely well.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After 3 months of tweaking, we started to see results. Budgets had to be adjusted along the way as did keywords. We are happy to say that we gained our biggest accounts through this project and collaboration with AIM.

How effective was the workflow between your team and theirs?

We had a great system in place of weekly meetings and occasional office visits. AIM was always on time and worked in a professional manner.

What did you find most impressive about this company?

The most impressive aspect was AIM's dedication to our project and overall knowledge of the platform. There is upfront pricing and no hidden fees. You can customize how you want to communicate so specialized service comes to mind.

Are there any areas for improvement?

We are incredibly happy with AIM, and any needs of ours were always addressed in a timely manner.