Ad Advance

BACKGROUND

Please describe your company and position.

I am the E-Commerce Manager of a granola company.

Describe what your company does in a single sentence.

Our Granola can be enjoyed with more than just milk and yogurt - elevate everything from your smoothies and baked goods to your ice cream — without the added sugar.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ad Advance to accomplish?

• Grow NTB customers and improve ranking on high-value terms. Align DSP and on-platform tactics to drive full-funnel growth across Amazon, Walmart, and Instacart.

SOLUTION

How did you find Ad Advance?

Online Search

Why did you select Ad Advance over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Ad Advance were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We tasked AdAdvance to drive trial with an efficient use of our advertising dollars at our key retailers Amazon, Walmart.com, and Instacart.  To do this we asked them to improve ranking on high-value terms, to help drive NTB shoppers.  AdAdvance was able to meet weekly to provide updates on our full-funnel strategy with key insights on ROAS, NTB Rate, and our ACOS.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Success was measured by lifted NTB order rates, higher ad and total sales, improved keyword ranking, increased impressions across targeted verticals, and stronger full-funnel performance across Amazon Ads and DSP.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

AdAdvance made sure to meet all deliverables on time, and are always willing to go the extra mile.  They are very flexible, and are ready to meet any day to ensure our needs are met.  

What was your primary form of communication with Ad Advance?

Virtual Meeting

What did you find most impressive or unique about this company?

Their flexibility and effort to help us succeed are impressive.

Are there any areas for improvement or something Ad Advance could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CEO & Founder of Daisy Rose

Describe what your company does in a single sentence.

Manufacturer of bags, wallets and fashion accesories 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ad Advance to accomplish?

• Drive profitable growth through Sponsored Ads on Amazon and Walmart, maintain ACOS within target ranges, and support ongoing catalog changes. Improve efficiency, scale performance responsibly, and align strategy with the brand’s evolving profitability needs.

SOLUTION

How did you find Ad Advance?

Referral

Why did you select Ad Advance over others?

High ratings

How many teammates from Ad Advance were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Manage Amazon and Walmart Sponsored Ads, including campaign builds & optimization. Support promotional planning, adjust tactics to platform constraints, and provide performance insights and recommendations over several years

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved ACOS performance, stronger return on ad spend, higher visibility across core products, and consistent gains during key promotional periods. Clear communication, strategic recommendations, and year-over-year improvements guided long-term success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

AdAdvance demonstrated strong project management throughout our collaboration. Their team was organized, structured, and clear about timelines, which helped keep all tasks moving in the right direction.

AdAdvance successfully achieved the advertising goals we set together. Their targeting strategy, optimizations, and data-driven approach delivered the results we were aiming for, improving overall performance and supporting our broader business objectives.

What was your primary form of communication with Ad Advance?

Email or Messaging App

What did you find most impressive or unique about this company?

They quickly adapted to shifting needs, consistently offered data-driven recommendations, and maintained full transparency in their reporting

Are there any areas for improvement or something Ad Advance could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the E-Com Marketplaces Leader of a health and wellness company.

Describe what your company does in a single sentence.

Clinically supported calciums to stop bone loss and increase bone density.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ad Advance to accomplish?

Drive new-to-brand growth and visibility across Amazon and Walmart using full-funnel tactics, gateway product strategy, and innovative formats like Streaming TV to increase traffic, awareness, and long-term customer acquisition.

SOLUTION

How did you find Ad Advance?

Online Search

Why did you select Ad Advance over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Ad Advance were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Goal/objectives: Drive new-to-brand growth and visibility across Amazon and Walmart using full-funnel tactics, gateway product strategy, and innovative formats like Streaming TV to increase traffic, awareness, and long-term customer acquisition.

Describe key metrics: Success measured through reach, DPVs, branded search lift, NTB growth, ROAS, and Subscribe & Save gains. STV + DSP improved upper-funnel reach, consideration, and conversion across key products.

Scope of work: Full Amazon and Walmart ads management: Sponsored Ads, DSP, Streaming TV, audience targeting, seasonal planning, reporting, and ongoing optimization to drive awareness, consideration, and NTB results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Success measured through reach, DPVs, branded search lift, NTB growth, ROAS, and Subscribe & Save gains. STV + DSP improved upper-funnel reach, consideration, and conversion across key products.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

AdAdvanced has consistently delivered campaign management and data insights on time. Timeliness during key events such as Prime Day and BFCM is critical, and the AdAdvanced team has always ensured that everything was prepared in advance so campaigns could launch successfully on the exact date required.

Their monitoring is also a key part of our success. Thanks to their oversight, we always know which campaigns are underdelivering, which assets have been flagged, and what adjustments are needed to maintain performance.

What was your primary form of communication with Ad Advance?

Virtual Meeting

What did you find most impressive or unique about this company?

Their commitment to our success, strong time management around key campaigns, and the speed and accuracy with which they deliver actionable data all contribute meaningfully to our business growth.

Are there any areas for improvement or something Ad Advance could have done differently?

So far we are very satisfied with our collaboration with AdAdvanced.

BACKGROUND

Please describe your company and position.

I am the Head of eCommerce of HydraLyte

Describe what your company does in a single sentence.

We market and sell hydration supplement products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ad Advance to accomplish?

• The goals focused on expanding brand reach, keeping shoppers engaged across the funnel, and driving stronger loyalty. We aimed to grow new-to-brand customers, support new product launches, and use Amazon DSP to keep shoppers within the brand ecosystem.

SOLUTION

How did you find Ad Advance?

Online Search

Why did you select Ad Advance over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Ad Advance were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We use Ad Advance to plan and run our Amazon DSP ads. They manage, analyze and help us budget every month across our product portfolio.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Success was measured through growth in new-to-brand customers, improved repeat engagement, stronger awareness from upper-funnel tactics, and performance lift during new product introductions. We also tracked audience reach, on-site engagement, and overall sales impact.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are excellent communicators and are always on time with deliverables. We use slack and email for communication and plan ad hoc calls when needed for budget and strategy planning.

What was your primary form of communication with Ad Advance?

Email or Messaging App

What did you find most impressive or unique about this company?

They clearly have an extensive internal training program so you are not getting an account manager with limited knowledge like some agencies. They are confident in their approach and always use data to back decision and strategy. They are also really friendly and very communicative.

Are there any areas for improvement or something Ad Advance could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the Paid Media Specialist of an automotive company

Describe what your company does in a single sentence.

The first synthetic motor oil in the world to meet American Petroleum Institute (API) service requirements, engineers advanced synthetic lubricants for unmatched protection and performance across automotive, powersports, industrial and racing markets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ad Advance to accomplish?

• Advertise on Amazon DSP

SOLUTION

How did you find Ad Advance?

Local Paid Media Trade Show

Why did you select Ad Advance over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Ad Advance were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Advertise on Amazon DSP using enthusiast profiles, are in-market for products, and are actively viewing contextually relevant content. Remarket to audiences that have visited the site but have not yet purchased.

Ad Advance deliverables:

-Strategic consultation of optimizing exposure on Amazon DSP

-Budgetary planning

-Campaigns setup

-Tagging setup

-Ongoing review and optimization 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Key KPIs:
ROAS
CPM
Off-Amazon Conversions/Sales
Segment/Audience Reporting

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ad Advance launched our project on-time and has met budget goals every month. Ad Advance is very responsive and our account manager, Drew, does a GREAT job! 

When there were initial setup issues on the Amazon DSP side, Ad Advance was able to engage Amazon's tech department to quickly resolve issues on its platform.  

What was your primary form of communication with Ad Advance?

Virtual Meeting

What did you find most impressive or unique about this company?

Ad Advance demonstrates daily how it cares about our success. Being based in Duluth, MN, their team exemplifies "Midwest Values and Work Ethic". Every one we've worked with at Ad Advance is very knowledgeable of PPC and has been very helpful to us.

Are there any areas for improvement or something Ad Advance could have done differently?

No suggestions for improvement.

BACKGROUND

Please describe your company and position.

I am the E-Commerce Director of Heirloom Traditions Paint

Describe what your company does in a single sentence.

We manufacture and sell All-In-One Paint products, which are a full line of professional quality, DIY specialty paints and finishing products for every surface of the home. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ad Advance to accomplish?

• Increase Amazon revenue using their DSP services.

SOLUTION

How did you find Ad Advance?

Referral

Why did you select Ad Advance over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

The team provided a full review and optimization of our DSP advertising program. Their work included analyzing campaign structure, audience targeting, creative performance, and budget allocation. They audited overall strategy, identified inefficiencies, and recommended actionable improvements to increase reach, efficiency, and return on ad spend.

Key Deliverables
Detailed audit of existing DSP campaigns
Analysis of targeting, creative, and performance metrics
Identification of optimization opportunities
Strategic recommendations and next-step roadmap

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Following their audit and recommendations, we saw increases in engagement metrics, improved conversion efficiency, and reduced wasted spend. The insights directly contributed to higher return on ad spend and more scalable campaign performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management has been excellent. They deliver all items on time and communicate clearly throughout the process. The team is highly responsive, quick to address questions, and proactive in providing updates and guidance. Overall, they are reliable, easy to work with, and consistently attentive to our needs.

What was your primary form of communication with Ad Advance?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I’m impressed by how genuinely invested they are in understanding our products and business, and how data-driven their approach is. They take the time to learn the details and use solid data to guide every recommendation.

Are there any areas for improvement or something Ad Advance could have done differently?

Not that I can think of. We always appreciate the heads up whenever something is in Beta that our rep may think would be useful to us. 

BACKGROUND

Please describe your company and position.

 I am the CEO of a consumer products company 

Describe what your company does in a single sentence.

We manufacture and sell supplements

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ad Advance to accomplish?

• Improve Amazon Ad Performance

SOLUTION

How did you find Ad Advance?

Online Search

Why did you select Ad Advance over others?

High ratings

How many teammates from Ad Advance were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

They managed our Amazon Ads account and controlled all spending in the account.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The main measure of success was ROAS. In the first few months of the project, the ROAS went over 2.0. Then, it continually declined, dropping to 0.5, well below the level it was at when we managed our own Amazon ads (with zero experience in running Amazon ads).

At the beginning, they told us that one of the main opportunities for growth was in removing under-performing search terms.  They highlighted that 49% of our spend was going towards search terms with zero sales. In the final 30 days with Ad Advance, that number soared to 70% -- i.e. more than two thirds of our spend was on search terms with zero sales.  This was much worse than it had ever been without Ad Advance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

There was no project management.  They simply managed the ad account. In terms of responding to our needs -  When we contacted the CEO, Joe, about the poor performance, he was extremely unresponsive and made it clear that he had little to no concern about the financial loss we had experienced because of their mismanagement of the ad account.

What was your primary form of communication with Ad Advance?

• Virtual Meeting
• Email or Messaging App

Are there any areas for improvement or something Ad Advance could have done differently?

There's a great deal of room for improvement.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a company that creates inspirational, motivational, and educational content for teachers and children.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ad Advance?

I brought them on board to manage all of my Amazon campaigns. I was initially doing all of that on my own, but I needed expertise that was well beyond my skill set.

SOLUTION

What was the scope of their involvement?

Ad Advance sets up, manages, and creates all of my campaigns on Amazon’s ad platform. They manage the whole campaign, including PPC and sponsored brands. 

What is the team composition?

In the beginning, I worked with Joe (Co-Founder & CEO) and Matt (Co-Founder & COO). Now, I work with Jeremy (Amazon PPC Manager), who serves as my account manager. 

How did you come to work with Ad Advance?

I found them on Upwork. I narrowed it down based on ongoing work because a relationship with a  marketing agency is only good if they’re producing consistent, long-term results. Ad Advance had a lot of relationships that were over a year long. 

They’re also based here in the US, which I prefer. I looked at their website, and everything looked good. I had a call with Joe, and he didn’t over-promise; he was very straightforward about what Ad Advance could do in terms of growing the business with ads.

How much have you invested with them?

We’ve spent close to $30,000 now.

What is the status of this engagement?

I started working with them in August 2018, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We achieved well over $1 million in sales from advertising, and Ad Advance had some great strategies that contributed to that. My product line is unique compared to the average product line on Amazon, so the team had some good marketing strategies. 

They’ve been able to achieve results that are much better than what I’ve been able to achieve on my own. We’ve had a lot of success this past year with their help on the advertising side.

How did Ad Advance perform from a project management standpoint?

Everyone I’ve worked with has been really good. In the beginning, I was talking to them once a month just to get things rolling and to understand the specifics of how they were going to manage the project.

Now, I talk to them every couple of months because they deliver weekly reports. They offered to have monthly meetings, but I have a lot going on already.

They are detail-oriented, so I usually don’t have a lot of questions. My busiest season is the back to school season, so when that happens, I talk to Jeremy a lot more just to go over the details and campaigns.

Once that’s done, they manage it from the backend and I monitor it on a weekly basis. I’m a pretty low maintenance client. Whenever I put out new SKUs, they get the campaigns up and live within 3–4 days. 

What did you find most impressive about them?

Ad Advance has done a really good job on my campaigns, which are more complex due to the number of SKUs I have. They’ve done a great job of getting more impressions on my products on Amazon.

Are there any areas they could improve?

No, it’s been a simple relationship. They do everything that I need them to do, and I attribute a lot of this years’ success to their marketing strategy to keep customers within my ecosphere. 

Do you have any advice for potential customers?

You need to have good products. It doesn’t matter how great the marketing strategy is if you don’t have a product that people want to buy. 

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a detergent company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ad Advance?

We needed help with our Amazon marketing. There’s a lot of competition now compared to five years ago when I first started advertising on Amazon. There are a lot of new ways and it’s very difficult for me as a single person to keep up. As time went on there have been more and more competitors entering my space, and I needed to keep up.

SOLUTION

What was the scope of their involvement?

They help improve my paid online advertising on Amazon. The team optimizes where links to my product page appear and how much we bid for them.

What is the team composition?

I work with one person from their team.

How did you come to work with Ad Advance?

When I spoke to them, I got a good sense that they knew what they were talking about and had a plan.

How much have you invested with them?

I’ve spent $25,000–$50,000.

What is the status of this engagement?

We started working together in September 2018, our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

My main success metric is the average cost of sale, which is how much money we’re spending versus how much product we sell. When I was doing this all myself, my numbers were atrocious. Their numbers are dramatically better, and they continuously do a good job of keeping the sales steady.

How did Ad Advance perform from a project management standpoint?

They have a dashboard that I check periodically. They also send me a weekly update of how things are doing. Whenever I need them, I just send an email, and they respond right away.

What did you find most impressive about them?

They’re the true experts with Amazon that a lot of firms claim to be. They work with a lot of firms that are bigger and some that are smaller, and they have a knowledge base that’s hard to find in anyone else.

Are there any areas they could improve?

I’m not sure if they offer the same services for Google, but if so, I’d like to use them there too.

Do you have any advice for potential customers?

My advice is to hire them right now. They’re very good at what they do.

BACKGROUND

Introduce your business and what you do there.

I’m an e-commerce marketplace manager for a pet health and wellness company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ad Advance?

We wanted to outsource our sponsored product advertising on Amazon.

SOLUTION

What was the scope of their involvement?

They handled everything from PPC and sponsored products as well as sponsored brand creative. We continue to work with them for strategic guidance on new Amazon releases and beta programs. They’re also responsible for sponsored display, which is another type of Amazon advertising. We have them covering just about all aspects of our Amazon presence. 

What is the team composition?

I work with two people on a weekly basis, a co-founder and an account manager.

How did you come to work with Ad Advance?

Another Amazon seller referred us to them. Compared to the other companies we interviewed, they seemed like the right fit. They produced great results in the past and shared them through case studies, so we decided to go with them.  

How much have you invested with them?

We’ve spent roughly $37,000 for their services. 

What is the status of this engagement?

We’ve been working together since August 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve done a terrific job so far and continue to keep pushing the limits of what our ads can do. The quality is tremendous, and their service is very tailored to our company. Their skills are incredible, providing us with a strong level of value.   

How did Ad Advance perform from a project management standpoint?

I have an hour-long call with them every week that keeps us aligned on strategy and branding updates on our side. There, they also provide us the strategic direction behind our sponsored ad choices. We’re able to contact them at any time of day to tweak and adjust the process. We communicate through email and Slack. They also provide us with a weekly report on an ongoing basis. 

What did you find most impressive about them?

I really value our weekly one-on-one sessions. We’re able to collaborate and brainstorm new ideas and directions for our ads. They offer a detailed analysis of what we should expect moving forward, which I really appreciate. It’s fun to work with them, and we’ve created a good relationship.  

Are there any areas they could improve?

They’re very proactive but can’t see everything that the brand sees. If a company didn’t have a strong working relationship with them, I can see there being lags in changing up strategy. However, only the company itself can provide information on external factors outside of their advertising work. 

Do you have any advice for potential customers?

Be sure to set up weekly calls with them. That’s been the most valuable part of our relationship for me. It’ll help you tailor the ads to your brand.