Actualyse Co.

BACKGROUND

Please describe your company and position.

I am the project lead of the company

Describe what your company does in a single sentence.

Indoor and Outdoor Furniture Manufacturer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Actualyse Co. to accomplish?

• Digital Strategy Development.
• Web Design
• Web Development

SOLUTION

How did you find Actualyse Co.?

Referral

Why did you select Actualyse Co. over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from Actualyse Co. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Website Development and Design: Website Design: Design a responsive, intuitive, and aesthetically appealing website that aligns with the brand's identity. The design should cater to an optimal user experience across all devices (desktop, mobile, tablet). 
• Content Management System (CMS): Implement a CMS such as WordPress to allow for easy updates and management of the website content. 
• Product Catalog: Develop a detailed product catalog with high-resolution images, product descriptions, specifications, and pricing. Include a search function and product filters for easy navigation. 
• E-commerce Integration: Implement an e-commerce platform for online sales, including a shopping cart and secure checkout process. Integrate with payment gateways to accept various payment methods. 
• SEO: Optimize the website for search engines to increase visibility and improve organic traffic. This includes keyword research, meta tag optimization, and creating an SEO-friendly URL structure. 
• Analytics Integration: Incorporate Google Analytics or a similar tool to track and monitor website performance and user behavior. 
• Contact and Inquiry Forms: Include a 'Contact Us' page with a form for inquiries and detailed contact information. 
• Social Media Setup: Social Media Accounts: Set up and optimize business profiles on key social media platforms (Facebook, Instagram, Pinterest, etc.) to reach a wider audience. 
• Content Creation: Develop a content calendar for regular posts showcasing the products, behind-the-scenes manufacturing processes, and other relevant content. 
• Engagement: Implement strategies for increasing follower engagement, including regular posts, responding to comments, and promotional campaigns. 
• Analytics: Monitor and report on social media analytics to track growth and engagement, and adjust strategies as needed. 
• Email Setup: Professional Email Addresses: Set up professional email addresses for the business (e.g., info@yourbusiness.com, sales@yourbusiness.com). 
• Email Marketing: Establish an email marketing strategy, including the setup of an email marketing platform, creation of an email list, and development of email campaigns. 
• Newsletter: Design a newsletter template and develop a schedule for regular updates to subscribers. 
• Deliverables: A fully functional, SEO-optimized, and responsive website. A detailed product catalog with e-commerce capabilities. Social media accounts with a backlog of initial posts. Professional email accounts and an initial email marketing strategy. Documentation and training materials for website, social media, and email management.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project led to a significant increase in online presence and customer engagement. Post-launch, we observed a 35% increase in website traffic, largely driven by organic search due to our SEO efforts. The e-commerce functionality led to an immediate revenue stream, contributing to 20% of total sales within the first quarter. 

Social media followers grew by 50% within two months, and engagement rates improved by 30%. The email marketing campaigns have had an open rate of 25%, and click-through rate of 5%, which are both above industry averages. These measurable outcomes clearly demonstrate the project's success and progress.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes Delivered on time and responded promptly

What was your primary form of communication with Actualyse Co.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Attention to detail, Promptness, and expertise in their project.

Are there any areas for improvement or something Actualyse Co. could have done differently?

There was nothing they needed to improve on.

BACKGROUND

Please describe your company and position.

I am the Content Creator of a media company

Describe what your company does in a single sentence.

I am a content creator and a media buyer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Actualyse Co. to accomplish?

• Web Design
• Web Development
• Marketing strategy

SOLUTION

How did you find Actualyse Co.?

Referral

Why did you select Actualyse Co. over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Actualyse Co. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Web Development: Create and maintain a visually appealing and user-friendly website that showcases the content creator's work and aligns with their brand identity. Ensure seamless navigation, responsive design, and optimal performance. 
• Marketing Strategy: To maximize online presence and audience engagement, develop an effective marketing strategy. This includes optimizing social media profiles, creating compelling content, planning targeted advertising campaigns, and leveraging analytics for data-driven improvements. 
• Social Media Optimization: Optimize social media profiles to reflect the brand's image, increase visibility, and engage the target audience effectively. This involves crafting captivating captions, selecting relevant hashtags, and optimizing posting schedules. 
• Compelling Content Creation: Create engaging and shareable content that resonates with the target audience across platforms like Facebook, Instagram, and YouTube. This includes creating captivating captions, high-quality visuals, and captivating video content. 
• Targeted Advertising Campaigns: Plan and execute targeted advertising campaigns to reach a wider audience and increase brand visibility. This includes creating ad creatives, selecting target demographics, and monitoring campaign performance. 
• Analytics and Performance Tracking: Monitor and analyze website and social media analytics to track performance, measure audience engagement, and identify areas for improvement. Use data-driven insights to optimize strategies and increase reach. 
• Collaboration and Communication: Collaborate closely with the content creator and other team members to align strategies, share ideas, and ensure consistent branding across all platforms. Maintain open and effective communication throughout the project.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Galav and his team have achieved measurable success through their efforts. 

1. They have significantly increased website traffic through effective web development and marketing strategies. 
2. Their content creation and social media strategy have fostered higher levels of audience engagement, including increased likes, comments, shares, and video views. 
3. They have successfully grown my social media following through targeted approaches. 
4. Galav and the team's expertise and execution have effectively attracted and engaged the target audience, resulting in tangible results for my online presence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. Excellent project management.

What was your primary form of communication with Actualyse Co.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their expertise in their domain.

Are there any areas for improvement or something Actualyse Co. could have done differently?

There wasn't anything they needed to improve on.

BACKGROUND

Please describe your company and position.

I am the Director of a legal company

Describe what your company does in a single sentence.

We are a primiere law firm and legal training company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Actualyse Co. to accomplish?

• Web Development - Law Chamber
• Web Development - Training Company
• Web Development - NGO

SOLUTION

How did you find Actualyse Co.?

• Online Search
• Referral

Why did you select Actualyse Co. over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from Actualyse Co. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They were hired to help build 3 websites for my businesses and initiate the social media and marketing strategy. They did the discovery, market research, design and development + a strategic consulting agreement for 6 hours of consulting time

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Great design, prompt responses and feedback, professional approach to everything and great strategy document. The best was their approach to the project, which made sure we knew exactly what was going on

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes everything was done on time

What was your primary form of communication with Actualyse Co.?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their attention to detail was superb, and their expertise was clearly evident.

Are there any areas for improvement or something Actualyse Co. could have done differently?

Not really