Abe

BACKGROUND

Please describe your company and position.

I am the Demand Generation Manager of a SaaS platform

Describe what your company does in a single sentence.

Our company is a GRC (Governance, Risk, and Compliance) SaaS platform that helps enterprise companies streamline risk management, automate compliance processes, and improve security and regulatory oversight. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Abe to accomplish?

• Setting up our LinkedIn Full Funnel Campaign
• Deliver conversation ads to deliver more opportunities

SOLUTION

How did you find Abe?

• Referral
• Clutch Site

Why did you select Abe over others?

• Great culture fit
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Clutch to build a full-funnel LinkedIn campaign designed to guide prospects from top-of-funnel engagement to bottom-of-funnel conversion. Their strategic approach allowed us to serve high-value content to our audience, nurturing them through the funnel based on their engagement. As prospects interacted more, we seamlessly introduced conversation ads that encouraged direct lead generation. Thanks to their expertise, we saw a 14% increase in leads from this channel, making it one of our most effective LinkedIn campaigns to date.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

One of the key measurable outcomes of this project was a 14% increase in leads from LinkedIn, but more importantly, these leads were significantly higher quality. By setting up a structured funnel, we were able to better serve content to our ideal customer profile (ICP) while aligning with our broader periphery campaigns. This approach ensured that engagement was intentional—prospects who interacted with top-of-funnel content were seamlessly guided to more targeted messaging, ultimately leading to conversation ads designed for conversion. Unlike other platforms that prioritize quantity over quality, this strategy kept our focus on high-value prospects, reducing wasted spend on unqualified leads and improving overall campaign efficiency.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I love working with this team - not only did they meet their goals but they challenged us in a way that inspired us to be better with our campaigns. I always appreciate working with people who are passionate about their craft and everyone there fit that. 

What was your primary form of communication with Abe?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their tenacity to solve problems in a way that helps us meet our needs. A lot of agencies I've worked with just hand you a copy/paste strategy from their other clients but it was clear in this instance that they were dedicated to the niche of our industry. 

Are there any areas for improvement or something Abe could have done differently?

nope!