Search Engine People

BACKGROUND

Please describe your company and your position there.

Marketing coordinator for a post-secondary institution

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Search Engine People, and what were your goals?

SEP was hired on prior to me starting my position but they manage all the paid social media components of our marketing plans.

SOLUTION

How did you select this vendor and what were the deciding factors?

They were our vendor prior to me starting so unfortunately I do not have this information.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They assist us in brainstorming the platforms and content that we should be creating for numerous campaigns. They then put the ads together, quality check them and manage the budget spends closely while providing consistent updates and post-campaign reports.

How many resources from the vendor's team worked with you, and what were their positions?

We work mainly with an account manager and campaign manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The campaigns usually continue to be ongoing in some capacity but are generally pretty successful.

How effective was the workflow between your team and theirs?

It took some time to get into the groove of things, especially when we run so many campaigns, but working with the current team has been great! We have a good rhythm, and I trust that they are managing our campaigns and budgets as effectively as possible, while always providing constructive recommendations on how to improve our content.

What did you find most impressive or unique about this company?

The part that I am always impressed with is that if something isn't working well they communicate with us right away and always provide a solution to ensure our campaigns are as successful as possible.

Are there any areas for improvement or something they could have done differently?

The one item we need to work on is post-campaign reports and they are aware of this. It something we're discussing to ensure they are received in a timely manner but also easy enough for the vendor to put together.

BACKGROUND

Please describe your company and your position there.

I am a General Manager at an outdoor power equipment company and handle all marketing efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Search Engine People, and what were your goals?

We hired search engine people to handle our general PPC campaigns amongst other advertising efforts (YouTube, etc.). Our goals have been to target specific model segments we compete in, as well as general awareness advertising.

SOLUTION

How did you select this vendor and what were the deciding factors?

Search Engine People were associated with our main OEM vendor and developed a digital advertising program with their dealership group. The support between the OEM and Search Engine People made the decision clear for us.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The main focus has been PPC advertising. We are consulted regularly to determine budgets, targets, and results on these campaigns. Search Engine People have delivered impressive results with low PPC costs. They also implement our YouTube advertising, providing us with another avenue of advertising.

How many people from the vendor's team worked with you, and what were their positions?

We were provided an account manager that handles everything for our digital advertising needs. We have had the same manager for years now, and the longevity and relationship we have built is very valuable for us as a customer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Although being a part of the digital marketing program requires a rather significant investment, we absolutely feel that the payback is there. Since starting with this program, our company has grown our sales around 50%. Clearly this growth in sales cannot be solely attributed to the digital marketing program, but we do feel it has been an important part of it.

Describe their project management style, including communication tools and timeliness.

They are very receptive and make their services customizable to our needs and wants. They allow us to be as hands-on or hands-off as we like. I don't have much time to dedicate to digital advertising and they really do all the heavy lifting. I trust them as the results have been great, and over time they really seem to understand our market and industry. We communicate regularly via email, and occasionally have video chats for more in-depth performance reviews. They are always very receptive and quick to respond to inquiries of any kind.

What did you find most impressive or unique about this company?

The integration with our major product line, and their education and understanding of our market and industry is certainly the most valuable aspect of our relationship. With that, they are able to provide us with great results.

Are there any areas for improvement or something they could have done differently?

Having dealt with another vendor, I can say that their work and results are more than satisfactory and their is not much more that I could reasonably expect from them.

BACKGROUND

Please describe your company and your position there.

Combined Insurance, a Chubb Company A leader in supplemental insurance in Canada

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Search Engine People?

Social media/digital initiatives.

SOLUTION

How did you select this vendor and what were the deciding factors?

SEP has the right experience we required to take our digital footprint to the next level.

Describe the project in detail and walk through the stages of the project.

With the help of SEP, we were able to reach a larger audience nationally and target a specific consumers on our digital platforms.

How many resources from the vendor's team worked with you, and what were their positions?

We've had the privilege to work with 3 account managers at SEP.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our digital reach has been incredible. Our target audience has also been engaged with the strategy we developed.

How effective was the workflow between your team and theirs?

We meet bi-monthly and discuss how our analytics, strategy and overall performance is doing nationally.

What did you find most impressive or unique about this company?

The quality of service, the results and communication process is incredible.

Are there any areas for improvement or something they could have done differently?

I can't say, considering everything is running smoothly.

BACKGROUND

Please describe your company and your position there.

I am the owner of a independent restaurant.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Search Engine People, and what were your goals?

Increase our ranking on Google and other search engine platforms.

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose SEP due to their ability to specialize our plan for only the specific requests.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

campaigns, PPC and implementing strategies.

How many people from the vendor's team worked with you, and what were their positions?

so far 2 people, the sales manager and our account manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

we are seeing week over week increased visits and calls coming in to our location,

Describe their project management style, including communication tools and timeliness.

weekly & monthly reports, monthly followup calls, and very consistent communication,

What did you find most impressive or unique about this company?

I would highly recommend this company! Our account manager Ron, always goes the extra mile, follows up consistently and is very attentive to our business needs. We have tried other companies in the past who seem to miss that personal touch. With SEP, I continue to feel they have taken the time to really know our industry and care about our results.

Are there any areas for improvement or something they could have done differently?

At this time I don't see any areas of improvement.

BACKGROUND

Please describe your company and your position there.

I'm a Sales Representative, handle online advertising and our website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Search Engine People?

Online Marketing, and Analytics

SOLUTION

How did you select this vendor and what were the deciding factors?

Pre-existing relationship

Describe the project in detail and walk through the stages of the project.

Being in a small town we need to reach as many people in Ontario as possible. The focused advertising allows us to target specific individuals and get them to the place they need to be. Sales during the pandemic has changed the game and online influence is the reason we have been so successful.

How many resources from the vendor's team worked with you, and what were their positions?

Ron - PPC Campaign manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Changed marketing strategies on a monthly basis, and achieved best month for Tire sales in the history of the dealership when we changed our focus and advertising allocation.

How effective was the workflow between your team and theirs?

In constant communication with the Campaign Manager including bi-weekly meetings.

What did you find most impressive or unique about this company?

The relationship built makes it feel very tightknit and personal. We really feel their dedication to helping us succeed.

Are there any areas for improvement or something they could have done differently?

Still learning everything PPC can do. A resource page would be helpful.

BACKGROUND

Please describe your company and your position there.

Owner / operator (Chiropractor) of a multi-disciplinary health care centre.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Search Engine People, and what were your goals?

Search engine optimization, google pay-per-click campaign, and social media marketing. Our goals have been to increase customer leads.

SOLUTION

How did you select Search Engine People and what were the deciding factors?

Interviewed many different companies. Information presented and relayed to me was personalized to me and my company.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

SEP begin with what your company goals are and then they accordingly provide their expert suggestions and then upon approval begin implementing in stages.

How many people from the vendor's team worked with you, and what were their positions?

I have one main account manager who contacts me as required and vice versa.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Keep up the good work.

Describe their project management style, including communication tools and timelines.

Includes online meetings and various modes of presentations.

What did you find most impressive or unique about this company?

Their communication is impressive.

Are there any areas for improvement or something they could have done differently?

Keep up the good work!

BACKGROUND

Please describe your company and your position there.

We are the most complete and easy-to-use real estate CRM software in the industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Search Engine People, and what were your goals?

Develop a good program to increase our SEO and rankings on google

SOLUTION

How did you select Search Engine People and what were the deciding factors?

Search Engine People had awesome reviews and we got good recommendations from others.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Increase ROI, rank on Google by updating our SEO tags and then applying a strategy for SEM.

How many people from the vendor's team worked with you, and what were their positions?

3

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Great results and good fast turnaround

Describe their project management style, including communication tools and timelines.

Our contact and project manager would inform on us on how to do things. Very knowledgeable.

What did you find most impressive or unique about this company?

They have impressive knowledge and have been extremely helpful.

Are there any areas for improvement or something they could have done differently?

Keep learning more on Google's fast changing algorithms

BACKGROUND

Please describe your company and your position there.

Owner at a Law Office

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Search Engine People, and what were your goals?

SEO

SOLUTION

How did you select Search Engine People and what were the deciding factors?

SEO people is an excellent and professional company. They are quick to respond and to develop a plan that is specific to your business. I highly recommend them for your SEO needs.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Keywords, website optimization, mobile site optimization.

How many people from the vendor's team worked with you, and what were their positions?

0-3

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Increased organic rankings.

Describe their project management style, including communication tools and timelines.

Professional. Quick to respond. Meets timelines.

What did you find most impressive or unique about this company?

Same as above.

Are there any areas for improvement or something they could have done differently?

Same as above.

BACKGROUND

Please describe your company and your position there.

I am CTO and partner at the firm. We work to reduce financial burdens for Canadians.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Search Engine People?

Beating out the competition in a very crowded marketplace. We needed a new site, SEO, PPC, the whole 9 yards.

What were your goals for this project?

Gain market share.

SOLUTION

How did you select Search Engine People?

I researched multiple firms. Did a number of interviews with each firm via phone and in person and read about the clients that they had worked with in the past.

Describe the scope of their work in detail.

I oversaw the project internally. Externally they went through a full rebrand, full Google ads takeover. From there we have consistently kept up with the latest and greatest.

What was the team composition?

We had a team of about 10 of them working with us. Developers, PM, VP etc. The team has been dynamic to our needs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Projects have been successful. I am a picky client and I think they go above and beyond.

How effective was the workflow between your team and theirs?

Extremely strong communication.

What did you find most impressive about this company?

Accessibility and industry knowledge. They had worked with some of the best in my industry before, and this made a big difference for me.

Are there any areas for improvement?

Nothing of note right now.