Incrementors

BACKGROUND

Introduce your business and what you do there.

I'm the owner of an apparel company. We sell medical scrubs and are strictly an e-commerce business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Incrementors Web Solutions?

We hired Incrementors Web Solutions to help us gain more organic traffic and increase our visibility and clicks on Google.

SOLUTION

What was the scope of their involvement?

Incrementors Web Solutions provides SEO services for my company. The team has implemented more backlinks on my site and is helping us with our page titles to increase the number of keywords appearing on each page.

What is the team composition?

I've met the owner of Incrementors Web Solutions, and now I'm working with another teammate. He has a team of people beneath him, but I only communicate directly with one team member.

How did you come to work with Incrementors Web Solutions?

I found Incrementors Web Solutions through a Google search. The team had good reviews online, and their page had good SEO because it appeared at the top of Google search results. I figured Incrementors Web Solutions could also get my website to the top of Google results.

How much have you invested with them?

We've invested $2,700 CAD (approximately $2,000 USD).

What is the status of this engagement?

We started working together in August 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've seen an exponential increase in website views and clicks in the last two months, which is surprising because it usually takes longer. We're on the first page of Google results for about 4–5 criteria, and when we started working with Incrementors Web Solutions, we were only on it for one. 

How did Incrementors Web Solutions perform from a project management standpoint?

I’m impressed by the team's organization and use of Google Drive and Google Docs to communicate with me; their organization is sharp, considering how many details are involved in the project. We communicate using WhatsApp and email; however, I thought we were supposed to have weekly meetings, but we haven't.

What did you find most impressive about them?

Incrementors Web Solutions follows through. If they say they will do something, they do it without needing me to remind them. As a business owner, I've found that I need to check on teammates from third-party service providers and have checkpoints along the way. On the other hand, I know Incrementors Web Solutions is getting things done without me constantly checking in.

Are there any areas they could improve?

I can't think of anything Incrementors Web Solutions can improve; they’re doing a lot for the price we're paying.

Do you have any advice for potential customers?

I recommend working with Incrementors Web Solutions and communicating via WhatsApp. Set your expectations high from the start so they know you're interested in receiving high-quality work.

BACKGROUND

Introduce your business and what you do there.

I own and operate an online course to help students pass the NASCLA exam, which is the general contractor's licensing exam. This exam is accepted in 17 different states, so it’s pretty widely used. We offer a full course, practice exams, quizzes, and more.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Incrementors Web Solutions?

We hired Incrementors Web Solutions to improve our Google ranking so that we could be more recognized. We have a really good product, but we want to get it in front of people so that they're more likely to see what we have to offer. Obviously, we wanted to increase our sales as well.

SOLUTION

What was the scope of their involvement?

Incrementors Web Solutions does guest posting for us and helps us with on-site SEO, which includes keyword tracking. I know that they also provide ad services, but we haven't used those.

What is the team composition?

I mainly deal with one teammate from Incrementors Web Solutions, but I know he has teammates working with him.

How did you come to work with Incrementors Web Solutions?

I found them through Clutch. I reached out to about 10 SEO and digital marketing companies and ended up selecting Incrementors Web Solutions. We're a fairly new company, and Incrementors Web Solutions seemed to work better with us in terms of strategy and pricing.

A lot of the other companies had huge upfront and monthly costs, and we weren't interested in that. We were more interested in a slow growth strategy and getting a good product out there. Incrementors Web Solutions was willing to work with us on that, which was exciting.

How much have you invested with them?

We've spent between $4,000–$5,000.

What is the status of this engagement?

We started working together in April 2024, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our average daily impressions rate has doubled since we started working with Incrementors Web Solutions. Moreover, our average daily clicks have almost tripled, and our sales have increased, although not at the same ratio as the clicks and impressions. We're still hopeful that we can continue to grow at a faster rate.

How did Incrementors Web Solutions perform from a project management standpoint?

Incrementors Web Solutions sticks to the budget, and they do well in terms of timing. One time, we had a big website error, and they jumped on it immediately, which was reassuring. We communicate via email and WhatsApp.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I would like to give a shout-out to Chirag (SEO Specialist).

What did you find most impressive about them?

Their ability to work with me is impressive. They aren't pretentious or anything like that; they just want to work with their clients and deliver results.

Are there any areas they could improve?

There's nothing Incrementors Web Solutions could improve on. I could ask for more on-site SEO and articles, but that would be at an additional cost that I don't want to pay for at the moment.

Do you have any advice for potential customers?

Get WhatsApp. I didn't use it before, but it has allowed me to communicate with Chirag very easily.

BACKGROUND

Introduce your business and what you do there.

I'm the founder of Anniversary University.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Incrementors Web Solutions?

I needed SEO support to improve my website ranking and ensure it was optimized for visitors to have a good experience.

SOLUTION

What was the scope of their involvement?

Incrementors Web Solutions provides SEO services for my company. After hiring the team, I provided a lot of information about my company and competition. Incrementors Web Solutions has done their own research and worked on my site's backend, fixing broken links and tags that needed to be optimized. The team has also researched keywords and set up a task system.

What is the team composition?

I have one main contact.

How did you come to work with Incrementors Web Solutions?

I found Incrementors Web Solutions on Upwork.

How much have you invested with them?

I've spent around $1,000.

What is the status of this engagement?

I started working with Incrementors Web Solutions six weeks ago, in July 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I've worked with Incrementors Web Solutions for over a month and am pleased with the engagement so far. Although it's still early to see results, my website performs better. I've also seen improvements in the site's health grade, and the team has set up target keywords. The quality of Incrementors Web Solutions' work is excellent.

How did Incrementors Web Solutions perform from a project management standpoint?

Incrementors Web Solutions has set up a comprehensive and easy-to-read tasks system. The team reports to me weekly, and their communication is excellent. Incrementors Web Solutions goes above and beyond and answers all our questions thoroughly, getting back to us right away. We have a set budget and haven't had any issues on that area.
What did you find most impressive about them?

Incrementors Web Solutions is on top of work and is consistent. I expect their work will turn into results once we give the project more time. 

Are there any areas they could improve?

I can't think of anything the team can improve on.

Do you have any advice for potential customers?

I recommend working with Incrementors Web Solutions. I've worked with many different freelancers, and I'm very happy with the team's work.

BACKGROUND

Introduce your business and what you do there.
I'm the owner of a telecommunications company. I have a PhD and am an advanced user in the area of computer science, telecommunications, and Internet technologies. I know the material inside and out, and the type of work I'm doing isn't the typical one because I'm an extremely advanced user in my requriements. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Incrementors Web Solutions?
I hired them to provide advanced work on my website. Since I have a PhD and 40 years of experience in my field, I'm a highly advanced user, so I wanted to save my time and not spend it on optimization. I decided to let Incrementors Web Solutions handle advanced website optimizations.

SOLUTION

What was the scope of their involvement?

Incrementors Web Solutions provides website updates and SEO, including on-site optimization. The team also acquires all kinds of information for me regarding marketing positioning, gathers my advanced requirements, and implements them. Incrementors Web Solutions is currently cleaning our instance of Google Search Console. 

Initially, Incrementors Web Solutions performed an audit to evaluate what they could offer. I knew the material inside out, so it was critical to me to evaluate their services, so this audit was a mutual evaluation. Based on the audit results, I provided them with detailed documentation on my business, goals, and advanced directions of specific milestones. Since then, I've been working with Incrementors Web Solutions continuously to implement the milestones I set. 

What is the team composition?

I only have one contact from Incrementors Web Solutions, who does all the project's work.

How did you come to work with Incrementors Web Solutions?

I don't recall how I found them. 

What is the status of this engagement?

We’ve been working together since February 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?
I'm very happy with Incrementors Web Solutions' work and will use them for a long time. In terms of results, Google Search Console precisely measures the number of broken files, redirects, and other metrics. The team has delivered weekly work on this platform in the time it takes to fix things and send revisions. So far, Incrementors Web Solutions has cleaned Google Search Console with great success. The team is almost done with this task and ready to move on to the next one.

How did Incrementors Web Solutions perform from a project management standpoint?
One of the reasons I like to work with Incrementors Web Solutions is that they have a very detailed process for sharing information with me. The team shares detailed, sophisticated spreadsheets of extended, complicated statistics, issues, and resolved items. I check on the information constantly, and the team resolves all issues one by one. While they perform the work, I'm aware of each step they're completing since I know the internal process well. 

Moreover, I find it convenient to have only one point of contact; the communication between us is great. As for tools, we use phone calls, emails, and Google Docs, which is easier for this project than more complex project management tools. 

Currently, I don't have the capacity to use project management tools and their immediate messages. I want to get the team's weekly assignments and results and move on, for which our current setup is better. The team sends me multiple emails a week and delivers weekly milestones. Overall, Incrementors Web Solutions' communication, data processing, and project management are very advanced and better than those of other companies in the market. 

What did you find most impressive about them?

I've been working in this specific field hands-on for the past 15 years and have worked with several other companies. In Incrementors Web Solutions, I've found the right team for a long-term commitment — they're doing a very good job. 

Are there any areas they could improve?
Anything can be improved, but improvements come with a cost. In balancing my needs and the price, Incrementors Web Solutions has the right approach I need as a small entity. Therefore, I don't see major improvement opportunities. Incrementors Web Solutions' work fits my needs and my current budget. 

BACKGROUND

Introduce your business and what you do there.

I'm the CEO and founder of a marketing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Incrementors Web Solutions?

I needed support to revamp my website, which is my marketing blog.

SOLUTION

What was the scope of their involvement?

Incrementors Web Solutions reviewed and updated my existing website. I initially provided the team with a summary of my requirements and gave them access to my WordPress account. Incrementors Web Solutions built the site and then implemented it into WordPress, keeping the existing content while adjusting the visual aspect according to my goals. 

What is the team composition?

I worked with two teammates from Incrementors Web Solutions, including an initial contact who introduced me to a client relationship manager who coordinated the overall project.

How much have you invested with them?

I spent $800.

What is the status of this engagement?

I engaged with Incrementors Web Solutions between May–July 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Incrementors Web Solutions did a fantastic job improving my content and making my site more visually appealing. The team delivered the results I expected and was patient with me, understanding that I was recovering from chemo.

How did Incrementors Web Solutions perform from a project management standpoint?

Incrementors Web Solutions delivered the project on time and would have probably finished earlier if it hadn't been for the lag time it took me to get back at them. I was difficult to get ahold of, but the team worked quickly once I provided the appropriate information. We communicated via WhatsApp

What did you find most impressive about them?

Working with Incrementors Web Solutions was a positive experience, and I would definitely work with them again. 

Are there any areas they could improve?

I can't think of anything the team can improve. 

Do you have any advice for future clients of theirs?

I suggest staying in contact and communicating constantly with Incrementors Web Solutions, as well as providing the needed information quickly.

BACKGROUND

Introduce your business and what you do there.

I'm the owner of Smart Dumpsters, a dumpster rental company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Incrementors Web Solutions?

We needed help with SEO.

SOLUTION

What was the scope of their involvement?

Incrementors provides us with SEO services.

What is the team composition?

I'm not sure how many teammates from Incrementors are working on my account. I only have one point of contact from their team.

How did you come to work with Incrementors Web Solutions?

I was searching SEO companies in Clutch and found a few companies, including Incrementors. I contacted these companies requesting SEO services and received emails with details about their work. After analyzing all the proposals, I decided to work with Incrementors. While searching on Clutch, they came up as one of the top SEO companies in India, which was one of the reasons I chose them.

How much have you invested with them?

I pay them $500 per month.

What is the status of this engagement?

We started working together around March 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

SEO requires a long process to see results. Initially, I had some issues with my Google Business Profile, which Incrementors has solved. Now, we're starting to see some progress.

How did Incrementors Web Solutions perform from a project management standpoint?

Incrementors' project management is quite satisfactory. Every week, they send me reports and details about what they need. Whenever I want to change something on the website, they contact me right away, even though I'm in the US and they're in India. Overall, everything works fine. We communicate via Google Meet and email. They also use a tool for reporting, on which I can see all the analytics, but I don't remember its name.

What did you find most impressive about them?

I worked with other service providers in the US, and I experienced a lack of communication. Moreover, I didn't like the service that I got from them. Comparing them to Incrementors, I've noticed a huge improvement. Incrementors constantly get back to us and explain situations; their communication is quite good. Thanks to that, I'm already seeing great results.

Are there any areas they could improve?

Our main objective is to improve our Google rankings, so I would like to see more improvement in that regard. That's the main point of our collaboration.

Do you have any advice for future clients of theirs?

I recommend working with them.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of a real estate e-commerce company with a property inventory of over 200 vacant land across the US. We have a property mapping website and our mission is to ensure that land ownership is affordable to everyone. We don't ask for credit checks or monthly payments for credit score evaluation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Incrementors Web Solutions?

We needed technical SEO services on-page and off-page for three of our companies.

SOLUTION

What was the scope of their involvement?

Incrementors Web Solutions offers SEO services for three websites owned by the same company. The team creates blog content and does keyword research. Incrementors Web Solutions writes blogs of a minimum of 1,000 words and monitors our KPIs data, including impressions, clicks, and web traffic, with different levels of implementation depending on aspects of our internal pages. The team has also helped with images with missing context and with internal linking. 

Incrementors Web Solutions does research about our avatars and has fixed our site map by removing irrelevant pages. The team provides recommendations to improve our credibility to ensure we index necessary pages on Google. The team has also worked on backlinks and guest posting.

What is the team composition?

I worked initially with the main project manager, and then we worked with a different project manager who currently manages our client relationship. We also work with an SEO team, although we don't speak to them directly. 

How did you come to work with Incrementors Web Solutions?

We found Incrementors Web Solutions through Upwork.

What is the status of this engagement?

We started working with Incrementors Web Solutions in February 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Incrementors Web Solutions presents data every week, and in the past 90 days, we've seen a 700% increase in our click rate and impressions, which is good. The team manages three accounts, which is complicated. We've seen progress in our accounts and have more clarity on our required technical SEO work. 

We had previously hired SEO agencies that weren't very technically skilled. Incrementors Web Solutions really understands our business from all SEO angles. We've also seen an increase in web traffic, and Incrementors Web Solutions has brought results to our company.

How did Incrementors Web Solutions perform from a project management standpoint?

We have weekly calls with the team to review the project's timeline. We initially started working with Incrementors Web Solutions on a project basis, and we liked their work so much that we retained their services on a monthly basis. Incrementors Web Solutions meets timelines, although some blogs are pending.

In the first weeks of our engagement, we had to review blogs several times because they didn't capture our company's voice. However, the team's content improved after the fourth or fifth round of revisions. Now, their blogs require zero or minimal revisions. We have good and personable communication with the team. If we have any questions, Incrementors Web Solutions answers quickly and is always online, even on weekends.

We also have group channels to ensure our agenda is organized. We have a channel for each account and a master sheet to organize work, showing the status of each task. We can see which tasks are completed and pending. Project management is Incrementors Web Solutions' forte.
Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I want to highlight our project manager's work, an SEO expert who answers our questions when necessary. He has been there from the start of our engagement and has helped us with challenges. He has realigned our objectives and assisted with web development issues on our site that were affecting SEO. He communicated what needed to be done from our end to align the project with our goals. 

What did you find most impressive about them?

I'm impressed by Incrementors Web Solutions' services versatility. Other agencies I've worked with can only generate content but aren't capable of providing technical SEO, and vice-versa. Incrementors Web Solutions is a well-rounded and flexible team. The team can write content, provide technical SEO, and offer project management simultaneously while being communicative. Incrementors Web Solutions is well-versed.

Are there any areas they could improve?
I'd like the team to change their progress updates from Saturday to Friday since our team isn't online on Saturdays. The team communicates updates in a generic way that isn't customized to my needs. The updates seem to have AI-generated text, and I'd like to receive updates directly from the team that show what they've worked on.

Do you have any advice for future clients of theirs?

Be clear about your expectations and show Incrementors Web Solutions precisely what you need during the onboarding process. I also suggest telling the team what communication and project management tools you like to use. Ensure you have a teammate to hold Incrementors Web Solutions accountable. 

Communicate with the team from the very start and ensure their rate covers your required deliverables. I suggest creating a list of deliverables because when we started, I thought the team would deliver eight blog articles per month, and it turned out their rate covered four monthly articles. This was a misunderstanding, and I recommend being very specific and clear about your expectations.  

BACKGROUND

Please describe your company and position.

I am the CEO 

Describe what your company does in a single sentence.

I have a website is which about dental practice management software, which is a software that helps dental practices acquire new patients. It uses artificial intelligence to score leads, nurture those leads with email and text campaigns, and analyze marketing data. 

Our software also integrates with other dental practice management software. In addition to the software, the company that created it, also offers sales and marketing services. These services include lead generation, sales coaching, and a sales center.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Incrementors Web Solutions to accomplish?

• We hired Incrementors Web Solutions to help us increase traffic to our website, generate more leads for our dental practice management software, and improve our overall digital marketing strategy.

SOLUTION

How did you find Incrementors Web Solutions?

Online Search

Why did you select Incrementors Web Solutions over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Incrementors Web Solutions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Increase website traffic and visibility through SEO and digital marketing strategies.
• Generate more leads for our dental practice management software
• Improve overall sales and conversions through targeted marketing efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with Incrementors for our SEO and Digital Marketing needs has been a transformative experience

Within the first six months, we saw a 45% increase in organic traffic to our website. This significant boost not only brought more visitors but also improved the quality of the traffic, leading to higher engagement rates.

Overall, Incrementors Web Solutions' expertise and customized approach have had a profound impact on our business growth. Their dedication to understanding our specific needs and delivering measurable results has been outstanding. We highly recommend their services to any business looking to elevate their digital marketing efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

 Incrementors demonstrated excellent project management skills throughout our collaboration. They consistently delivered items on time, adhering to the agreed-upon schedules without any delays. Their responsiveness to our needs was commendable; they were always available to address our concerns and adapt to our requirements. 

Whether it was a quick change in strategy or a new marketing initiative, Incrementors handled it efficiently and professionally, ensuring that our project stayed on track and met our goals.

Their ability to provide customized marketing solutions tailored to our specific business needs was particularly impressive. Incrementors' proactive approach and dedication to understanding our industry challenges allowed them to create effective strategies that significantly boosted our traffic, leads, and sales. This level of commitment and adaptability is a testament to their award-winning status and reputation in the digital marketing industry.

What was your primary form of communication with Incrementors Web Solutions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about Incrementors is their ability to provide highly customized marketing solutions tailored to the unique needs of each business. Their commitment to understanding the specific challenges faced by different industries and developing targeted strategies to address those challenges sets them apart. This personalized approach ensures that every client receives the exact support they need to achieve their goals, whether it's generating more traffic, leads, or sales.

Are there any areas for improvement or something Incrementors Web Solutions could have done differently?

Developing educational resources and training programs for clients can empower them to understand and engage more effectively with the marketing strategies being implemented. This could include webinars, workshops, and detailed guides on digital marketing best practices.

BACKGROUND

Introduce your business and what you do there.

I’m VP of sales at a company that manufactures one-way transport and dredges for cleaning out industrial lagoons, wastewater lagoons, ports, lakes, reservoirs, and canals for irrigation and transport.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Incrementors Web Solutions?

We had been working with a service provider for three years on SEO and PPC, but they were only doing PPC work because they thought it would be a sufficient strategy, and we completely fell off on our natural listing ranking. I noticed this after a while, and unfortunately, we suffered because of that vendor's work. I decided to look for different service providers and solutions.

SOLUTION

What was the scope of their involvement?

Initially, Incrementors Web Solutions created a plan and proposal. The team provides PPC and SEO services for two brands and works with two different websites. Incrementors Web Solutions has conducted keyword research and presented a long list that I reviewed. The team has also presented working reports with several sections that I approve or disapprove of. I've selected keywords out of the team's list provided. 

Incrementors Web Solutions has conducted a deep analysis of our website. The team has reviewed different aspects of our site and made recommendations on how to improve our natural listings. I've written content, and the team has provided content as well. Incrementors Web Solutions has recommended content strategies based on AI, some of which we've implemented. The team manages our Google Ads campaigns, and we're working on other strategies that involve the use of Google Images. 

What is the team composition?

The first person I've worked with has been the main point of contact for presenting a solution to our problem. After we signed the contract, I was introduced to a different teammate.

How did you come to work with Incrementors Web Solutions?

I found Incrementors Web Solutions through an online search and saw their name listed on multiple sites, including Clutch. I saw the same 3–4 key companies. After reading reviews, I selected three companies and chose Incrementors Web Solutions because they were the most responsive. The team set up a call almost immediately after I sent the information.

Additionally, Incrementors Web Solutions created a plan quickly and offered a competitive price for the same service that my previous vendor provided.
How much have you invested with them?

We've spent $4,600 on SEO and PPC management; this budget doesn't include our PPC budget. 

What is the status of this engagement?

We started working with the team in February 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We started to see an improvement in our natural listings within 60–90 days of working with Incrementors Web Solutions. I like that we can cancel our service anytime without committing to a yearly contract. This shows the team's confidence in their product and results. I've worked with other companies that initially sold me big promises, and once I signed a yearly contract, I was committed to them. Incrementors Web Solutions is very honest. 

We've achieved the top 10 results for our keyword listings, a position we hadn't achieved in years. I'm glad to see these results this quickly, and we're in the same position as some of our competitors that we couldn't reach before. Our previous vendor did good website work but lacked a current SEO marketing approach. We've seen an increase in website traffic and higher-quality leads, and Incrementors Web Solutions' work is generating revenue for our company. 

How did Incrementors Web Solutions perform from a project management standpoint?

Incrementors Web Solutions collaborates with us through a dashboard that shows different metrics, including traffic increase and keyword positions. The team has created custom spreadsheets showing our position against our competitors and provides detailed information in their reports that is useful for presenting results to my management team or other departments. 

The team is very organized and has a thorough process. We have weekly and informative meetings through Microsoft Teams, and I've opted for these meetings because we want to be aggressive with our approach. Incrementors Web Solutions walks me through their work and provides assignments for me to generate content. 

What did you find most impressive about them?

I'm mostly impressed by the team's customer service. Incrementors Web Solutions offers a lot of customer attention and support that I wasn't receiving with my previous service provider. 

Are there any areas they could improve?

I can't think of anything the team can improve — I'm really happy with their work.

Do you have any advice for future clients of theirs?

Be active in helping Incrementors Web Solutions when they need content. If you want to increase web traffic, you need to be involved in the process, which means having meetings with the team throughout the process. Incrementors Web Solutions is there to guide you to success, but don't expect to pay them and have success overnight. You have to be engaged in your business. 

For instance, advertising your company at a trade show involves a lot of work, including designing ads, going to the trade show, and traveling. The same goes for PPC advertising; you can be successful if you're involved in the process. You have to provide the team with content and approve changes to get you back on track. I suggest engaging with your account representative.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of an online marketing agency based in Sweden. I work towards the Swedish and Scandinavian markets, filling all positions in the company. Since it’s only me, I do almost everything at this stage. I have a partner who’s more focused on sales; he isn’t involved in the company yet.

I usually work with consultants or freelancers to help me with internal tasks. I also have people helping with accounting, some marketing, and copywriting. However, it's just me when it comes to people inside the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Incrementors Web Solutions?

I’d worked with a client for almost one year and a half on Google Ads and Google Analytics services. A month ago, we included SEO work to focus on for three months or hopefully a bit longer. I needed help with this service because it was pretty broad and included a lot of tasks.

SOLUTION

What was the scope of their involvement?

We’ve agreed that Incrementors Web Solutions will do full-scale SEO for my client’s main website. They’ll do off- and on-page SEO and technical SEO. For our other websites or clients, they’ll primarily focus on on-page SEO and running ads.

Initially, we audited both websites. Afterward, we made an execution plan down to monthly and weekly levels so we could follow up on all the tasks we’d do.

Incrementors Web Solutions has come up with all the keywords. They send me a sheet with all the information I need, which they put together with the keywords’ difficulty and search volume. Then, they give me a list of interesting keywords to rank for. 

Afterward, I approve the keywords we will focus on and change some of them to something more suitable. I sometimes change some keywords from a transactional level, meaning that words are focused on a regional area, and we’re focused on a national scale instead. 

I make the changes, but Incrementors Web Solutions does most of the work. They provide me with the necessary information to make the final decision. I’m more involved with the homepage since the end client’s website is in Swedish; I support Incrementors Web Solutions on that part so the translations are smooth.

Additionally, we have KPIs in place to focus on driving more organic traffic and measuring its value and how it increases over time. We use different tools to measure that, such as Google Analytics, Google Search Console, and Semrush to track the keywords and rankings in the search engine.

What is the team composition?

We currently have 3–4 teammates, but I don’t know how many people are behind the scenes. Before we started, I thought there would be someone focused on on-page and off-page SEO, but we have one person actively working on SEO support. Additionally, there’s a member just named Incrementors on Slack, so I don’t know how many people are behind that login.

How did you come to work with Incrementors Web Solutions?

I posted a job request on Upwork before I had any project coming up. I just wanted to make sure that when a project was in place, I could have someone who could deliver good results for me. I received about 40 proposals within 2–3 days, went through all of them, and had discussions with some consultants and agencies.

I liked the message that Incrementors Web Solutions sent me; it addressed most of my problems and felt genuine.

In our one-on-one meeting, they maintained an excellent track record, assured me of many things, and mentioned pain points on my side. Since I had no immediate projects, they gave me a free audit for upcoming prospects. Additionally, they provided me with general information regarding their social services and SEO, so it was a clear choice for me.

Overall, they helped me with my sales work and provided me with the materials for that process, so I gave them the project and onboarded them.

How much have you invested with them?

We’ve spent around $1,000 since we started working.

What is the status of this engagement?

I initially contacted them in October 2023, but we started working together on our first project in May 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

SEO usually takes more time to see clear results. However, at the pace that we’ve managed and cleared out tasks, we’ve already seen an increase in the click-through rate of our main website. We’ve also seen increased search impressions, organic traffic, and rankings. Although it’s small at this stage, we’re moving in the right direction and have the data from Google Console.

How did Incrementors Web Solutions perform from a project management standpoint?

They work within the budget. Sometimes, they miss deadlines for reports, but this hasn’t been a concern. We had a delay last week that caused minor problems with my reporting. However, they addressed the issue, and it won’t be a problem moving forward. Overall, we haven’t had any issues.

Incrementors Web Solutions sends me all the tasks they do. Sometimes I need to approve the tasks, but it’s a good way for me to follow up on what’s happening. I can also change things if I feel they’re not a priority or I think another approach would be more suitable. 

They have a shared Google Sheets document where they update me with the plan and tasks needed, and I can jump in and edit things. We currently don’t have any project management tools. We communicate via Slack, where we have different channels through which we can speak with each other.

What did you find most impressive about them?

They’re very dedicated and diligent; many providers aren’t the same way. Incrementors Web Solutions likes to work around the clock so that we can reach them all day, every day, 24/7. 

Moreover, my best interest is their best interest as well. They work hard and are very dedicated to providing the best service possible. Other companies are lazy sometimes. Meanwhile, Incrementors Web Solutions provides me with what I need. I had a few requirements before we signed a contract together, and they met those requirements. They’re flexible in that way. 

Overall, the team is doing a great job; I’m very satisfied.

Are there any areas they could improve?

We haven’t worked with them for a long time; it’s still the first month. Sometimes, I feel that we could have a faster pace in managing tasks, but everything’s good right now. Maybe they could improve on the deadlines we set out, but it’s a small thing. Overall, we’re very happy, and our client is also satisfied with the project so far.

Do you have any advice for potential customers?

I recommend having a clear vision of what you want to do and ensuring that you’re transparent in your communication, your requirements, and whatever you feel is important. Incrementors Web Solutions will assess your needs and provide them for you. If you’re transparent about your requirements or the essential things to you, there won’t be any problems.