5forests is the marketing agency trusted by wine, beer, and spirits brands worldwide to cut through the bullshit and deliver results.
We do that by being informed strategists, skilled marketers, and awesome tech partners. From us, you’ll get no formulas or one-size-fits-all solutions; rather, we will work with you to create marketing strategies that suit your unique goals, capabilities and budget. From research to forecasting, design to communication, websites to advertising, our job is to get your winery, brewery, or distillery where you want to be.
We take a customer-first approach to wine, beer, and spirits marketing.
5forests was founded in 2015 with one goal: leverage deep industry expertise with cutting-edge technology to revolutionize how wine brands connect with their audiences. Today, our work has become the gold standard for excellence in alcohol marketing. Our approach is data-driven and human-centered, focusing on crafting bespoke marketing solutions that produce measurable results for our clients.
We work with global heavyweights, small independents, and everyone in between.
The challenges of the alcohol sector are unlike any other, from navigating stringent regulations to addressing a wide range of consumer preferences and trends. Today’s wine, beer, and spirits businesses must balance creativity with compliance, all while competing in a crowded marketplace where customers are bombarded with choices. Successfully engaging this diverse audience requires deep industry knowledge, strategic finesse, and a commitment to innovation.
5forests is globally-recognized for our award-winning wine, beer, and spirits marketing. We work with drinks businesses of all sizes, including producers, distributors, retailers, writers, associations, and more. If you are ready to grow, we are here to help.
"They are the perfect balance of flexible and firm."
Jan 11, 2022
Executive Director, ARENI Global
Pauline Vicard
Verified
Other industries
London, England
1-10 Employees
Online Review
Verified
5forests provides web development services for a research institute. Their responsibilities include the creation of a strategy, rebuilding the website, and more.
Though there are no measurable outcomes yet, 5forests has been straightforward and supportive. The team has given useful recommendations for the project's success.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I'm the executive director for ARENI global, a research institute dedicated to the future of fine wine
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire 5forests, and what were your goals?
We needed a new website and brand idendity in line with all the changes in our business models operated during the first two years of the pandemic. We needed a website that allowed us to host a huge amount of content in various format and to build and sell a membership programme that would allow us to scale. What challenge were you trying to address? As an international think tank, Areni Global produces a lot of rich content, so much that we were a bit lost when it came to communicating, publishing, and growth.
SOLUTION
How did you select this vendor and what were the deciding factors?
We have been working with 5forests since 2018 and we have been extremely satisfied with all the work done with them
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
work on global strategy and helping us make sense of were we were at, and what we wanted to become post pandemic
translating that into actional strategy
rebuilding a website and a brand identity in line with the new strategy.
Working with 5forests has been a game changer for us. Because they have a broad global understanding of the fine wine and luxury world, combined with sharp curiosity and big listening skills, they was able to help us create a real, powerful brand identity and gather all our ideas in one impactful marketing plan that has already proven successful to a new array of members. Our weekly meeting is one of my favourite moments of the week as I know it will be full of both creative ideas and progress on implementation. How many people from the vendor's team worked with you, and what were their positions?
One: Polly, the head of the company
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
we yet have to launch the website to the public so no metrics to share yet. We continue to work with 5forests for strategic consulting, digital marketing, and brand guardianship, as well as practical support for publication design and podcast production. 5forests' Founder, Polly Hammond, is now an active member of our Advisory Board.
Describe their project management style, including communication tools and timeliness.
Polly is very direct and offer precise guidance, and has helped us figure out many details and options that we would never have considered otherwise. They are the perfect balance of flexible and firm.
What did you find most impressive or unique about this company?
The above
Are there any areas for improvement or something they could have done differently?
Given the time frame and allocated resources, no, everything was perfect What advice do you have for clients with similar needs to yours? For any brand in the wine sector seeking to grow, you won't find a more knowledgeable agency than 5forests.
RATINGS
5.0
Quality
5.0
Service & Deliverables
"The design is always stunning and creative, the back office always answers our biggest needs"
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
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