42DM | Your B2B Growth Marketing Partner

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director at Optherium Labs, a fintech company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 42DM?

We needed a marketing agency to help us with our strategy.

SOLUTION

What was the scope of their involvement?

We began with a few sessions to go over what we are, what we want, and where we want to be in the future. They created everything from there. They helped with our fintech strategy as well as content development and distribution with crypto connect media like Cointelegraph, CCM, crypto wallets, and Bitcoin. With their help, we also launched our product, VivexPay.

The content included press releases, articles, and reviews about us, as well as text and visuals, and content for our social media. The main thing was PR and content development for PR and distribution.

What is the team composition?

My main point of contact is a project manager. There was also a content writer, designer, and a native speaker for proofreading.

How did you come to work with 42DM?

Five years ago, I worked in marketing strategy with the CEO and she later created her own business, 42DM. When we needed help, I several agencies and found 42DM’s offer to be the best—they offered publications and would create content as well.

What is the status of this engagement?

We worked together between July 2018–February 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our brand became stronger due to the digital assets they produced.

How did 42DM perform from a project management standpoint?

We started with a one hour call every day to go over all the project details, and then reduced the communication to twice a week.

What did you find most impressive about them?

They dove deep into the project, which was very good. They tried to understand our business and find the best strategy.

Are there any areas they could improve?

No, it’s one of the best things we’ve worked on.

Do you have any advice for potential customers?

Be open and describe things carefully, and you’ll get greater results.

BACKGROUND

Please describe your company and your position there.

I am the marketing and communication manager for Mubashir, a technology provider that creates solutions for retail fuel stations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 42DM?

We needed a pitch deck and website landing page to showcase at a major industry event. Our team hired 42DM to do the research and build the presentation.

What were your goals for this project?

The pitch deck needed to attract business partners and potential investors.

SOLUTION

How did you select this vendor?

Our sister company had hired them for a different project and recommended them to us for the job.

Describe the scope of their work in detail.

After we agreed on the project scope and details, we had intensive communication calls, emails to transfer our business knowledge to their team. They onboarded a subject matter expert to fast track the project. 42DM drafted content and developed the landing page, which reflected the final pitch deck.

What was the team composition?

We worked directly with the project manager. There was a larger team working behind the scenes.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project was a great success because the showcase attracted investors. What’s more, web traffic increased by 40%. Those positives resulted led to new projects with 42DM.

How effective was the workflow between your team and theirs?

The team was very professional. We had weekly calls to assure clear communication and smooth project management. They thought out-of-the-box.

What did you find most impressive about this company?

The team was supportive and service oriented; a dedicated resource for the latter benefited the partnership. Even though the engagement was short, 42DM genuinely cared about our success.

Are there any areas for improvement?

The deliverables could have been set more clearly. Next time, we’ll work to make expectations more transparent.

BACKGROUND

Introduce your business and what you do there.

I am a co-founder and the director of Incomlend. We provide invoice finance services on a marketplace basis on a global level.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 42DM?

Once we began our company, we engaged 42DM to build our website and devise a digital marketing strategy to attract new client leads.

SOLUTION

What was the scope of their involvement?

We entirely relied on 42DM to design and develop our website and implement our logo, images, branding, and color preferences. They have arranged the website so that it is SEO-friendly, and they launched Google keyword campaigns. They incorporated a blog and have written articles for us to post on our site and third-party pages. 42DM also launched our company’s Facebook and LinkedIn accounts and coordinated posts and content on those platforms.

What is the team composition?

Kate (CEO/Co-Founder, 42DM) led our team, which also included a project manager, a PR specialist, a designer, and copywriters.

How did you come to work with 42DM?

Once we started our company, we worked with a marketing agency in Ukraine that I knew from previous jobs to produce two videos. I was satisfied with their work and floated the idea of working together on a website. However, that firm said they didn’t have that specific skill set, but they introduced us to 42DM and assured us that we’d be treated well.

How much have you invested with them?

We spent between $40,000–$50,000 with 42DM.

What is the status of this engagement?

We worked together in earnest from 2017–2018. We are not currently working with them, but we are still in contact with their team and look forward to working with them again if necessary.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

42DM created a first-class website for us. Their SEO and digital communications efforts have raised our profile in Google rankings, and we’ve received many qualified leads as a result. 42DM has played a significant role in our success. We couldn’t have done this without them.

How did 42DM perform from a project management standpoint?

Our project manager was always available and responsive when we required them. We received regular updates and held productive meetings through conference calls and Skype.

What did you find most impressive about them?

I appreciated their capacity to thoroughly understand the business and propose solutions that fit our business needs.

Are there any areas they could improve?

I imagine that it’s not easy for digital marketing agencies to dive into a very complex project, but it’s important for us to have a partner with knowledge of financial products. In that regard, 42DM could improve.

Do you have any advice for potential customers?

Digital marketing agencies can be a great asset, but they need clear direction on what their clients need. Future clients of theirs must be prepared when entering into the engagement.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of a custom software development company

Describe what your company does in a single sentence.

Custom software development company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 42DM to accomplish?

• Launching a LinkedIn campaign
• Testing a new niche
• Lead generation

SOLUTION

How did you find 42DM?

• Online Search
• Clutch Site

Why did you select 42DM over others?

• Great culture fit
• Good value for cost

How many teammates from 42DM were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Within this collaboration, 42 DM:

• developed a detailed strategy for launching a campaign in the Renewable energy niche
• prepared the necessary backlog of topics and resources needed to launch the campaign
• implemented the launch of advertising campaigns on LinkedIn

Key results:

• Obtained about 80 target contacts from the Renewable energy segment

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We successfully obtained around 80 target contacts from the renewable energy segment. Additionally, our interaction with the 42 dm team proved beneficial as it enabled us to gain valuable experience and knowledge that we plan to apply internally. Overall, the collaboration was productive.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team's project management was high-level. The team was always open to communication and strived to make the process as transparent and convenient for us as possible.

What was your primary form of communication with 42DM?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• High-quality processes and approach to clients
• Openness of experts and interest in our success

Are there any areas for improvement or something 42DM could have done differently?

No, our expectations were fully met