3 Minds

BACKGROUND

Please describe your company and position.

I am the Vice President - Technology of Wonderla Holidays Ltd.

Describe what your company does in a single sentence.

Wonderla is a amusement park chain in India

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 3 Minds to accomplish?

• Modernization of Webstack
• Autoscaling of our webstack to accomodate the requests

SOLUTION

How did you find 3 Minds?

• Online Search
• Referral

Why did you select 3 Minds over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from 3 Minds were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ui/Ux Redesign

User Interface Expectations:
o Modern and Engaging Design: We expect a user interface that is modern, visually engaging, and reflective of the excitement and fun associated with Wonderla. The design should captivate users from the moment they land on the website.
o Intuitive Navigation: The interface should offer intuitive navigation, allowing users to easily explore different sections of the site, such as park attractions, ticket booking, and event information.
o Consistent Branding: The design must maintain consistency with Wonderla's branding, using brand colours, fonts, and imagery to create a cohesive look and feel across the platform.
o Visual Hierarchy: We expect the design to implement a clear visual hierarchy, ensuring that key information and calls-to-action stand out and guide users' attention effectively. The layout should prioritize important elements like booking buttons, park highlights, and promotional offers.
o Device Responsiveness: The interface must be fully responsive, providing an optimal viewing experience across all devices, including smartphones and tablets. Mobile users should enjoy a seamless experience, with easy navigation and fast load times.
o Design Trends (but not limited to):
 Glass morphism: We are interested in exploring glass morphism as a design trend, with its characteristic transparency and depth effects, to create a sleek and futuristic interface.
 Neon Effects: Incorporating neon effects can add a vibrant and energetic touch to the design, aligning with the lively atmosphere of our amusement parks.
 Micro-Interactions: Utilizing micro-interactions to enhance user engagement, such as subtle animations and hover effects that provide immediate feedback to user actions.
 Dynamic Backgrounds: Explore the use of dynamic backgrounds, such as subtle animations or video loops, to add depth and motion to the design, making the website livelier and engaging.
 Bold Typography: Utilize bold and expressive typography to convey excitement and capture users' attention, while ensuring readability and clarity.

User Interface Expectations:
o Modern and Engaging Design: We expect a user interface that is modern, visually engaging, and reflective of the excitement and fun associated with Wonderla. The design should captivate users from the moment they land on the website.
o Intuitive Navigation: The interface should offer intuitive navigation, allowing users to easily explore different sections of the site, such as park attractions, ticket booking, and event information.
o Consistent Branding: The design must maintain consistency with Wonderla's branding, using brand colours, fonts, and imagery to create a cohesive look and feel across the platform.
o Visual Hierarchy: We expect the design to implement a clear visual hierarchy, ensuring that key information and calls-to-action stand out and guide users' attention effectively. The layout should prioritize important elements like booking buttons, park highlights, and promotional offers.
o Device Responsiveness: The interface must be fully responsive, providing an optimal viewing experience across all devices, including smartphones and tablets. Mobile users should enjoy a seamless experience, with easy navigation and fast load times.
o Design Trends (but not limited to):
 Glass morphism: We are interested in exploring glass morphism as a design trend, with its characteristic transparency and depth effects, to create a sleek and futuristic interface.
 Neon Effects: Incorporating neon effects can add a vibrant and energetic touch to the design, aligning with the lively atmosphere of our amusement parks.
 Micro-Interactions: Utilizing micro-interactions to enhance user engagement, such as subtle animations and hover effects that provide immediate feedback to user actions.
 Dynamic Backgrounds: Explore the use of dynamic backgrounds, such as subtle animations or video loops, to add depth and motion to the design, making the website livelier and engaging.
 Bold Typography: Utilize bold and expressive typography to convey excitement and capture users' attention, while ensuring readability and clarity.

Point of sale (POS)
 Payment gateway
 Virtual park visit
 Google Tag Manager / Google Analytics
 Clear Tax for (GST number validation)
 Etc.
 Lead Generation:
o The website must integrate with key lead generation technologies:
o Implement lead capture forms strategically throughout the website to collect visitor information effectively.
o Integrate lead generation tools and technologies to automate lead capture processes.
 Redirection:
o Ability to manage all 302 and 301 URL redirects through a single website redirect module or Apache .htaccess file. This includes the ability to redirect documents to webpages or other documents incorporating breadcrumbs trail.
 Server Management:
o Implement load balancing, caching, and monitoring solutions to ensure performance and reliability.
 Security Best Practices:
o Adhere to security best practices to mitigate common vulnerabilities.
o Implement encryption, hashing, and other security measures to protect sensitive data.
 CMS:
o Offer guidance and support in developing CMS editorial workflows, approval workflows, and site permissions 2.4 SECURITY & MAINTENANCE
 Describe the security protocols and measures that will be implemented to safeguard the platform and user data, such as encryption, authentication, and regular security audits.
 Outline the proposed post-launch maintenance and support services, including regular updates, bug fixes, and ongoing technical support to ensure the platform's smooth operation. 2.5 QUALITY ASSURANCE
 Detail the quality assurance (QA) processes, strategies, and methodologies that will be employed to ensure the platform meets the highest standards of quality and functionality.
 Explain how testing, bug tracking, and continuous improvement will be managed throughout the development and post-launch phases.
 Implement unit testing, integration testing, and end-to-end testing using testing frameworks and tools. 2.6 TECHNICAL APPROACH
 Outline the proposed technical solutions and methodologies for addressing the identified pain points, such as outdated UI, scalability issues, and security concerns.
 Describe the approach for the suggested solution, development, integration of the backend management system, and implementation of the content management system.
 Discuss the suggested Tech Stacks with Pros and Cons over other Tech Stacks & Pre-built Content Management System
 Highlight the advantages of the suggested CMS over other CMS or custom CMS. 2.7 WONDERLA’
Implement a modern and visually appealing user interface that reflects the excitement and vibrancy of Wonderla's attractions. Introduce features like real-time availability, personalized recommendations, immersive videos, 360-degree view and interactive maps to engage users and simplify navigation.
 Enhanced User Experience: Develop a user-friendly and engaging digital platform that provides a seamless online experience for exploring park attractions, booking tickets, and accessing personalized services.
 Robust Backend Management: Implement a comprehensive backend panel for administrators to efficiently manage content, users, tickets, and support, improving operational efficiency.
 Scalable and Flexible Platform: Build a platform that can handle peak traffic and accommodate future growth, with the ability to integrate new features and technologies as needed.
 Advanced Content Management: Create a dynamic content management system that allows for easy updates and optimization, ensuring that the website remains fresh and relevant.
 Personalization and Engagement: Incorporate features that personalize the user experience based on preferences and past behaviour, increasing engagement and repeat visits.
 Mobile Optimization: Ensure that the platform is fully optimized for mobile devices, providing a seamless experience for users on the go.
 Enhanced Security: Implement robust security measures to protect user data and transactions, complying with data privacy regulations and industry standards.
 Data-Driven Insights: Utilize analytics and data capture tools to gain insights into user behaviour, preferences, and trends, informing future enhancements and marketing strategies.
 Develop a seamless and intuitive booking system that offers a smooth flow from browsing to transaction completion, improving the overall booking experience for users.
 Integrate the main website and booking system to eliminate coordination issues and provide a unified experience.
 Incorporate multimedia content such as videos and interactive maps to showcase attractions and provide valuable information to visitors.
 Build a collection library to store all the digital assets like videos and images that can be accessed quickly from anywhere.
 Focus on site performance and conversion rate optimization to reduce load times, improve responsiveness, and increase conversion rates.
 Employ best practices for SEO and mobile optimization to ensure the platform is easily discoverable and accessible on all devices.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Fresh, Modern UI/UX Design
2. Improved Performance & Speed
   3. Better Content Structure
   4. Stronger SEO & Discoverability
   5. Enhanced Security & Compliance
   6. Future-ready Platform
   7. Enhanced mobile responsiveness
   8. Simplified booking journey (reduced steps by 30%).
   9. Real-time ticket and add-on sync with POS.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management skills are good. We had dedicated project manager to ensure that all deliverables are tracked and stick to the timelines. They also watch out for scope creep and ensure that it doesnt impact the timelies. Weekly twice cadence all will be setup to ensure to see the progress.

What was your primary form of communication with 3 Minds?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their unique thinking of UI/UX design skill set was commendable, you can take a look at wonderla.com to see how this has been rebuilt and designed

Are there any areas for improvement or something 3 Minds could have done differently?

We continously work with them and ensure feedback shared for improvements