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"One of the areas that is still a little weak is this whole idea of a content syndication. There’s still a big push where the content editors build webpages, and they want to control the layout, pages, etc. They get measured by the number of visitors to the website and all that stuff. I’m not saying that’s not important; however, we’re trying to push an idea of a web service content syndication. So, how you use these CMS’s to do that, so your content gets syndicated worldwide. It doesn’t necessarily have to be measured by how many people hit your website. It should be measured by the number of impressions."
"If the goal of the company is to take over in-house website maintenance, then ExpressionEngine is probably not the best choice unless they have a tech-savvy team that can do the work. It’s a little more hands-on than WordPress as far as updating. On the other hand, I will say that the security in ExpressionEngine is a lot tighter. WordPress sites get hacked a lot, often through the third-party add-ons. Because they’re so popular, and because WordPress is so ubiquitous, hackers sort of start to see patterns they can exploit."
"From a security standpoint, just baseline, every company should have some kind of update schedule built into their process. Of course, Squarespace does that on their own. We recommend to every company that they purchase an SSL certificate to install on their host server for their domain, to ensure their site is secure. Even if they’re not transacting on the site, from an e-commerce standpoint, it’s good to have something like that setup. Not only does it help security, but it also helps SEO now. Beyond that, specifics on security really depend on the organization and what kind of information they’re trying to protect."
"The biggest feature on WordPress that is impressive, but can also be a detriment too, is how easily WordPress can be updated. You can go in and click a couple buttons, and then you’re on the latest version. It’s quick and easy to update, but you can also break the site pretty easily, especially if there are conflicts, the theme isn’t built properly, or you have a lot of plugins. Updates can cause problems sometimes. It’s a pretty cool feature that’s unique to WordPress in a lot of ways, but it can also break sites."
"Anytime you’re using a WYSIWYG editor, like Wix offers, your site is not going to have the cleanest code. So, it’s probably a short-term solution for most of our clients, to get something up and running and then transition from later... I’d say that Wix is simpler than Squarespace. It’s very quick and easy to get something up and running. You can create a site and customize it for yourself in a few minutes, and get something live on the internet. Squarespace is also simple and approachable, but there’s a little more power and complexity versus Wix."
"I think 30% of all websites are WordPress based. That’s why I love it. It is the most popular CMS by far, and it’s open-source. To me, that is a perfect recipe for innovation to occur and be shared with others. When a company has needs that go outside of what WordPress offers when you install it and set it up, we find ourselves more and more being able to offer solutions to client needs at less cost because of how open the community is with sharing information and available functionalities."
"Shopify and BigCommerce are built differently, but they are both cloud-based SaaS services. In all cases, you are limited in what you can do to change the workflow of how a standard e-commerce website works – the process from the homepage to the checkout page. You are limited in how you can modify the core functions of the system. You can use apps, and you can do some sort of customization, but you are limited."
"When we look at something that’s more on the SaaS side, like Shopify or BigCommerce, we often make decisions between the two based on the available applications. The differentiation is in a bit of the app market, and there are certain pieces of their system that one focuses on more than the other. So, there are some nuances there. I think we recommend one a bit more than the other, but I think they both have their place."
"I like to look at Magento as the Cadillac, Shopify as a Corolla, and BigCommerce as a Civic. Not everybody needs a Cadillac with 500 horsepower, and not everybody needs something fully customizable. So, if your needs are very simple, you’re doing self-fulfillment, you’re only selling from one warehouse to one or two countries, you have a small team, and your product is simple, you probably don’t need Magento. It will cost a lot more, even in a simpler configuration, because it’s a higher-end system. In some cases, the Corolla or the Honda are going better for your business."
"It's important to know, for anyone thinking of building a new website, changing their CMS or relaunching an existing page, that the site is never 100% complete. People shouldn't worry about ironing out all the wrinkles before the launch, since they can continue to edit the page as they go. No website is set in stone, and it should remain flexible to changes. Many of our clients get hung-up on making the site absolutely perfect before the launch, but that just delays the process. There will always be something to change or to update, and that's the great thing about websites."