The best ecommerce platform for growing sales.

Made for

Businesses looking to expand to e-commerce and mobile commerce, unlimited merchandise options

Not for

Selling high volumes of low price merchandise, users who don't want to code at all

 
15-day free trial
 
$29.95 - $249.95/mo.
Pricing details

Features

Setup

Tools:
  •  DIY
  •  Drag & Drop Editor (WYSIWYG)
  •  Injectable HTML
  •  Injectable CSS
Design:
  • Themes: 7 free, 100+ available
  • Stock Photos: Not included
  • Mobile: Responsive themes standard

Website Management

Admin:
  •  Domain Name (sold separately)
  •  Hosting (free)
  •  Portability
  • Email: Not included
  • Pages: Unlimited
  • Storage: Unlimited
SEO:
  •  Indexable
  •  Custom URLs
  •  Custom page titles
  •  Meta-tagging

Integrations

Operational:
  •  Social Media (icons & feeds)
  •  Analytics (Multiple)
  •  Marketing (Multiple)
  •  Files (Bulk Import/Export)
  • Other: Accounting Software (Quickbooks Online, Xero)
Industry Specific:
  • Amazon Store support
  • Point of Sale
  • Inventory management
  • Shipping, Fulfillment

E-commerce

Rates:
  • Product Count: Unlimited
  • Plan Fee: Included
  • Transaction Fees: None
  • Credit Card Processing: 2.9-2.2% + $.30/ea (Stripe, PayPal, Square)
  •  All Major Cards, PayPal
Capabilities:
  •  Returning customer sign-in
  •  Abandoned cart recovery
  •  In-person purchases (Square)
  •  Tax calculator
  •  Shipping calculator

Support

Contact:
  •  Phone
  •  Online Chat
  •  Email (24/7)
Resources:
  •  Active User Community
  •  Tutorials
  •  Forums

Pricing

Basic info

 
15-day free trial
 
$29.95 - $249.95/mo.
 
Monthly subscription
Annual subscription
Standard$29.95/mo.
Plus $79.95/mo.
Pro$249.95/mo.
EnterpriseCustom Pricing

Plans are billed monthly and you can cancel at any time. Save 10% when you pay annually. Basic support and website essentials are included in all plans, but advanced cart options, analytics, etc are not available in the Standard plan.

Reviews

Sort by
 
Client Interview
Nov 03 2016

SEO and Web Design Agency

5.0

Features: 
4.5
Ease of use: 
5.0
Support: 
5.0
Willing to refer: 
5.0
the reviewer
 
$51 - $250/mo. spend
 
IT Services
 
51-200 Employees
 
Seattle, Washington
Director, Coalition Technologies
Jordan Brannon
 
Verified
The Review
Recommendations

BigCommerce makes ecommerce much more accessible for less tech-savvy small business owners and operators. The tool has the ability to match the needs of everyone from the seller of a single product to corporations with thousands of SKUs.

Background

Introduce your business and what you do there.

Coalition is a full-service digital agency focusing on small and mid-sized e-commerce businesses throughout the United States. We have a team of over 70 people ranging from design and development through copy, SEO [search engine optimization], PPC [pay-per-click], social media marketing, and so on. We were founded in 2009 out of Los Angeles, California and we’re still headquartered there today. I head the digital strategy team which means I oversee our scoping and our various strategy initiatives for our clients.

Most frequently, we work with the Magento community and enterprise, Shopify and Shopify Plus, BigCommerce, and WooCommerce e-commerce platforms or content management systems.

When looking at various options in the e-commerce market what should a potential buyer be considering?

For most businesses considering an e-commerce website, it’s important to look at the competitiveness of the e-commerce platform itself, meaning how well does it measure up feature-wise or solution-wise to others in the industry. They should consider the total cost of ownership, not only the initial website design and development, but additional costs tied to its maintenance or upkeep or hosting in the future. They should also consider the potential impact of a longer or shorter time to launch for their e-commerce platform. Some platforms can take quite a bit longer than others. And one of the more important criteria is the effectiveness of the platform as a marketing tool since most e-commerce platforms are heavily dependent on their ability to be marketed for individual businesses as to whether or not they actually have a successful project outcome.

Solution

What type of client is an ideal candidate for BigCommerce?

Realistically, I think business owners who have a reasonable expectation of being able to bring in low six figures a year through e-commerce. They don’t necessarily need to be doing that right away. BigCommerce could work all the way up to companies reaching towards the eight figures. BigCommerce has a pretty robust and pretty scalable platform offering. So really, I think a lot of businesses in that range would qualify. I think their sweet spot typically is what we would refer to as a mid-tier or mid-size business. Someone looking to transact between $1M and $5M annually on the platform would probably be the customer who would have the most advantageous experience with BigCommerce.

Who should possibly avoid BigCommerce?

I think customers who should consider or more closely evaluate BigCommerce and maybe an alternative would be those who have highly complex existing systems that would require integration with an e-commerce platform. Those systems are highly inflexible. BigCommerce itself is a fairly flexible platform but often we encounter limitations with those existing ERPs [enterprise resource planning] or CRMs [customer relationship management] or manufacturing and production solutions. If they’re not flexible at all, it can be difficult to integrate any platform, especially a SaaS [software-as-a-service] platform. I would also say that businesses that have significantly segmented audience groups, whether that’s by language, by pricing, or business model or customer model, may potentially have some limitations with BigCommerce. Again, I stress potentially because it really is a robust feature-rich platform. It may actually address a lot of that pretty handily.

I would say that in a lot of aspects. BigCommerce is more flexible than Shopify. For most SaaS e-commerce solutions the issue would be consistent. And frankly, if BigCommerce wasn’t able to do it, I would expect that others in that SaaS space would also not be able to do it. Magento and WooCommerce, and other open source e-commerce platforms allow for significant core customizations to their e-commerce software, which may allow them to become more flexible or allow them to automate integration with those third party tools, where a system like Shopify or BigCommerce may not give you that same access to those core files or functionality.

Features

When looking at the market as a whole, what are some of the key differentiators among website builder platforms that customers should be aware of?

BigCommerce has some significant advantages to potential e-commerce store owners in respect to its competitiveness of the platform, which are the features and offerings they’re able to bring to the table and the value of those features. BigCommerce is often quite cost competitive when compared to others that have a similar feature level. It also has some significant total cost of ownership or TCO savings relating to its hosting and maintenance costs based on the way that their platform and company actually supports e-commerce business owners in that respect.

What are the features or tools of the platform that have most impressed you?   

They have an ongoing commitment to being a very marketing friendly platform, specifically for search marketing. We’re one of the top rated SEO companies and top ranking SEO companies in Los Angeles. One of the reasons we continue to choose BigCommerce is because it’s a very search-friendly platform both on the paid side and the organic marketing side. We’re just now seeing Shopify, despite its size, finally trying to catch up there. That may just be a part of the business focus. I think BigCommerce has really stressed that they’re focused on being an e-commerce solution rather than trying to broaden their horizon and being a potential payment provider or point-of-sale provider where Shopify has maybe diverted some of its focus for being a competitive e-commerce platform. That’s an area where the advantage goes to BigCommerce. I would also say that at their enterprise level, the feature set that’s brought to bear for their enterprise plan is certainly more robust than other e-commerce softwares that are maybe moving up-market. They have integrated capabilities for filtered search, which really helps with larger catalogs, greater tax compliance and remittance integrations, greater integrations with shipping and fulfillment providers, and have a better import and export capability if you’re running a multi-channel e-commerce store. That really does make them a very successful offering at a mid-sized business or established e-commerce business base.

Are there any areas of the software that could be added or improved upon?  

I think one of the common concerns with SaaS e-commerce platforms is that generally they have some limitations on checkout, customer account, and ordering functionality because that’s considered the core of their software. If you have a really high degree of customization needs in the processes and workflows for those sorts of things, this could be an area of functional limitation. Maybe that's tied more to the fact that they intentionally restrict some of the potential customizations you might make through the website builder because that does enhance the performance for the actual e-commerce customer.

We’ve heard some complaints regarding their enterprise pricing structure, although I think a lot of that comes from businesses that maybe have lucked into high volumes of sales. Perhaps BigCommerce is a big piece of that fortune and the businesses just don't understand the value they were receiving.

What would you say this website builder is best known for?

Some of the things BigCommerce is well-known for and part of the reason they have grown this rapidly in this space is because it’s very easy to use. They currently have one of the higher scoring platforms in our books in terms of ease of use. Again, if you’re comparing platforms, you’ll see that’s typically an area they’re rated very highly. You can throw somebody in with little e-commerce experience and they can figure it out for themselves pretty quickly if they need to. Included with that ease of use is their ability to very fluidly deploy new or custom themes, and then be able to make changes to website content, website design elements, and theme or template files from the admin. I would say that their toolset for customization is more robust than what you would get from Squarespace or Wix, which largely depend on an admin interface and has kind of a limitation on true HTML, CSS, and JavaScript type customizations in a lot of ways. Again, if you want to do deeper customizations or larger structure edits, you may actually need to know a little bit of code, but I don’t think that’s a drawback in that instance when compared to some of the platforms that try to enable you to do that through the admin like Wix or Squarespace.

As far as editing or injecting HTML/CSS - how do the essentials of the website builder perform?

It’s quite capable as long as you can look at finding a theme. I think that for their stencil framework, which is their more recent launch, they have upwards of 100 premium themes that have varying designs, color schemes, fonts, aesthetics, and styles already built in. When working off of one of those for the type of customer who might not have HTML, CSS, or JavaScript type capabilities, you’ll find that you can do 95% of what you would want to with their theme editor.

Can you speak to the support of BigCommerce? In what ways do they excel at support offerings, and where could they improve?

We have a unique perspective in that regard because one of the things we do to make sure we’re competitive in picking the right platform is we operate a number of standalone e-commerce stores that we use as part of our evaluation. We do look at things like support at a base level. So if you’re transacting at a lower volume with lower price points, BigCommerce offers 24/7 support ninjas. These are lower level support staff but they’re typically able to handle most common concerns and complaints readily. BigCommerce also has at that similar entry level tier a pretty robust documentation on the platform - how-to guides, tips, tricks - that sort of thing. So it allows a lot of entry level e-commerce store owners to be able to do things themselves.

When you move up a scale, they do have dedicated support teams for their enterprise or pro accounts. They provide more strategic oversight. You have perhaps a faster response or faster technical response with their engineering team as a result. They have a great partner network which we’re a part of. It’s comprised of a lot of companies who’ve worked on the platform for a long time, which is a bit unique among the bigger SaaS e-commerce providers. Most “solution providers” referenced by SaaS providers are in fact affiliates who really have limited capability or competency on the platform. That’s less true with BigCommerce’s partner network.

5.0
Overall Score We’ve built several hundred stores with them over the last 6 or 7 years. We get very positive feedback and reviews from our clients. That’s the best endorsement I can get for them.
  • 4.5 Features
    It's a 4.5 overall between its ecommerce platform and website builder tool.
  • 5.0 Ease of Use
    That’s one of the standout things for them. BigCommerce really has labeled things and created an admin interface that’s really intuitive to navigate and very common sense.
  • 5.0 Support
  • 5.0 Willing to Refer
    We actively do. We don’t refer to platforms we don’t have a high degree of confidence in.
 
Client Interview
Mar 02 2017

More Flexible Than Shopify

4.0

Features: 
4.0
Ease of use: 
4.5
Support: 
3.0
Willing to refer: 
4.0
the reviewer
 
Internet
 
11-50 Employees
 
Ballston Lake, NY
President, Meticulosity
David Ward
 
Verified
The Review
Recommendations

Meticulosity uses a variety of e-commerce platforms to build online stores for their clients. They like BigCommerce's flexibility, affordability, and marketing features. Their support is also great, but their SEO features could be improved. They recommend it to users who want to brand and customize every aspect of their site.

Read Full Review

4.0
Overall Score
  • 4.0 Features
  • 4.5 Ease of Use
  • 3.0 Support
  • 4.0 Willing to Refer
 
Survey Response
Nov 16 2016

Fell In Love With Free Trial

5.0

Features: 
5.0
Ease of use: 
5.0
Support: 
5.0
Willing to refer: 
5.0
the reviewer
 
Business Services
 
Sacramento, California
President
 
Verified
The Review

Recommendations:

Try the free trial and it'll speak for itself.

Experience:

I have fellow friends in the industry that recommended them to me. I use it to set up devices, receive payments on my website, and for shipping and fulfilling my orders. It has been wonderful! It makes my job so much easier. I used the free trial at first and just fell in love with it.

Pros:

I like the many features they have, but the most I enjoy is being able to fulfill orders.

Cons:

Honestly, nothing negative at all to say. They have great customer service if I have an issue.

 
Survey Response
Nov 16 2016

Increased Traffic and Sales

4.5

Features: 
5.0
Ease of use: 
4.5
Support: 
4.5
Willing to refer: 
5.0
the reviewer
 
$51 - $250/mo. spend
 
Retail
 
Dearborn, Michigan
Manager
 
Verified
The Review

Recommendations:

They offer a free-trial period to give a better experience before you need to commit. Surely after the trial period you'll understand the platform more and pay to use it.

Experience:

I selected BigCommerce because it seemed like the most advantageous way to gain revenue through my website. I was getting higher traffic rates but conversion rates weren't looking as good as the site analytics makes them seem. I like the performance and traffic rates it generated for my website. As a result, I've received customers who are increasingly buying my product and buying more of it. Plus, I’ve received the positive feedback that is essential for a thriving businesses.

Pros:

It's like a marketing strategy on its own and it's working wonders.

Cons:

There are still flaws with the software that makes conversion rates a bit lower.

 
Survey Response
Nov 16 2016

All the Tools I Needed

5.0

Features: 
5.0
Ease of use: 
5.0
Support: 
5.0
Willing to refer: 
5.0
the reviewer
 
$0 - $50/mo. spend
 
Mount Pleasant, North Carolina
President
 
Verified
The Review

Recommendations:

I would tell anyone thinking about it to take their time, breath, and drink it in.

Experience:

I picked BigCommerce because they had all the tools I needed to set up my webpage. They also provided an online chat tool to help me out with any questions I may have had and it made me feel like I was my own boss. Within a week, I had a fully functional webpage running. I use the social media sharing feature the most. It has helped me grow my business and made me a better business person. It has also helped me learn more about the internet and better appreciate the benefits of the internet.

Pros:

It is easy to use.

Cons:

Nothing.

 
Survey Response
Nov 16 2016

Made Blogging Hassle-Free

5.0

Features: 
5.0
Ease of use: 
5.0
Support: 
5.0
Willing to refer: 
5.0
the reviewer
 
$0 - $50/mo. spend
 
Cape Coral, Florida
 
Verified
The Review

Recommendations:

Pick a name that stands out when creating your site.

Experience:

I chose BigCommerce because after reviewing many website builder sites, I felt this was the best one for the money. It is easy to understand and attractive. I use a lot of features including bulk product import/export, product categories, the image zoom, and secure shopping cart. BigCommerce has done a very good job.

Pros:

Easy to understand and makes things simple for people who visit my blog without a hassle. You don’t need to figure out how to do this or that when looking at the site.

Cons:

I never had any complaints. I’ve always praised them.

 
Survey Response
Nov 16 2016

Advanced Features are Difficult to Use

4.0

Features: 
4.5
Ease of use: 
3.0
Support: 
3.5
Willing to refer: 
4.0
the reviewer
 
$0 - $50/mo. spend
 
Orange Park, Florida
 
Verified
The Review

Recommendations:

I would recommend more tools to help me with the specifics and advanced features.

Experience:

I could not figure out the specifics of how to work their advanced features. I used their HTML features to some success. Their brand is very high end, and very professional.

Pros:

I like that they make my website look more professional. It attracts more view and clicks that way.

Cons:

It can be difficult to use and is too advanced at times for me.

 
Survey Response
Nov 17 2016

Seamless Integration

4.0

Features: 
4.0
Ease of use: 
4.5
Support: 
4.5
Willing to refer: 
4.0
the reviewer
 
$51 - $250/mo. spend
 
Information Technology
 
Camp Hill, Pennsylvania
Manager
 
Verified
The Review

Recommendations:

Use it yourself to believe it. You will get all the help you need and they provide you with HTML/CSS to import and develop the site easily.

Experience:

I needed help with redesigning my website. I wanted to add new themes to the site and develop a mobile app. Also, the sales figures were low. So, I wanted to attract more customers to visit the site. I use the various themes provided and have developed a mobile app for my site. The integration has been seamless and is performing very well without issues.

Pros:

The different options to import and use customized CSS and HTML easily. It helps you to create a local workspace to see and analyze the data.

Cons:

None.

 
Survey Response
Apr 07 2017

Support for Social Networks

3.5

Features: 
4.0
Ease of use: 
3.5
Support: 
4.0
Willing to refer: 
4.0
the reviewer
 
Dover, Delaware
Personal Website
 
Verified
The Review

Recommendations

I think they should improve their pricing.

Experience

I had heard many positive comments about this company, so we chose them. They helped me to develop our website. It connects to social networks like Facebook. The number of our clients increased in 20%.

Pros

I think they have excellent support and quality services.

Cons

I have nothing really against the product.

 
Survey Response
Nov 16 2016

Resolved All My Issues

5.0

Features: 
5.0
Ease of use: 
5.0
Support: 
5.0
Willing to refer: 
5.0
the reviewer
 
$51 - $250/mo. spend
 
Health Care
 
Philadelphia, Pennsylvania
Manager
 
Verified
The Review

Recommendations:

I would make a positive recommendation.

Experience:

I selected BigCommerce because it resolved all my issues for building my site. Design, style, etc. It's the best! The preset designs are helpful. I received a discount and the service has been good.

Pros:

It gives you many options to choose from and meets your needs.

Cons:

None.