Wildebeest developed the wireframes and then built a new website, managing UX/UI design. They created a quiz that is hosted on the website and developed the algorithms and scoring systems.
They designed a user-friendly quiz, accomplishing all the stylistic goals. Their laid-back approach of a small team does not prevent them from achieving results quickly. Staying up-to-date with new trends, they know exactly what customers are looking for.
“They understood exactly what we were looking for from a UX/UI perspective.”
Introduce your business and what you do there.
I work at an interior and product design company based in Los Angeles. Originally, it was a design company in Manhattan that designed a lot of high-end residences and boutique hotels. Recently, we moved into product design and started our product line. The idea behind our brand is to bring boutique experience to modern families. I'm the director of operations.
What challenge were you trying to address with Wildebeest?
We saw a hole in the market: many people had an idea of the pieces or the room they liked, but couldn't pair things together or make a room out of products. The goal of our project was to help people discover their style so that they could shop for products for their homes. We wanted to create a quiz that would serve as a guide map for them, so we were looking for a company that could build a website for us.
What was the scope of their involvement?
We worked with them on creating a system of scoring and identified multiple factors for each photo that is graded. Essentially, we created an algorithm that determines a person's style.
We wanted the quiz to be user-friendly: you swipe left if you don't like an image and swipe right if you do like an image. At the end, the quiz gives you one of 12 design styles.
The website they built is a standalone website, but we've discussed integrating it into other software products, which will be phase 2 of our project.
What is the team composition?
We worked with 3–5 people.
How did you come to work with them?
They were recommended to us. We met with several developers and chose Wildebeest because they were not only incredibly talented from a tech standpoint, but they were also in tune with the pop culture and the design that young people were looking for. We felt they would be a good collaborator as well as a structural component, and they were.
What is the status of this engagement?
The project happened in 2016 and the whole thing took about six months.
What evidence can you share that demonstrates the impact of the engagement?
We got a lot of feedback through social media because that's where we launched the site and promoted it most. Our customers reported that the quiz changed their idea of what their style actually is. After people completed the quiz, we gave them an Instagram account to follow. We wanted them to get inspiration from it and further expand their knowledge of design because many people who took the quiz aren't exposed to brilliant and exciting designs on a daily basis.
How did they perform from a project management standpoint?
They were very responsive and on time. They delegated tasks to different team members, so it was clear who was responsible for what. Everyone was up-to-date with their tasks and the status of the project – no matter who we spoke to (usually, by phone or email), they either helped us or pointed us to the right person who could handle our question. They were extremely detail-oriented and explained everything.
What did you find most impressive about them?
They understood exactly what we were looking for from a UX/UI perspective. They have a great aesthetic and accomplished our goals with no hurdles. They're a pleasure to work with – they’re laid-back but still able to achieve results quickly.
Are there any areas they could improve?
No, not at all. They were fantastic.
Do you have any advice for potential customers?
They're a perfect company if you're looking for a team that is hands-on and transparent. We're a small company and so are they, so it was a perfect match. I would trust them with any future projects.