TinyFrog Technologies designed and developed a marketing website for a vocational school. Their work involved frontend, backend, QA, creative insight, and training the IT staff on website updates and SEO.
TinyFrog’s SEO work had a tremendous impact on Google Rankings, and the site receives exponentially more traffic since the upgrade. Every team member was highly personable and attentive; the communication structure was simple and clear. They made the website something extraordinary.
"They gave me a lot of close attention. I felt very comfortable working with them."
Please provide a description of your organization.
We’re a vocational school, part of a national university, which has 28 campuses in the states of California and Nevada. Our school is located in San Diego, and the two programs that we currently offer are commercial diving and emergency medical technician training.
What are your role and responsibilities?
I’m the general manager.
What was your goal in working with TinyFrog Technologies?
The program was in a bit of disarray when I came on board three years ago. We had just moved the campus from Wilmington, California, down to San Diego, and we kind of lost our sense of identity. We had changed our name and didn’t rebrand ourselves. All of the people in the industry who would normally send students to the school thought we had closed. So, when I first came onboard, one of the first things I looked at was how we could get our name back out there and climb back up in the ranks of commercial dive schools and EMT [emergency medical technician] programs, so we could be a player in the market again.
We had a Web page, if you would even call it that, and the landing page was very bland. Anyone interested in the school would have easily ignored us. We needed to build a professional image for the school. We’re an amazing facility. We’re really state of the art, we’re head and shoulders above all of our competitors, but we didn’t have our mark out there on the Internet to prove that.
Please describe the scope of their work.
TinyFrog Technologies did everything: design, development, testing, frontend and backend – just everything. The only thing I provided was the content and a little bit of creative input.
They trained my team [and I] how to work with the site, and we learned a lot from them. We're now able to go in, do my own tagging on pages, and really build the SEO [search engine optimization].
What was your process in selecting TinyFrog Technologies with which to work?
We wanted to find a local company that was able to give us what we needed to get back out there. I did some generic search on Google, and TinyFrog popped up. I contacted them and was immediately put in touch with the owner and CEO. We set up a meeting with them, which included me, a couple of key stakeholders, and one of our marketing representatives. We showed them examples of other community colleges who had pretty decent sites, and they pretty much laughed at those and said they could build a site that would be better than any of our competitors.
Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?
We’ve spent right around $10,000 working with TinyFrog.
Do you have any statistics, metrics, or general feedback to show the success of the project?
Before the new site, we had about 750 sessions a month. Yesterday, we were at 3,300 sessions per month, and that’s just through Google Analytics. It wasn’t long before we moved from the fourth page on Google to the first, second, third, and fourth spots on the first page, so I was happy with how the SEO went.
Is there anything unique about TinyFrog Technologies that really makes them stand out compared to other companies?
I felt like I was their only customer. They gave me a lot of close attention. I felt very comfortable working with them. They provided me with a link to an offline Web page so I could watch the formation of our site as it was being created. I had good interactions with every one of the players on their team. I was pleased with the way they worked with me. I worked with the designer individually. I liked how they let me put in content and just hand it back to them. They’d wave their magic wand over it and turn my content into something wonderful.
We restarted the project after a hold for six months, and they got right back on top of it. Anytime I ever had any questions, I knew exactly whom to contact. They worked with me tirelessly through the transition of CRM [customer relationship management] platforms.
Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?
No. Everything was spot on.
What advice would you have for future clients of TinyFrog Technologies?
Be clear about what you want before you contract with them.